Archive for December, 2005

Giving Birth to a Book

Friday, December 30th, 2005

My new book is out!! I don’t think that an author ever gets so blasé as to not feel excited when she sees her new book for the first time. And I got to be excited this week. Wednesday morning at 10:30, we got the call from the business center where I pick up my mail: “Your shipment is here,” said the cheerful voice on the other end of the phone.

There was no time to change from my walking sweats. I just grabbed my purse, keys and dolly and drove the two miles to meet my new book, The Right Way to Write, Publish and Sell Your Book. Once we had the books loaded into the back of the car, we did it—we took a pocket knife to the tape on one of the boxes, removed the cardboard packing and there, glistening in the sun were copy after copy of bright gold and red books staring back at us. “They’re beautiful,” I whispered breathlessly. And I smiled as I imagined how this book will stand out on a crowded bookstore shelf or book festival table and grab the customers.

As any author knows, the precious time spent holding and admiring your new book lasts scant few moments. Because now you have to put that book to work earning it’s keep.

And that’s what I’ve been doing every minute of every day since for 12 hours each day—promoting the book. Of course I had shipping to do first—sending out all of those prepublication orders I collected. There were darn near 100 of them to ship. We were not the most popular people in the post office the day we arrived with all of those packages.

What is my course of promotion action? First, I am soliciting book reviews for The Right Way to Write, Publish and Sell Your Book. I’m also placing a few ads for the new book. I’m negotiating some workshops and other presentations across the states (yesterday, I got an invitation to do a book festival in Hawaii the weekend before the Los Angeles Book Festival in April). I’m posting announcements in the writing-related newsletters that allow this. I wrote a dozen or more articles in recent months promoting this and my other writing/publishing-related books, but will be producing more in the coming weeks.

If anyone reading this blog has an idea or two for promoting The Right Way to Write, Publish and Sell Your Book or can steer me in the direction of a writers/publishers organization or group, please let me know.

In the meantime, I checked the status of my Web site last night and notice that this blog is getting quite a bit of activity. How about letting me know you were here by leaving a comment.

And be sure to order your copy of The Right Way to Write, Publish and Sell Your Book. You won’t be sorry. In fact, it could just be the best professional decision you make this year.

http://www.matilijapress.com/rightway.html

Exercising Your Author’s Voice

Tuesday, December 27th, 2005

Exercising Your Author’s Voice
Promotion can be a silent and lonely activity. As an author with a book to sell, you spend quite a bit of time each day/week trying to find readers. (If you aren’t doing this, you should be.) You are building mailing and emailing lists; writing and rewriting press releases and other promotional material; searching for appropriate newspapers, magazines and Web sites to solicit; mailing free copies of your book to reviewers; sending out press releases and so forth.

But sometimes it feels as though you are all alone searching the vast earth for another human being. You are out there shouting accolades for your book and no one seems to hear you. Yes, promotion can be very lonely work.

I speak to a lot of lonely authors throughout the year. All they want is a little feedback and some sales. They need to know that there’s someone at the other end of their efforts. Maybe it’s time that we change our promotional tactics. Maybe we should get back to the dreaded COLD CALL—go face-to-face or at least voice-to-voice with potential customers.

Our neighborhood, like many in America, is representative of the historic cottage industry era. One neighbor sells jewelry from home and another one makes and repairs jewelry. Another neighbor does quilting for customers in her garage. There’s a bookkeeper up the street, a dog trainer and a part-time realtor who all work from home. But the most successful woman of all in our neighborhood is the one who makes cold calls.

Stephanie Wood designs unique completely organic tee shirts with garden themes. And she sells thousands of dollars in product each month mainly through cold calls and by doing gift shows and harvest festivals. She talks to at least a dozen people each day and she gets orders. She says that almost everyone she speaks with is interested in her product line and wants to see it. http://www.canyoudig-it.com

Have you tried the cold call, lately? I think we’ve all become fairly comfortable communicating through the Internet. Most of us don’t want to bother trying to reach people by phone or in person, anymore. But I maintain that it is more difficult for someone to ignore you when you have a solid voice. They might receive your email and click you into the trashcan. But if you reach them by phone, they will listen to what you have to say.

