Archive for July, 2006

How to Write Anyway When it’s Just Too Hot

Wednesday, July 26th, 2006

The whole country is experiencing extraordinary heat this summer and, at least for some of us, our traditionally hottest months are yet to come.

Everyone is suffering. Those of us without central air conditioning or whose window units aren’t keeping up with the heat, must be creative. Some writers are contending with smoke and threats from nearby wildfires. And countless thousands of people are experiencing power outages. My writer friend in St. Louis has been without power for an entire week now. And they’re having temps in the triple digits.

Of course, it’s almost impossible to write when the first thing on your mind is survival—when the only way you can get cool is by driving around with your car air conditioner on and it’s impossible to find refrigerated food anywhere in town. However, knowing my friend, she is jotting down her observations and experiences. She is creating storylines and coming up with enough article ideas to keep her writing for the next few years.

But what about those of us who are just a bit distracted because of the heat? I know how it is (it was 112 here over the weekend). You’re hot and you’re uncomfortable. Your body is exhausted, your brain feels fried and all of this discomfort is distracting. Perhaps you feel like a prisoner in your own home because it’s just too hot to go outside. You live for that time in the evening when the outside temperature is cooler than the inside temperature and you can open the doors and windows.

How do you write when you are so preoccupied by how the heat is affecting you?

I write very early in the morning before the heat settles into my office. I can usually tolerate the temperature in here until about 3 in the afternoon. Some days I use a trick I learned when I was younger and had a pool. It’s called the wet bathing suit solution. I put on my bathing suit and jump in the shower. Then I wear the wet bathing suit around the house all day. When the suit starts to dry out, I jump in the shower again. One writer I know uses the same concept with her regular clothing. Rather than be miserable all day, she holds her tank top or tee shirt under running water until it’s soaked, wrings it out and then wears it around the house. It’s really amazing how much cooler you are when you are wearing wet clothing.

I don’t know about you, but when I’m hot, I have trouble concentrating. In fact, I don’t have much enthusiasm for writing when I’m feeling too hot. So it pays to find a way to make yourself more comfortable. Of course, drink plenty of water. I’m also reverting back to my childhood and eating popsicles. Here are some ideas for keeping to your writing schedule even in this unbearable heat:

• Put your bad mood to good use in your writing: Heat is stressful and it can affect ones mood. There’s more domestic violence, when it is hot. As a writer, you can capitalize on that bad mood by using the hot days to work on your dark fiction. Flesh out the most despicable character in the story you’re writing, for example.

• Write a poem, story or article related to the heat. This is also a good way to journal and to, perhaps, find solutions to your uncomfortable dilemma. Maybe, though journaling, you’ll decide that it is time to purchase that air conditioner for your office. Think about it—can you afford to be nonproductive? If the heat build up in your office is keeping you from writing, put out $300 for a small air conditioner. I’ve even seen new ones as cheap as $150. You’ll surely retrieve your investment promptly just in your productivity level.

• Send out query letters. You should have query letters already written for articles you want to pitch as well as for the book you’re working on. This is a good time to be sending them out to appropriate magazines and publishing houses. You don’t have to write anything new. Sending query letters can be a no brainer. Just beware that you are targeting the appropriate editor/publisher.

• Think winter. That is, write about things related to the cooler months. This is the time you should be pitching articles for publication in December through March, anyway. Here are some article ideas:

*Cool places to visit with your family (or your honey or your girlfriends) in January.
*Great holiday gifts that don’t cost a lot.
*Relationship tips for those sometimes volatile holiday gatherings.
*Great holiday party ideas.
*Creative ideas for helping a needy family at Christmastime.
*How to manage a successful family gift exchange.
*Things you can make for holiday gifts.
*How to protect your health when flying during the cold and flu season.
*Volunteer opportunities for the whole family. Ho to go out and gather holiday smiles.

• Switch activities. Are you working on a book? And you don’t feel like writing in the heat? Go do your Christmas shopping. You’ll be inside in the air conditioning and thinking about the holidays might just cool you off. In December, you can work right through those days and weeks that you would normally devote to Christmas shopping.

• Pick and choose your projects. There are ways to produce and achieve even when your brain is compromised by the heat. Organize your desk, file the items that have been collecting for two or three weeks in your in-basket, delete your accumulation of old emails or write a writing or book promotion plan covering the next few months.

• Write a chapter or an article that doesn’t take a lot of brain power. Organize it, outline it, work on developing a character. If it is a reference book, compile your resource list or start working on the index.

• Do some book promotion. Do you have a press release written? Just find a directory of newspapers, libraries or review sites and send the press release to appropriate email addresses. This takes little thought, yet it is one of your more important tasks. You’ll feel as though you are accomplishing something and you are. This will lift your spirits even if your body feels worn out from the heaviness of the heat.

