Archive for the ‘Uncategorized’ Category

Learn to Say YES

Sunday, October 25th, 2009

It used to be that, when I was presented with what I considered a challenge (a task or activity that made me feel the least bit uneasy), I would say, “No!” I would decline the opportunity on the spot without giving the invitation or request a second chance.

And then one day it occurred to me that I may be missing out on opportunities. So I started a new plan of action. I began saying, in the face of an invitation or request, “Let me think about it.” Wow! What a break-through. Often, however, my thought process would take me right back to the cautious, “no.” How was I ever going to get anywhere as a writer with this attitude?

Years later, after missing out on a couple of good opportunities, I decided to short-circuit my protective mode and try a very different tactic.

Now, I’m even more brazen. When asked if I will speak somewhere, teach a class or write an article, for example, I boldly say “Yes!” and then I figure out how I’ll make it happen. If it is absolutely impossible, I generally have plenty of time to beg off. Otherwise, I feel committed and I will follow through.

I can’t tell you how many great opportunities and experiences I’ve had since adopting this approach. I flew to Dubai in British Airways luxurious Business Class and spoke before 800 Toastmasters. I’ve presented workshops before writers and authors in dozens of cities in 11 states. I’ve met some incredible people and I’ve grown as a presenter and a writer.

Sometimes a request may seem a little outside of my area of expertise—I’d rather talk about something within my comfort zone. But, instead of balking, I take on the challenge and usually make it work without a hitch.

What is your typical response to the invitations and requests you get? Do you look at these as great opportunities to promote your book or do you shudder at the thought of facing an audience, traveling any distance, being interviewed or writing your first article?

If you have a book to promote or you want to become known as a freelance writer, the fastest way toward failure is to reject opportunities that could give you exposure.

Think about this over the week. Have you developed the habit of declining invitations and requests? Are you getting a little too comfortable in your comfort zone? If you’re not sure, look at the activity around your book or your writing career. If it is stagnant, maybe you are, too.

Patricia Fry is the author of 29 books, including The Right Way to Write, Publish and Sell Your Book. She presents on-demand, online courses on how to write a book proposal, book promotion, freelance writing and self-publishing. She also does editing work for others. Learn more about Patricia, her books and courses at http://www.matilijapress.com

The Fine Points of Publishing

Wednesday, August 12th, 2009

There’s lots popping in the Matilija Press offices.

Two of my articles appear in two useful newsletters this week: RJ Pramshufer used my article, “How to Organize Your Small Book Project” as his lead article in Publishing Basics. Read it here: http://www.publishingbasics.com/current. And Fran Silverman published my piece, “How Many Book Promotion Activities Should You Do?” in her Book Promotion Newsletter. http://www.bookpromotionnewsletter.com

Dana Cassell, publisher of Freelance Writer’s Report ran an article I thought was interesting this week in her online newsletter, Writers-Editors Ezine, http://www.writers-editors.com It features how to test a magazine for the likelihood of them buying your piece. Well, one of the things she recommends is choosing magazines that use a lot of submissions.

I found that interesting for a couple of reasons. That was exactly one of my personal criteria when I was earning my living writing for magazines. The more articles the magazine published each month, surely, the greater my chances of having my articles accepted.

The second reason I found this interesting is because, I wrote a column for the monthly SPAWN Market Update just this week on that very theme and I listed several magazines that publish 100 pieces per month 0R MORE! The opportunities are out there and your chances of being published are sometimes in the numbers. (Note: The SPAWN Market Update is published each first of the month in the member area of the SPAWN website: http://www.spawn.org

The same is true of publishers. When you are seeking a publisher, do you ever check to see how many books they publish each year and how many submissions they receive? Publishers post information like this in the Writer’s Market. Here’s an example: Pocol Press in Clifton, Virginia publishes 6 titles per year and they receive 110 submissions. Ooligan Press produces 4-6 books and receive somewhere around 500 to 600 submissions. Hollis Publishing publishes 5 titles and receives under 50 submissions. Gibbs Smith Publisher produces 80 titles and receives 3,000 to 4,000 queries.

