Archive for the ‘Authorship’ Category

Timing, Tools, and Tenacity

Friday, August 22nd, 2014

This morning I was finally able to remove a splinter or maybe it was a thorn that had embedded itself into one of my fingers. I’ve been aware of this foreign object in my body for a couple of weeks. The spot would swell, turn red, fester a bit and boy was it tender. But the thorn wouldn’t come close enough to the surface that I could remove it, until this morning.

Today, I noticed that the tenderness level was high and there was that tell-tale sign that whatever it was had finally come to the surface. Armed with alcohol, a needle, and a pair of tweezers, I went to work poking and squeezing until finally a teeny tiny, almost microscopic foreign object appeared. My operation was successful and immediately, the annoying pain subsided.

When it was over, I couldn’t even see whatever it was that caused all of the discomfort. All I know is that it was there and it needed to be dealt with.

This reminded me of ideas and plots. As a writer, do you ever feel a story festering inside you, nagging to be brought to the surface? Sometimes the idea will nudge you for weeks, months, or even years before you ever allow it to see the light of day. And once it’s out and you can see it in word form dancing across your computer screen, you feel a sense of relief from deep inside and, perhaps, accomplishment.

Let me tell you, success won’t come without some discomfort. For a writer, this may be in the form of uncertainty and even rejection. I suggest, however, that if you stick with your project, use the right tools, approach it with knowledge, you are bound to experience the level of success you desire.

I write books that are designed to be tools for hopeful, struggling, and otherwise serious authors. Check them out here: http://www.matilijapress.com. If you’re not sure which one is right for you at this time, contact me here: PLFry620@yahoo.com

How to Make the Right Decisions for Your Book

Thursday, August 14th, 2014

There are many ways to conduct research—lots of avenues to the material and information you desire or require for your writing projects. One is to ask an expert. I’m often inundated with questions from clients and I don’t mind responding, if I can. However, many of the inquiries are better satisfied through the author’s own research efforts.

I typically suggest that authors check with other authors of similar books to find out what’s working for them. This is a good way to choose an appropriate title for your book, website name, distribution method, promotional activities, book cover and so forth.

Study books within your book’s topic or genre. Visit author websites and do a thorough search. In order to discover how the author is marketing his or her book, for example, study their media page. Initiate dialog with other authors. Look at their Amazon pages. Google them to find out more about the author and the book.

I’m not suggesting that you copy anyone. Rather, you should study what works for others and use the premise for your similar book. For example, if successful authors of fiction are selling thousands of Kindle copies, put your book in the Kindle program. If most books in your book’s category use dramatic cover styles, consider following suit.

Who better to guide your success than others who are experiencing success with similar books?

If you are new to publishing, be sure to check out my book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s available in print, audio, and digital at Amazon.com and elsewhere. Or order it here: http://www.matilijapress.com/PublishYourBook.html

 

 

The Benefits of a Virtual Book Tour

Thursday, July 24th, 2014

Today’s blog tour stop might be the most fun yet. A new kitten on the Klepto Cat Mystery block talks about her life. And there are prizes involved. If you like mochas, mysteries, and cats, you’ve gotta become a regular visitor at Melissa’s and Truffle’s Mochas, Mysteries, and Meows: http://www.mochasmysteriesmeows.com

Visit this site between now and July 30 and you might win a free copy of one of the Klepto Cat Mysteries.

So what can a virtual book tour do for you? If you choose to stop at blog sites closely related to the theme/genre of your book and you advertise your tour widely:

  • You will reach new potential readers.
  • You will sell books.
  • Your book will get exposure, which we all know can lead to sales.
  • You’ll likely meet others offering opportunities for additional exposure for your book.
  • This is an opportunity to promote your own blog site.
  • It’s fun!

Learn more about the entire Klepto Cat Mystery series at http://amzn.to/1kAI8I2

Learn more about publishing and book marketing by reading my series of books for authors

Publish Your Book (Includes all forms of publishing and all genres.)

Promote Your Book (Includes marketing ideas for all genres.)

Talk Up Your Book

All of these books are available at Amazon.com in print, audio, and Kindle. Or purchase your copies at http://www.matilijapress.com.

 

Turn a Languishing Book into a Flourishing One.