Let’s make 2006 the year we take our voice back and became more visible. This may just be a unique and effective way to increase our book sales.

Let me know how it goes for you.

There are just 4 days left for the prepublication discount offer on my new book: The Right Way to Write, Publish and Sell Your Book. Offer ends December 31, 2005. Order your copy today: http://www.matilijapress.com/rightway.html

Writing Against Time

Saturday, December 24th, 2005

As we close in on Christmas and I think about all of the last minute tasks I must finish, it reminds me of writing deadlines. Have you noticed that most writing projects come with deadlines? Sometimes the deadlines are dictated by a client, editor or publisher, but most often they’re self-imposed.

How do you approach deadlines? Do you wait until the last possible second and then scramble to finish the article or chapter? Do you pace yourself—setting reasonable goals all along the way? Maybe you rush into the project with gusto so you’ll have plenty of time to complete it should something disrupt your schedule.

I think I use a combination of these methods. I’ve learned that the approach also depends on the project. While some writing projects need concentrated attention, others can be accomplished in snippets of time between other writing projects. Timing is important, too. I have to admit that there are days when my brain just won’t cooperate. I might want to spend the morning promoting my new book or editing a client’s memoir, but I just can’t concentrate on that particular project. For me, it’s usually a case of burn out rather than writer’s block. But it does no good to forge ahead when the going is slow and painful. What is a writer to do?

I turn my attention to something else. I’ll work on my cat story book, send out a few query letters, organize my office or go putter in the garden. When I return to the project an hour or a few days later, I’m refreshed and able to proceed and produce.

What is a deadline to you—a friend or a foe? Do you depend on writing deadlines and welcome them? Or do they drive you crazy?

I appreciate deadlines. I like having some sort of parameter within which to work. This month we have a huge deadline. Tomorrow is Christmas. Are you on schedule with your tasks? Will you be ready to meet your commitments? Or have you let some traditions go by the wayside again this year because you just couldn’t get a “round tuit?”

Whether you’re highly organized and on schedule or falling a little behind, don’t forget to order your copy of The Right Way to Write, Publish and Sell Your Book at the prepublication discount. This special offer ends December 31, 2005.

http://www.matilijapress.com/rightway.html

Give Yourself Permission to Not Write

Tuesday, December 20th, 2005

It’s only 5 days until Christmas. I hope you’re giving yourself permission to NOT write. At least for one day or a few hours each day, take a holiday break. If you don’t, the season will pass without your feeling as though you were ever a part of it. The shopping you did in a rush and the token baking you did in a huff don’t count. If you haven’t done it yet, it’s time now for you to get out of writing mode—at least for a little while—and experience the season.

Here are some ideas to help you soak up some of that Christmas spirit you may have been avoiding.

• Walk through the mall and be a part of the hustle bustle.
• Attend a children’s Christmas presentation.
• Dress in your most Christmassy outfit.
• Go to church.
• Drive around various neighborhoods and enjoy the Christmas decorations.
• Take extra time wrapping some of your more special gifts—make the presentation as yummy as the gift itself.
• Donate food and gifts to a needy family or volunteer to serve the homeless.
• Do something completely off the wall such as leave jars and cans full of coins where unsuspecting people will find them. Or drop dollar bills tied with a bow outside of a busy post office and watch how people respond when they find them.
• Dress up as Santa, Mrs. Santa or an elf and visit a nursing home or day care facility.
• Throw a Christmas party complete with gifts and cookies for some of the less fortunate children in your neighborhood.
• Do some holiday baking and deliver a plate of home-baked goodies to some who would least expect this from you.
• Write a poem or take wintry photos for next year’s Christmas cards.
• Call a long-time friend or a relative whom you haven’t seen in a while.

Just imagine how refreshed and joyful you’ll feel when you return to your writing work. And some of these experiences might just fill you with new story ideas.