I see that some professionals are suggesting that you purchase your copy of the Writer’s Market in September. Guess what? I already have mine and I purchased it online at a discount here http://www.writersdigestshop.com/?r=writersmarketsite

A client of mine—someone who also attended my publishing workshop in Ventura, recently—called yesterday to ask about a particular “self-publishing” company. This made me realize how much there is for someone to learn and retain at the beginning of the publishing process. In my book, The Right Way to Write, Publish and Sell Your Book, (which she bought) and in the workshop, not to mention during consultations with her, I have explained how to check out specific “self-publishing” companies—through Mark Levine’s book The Fine Print of Self-Publishing, and by doing a Google search using the publisher name and the word “warning,” for example.

As it turns out, she had already been talking to a representative at the publishing company and really didn’t like what she was hearing. She said she didn’t think it was reasonable that she should send him money now in order to “hold her spot.” No, no, no. Her book is still in the development stages. It will probably be months before it is ready. Hopefully, she will have gained a lot more savvy and knowledge by then and be prepared to make better decisions.

By the way, I looked up the “self-publishing” company she was interested in and it is at the bottom of the heap of Mark Levine’s recommended companies. It was listed under “Publishers to Avoid.” So glad she checked with me, before succumbing to the charm of the representative.

If you are just venturing into the large world of publishing or if you have been dabbling in it for a while and still feel somewhat confused and intimidated, be sure to read my book, The Right Way to Write, Publish and Sell Your Book. I give you a bird’s eye view of the publishing industry, including the “self-publishers,” and I help you to choose the situation that is right for you. I actually give pros and cons of each publishing model. Read more about this book at http://www.matilijapress.com/rightway.html

Book Promotion Opportunities Missed Are Sales Lost

Thursday, April 16th, 2009

Don’t discount those marketing opportunities that are right under your nose. A few years ago, we started a new department in SPAWNews, SPAWN’s monthly newsletter which goes out to around 2,200 writers, authors, artists and small publishers. (That’s Small Publishers, Artists and Writers Network http://www.spawn.org) We decided that each month, we would feature a member’s website. We put out a call to members—”We will showcase YOUR website in SPAWNews—for FREE.” And we gave the contact information.

No one came forward. NO ONE!! I wondered, don’t our members have websites for their writing/graphics businesses? Aren’t they selling books through their own websites? So I went in search of member sites.

My first stop was the SPAWN Member Directory. While virtually all members are listed there, few of them had their websites listed. Somehow, they neglected to put their website address on their member application. So I began contacting members to ask if they had a website and if they would like to have it featured in SPAWNews. BINGO! Almost all of the ten-or-so members I randomly contacted said, “Yes, I have a website and I’d love to have it featured in SPAWNews.”

So why didn’t they come forward to take advantage of this promotional opportunity on their own? Why didn’t they at least make sure their website was listed in the SPAWN Member Directory?

I began evaluating my own marketing techniques and realized that there are opportunities I miss, too. We stay so busy trying to make a living, keeping up with our contacts, processing (physically and mentally) the enormous volume of materials we receive each day, coming up with new marketing ideas for our books and trying to maintain some order in our personal lives, we’re overloaded.. No wonder we either miss or just don’t get around to pursuing some of the opportunities that are right under our noses.

I vowed to pay more attention to those opportunities that come up. When I read about a marketing opportunity that takes little time and effort, I’ll drop what I’m doing and take advantage right then. If I hear about a potential market for one of my books, I’ll make a note of it and slip it into a file folder which I promise to open at least once a week. My day for this work is Sunday afternoon. I spend another half day every few weeks pursuing new markets for one of my books—sending out press releases to libraries across the U.S., coming up with new ideas for newspaper press releases—that new angle that will grab an editor even in Boulder, CO or Jacksonville, FL.

I suggest to everyone reading this—pay attention to the opportunities that come before you and act on them now, either by direct action or by filing the idea in a hot file to pursue in the near future.

For more about how to promote your book, how to design a marketing plan, etc. continue reading this blog and be sure to review past posts. Also, read “The Right Way to Write, Publish and Sell Your Book.” http://www.matilijapress.com/rightway.html

Merry Christmas

Wednesday, December 24th, 2008

It’s Christmas Eve 2008. I hope your heart is filled with joy as you anticipate a visit from the “Big Guy.” May he bring you whatever your heart desires. My most fervent wish, however, is that you spend time this week sharing and laughing with those you love. This is a wonderful time to renew and even mend relationships. So turn off the cell phone (except for that call to those who couldn’t travel to be with you), step away from the computer and genuinely be with your family and treasured friends.