Tuesday, July 22nd, 2014

What fun we’re having this week on our second blog tour. Today, I get to talk about my long writing career. You’ll learn how I came to shift gears after years of writing nonfiction and finally dip my toe into the sea of fiction. Laura Thomas, at FU Only Knew (http://fuonlyknew.com) took the time to review three books in the Klepto Cat Mystery series. Be sure to check out her comments and my side-story.

We’ve been talking about how to set up a blog tour. You can do an Internet search to locate blogs related to the theme of your book and contact the hosts. You can use directories of blogs to find appropriate stopovers for your tour. Or hire a blog tour service to set up your tours. (See my July 18th post for resources.) But what’s the secret to locating reviewers for your particular book?

Many bloggers will review books. In fact, when you’re seeking appropriate blogs sites for your blog tour, be sure to include reviewers for the genre/theme of your book in your search. Here are some directories of book reviewers:

http://www.stepbystepselfpublishing.net. They also have a print book that comes out every other year—The Book Reviewer Yellow Pages. It contains over 775 pages of reviewers in every category, and the majority of them review self-published books.

Here’s a list of book review sites: http://writersresourcedirectory.com/Book_Reviewers.html

Here’s a list of 352 book reviewers http://www.theindieview.com/indie-reviewers

Do reviews generate sales? Let me ask you, is your book getting the attention and making the sales you would like? Are you getting large royalty checks and/or selling dozens or hundreds of books through your website? Why not try getting more exposure for your book by getting it reviewed over and over again. It doesn’t cost you anything but your time. And it could just help you pay next month’s rent.

You see, the thing that many authors can’t wrap their heads around is the fact that a book that no one knows about isn’t going to sell. Someone has to spread the word—let readers know the book exists. Without this effort, a book will languish and die.

 

Why YOU Should Go Digital

Wednesday, July 16th, 2014

I hope you noticed I’ve been away for a while. It’s always nice to be missed. No, I haven’t been lounging on some exotic island watching gentle waves leave foam bubbles on a white sand beach. I’ve been helping a fellow author to achieve his publishing dreams. Yup, I spent the week editing a 100,000-word manuscript.

Now I’m gearing up for another book tour featuring my latest Klepto Cat Mystery, The Colony Cat  Caper. I’ll post the schedule as soon as I have it etched in stone. But I can tell you that we’re going to have some fun. Dolly, a kitten fairly new to the series, is going to share some of her thoughts and experiences. (The cats in my stories don’t typically talk, but they do occasionally participate in blogs.)

I’ll be sharing a recipe—now that’s a first. And, of course, the blog hosts will post their reviews of The Colony Cat Caper and some of the other books in the Klepto Cat Mystery series.

In the meantime, I have to tell you the mysteries continue to sell like I never expected. I am having such a good time and I hope my readers are, too. The first in the series, Catnapped, has collected 71 reviews, many of those I generated through my own promotional efforts. But the majority of them, I believe, are due to the great job Amazon does in promoting books for their Kindle Direct Publishing authors.

If you have a novel, consider bringing it out through the Kindle Direct Publishing (KDP) program at Amazon and see if it will become as successful as my little cozy mysteries have been. How successful? I’m consistently selling between 50 and 130 per day!

Yeah, you can go to your page at KDP and check the ordering activity daily. And if you decide you want to produce the book in print, as well, consider going with CreateSpace. They’re easy to work with, do a good job, are prompt, AND you don’t have to ship books ordered through Amazon. CreateSpace fills your Amazon orders for print copies on demand.

http://KDP.amazon.com

http://createspace.com

 

The Swinging Author

Thursday, July 3rd, 2014

No, this post isn’t about authors who engage in…ahem…extracurricular activities. Today, I want to talk about authors who write across the genres.

Most serious authors seem to write either fiction or nonfiction. They strive to perfect their writing in one category before ever tipping their toe in another. Some never do cross over from nonfiction to fiction or vice versa. Yet, I’m noticing that more of us are. And in my circle or acquaintances and colleagues, it’s from nonfiction to fiction.

Those of you who follow my blog know that I have been writing nonfiction (how-to, informational) books and articles for a very long time. Now I’m writing fiction as well. I know several others who have followed a similar path. And it seems as though these are the authors who are experiencing the greatest success.

My success with the Klepto Cat Mystery series is beyond my wildest expectations. These cozies are selling like crazy. From what I observe about my colleagues who have shifted from long-term nonfiction-writing to fiction, they are also doing exceedingly well.