Happy holiday writing, everyone. You can make my Christmas and secure your professional future by purchasing my new book, “The Right Way to Write, Publish and Sell Your Book.” http://www.matilijapress.com/rightway.html

Moving Beyond Overwhelm

Monday, December 19th, 2005

It’s less than a week until Christmas and I’m right on schedule with my tasks and activities. Isn’t it amazing how something that seems so overwhelming can come together so flawlessly? But I’ve learned through years of writing for a living that in order to achieve success on a project, one must consistently move in the direction of his or her goal.

The difference between a writer and someone who wants to be a writer is purposeful action. While the wannabe/would be writer just thinks about becoming a writer, the writer has taken the steps necessary to make it happen.

How often have you felt overwhelmed at the thought of writing an entire book or completing an article assignment? It happens to me almost every time I face a large project. But I don’t stay in that mode for long. Instead, I quickly map out my writing course, schedule my time and then begin the process of study, research, interviews, outlining, writing, editing, proofing and ultimately completing the book or article. You can do the same.

It doesn’t matter if you take baby steps or giant steps, it’s just important that you move forward toward your writing goal.

If you need help drawing up your map, read my book, The Successful Writer’s Handbook. This book offers encouragement, tools, ideas, techniques and oodles of resources to help you start a career in writing, produce a book, sell articles to magazines, work with clients, build your writing business and much more. http://www.matilijapres.com

If you want to write a book or you’ve written a book and are struggling with finding a publisher or promoting the book, for example, read my newest book, The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html

If you haven’t finished your Christmas shopping, your tree isn’t up and you have no idea what to feed the 25 people you’ve invited for Christmas dinner, sorry, I can’t help you there.

Overcoming Writer’s Doubt

Friday, December 16th, 2005

What does a writer do when she comes to the end of a project? Many of us panic. We feel pangs of fear and we wonder, “Will I ever have another writing job?” “Will I be inspired again?” “Has the well run dry?” “Am I washed up as a writer?”

What is a writer to do when he or she is flooded with writer’s doubt? I say, get back on the horse—er, the office chair.

I have a love/hate relationship with my writing projects. Once I get involved in the writing or editing, I am completely immersed. I am usually also completely in love with the work. But when the job is over—when I finally finish the book or the commissioned work and there’s nothing else on the horizon, I feel an annoying void.

I must say that it is rare that I don’t have back to back projects lined up as far as the eye can see. Like most freelance writers/authors, there’s always book promotion to do, that unfinished book waiting for attention, the new client on the horizon and a filing cabinet brimming with article ideas.

Yes, there’s always work to do, but it requires starting over and that’s not always easy. I guess this is a type of Writer’s Block. When you’re involved in a project there’s a sense of comfort involved. Each day you walk into your office knowing that you will spend the day working on Chapter Twelve, editing a client’s memoir or finishing up the research on a major article. Once it’s finished, you have to start fresh. If there are no priorities among the projects on your shelf, you must decide what to work on. You have to determine which new project will pay off in either earnings, satisfaction or as a career move.

And that’s where I sit today. My book, The Right Way to Write, Publish and Sell Your Book is finished. I have been promoting the heck out of it for the last five weeks. I’ve decided to self-publish my book of cat stories. But I can’t spend my days working on it because, at this point, there’s no money in this work.

One look at my bank balance and I realized that I need to be working on something that is more apt to pay me now. With my current client on hiatus until after the holidays, this means getting back into article-writing, which is how I started my career. I always put article-writing on hold when a book project comes along and when I have a paying client. And when I need some funds, I go back to it.

So this week, I am interviewing and photographing a neighbor who has a wonderful cottage industry going—she designs and manufactures organic tee shirts with gardening and earth-friendly slogans. Country Woman Magazine is interested in her story. I’m researching the new PE programs many schools are adopting. Back in 1999, I wrote about the wave of innovative PE programs sweeping some of the nation’s schools in an attempt to reverse the trend of obesity in kids. I’m following up, now, with what’s new in 2006. I once wrote about mother daughter book clubs. This morning I heard about one instance where kids read to pets in the St. Louis Library. If there are other such programs, I may write a piece on this concept.