• Book some speeches for appropriate clubs and organizations. If you have written a local history book, arrange to speak before local civic organizations and historical societies. Perhaps your book is an exciting novel or a how-to or a self-help book on an interesting subject. Is it directed at women? Contact local business women’s clubs, the Red Hat Society, women’s community clubs and women’s organizations related to different industries. Are you planning a trip, contact bookstores and radio stations along your route to set up some signings and speaking gigs.

Who says that you can’t be productive when you’re feeling compromised by this oppressive heat? Triple digit temps, even those in the high 90s, day after day after day can be extremely annoying and exhausting. But this shouldn’t be an excuse for a writer to slough off. Avoid writing now and you’ll get into the habit of taking time off whenever the notion suits you. I can hear the excuses now: “I have spring fever,” “It’s too windy to write.” “It’s too cold.” “I have a hangnail.”

Now, a word to those of you who are experiencing gorgeous, sunshiny, mild weather—those of you who are getting a comfortable night’s sleep: what’s your excuse for not writing? Is the lure of the out of doors distracting you? Is it just too lovely to work inside? Well, go outside and write. Sure, take your laptop or your pen and pad and let the beauty inspire you.

Get your writing done, people, and then go play. Okay, I’ve completed my blog for the week. It is almost 4:00 p.m. and I’m going to go watch my favorite afternoon TV show, Judge Marilyn Milian. (Hey, it’s research. The court cases give me ideas for articles.)

Here’s another excellent hot weather activity. Order your copy of The Right Way to Write, Publish and Sell Your Book and sit in front of a fan or under a shade tree and read it. Talk about being productive… This book has the potential to help you set and achieve your writing and publishing goals.
For more information about this excellent book and to order, http://www.matilijapress.com/rightway.html

Publishing Notes From Seattle

Monday, July 17th, 2006

My head is swimming with ideas to share with you this week. I’m returning home today from a large writers conference in the Pacific Northwest. I came here as a workshop leader and I also attended some great workshops—all the while, taking notes madly. No matter how long you’ve been in this business, you cannot mingle with writers, editors, agents and publishers and not learn and grow. One workshop leader (a publicist) told her audience that as a writer/author, you can learn from those who are one level up from where you are. I maintain that we can learn from colleagues at any level of expertise. I learn from beginners as well seasoned professionals. And you can, too. You just have to be open to the opportunities and the information.

Each of us has had different experiences along our career paths. The first-time author may have met challenges that the career author has never faced. A beginner in your writing group might discover a publisher or a fabulous writers site that you’re not aware of. Maybe she landed an agent who got her a contract. She may not be a seasoned author, but just think about what you could learn from her.

I’ve been following a career as a freelance writer and author for three decades, but I’ve never pitched an agent or a publishing house editor in person. I met an unpublished author who did this weekend and she taught me some things about the process. Let me know if you’d like details. Plfry620@yahoo.com

While at the conference, I gave a workshop on article writing. I learned that there are a lot of people out there competing for my freelance work. This reminded me (and I’m reminding you) that it is more important than ever that a writer does his/her homework, stays well-informed and up-to-date, puts him/herself out there and maintains a professional persona. Do you remember the cliché, “The early bird gets the worm?” Well, it is the diligent, dedicated, persistent, aware, hard-working, PATIENT writing professional who gets the assignment or who lands the publisher.

Speaking of getting published, I talked to quite a few first-time novelists this weekend. All of them have agents. Some of them have been published by pretty big publishers. And all of them told the same story about diligence and patience. Their overnight success took time to achieve. Last night at the book signing, I sat next to one delightful first-time author of a Young Adult novel published by Bloomsbury. She said that it took over a year and many query letters to finally land an agent and then that agent spent another year locating the right publisher.

Others revealed that they persisted for two and three years before landing a contract. Most had to jump through hoops, too. There were many hours spent revising their manuscripts to suit the agents and then the publishers. And now these authors are involved in promotion.

David Morrell was the keynote speaker Saturday night. He is the author of a book called, First Blood, the novel in which Rambo was created. He has other novels, as well—with 18 million copies in print in 26 languages. Obviously, he is has “made” it by the standards of the majority. But do you know how he spends his time when he isn’t writing a new novel? He is out promoting his books. And his speech was all about “platform”—who is your audience and how do you reach them? He shared several marketing techniques that he uses, yet, today.