Why? Perhaps it’s because we’ve put in the time. We’ve honed our writing skills; we’ve established a style. We understand more about the publishing field than the newbie author. We know how to navigate the industry. We know the value of and the psychology of marketing. We understand the importance of exposure. Since we are already embedded in a writing-related career, we know how to manage our time, how much time and energy it takes to promote a new product, and we’re wired to do what it takes.

I’d like to shine a light on a few authors I know who are parlaying their writing/management talents and skills into other areas and experiencing success.

Susan C. Daffron just came out with her second novel. She’s engaged in a blog tour as we speak. Be sure to stop over and learn more about her new venture. http://www.susandaffron.com/blog-tour-chez-stinky-june-9-july-7 Susan is the author of two romantic comedies—Chez Stinky and Fuzzy Logic. I’ve read the first—just downloaded the second to my Kindle. Can’t wait!

C. Hope Clark is now also writing fiction. The third in her Carolina Slade Mystery, Palmetto Poison was released this year. Also check out Low Country Bribe and Tidewater Murder. I’ve read the first two and really enjoyed them. And it’s not just me, look at her collection of reviews. Impressive! Hope announced in her newsletter this month that her stories are being looked at by someone in the film industry. You go, Hope!!!

I’d love to hear from other nonfiction authors who are doing well in the world of fiction.

 

7 Tips for Writing a More Publishable Book

Tuesday, June 24th, 2014

1: Study the publishing industry so you understand your options, the possible ramifications of your choices and your responsibilities as a published author.

2: Define your purpose for writing this book. Make sure it is valid, not frivolous.

3: Determine your target audience. Who is most likely to read this book and how many people does this comprise?

4: Ascertain whether this book is needed/desired. Is there a market for it?

5: Consider your platform—your following, your connections, your way of attracting readers. Why are you the person to write this book and who is going to care about reading it?

6: Create a marketing plan. How will you get word out about your book?

7: What are your promotional hooks? Find ways to build promotion into your book while you’re writing it.

A well-researched, complete book proposal will assist you in answering each of these questions accurately. A book proposal is a business plan for your book. Don’t neglect this very important step to becoming a successful author.

Publish Your Book More Successfully in 7 Simple Steps

Monday, June 23rd, 2014

 

Do you write for pleasure? Have you ever thought—even for a fleeting moment—about publishing your work? How do you know when it is time to shift from writer to published author?

You may dream of having your writing published. However, you’re not sure how to make the transition from closet pleasure writer to published author. Here are some steps that might help you move more successfully toward your publishing goals:

1: Write something that is wanted/needed by a specific audience—avid readers of romance or adventure novels, people who are seeking help with a problem or issue, folks eager to learn something new or those who devour young adult fantasies, for example

2: Check your competition. Is your book up to par—does it have everything it needs to qualify as a good book for preschool children? Is there a need for another book on cooking with herbs? What makes your self-help book for children of alcoholics different than what’s already on the market?

3: Study the publishing industry. You may not relish the idea of going back to school and learning about something as large and complex as publishing, when all you want to do is quietly produce your book and be on your way to stardom. In order to succeed as a published author on even a small scale, however, you need to know something about how the world of publishing works. What are your publishing options? What are the possible consequences of your choices? What are your responsibilities as a published author? Skip this step and you will be in over your head without a life preserver.

4: Write a book proposal. You may need a book proposal in order to get a foot in the door with the publisher you want. But the main reason for writing a book proposal is for you. A book proposal will tell you whether you have a book at all—whether it is a valid project. It will help you to determine if you have an audience for this book, who they are, how many there are and how you will reach them. Without this knowledge, you could become one of the 78 percent of authors who fail each year. (Some experts say the number is now more like 90 percent.)

5: Hire a good book editor. This step could make the difference between a publishing contract and multiple rejections. An editor can keep you from sending a flawed book out into the world of readers. If you’re not sure whether you need an editor, I can answer that question for you without even looking at your manuscript. Every author needs an editor. So factor this expense into your budget. It’s a necessity if you desire a successful publishing experience.