Merry Christmas,
Patricia

Authors and Freelancers Can Benefit From SPAWN

Sunday, August 31st, 2008

We’re putting the finishing touches on SPAWNews this long weekend. SPAWNews is the official newsletter for SPAWN (Small Publishers, Artists and Writers Network). http://www.spawn.org.

It’s a process. Our newsletter editor, Sandy, in St. Louis, compiles the newsletter and includes her editorial. Several of us contribute things such as book reviews, Q and A, contests, opportunities, announcements and relevant articles. Then two of us proof the newsletter before it is handed over to the techi gal who puts it online. This month there are over a dozen events and contests reported. The book we’ve reviewed this month is our newest give-away book (FREE book for joining SPAWN). It’s Mark Levine’s, The Fine Print of Self-Publishing.

So type on over to SPAWN during the next few days and take a look at our September SPAWNews (it should be posted by Monday or Tuesday&#8212September 1 or 2). http://www.spawn.org. Click on “Newsletter.” Read the September edition and some of those in our archives.

Join SPAWN and you will have access to the even meatier SPAWN Market Update&#8212a more personalized, more valuable, beneficial and important newsletter designed specifically for the serious writer/author/artist.

I subscribe to a lot of newsletters and I have never seen one like the SPAWN Market Update. I originally designed it based on my own needs and requirements as a professional freelance writer and author. And I strive each month to gather the information, resources and opportunities you can use in order to grow your freelance writing or art business or succeed as a published author. You must join SPAWN to access this newsletter: http://www.spawn.org
Click on “Join SPAWN Now!” It’s $45/year and, as I said in a recent blog post, you can earn or save many times this amount after responding to some of the opportunities, etc. in just one edition of the SPAWN Market Update. I’d like to make a one-time offer to my blog readers:

Free Offer
Contact me with “SPAWN Market Update” in the subject line and I’ll email you a copy of our September edition of this jam-packed newsletter. PLFry620@yahoo.com.

I sound kind of jazzed up about SPAWN this morning, don’t I? Well, I am. There have just been so many authors helped through the information and resources they’ve discovered at the site, in the newsletters and through our forum and SPAWNDiscuss group. And then there are those who say, “I wish I had found SPAWN before I made all of those bad decisions with regard to my publishing project.”

Get Back to Your Writing Work
This weekend is the unofficial (or maybe it is the official) end of summer. The kids are back in school. Your summer vacations are just a memory. And many of you are looking forward to getting back to work writing your book, promoting your book or pumping up your freelance writing business. I have some articles on my site that you might find helpful in meeting your particular goals. Here are a few:

How to Finally Build a Freelance Career or Finish That Writing Project. http://www.matilijapress.com/articles/write_freelance.htm

8 Steps to Getting Your Articles Published.
http://www.matilijapress.com/articles/8steps.htm

Choose the Right Venue for Your Work
http://www.matilijapress.com/articles/publish_writing.htm

There are dozens and dozens more articles at my site and at the SPAW site. So take some time this weekend and go on a learning spree.

Do You Need a Good Editor?
This is also a good time to think about hiring an editor for your article or book manuscript. Don’t go it alone. Every author needs an editor. Send your project to me for an evaluation and estimate. You won’t be sorry. This one decision could make or break your chances as a successfully published author.

PLFry620@yahoo.com.

Updates From Patricia Fry

Tuesday, June 10th, 2008

Book Proposal Workshop
I’m presenting an 8-week book proposal workshop, in-person, for members of the Yes I Can Club starting tomorrow night. This is a group of talented authors each with a great story to tell. I’ve been given the privilege of walking them through the book proposal process and I’ve decided to do this with the assistance of my workbook&#8212The Author’s Workbook.

Despite the fact that I’m accustomed to presenting this workshop online and I often speak to groups about writing a book proposal, I feel as though I’m reinventing the wheel. Preparation for this face-to-face workshop is taking more time and energy than I expected. But I’m also enjoying the process and looking forward to helping these authors create successful book proposals for their projects.

