Archive for August, 2006

The Ebb and Flow of a Writing Career

Wednesday, August 23rd, 2006

What profession seems fluid; is ever-changing and completely unpredictable? My answer is: a writing career.

I’ve been in this business since around 11: a.m. one sunny October day in 1973. Or maybe it was a cool December day. I don’t actually recall. But I do remember that it was in 1973 when I borrowed a portable manual typewriter, set it on a small table in a corner of my bedroom and began the writing career I’d been dreaming about since my children were small. Now they were teenagers. It was my turn to shine and I would shine through the written word. Well, at least I would try to generate a few bucks while doing something I absolutely adored—writing.

Fast forward to this too warm August day in 2006. I’m sitting in my office (my writing room), in front of a computer still writing and still enjoying the heck out of it. Not only that, I’ve built a career out of my love for writing—a career that has changed shape and form over the last 33 years. Yes, a lot has changed technologically and my business model has also changed. In fact, looking back, I can see that my way of approaching my business has changed often over time. I changed to accommodate clients. I changed when it was obvious that the old model—the old way of doing things—was obsolete. I adjusted to change when the universe seemed to be taking my business in a different direction. I did this sometimes willingly, but many times I resisted with all of my might. Change came slower when I resisted, but change occurred nonetheless.

I changed with time, too. I wrote from the heart of a 30-something-year-old when I entered into the writing field. Today, my heart is 60-something and so are my thoughts and my ideas. I believe that I write with more wisdom and evidence of experience.

I’ve always tried to maintain a good balance between writing and other creative activities, between the sedentary and the physical, between work and play and in the type of writing that I do. I’ve attempted to work mainly on positive topics and those that will help some segment of society. I write uplifting, encouraging, optimistic articles and books mostly with a self-help or how-to focus. And this is true whether I’m writing within the realm of business, parenting, family, writing, publishing, spirituality, personal development, relationships or pet care and whether I’m writing about youth mentoring, grandparenting, presenting a luau, producing a book, using intuition, strengthening your faith, raising emotionally healthy children or how to rescue a feral cat. I guess you could say that my hallmark work is based in hope and support. Over the years, I’ve become a teacher.

In 1973, I was writing about horses. I soon turned to local history as a subject and became the first (and only) person ever to write a comprehensive history of the Ojai Valley. I was also a pioneer in self-publishing, having established my publishing company, Matilija Press, in 1983. Throughout the 80s, I concentrated on establishing myself as an article writer and I managed to affiliate myself closely with several magazines (most of which folded in the early 1990s). During this period, I branched out and began writing about every subject imaginable. I was honing my research skills and this was way before I (or anyone else I knew) was hooked up to the Internet.

The late 90s introduced me to computers and the Internet and I figured out how to actually earn a living as a writer. I started adding more books to my collection of titles and I was doing it two at a time. I began going out and speaking to other writers and authors on a regular basis. I was also promoting the Ojai book through speaking gigs.

The year 2000 marks another milestone for my career and another dimension. I added more books to my collection and I expanded my visibility. What happened next wasn’t planned. I finally started saying, “Yes,” when asked to work with other writers and authors on their projects. I’d been avoiding this opportunity for years. Oh, I helped people, but I gave them my time and benefit of my experience. I presented a few workshops for a fee and that worked out well. But I was reluctant to charge people to edit their work or help them develop a book proposal.

That, too, has changed. I have worked quite successfully with dozens of clients throughout this decade and I’ve enjoyed the process. I am also expanding my scope and focus when it comes to presenting workshops and speaking nationwide. And, as most of you know, I was offered the opportunity to give a keynote speech before 800 Toastmasters in Dubai in May of 2006. I’m thankful that I had the confidence to accept that most unusual invitation.

I’ve recently become familiar with giving PowerPoint presentations. This is another opportunity that sort of snuck up on me—something I needed to learn, but was reluctant until it became crystal clear that the time was right.

What’s next? What changes do I contemplate? Do I see anything new on the horizon? Actually, there is something new—next month, my publishing company, Matilija Press, will come out with our first book by another author. I’ve agreed to publish a memoir/a true love story by Rick McGrath. The book is called Johanna’s Journey, A True Story of Love, Loss and Faith. I’ll announce its arrival around the middle of September.