The void is over—back to work. In the meantime, I have an announcement. Our Sophie kitty is a pin up girl. A friend, the founder of All For Animals and a writer, Karen Stevens, wrote a piece for CatWatch Magazine about how to keep your cat safe during a home remodel. She interviewed me because of problems that came up with our cats during remodeling projects here. I took a pix of Sophie for the article. We were excited to see our little tortie immortalized in print. But fame has not gone to Sophie’s head. She just took one sniff at the magazine and resumed her fascination with the Christmas tree.

Keep writing. And don’t forget to order your copy of The Right Way to Write, Publish and Sell Your Book, at a one-time prepublication discount offer. http://www.matilijapress.com/rightway.html

Organizational Skills for Writers

Tuesday, December 13th, 2005

It’s beginning to look a lot like Christmas around here. Our Christmas cards are sent, the house is decorated, ¾ of our gifts are wrapped, the shopping is DONE and my Christmas day menu is set. Remember my plan—to do a little something pertaining to Christmas each day? It’s working. We’ll decorate our tree later this week and I’m knitting in the evenings. Not only that, I am still putting a reasonable number of hours into my writing/book promotion work, too.

Aren’t you just so much happier when you are organized and when you give yourself enough time in which to accomplish your goals? This premise works when preparing for the holidays and it is also important when operating a freelance writing business.

Whether you are an author promoting your book(s), you write articles for magazines or you work with clients on their projects, organization is vital to your success. Without a sense of organization, you will miss deadlines or create undue stress for yourself because you’re always trying to play catch-up. When you lack organizational skills, you risk losing track of important data and information. When you aren’t organized, you probably don’t keep accurate business records and this can create all sorts of problems with clients, editors and publishers. Meeting writing/publishing-related goals definitely become a greater challenge for people who lack the ability to organize.

Chapter One in my “The Successful Writer’s Handbook” includes this list reflecting the traits or mind-set of those who would mostly likely fail in the writing business:

• Those of little faith who don’t even try.
• Those who refuse to make sacrifices.
• Those who are too attached to their own writing.
• Those who can’t step outside their comfort zone.

I would add, “Those who can’t organize their personal or professional life.”

To become a successful working writer or author, one must:

• Make a commitment.
• Establish a routine and stick to it.
• Practice self-discipline.
• Be a bold promoter.
• Write every single day.

All of these points rely on what?? Organizational skills.

How do you develop a sense of organization? In Chapter Ten of “The Successful Writer’s Handbook,” I include a section called “Stop Procrastinating, Now!” I say that sometimes procrastination is a matter of sloppy organizational skills. Here are some ideas:

1: Start by making lists. Before going to bed or before starting to work in the morning, write down everything that you hope to accomplish during the day. I typically write a schedule each night complete with a time table. While I don’t always finish everything on my list, I almost always accomplish the major tasks.

2: Learn how to prioritize. Often lack of organization is a lack of the ability to prioritize. Try this: List the projects you have on the table now—everything that must be accomplished by the end of the day, week or month. Give the most important tasks a “one” rating, the next in line of importance, a “two” and so forth. Transfer all of the number one rated tasks to the top of a new list and follow with number two tasks and so on. Note how much time it will take to accomplish each task and create a schedule designed to accomplish them.

3: Don’t be afraid to make new lists and new time tables, this will be especially necessary when new projects come into your life.

4: Avoid temptations. There are many distractions for writers everyday. And these can be a real problem. It will behoove you to learn to deal with them. For example, say “no” to a lunch invitation with your best friend—opt for dinner out after working hours, for example. Reeducate neighbors to conform to your writing schedule. Barking dogs? Now that can be a real problem to one’s concentration. I’ve handled this one by working with neighbors to quiet their dogs. You might wear soundproof headphones while writing. Move your office to another area of the house.

I’ve been writing for articles for magazines and books for over 30 years and earning my living as a freelance writer/author for nearly two decades. I would not still be in this profession if I had not honed my organizational skills. It is crucial to business success and pretty darned important in managing a personal life, too.