Speaking of my Book Proposal Workshop: I’ve made some changes to my website. I’ve increased my Book Proposal course to 8 sessions and raised the price to $200. http://www.matilijapress.com/course_bookproposal.htm

My Article in Absolute Write
Be sure to read my article published in the June 9, 2008 edition of Absolute Write Newsletter. It’s called, “How to Write a Book That Will Actually Sell.” http://www.absolutewrite.com/novels/actually_sell.htm

Travel Update
I’ll be traveling for most of the next 7 days without a computer. I will have limited access to a computer in Idaho, where they can only get a dial-up connection, and I might have the opportunity to slip in a blog entry or two. My main concern, however, will be keeping up with my email. This is not a business trip, but a pleasure trip with my mom. We’re going to Idaho to visit family.

Book Orders
If you finally decide to buy my book, The Right Way to Write, Publish and Sell Your Book, while I’m gone, know that your shipment might be delayed. Any print book orders placed between noon (Pacific Time) June 11, 2008 and noon June 18, 2008 will be shipped the afternoon of June 18, 2008. Is it worth the wait? Absolutely!!!

On-demand Online Course Sign-ups
If you sign up for one of my online courses this week, your first session will not begin until at least Wednesday, June 18, 2008. What courses do I offer? “How to Write a Successful Book Proposal,” “Book Promotion Workshop” (NEW), “Self-Publishing Workshop” and “Article-Writing Workshop.” Learn more at http://www.matilijapress.com/courses.htm.

Editorial Clients
If you want to discuss a consultation with me or you want me to edit your manuscript or work with you toward creating a successful book proposal, email me at PLFry620@yahoo.com. I should be able to respond within two or three days while traveling. Once I’m home, you will generally receive my response within hours (sometimes even minutes) of sending me your email. Learn more about my editorial/consulting services: http://www.matilijapress.com/consulting.html

In the meantime, keep writing and, if you have even a remote interest in publishing your stories, articles or books, keep studying the publishing industry.

Picking Up the Publishing Pieces

Wednesday, December 26th, 2007

For me, when Christmas is over, it’s time for a fresh start. I don’t know about you, but I’m ready to pick up the publishing pieces that were left far behind during the holiday preparation frenzy.

What tasks are waiting for you in your office? What new ideas have manifested with regard to your writing projects? Are you refreshed and rejuvenated after a wonderful holiday with family and friends? I’ll bet you’ve even come up with some new ideas for your pending story or a magazine article. Maybe you’ve discovered a good book promotion opportunity.

Here are my suggestions for making the most of the Christmas distraction:

1: Take your holiday mindset to work with you. Perhaps you were stressing over an article earlier in the month or you were stuck on an aspect of the main character in your novel. Go back to your computer today with your relaxed holiday attitude and you may just have a breakthrough moment.

2: Bring in new ideas collected throughout the holidays. Unless you’re in a coma, you can’t help but learn something or observe something new when engaged in different activities. Maybe your elder family members shared stories of your ancestors around the dinner table Christmas day. This could be the basis for an article for Nostalgia Magazine, Good Old Days or Reminisce. Perhaps you enjoyed interacting with your young nieces and nephews this season and this experience provided you with new material for your nonfiction book or a new perspective for your novel.

3: Was a neighbor particularly generous with his/her time or gifts this season? Maybe you witnessed a classic case of bah humbug while shopping at the mall. Let these experiences live in your brain until you can find a way to use them in your writing.

4: Just like the leftovers after Christmas dinner, treasure the memory remnants leftover from a joyous holiday and incorporate them into your writing. Write a piece featuring tips for repairing family rifts during the holidays. Create a story around a blessed moment that occurred within your circle of friends this season.

5: Capture the feeling—the emotions—of your holiday experience. What made you smile, cry, laugh out loud? Savor these emotions and use them to enhance your story or to write a new one.

6: Review the contacts you made over these past busy weeks. Now is the time to send out that promotional material to the interested reader you met at your cousin’s party. Reconnect with the store owner who expressed an interest in carrying your book.