In the meantime, if this is the year that you are going to finally write that book that has been rolling around inside you for years, or you have recently come up with a great idea for a book, you must read my book first. The Right Way to Write, Publish and Sell Your Book will tell you everything you really do need to know about the changing publishing industry and how to conform to the new parameters; how to locate, choose, approach and work with a traditional royalty publisher; how to write a complete and successful book proposal; how to self-publish, how to establish your platform; book promotion and so much more. Order this book today at http://www.matilijapress.com/rightway.html If you need help with your book proposal or you want someone to look over your manuscript before you send it to a publisher, contact me at http://www.matilijapress.com

Novel Ways to Promote Your Novel

Saturday, August 12th, 2006

For most authors of fiction, the very idea of promotion is distasteful. It’s not uncommon for novelists to break out in hives or develop a nervous twitch when faced with the reality of marketing their books.

As a published author, you know that you must promote your book and you scurry to find your comfort zone. You’ll sign up with Amazon.com, of course, put up a Web site and solicit reviews through the traditional mags and sites. Those of you with more nerve will try to arrange book signings and, uh—maybe attend a few local book festivals. And mostly, you’re met with disappointment.

But there is so much more that you can do to draw attention to your book—to let readers know that it exists. Here are a few ideas that you may not have thought of: (And they don’t even require that you develop the persona of a hard-selling hawker.)

1: Promote to organizations and sites related to a topic or theme that’s even loosely woven throughout your book. For example, let’s say that your novel features a bird that makes occasional appearances in a few chapters. This might be a crow that appears just before the wicked woman is sighted, a hawk that, when spotted, gives the main character courage or a canary that lives with the protagonist and drives him crazy. Contact birding organizations, bird rescue and rehab Web sites, sites for bird fanciers, bird experts, sites dedicated to specific bird types (canaries, wild birds, parakeets, exotic birds, for example) and other authors who are promoting books related to birds.

Of course, the same concept works for any subject; cats, dogs, horses, an amputee, a diabetic, a transvestite, twins, homelessness, the nightclub scene, Hollywood, competition swimming, golf, car racing, carnivals, regions (New Hampshire, Chicago, British Columbia, Seattle, Kansas City), the college scene, gambling, the corporate world…

What do you do once you find these organizations or sites? After carefully studying the site, email the operator or director personally and make some solid suggestions for how your book would fit in to their scheme of things. Ask for a book review. Offer to contribute articles to the site. Request inclusion on their Resource List or Recommended Reading page. Offer your book as a prize in an upcoming contest. Suggest and head up a contest that would help to promote your book.

2: Participate in appropriate message boards. Many dedicated sites have message boards where like-minded people can communicate, network and share. Locate some of them through a Google search. Look for message boards when you visit various sites. Using the bird theme again, rather than just diving in and saying, “Buy my new novel. There’s a bird in chapter three,” adopt a strategy. Bring an interesting story or some new information or facts to the forum. Say, for example, “I was surprised to find that Ventura was among the top three California counties when it comes to wild bird species. Is there any way to find out what species are involved in this count? I’m particularly interested in this subject because I’ve just published a novel wherein I feature an unusual species of wild bird.” Then sign your name and add the title of your novel and ordering information.

Maybe your book is set in a small town in Montana. Find regional sites and get involved in Montana, Idaho and Wyoming-related message boards. Write, for example, “Is anyone familiar with Darby, Montana? I’m the author of a brand new suspense novel set in this historic town. Read excerpts at (your Web site address).” And then include ordering information. Offer up some interesting trivia. Ask what others know about this place. Your main objective in participating in targeted message boards is to make friends, build a rapport and get exposure for your novel.

3: Solicit reviews in magazines that have an element related to an obvious or an obscure aspect of your novel. You have probably contacted magazines and newsletters that typically review novels, but have you thought of approaching publications related to a lesser, but interesting aspect of your novel? Maybe your story includes a main character with Multiple Sclerosis. Seek out magazines and newsletters focusing on MS and those with an overcoming-disabilities-aspect. Perhaps yours is an ethnic novel. Solicit reviews in appropriate ethnic publications. Of course, if it has that bird in it, go after magazines the bird lovers read. And don’t forget to take advantage of any regional aspect. There are a growing number of regional magazines these days. I located fifteen magazines for Ohio in just a few minutes time and about the same number for Texas.