Learn more about how to become a successful freelancer writer or author in “The Successful Writer’s Handbook.” http://www.matilijapress.com/writershandbookpage.html

If you want to write a book the right way, read, “The Right Way to Write, Publish and Sell Your Book.” http://www.matilijapress.com/rightway.html

Prepublication Promotion

Saturday, December 10th, 2005

Question: When is it the right time to start promoting your book?
Answer: The minute you commit to writing it.

It’s true! Promotion starts way before you actually have a book to sell. You might ask, “How can I sell a book that I don’t even have?” Well, you probably can’t, but you can certainly start planting seeds that may develop into eventual sales.

Start by building a mailing list of potential customers. Who is a potential customer? Everyone you meet. You might be surprised who will buy your ethnic recipe book, a book of poetry or your workbook for realtors, for example. You can’t tell by looking at someone whether they are interested in your book topic or whether they have several friends who are. But you sure can find out who is a good candidate for your particular book by talking to people and by going where potential customers hang out.

This brings us to our second most important prepublication promotions activity–talk about your book everywhere you go. When someone expresses an interest in your book topic, ask for a card or make note of their email address. When the book is ready to sell, you’ll want to notify everyone on your mailing list.

While you’re working on the book, take time every week or so to locate potential book reviewers, appropriate showcase sites, Web sites and radio talk shows dedicated to your topic and magazines and newsletters related to your topic where you might submit articles to promote your book or get your book reviewed.

Once you’ve finished the book and while it is with the publisher or at the printer, you’ll have more time to do some prepublication promotion. This is a good time to contact everyone on your mailing list to announce the coming of your book. I like to offer a prepublication discount to folks who will purchase the book during this period. If you’re self-publishing, this is a good way to pay your printing bill.

As you all know, I’m in my prepublication stage of my latest book–“The Right Way to Write, Publish and Sell Your Book.” And the above suggestions are just a tiny example of the information and recommendations, tips and techniques you’ll find in this 328-page book.

Orders must be received by December 31, 2005 in order to get the prepublication discount.
http://www.matilijapress.com/rightway.html

Should You Advertise Your Book?

Thursday, December 8th, 2005

Do you ever pay to advertise your book? In my book, Over 75 Good Ideas for Promoting Your Book and in my newest book, The Right Way to Write, Publish and Sell Your Book, I provide many, many no and low cost ideas for promoting your book. In fact, I steer authors away from paid advertisement as a means of promoting their books. It has been shown that paid ads aren’t very effective unless, perhaps, you can afford a full page ad in Publisher’s Weekly. And even then, I’m not sure that you would realize a return on your investment.

Kirkus Review is one of the major prepublication review magazines. A review in this and other prestigious library journals can generate a lot of sales. But only a select few books qualify. Kirkus is now offering a prepublication review program for others , however–but for a fee. I hear from colleagues that this, as with so many author/publisher services, is a big waste of money.

Are paid advertisements read by anyone? Do you read them? Sure, you sometimes notice ads. Amidst the constant bombardment of ads that we find in our faces every minute of every day—on our own Internet services, on practically every Web site we visit, in our newspapers and magazines. My gosh, you have to turn upwards of 100 pages of ads, in some magazines, before you ever find something to read. Some of the ads you notice, but most you do not. Then there’s the radio and TV. It gets easier and easier to tune out the commercial ads that interrupt your news programs, documentaries or favorite talk shows.

Does it do any good at all to advertise the traditional way—to pay for space in which to sell your book or your writing services? That’s a good question.

I think it is important to get word out about your book any way that you can. And, yes, sometimes that means paying for an ad. I advertise occasionally. In fact, this week, I have four or five ads running in various writing-related magazines and newsletters advertising my latest book, The Right Way to Write, Publish and Sell Your Book. I decided to do this in conjunction with my articles that these publications are running.

I am going for major exposure, right now. I am soliciting interviews at writing/publishing Web sites, having my book showcased, writing tons of useful articles, communicating with folks in writing/publishing forums, sending out emails AND I’m also doing some advertising.