6: Establish and build on your platform. Publishers want to know that an author has a platform—a way of attracting potential customers and connections that will help sell books. Even if you choose to self-publish, you still need a platform. Think about it. If you were to publish a book today, how many people would buy it? If you’ve been hiding away in your writing room for years, how would anyone know about you and why would they buy your book? As an author, you need a following—a way of attracting readers.

7: Plan your marketing strategy. In today’s highly competitive publishing climate, it is crucial that you think about marketing and promotion even before producing a book. And promotion is ongoing for as long as you hope to sell copies of your book. Examine your skills and propensity for various promotional activities. This would be a good time to sharpen and add to your skills. But you also need to know what it takes to promote a book—most new authors do not. As you study the publishing industry (number 3 on this list), you’ll begin to understand why the author must develop a marketing plan and what book promotion entails. The time to plan your strategy is before you decide to publish.

Publishing is not an extension of your writing. It is not a natural course that writers can take using the same mindset and skills they use when writing. Publishing is a business—a fiercely competitive business—and, when you decide to enter into this world, in order to succeed, you must start thinking like a businessman/woman.

Follow these seven steps and you will experience a greater level of success.

 

Ramblings

Wednesday, June 18th, 2014

I finished a book I was working on for a publisher this week. It took me a little over two months to write a 17-chapter, 200 manuscript-page book on how to write a book proposal. I’ll reveal more about it once the book is published, but it is a bit of a different twist on a common topic and includes guidelines for writing proposals for fiction and children’s books, as well as memoirs, inspirational books and more. I’ve also included sample book proposals that sold, which always pleases authors who are struggling with the concept of writing one.

Now I’m writing an article for Cat Fancy Magazine on godparents for cats. Interesting concept when you consider that over 500,000 pets are taken to shelters or worse once their caretaker can no longer care for them because of (the caretakers) illness or death. More and more cat owners are arranging for their cats’ care in advance of something happening to them.

I also have an editing job on my desk. Looks like it will be an interesting project. Most of those I accept are.

I’ve been racking up quite a few reviews for the Klepto Cat Mystery series. Just this morning I noticed three new ones—two were 5-star reviews and one reader slapped a puny 1-star ranking on a book in the series. Readers sure come in all sizes, shapes, and attitudes.

I’m itching to get back to writing fiction. I’m halfway through writing the 6th in the series, but I’ve been sidelined with other projects for a few months.

But first, I plan to do some website revamping. It seems as though my websites are a little out of touch with what I’m currently doing—the direction my work is taking me. Another reminder that nothing stays the same—life is change.

 

 

 

 

Don’t Keep Your Book a Secret

Tuesday, June 17th, 2014

Have you ever noticed that some authors approach book publishing as if expecting the industry to conform to their needs rather than the other way around? They walk into publishing with their own ideas and demands. And this is okay when considering all of the options available to authors these days. Authors can pretty much get what they want, how they want it, and when they want it.

However, some uninformed authors expect too much. They enter into the hallowed halls of publishing insisting on everything that’s normally available to them PLUS a whole lot more. They want to be published without taking any responsibility for the book once it’s produced. What are they thinking? It’s like a parent planning for and preparing for the arrival of a child and then putting it in the crib and walking away.

We all know what happens if you don’t nourish and nurture a baby, kitten, puppy, or guppy. The very same thing will happen if you don’t nurture your book.

You can’t count on sales if you keep your book a secret—hide it away at an obscure website and never tell anyone about it. Books need exposure in order to thrive in the marketplace. Sure, you can hire a publicist or book marketing specialist. Many authors do. However, they need the author’s full attention if they’re going to be effective. Most authors who hire these companies and individuals do so once they’ve exhausted their cache of marketing ideas. But some of them find the idea of book marketing so distasteful that they bring in a specialist from day one.

What they don’t expect is that the publicist will set up appearances, speaking engagements, interviews and so forth that require the author’s presence.

If you’re writing a book, please take the time to learn something about the publishing industry. Even if you’ve been involved with publishing before, you need to have an understanding of the industry as it is today. Things have changed. You can’t produce a book and expect it to thrive without lifting a hand to make it happen.

No matter where you are in the publishing process, stop now and read Publish Your Book, Proven Strategies and Resources for the Enterprising Author. Prepare yourself for the birth and care of your book. A healthy and successful book in this publishing climate depends on you, the author. Order your copy here:

http://www.matilijapress.com/PublishYourBook.html

or in print, audio or for Kindle at Amazon.com