Do you dream of turning your writing hobby into a writing career? Are you writing a book for publication? Are you prepared to sacrifice in order to realize your dream? Do you fully understand the level of commitment necessary in order to meet publishing goals? Please, don’t forge blindly ahead believing that your excellent book will make you a rich person with little effort. Strive to understand what publishing is all about. Here’s what I suggest:

• Attend writer’s conferences and listen and learn.
• Join writers groups and listen and learn.
• Join SPAWN (Small Publishers, Artists and Writers Network) http://spawn.org
• Enter into online writers/publishers forums and read and learn. (Such as those available for members at the SPAWN Web site.)
• Subscribe to writing/publishing-related newsletters and magazines.
• Read the monthly SPAWN Market Update which is jam-packed with information, opportunities and resources for authors, freelance writers and artists. (For members of SPAWN only—join at http://www.spawn.org)
• Consult with a professional—the cost of his/her time could save you a lot of money and anguish.
• Read The Right Way to Write, Publish and Sell Your Book. (Check out the reviews posted at the book page on http://www.amazon.com)
• Muster up all of the diligence, persistence and patience you can.

Let me know if you have any questions or need guidance along your writing/publishing path. http://www.matilijapress.com

Book Promotion: Promoting Beyond Your Comfort Zone

Monday, July 3rd, 2006

What are you doing to promote your book(s)? Are you still trying to figure out a way to get them into bookstores?

I field a lot of questions for freelance writers and authors each week through SPAWN (Small Publishers, Artists and Writers Network), through my Web site and via links from some of my published articles. The majority of these questions relate to book promotion. Most of the authors want to know, “How can I get my book into bookstores?”

Typically, these authors have spent the last several years writing the book of their dreams and then they take just a few days to search for a publisher. They gleefully and gratefully sign up with the first fee-based publishing service that issues them a contract and assume that their book will be available in bookstores nationwide. Of course, they envision copies of their book flying off of bookstore shelves into the eager hands of thousands of readers. Their job now is to sit back and rake in the royalties, right? Not even.

Tell me now, at some point in the process of writing your book, did you ever look around a mega bookstore and consider the vast competition? Visualize your book in that bookstore. Think now—what would cause readers to find and purchase your book among the tens (or, in some cases, hundreds) of thousands of other books?

Few authors realize that booksellers rarely carry books produced through fee-based publishing services. I know, I know—this isn’t what the publisher told you. Likewise, booksellers avoid carrying self-published books. Some legitimate, traditional royalty publishers even have trouble getting books into bookstores. I’m telling you, the competition for space in a bookstore is stiff. And books that are accepted by these mega booksellers had better fly off the shelf or else… What happens to books that don’t sell well? They are promptly returned to the publisher for a refund and I mean promptly. You might only have a three to six month window of time to prove your book worthy of bookstore status. Unfortunately, this is true whether you have paid a publishing service to produce your book, you’ve self-published or you managed to land a major publisher.

You can prolong your book’s place on a bookstore shelf by bringing in customers. This does not mean soliciting your friends and family members to order the book over and over again. Publishers/authors who have been caught doing this sort of thing usually have their books banned from the bookstore thereafter. What I suggest is creating a buzz, getting exposure, establishing a name for yourself (your book), getting publicity… Do whatever it takes to attract customers to the bookstores that carry your books.

But don’t rely totally on bookstores to sell your books. Sure, pursue bookstores if you wish, but be aware that bookstores are not the be all, end all answer to book promotion. Upon your first inkling to become an author, start planning your book promotion strategy. There are many countless avenues for promotion outside of the bookstore. Discover them, study them and, if they are appropriate for your particular title, pursue them.

Again—publishing is a business and your book is a product. In order to put your book into the hands of readers, you must stop dreaming and start thinking like a businesswo/man. You’ve heard people say, “Think before you speak.” Or “Think before you act.” Well, an author must think before s/he publishes. And your thoughts really should reach beyond the bookstore.

Try this exercise: Can you come up with five (5) ways to reach your target audience outside of the traditional bookstore? I’d love to hear your promotional ideas. Send them to me at plfry620@yahoo.com. Here are five of my ideas for promoting my writing/publishing-related books:

1. Write articles for writing-related magazines and newsletters.
2. Participate in writing/publishing online bulletin boards.
3. Solicit book reviews and interviews in magazines and newsletters and at Web sites for freelance writers and authors.
4. Seek out book festivals and writers conferences and offer to give workshops.
5. Keep adding to and improving my Web site so it continues to attract my target audience.

If you need more book promotion ideas, help writing a query letter or book proposal, information about finding and working with a publisher, steps to self-publishing, hints for better writing, distribution and shipping info, resources or other information related to authorship, purchase my latest book, The Right Way to Write, Publish and Sell Your Book http://www.matilijapress.com