Nothing in life is a waste. You may feel as though you were ripped away from your writing world against your will just to participate in a commercial farce of a holiday. In reality, though, you’ve been given the opportunity to stretch your emotions, experience and observe new realms and you can bring all of this back to your writing. When you can look at time away from your writing work as a gift, you’ll become a better writer for it.

For help writing your book, purchase and study my newly revised book, The Right Way to Write, Publish and Sell Your Book. And use the NEW Author’s Workbook. Order them both at a discounted price: http://www.matilijapress.com/rightway.html. For consultation or editorial help with your project or assistance with your book proposal, contact me at plfry620@yahoo.com. Learn more about me and my work at http://www.matilijapress.com/consulting.html

Setting Your Writing Pace

Saturday, February 4th, 2006

One of the difficulties of being a freelance writer is establishing a pace. In all of my 30+ years as a freelance writer, I’ve never found that perfect balance—that ideal rhythm that keeps one sane—at least not for long. A writer’s life consists of long lean periods followed by insanely hectic ones.

I don’t know about you, but I have a love/hate relationship with both scenarios. I still struggle to truly appreciate everything that the writing life brings. When things are slow—when there isn’t a client in sight and magazine editors seem to have vanished from the face of the earth, I panic. Rather than enjoying the quiet and taking advantage of the extra time, I spend too much of that time entertaining dismal thoughts. “Am I washed up as a writer?” “Will I have to get a job as a Wal-Mart greeter or a short-order cook?”

Of course, I also spend that time frantically promoting myself and my skills while sending out dozens of query letters and reprints each day. This is also an opportunity to promote my books and I do that, as well.

And then something happens. I receive an assignment letter from an editor and then another. A potential client contacts me and then another and another. I get a call from the director of a writers’ organization asking me to speak at their upcoming conference. Soon I am too busy to sit down and write my blog and I start complaining that I have no free time.

Is there no satisfying this freelance writer? Is there no balance in this profession? It’s a crazy life. Last month I had few professional prospects. I was in total promotion mode—reaching out in every direction, grasping at even the smallest thread in hopes that it would lead to work—any work, as long as it was paying work.

This month, I’m auditioning with 5 potential clients, I’ve been hard-pressed to keep up with the article requests and I’ve had 2 new invitations to speak on my favorite subject—writing/publishing.

I just finished editing a great horror novel. That was a spooky treat and it earned me a nice paycheck. I’m hoping to close a deal on a ghosting job today over lunch. It’s a memoir that has been requested by a major publisher. And Monday, I get to edit a self-help book for a world-known spiritualist.

In the meantime, book sales are up. I just received a check from Amazon.com for over $200. And reviews are beginning to appear in all sorts of venues for my latest and greatest book: The Right Way to Write, Publish and Sell Your Book. Order yours now at
http://www.matilijapress.com/rightway.html

I’ve started to personally recommend this book, The Right Way to Write, Publish and Sell Your Book to everyone who contacts me about their manuscript. Yesterday, for example, an old friend and the editor of one of my first books, called and began asking questions about today’s publishing climate. I started responding to her when it occurred to me that everything she was asking me was clearly presented in The Right Way to Write, Publish and Sell Your Book. People who purchase this book AND read it, discover that it definitely contains a treasure trove of information.

I get more voluntary comments and testimonials related to this book than any of my others. It’s a must have for anyone who is contemplating entering the publishing field. I also recommend it for struggling authors who may still feel a bit out of place within the publishing industry.

The Right Way to Write, Publish and Sell Your Book
http://www.matilijapress.com/rightway.html

Writing/Publishing/Book Promotion Opportunities

Wednesday, December 7th, 2005

Do you take advantage of book promotion or writing opportunities when they present themselves or do you wait to think them over and eventually forget to take action? There’s a third alternative to either acting too quickly or never getting a “round tuit.” When I’m presented with a book promotion or publishing opportunity that sounds pretty darned good, but I want to ponder it, I print out or copy the information and save it in a hot file. If there’s a deadline, I log it in my daily calendar. If there isn’t a deadline, I create one for myself. When I turn over that calendar page days or weeks later, I reevaluate the opportunity and make a decision.