The good thing about paid advertisement is that you are guaranteed a spot in the magazine, newspaper or newsletter. Also, if you pay for an ad, that magazine or newsletter editor is going to be more interested in publishing your articles. And articles are important means of free advertising because it gives you a chance to demonstrate your expertise (if you’re a nonfiction author) and your storytelling ability (if you write novels). AND you get to include your bio at the end of the article, “advertising” your book for free. Paid ads afford you additional exposure. It is said that it takes about eight instances of exposure for a book to entice someone to purchase it. Another reason to advertise is that it helps to support your favorite magazines and newsletters. Just a thought.

Those of you who haven’t yet ordered my book, The Right Way to Write, Publish and Sell Your Book, are probably about ready to do so. If you’ve been reading my Blogs, subscribing to Writers Weekly, Freelance Writer’s Report, SPAWNews, SPAWN Market Update, Book Promotion Newsletter, Authorship, PMA-Independent, Christian Writer’s Fellowship Newsletter, Absolute Write, Writing for Dollars, Byline and Writer’s Digest, you’ve been exposed to The Right Way to Write, Publish and Sell Your Book dozens of times. It’s time to go to my Web site and order your copy at the prepublication discount. But hurry. This offer expires December 31, 2005. http://www.matilijapress.com/rightway.html

Writing/Publishing/Book Promotion Opportunities

Wednesday, December 7th, 2005

Do you take advantage of book promotion or writing opportunities when they present themselves or do you wait to think them over and eventually forget to take action? There’s a third alternative to either acting too quickly or never getting a “round tuit.” When I’m presented with a book promotion or publishing opportunity that sounds pretty darned good, but I want to ponder it, I print out or copy the information and save it in a hot file. If there’s a deadline, I log it in my daily calendar. If there isn’t a deadline, I create one for myself. When I turn over that calendar page days or weeks later, I reevaluate the opportunity and make a decision.

I’m actually pretty quick to act when something comes across my desk that sounds good. Like this morning: I received my copy of Book Promotion Newsletter from Fran Silverman and saw that she is offering authors her services as a publicist. Evidently, she has had some amazing success sending out authors’ bios to newspaper, magazine and Web book reviewers. For $25, she’ll include you in her promotional efforts. While I often caution authors and freelance writers against paying for services that you can do yourself (well, so many of them charge such huge fees), it may also be a wise move to pay for additional exposure when the price is right. I think that Fran’s offer is probably worth the $25. She’ll be contacting potential book reviewers that I may not even know about.

My book promotional efforts are limited by the fact that I’m only one person with limited time and resources. When someone else jumps on my bandwagon to help me promote my latest book, The Right Way to Write, Publish and Sell Your Book, for example, it increases my opportunity for success.

So rather than wait, I signed up on the spot. What’s to lose—$25 and a lesson learned? But weigh that with what’s to gain? Potentially hundreds of dollars in book sales, a couple of invitations to conduct writing workshops in exotic places and a publishing contract, perhaps? Dream big authors and work smart.

And so my message to writers/authors today is, seek out opportunities to be read and quickly act on those that are free or reasonably priced and that seem to offer you excellent exposure that you might not otherwise get.

I’m off to the big city to finish my Christmas shopping today. Over ¾ of my packages are wrapped. Our lighted wreath is up and our Christmas tree is waiting in a bucket of water outside. I finished knitting another scarf last night. Curly ribbon is out this year at our house. We may have to hire a pit bull to guard the gifts once we put them under the tree. We have a paper-shredding kitten who is obsessed with the curly ribbon. Ribbon, yarn, string can be dangerous for cats. A cat who eats these things can suffer anything from death to colorful poop. Sophie also loves the tissue paper. She tears it up into pieces, gathers the pieces all around her and then lays on the pile. She looks like a little tortoiseshell hen on her nest.

18 days until Christmas
24 days left for prepublication discount offer for “The Right Way to Write, Publish and Sell Your Book.” http://www.matilijapress.com/rightway.html