I’m actually pretty quick to act when something comes across my desk that sounds good. Like this morning: I received my copy of Book Promotion Newsletter from Fran Silverman and saw that she is offering authors her services as a publicist. Evidently, she has had some amazing success sending out authors’ bios to newspaper, magazine and Web book reviewers. For $25, she’ll include you in her promotional efforts. While I often caution authors and freelance writers against paying for services that you can do yourself (well, so many of them charge such huge fees), it may also be a wise move to pay for additional exposure when the price is right. I think that Fran’s offer is probably worth the $25. She’ll be contacting potential book reviewers that I may not even know about.

My book promotional efforts are limited by the fact that I’m only one person with limited time and resources. When someone else jumps on my bandwagon to help me promote my latest book, The Right Way to Write, Publish and Sell Your Book, for example, it increases my opportunity for success.

So rather than wait, I signed up on the spot. What’s to lose—$25 and a lesson learned? But weigh that with what’s to gain? Potentially hundreds of dollars in book sales, a couple of invitations to conduct writing workshops in exotic places and a publishing contract, perhaps? Dream big authors and work smart.

And so my message to writers/authors today is, seek out opportunities to be read and quickly act on those that are free or reasonably priced and that seem to offer you excellent exposure that you might not otherwise get.

I’m off to the big city to finish my Christmas shopping today. Over ¾ of my packages are wrapped. Our lighted wreath is up and our Christmas tree is waiting in a bucket of water outside. I finished knitting another scarf last night. Curly ribbon is out this year at our house. We may have to hire a pit bull to guard the gifts once we put them under the tree. We have a paper-shredding kitten who is obsessed with the curly ribbon. Ribbon, yarn, string can be dangerous for cats. A cat who eats these things can suffer anything from death to colorful poop. Sophie also loves the tissue paper. She tears it up into pieces, gathers the pieces all around her and then lays on the pile. She looks like a little tortoiseshell hen on her nest.

18 days until Christmas
24 days left for prepublication discount offer for “The Right Way to Write, Publish and Sell Your Book.” http://www.matilijapress.com/rightway.html

I’ve Got Rhythm

Tuesday, December 6th, 2005

I’m so proud of myself. I’m accomplishing a lot in my office this week and I’m enjoying the holidays. I’ve achieved that balance I was so craving. I’m doing a better at living in the moment and I feel so much better. I even slept in until 5:00 this morning. It’s true! I did not step out of bed until my annoying little digital bedside clock showed 5:00 a.m. I’ve been in my office for an hour and a half and already and I’ve read 6 of the 25 emails I found in my box, I’ve scoped out a new magazine that came to my attention, I wrote a query letter to another magazine, I set up an appointment with a client, I packed up an order of books for Amazon (7 copies of their favorite book, “Over 75 Good Ideas to Promote Your Book.”) Just wait until they get a gander at my newest book, “The Right Way to Write, Publish and Sell Your Book.”

Now I’m going to work on my book of cat stories for two hours. After a walk in the river bottom with a friend and her tiny dog, I will spend an hour or so wrapping gifts before heading back to the office to write for the rest of the day. And tomorrow, I will finish my Christmas shopping. YES!! Life is good and so is Christmas. I’m actually looking forward to walking through the mall. The people, the decorations and the music always put me in a festive holiday spirit.

I’ve been so busy with clients, teaching writing classes and especially writing “The Right Way to Write, Publish and Sell Your Book” this year that I have done little magazine article work. I did just finish a piece they wanted over at Writer’s Digest. And I’ve written dozens and dozens of articles for little or no pay for book promotion purposes—yes, promoting the two new books we’ve produced this year, in particular: “How to Write a Successful Book Proposal in 8 Days or Less” and “The Right Way to Write, Publish and Sell Your Book.” But I haven’t spent much time going through that grueling process of coming up with ideas, studying magazines and giving the big pitch. For years and years that was my life. Rarely did an editor come to me requesting an article. It was a matter of me putting myself out there every day in every way. It’s hard work and I haven’t missed it. But it’s kind of fun to be back in the swing of article work. While being in creative mode all the time can be draining, it can also be exhilarating. So color me exhilarated this week—and balanced.

My Webmaster, Virginia Lawrence updated my Web site overnight—check it out. http://www.matilijapress.com And don’t forget to order your copy of my latest book at a discount. Offer good through December 31, 2005. http://www.matilijapress.com/rightway.html