How do you find specifically focused publications? Do a Google search. Use Literary Market Place and Writer’s Market and thumb through Gales Directory of Publications and Broadcast Media. (All of these volumes are available in the reference section of your local library.)

4: Contact bookstores that specialize in a topic or theme present in your novel. I located ten bookstores specializing in bird or pet books in three minutes through a Google search. There are also bookstores dedicated to books on cooking and foods, cats, mystery, crime, fantasy/horror/science fiction, nature, economics and spiritual/religion.

5: Approach specialty stores. You might convince some pet store owners to carry your novel that includes birds, a cat or a seeing-eye dog, for example. If your book has a women’s fashion element, consider designing a point of purchase display for willing managers of small clothing stores. If your book does well locally, you can use your success to entice stores in other cities to carry it. Maybe one of your characters thrives on daily espressos or there are a lot of scenes occurring in a coffee house. You know the next step—solicit space for your novel in Starbucks and the many copycat coffee shops sprouting up everywhere throughout the U.S.

6: Take advantage of your memberships and status. Are you a college graduate? Send news of your book to your college alumni magazine. The editors are always hungry for information about successful alumni. If you don’t belong to Sam’s Club, Costco or other such membership-oriented stores, sign up today! These mega-stores love to feature special members achieving interesting things in their widely circulated publications

7: Build promotion into your novel. If you are only in the idea stage of writing your novel, you are in luck because I’m going to give you the key to promotional success. Write a nonfiction hook into your story. How? Involve the American Diabetes Association, the American Heart Association or the National Mental Health Association by developing a character with diabetes, a heart condition or a mental illness, for example. Give a character a Harley, a tattoo or send him cruising on the Princess Line. Make sure that you have permission to use the name of the company or organization in your story. And, with the right angle and approach, you might be able to get them to participate in promoting your book. At the least, they might give you a positive endorsement.

Tap into what’s hot—something that’s in the news or an emerging trend, for example. Is anyone involving their characters in a life-threatening storm? What about writing a story set during an extreme heat spell? More and more people are developing enjoyable and satisfying online relationships—women are creating friendships and some couples are even getting married. Is this an intriguing trend that might entice readers to purchase your novel?

Whatever your topic or thread of a topic which you’ve woven through your book, you can find organizations, publications and/or Web sites to support it. Tap into these resources to broaden the audience for your fantastic, soon-to-be successful novel.

If you found this blog helpful, you will LOVE my latest book, The Right Way to Write, Publish and Sell Your Book
http://www.matilijapress.com/rightway.html

When Authors Engage in Public Speaking

Wednesday, August 2nd, 2006

It’s encouraged. It’s sometimes necessary. Authors often engage in public speaking in order to promote their books. But not all authors are prepared and trained for this activity. And not all authors even want to participate.

Let’s look at the scope of authors’ attitudes and aptitudes when it comes to public speaking. There are authors:

• who are absolute naturals in the public speaking realm.
• who absolutely hate the thought of standing before an audience.
• who are game speakers, but have poor skills.

Is speaking one of your book promotion activities? Do you hope to start speaking to large and small groups as a way to gain exposure for your book? Please, before you launch out on the speaking circuit, heed the following advice:

1: Join Toastmasters and actively participate for at least a year. You will benefit in ways that you can’t even imagine. Go to http://www.toastmasters.org for a list of clubs near you.

2: Volunteer for opportunities to speak. Take leadership of a project at work or for a charity. Offer to go around and educate citizens on a political issue or to raise funds for the local library expansion, for example.

3: Attend other speakers’ programs. If you are observant and alert, you will learn volumes about public speaking by listening to others. How does the audience respond to the speaker? What techniques seem to work (and what don’t work) for this speaker? What would you do differently to put the audience at ease, make this a more pleasing or educational experience for the audience, etc?

4: Get involved with a storytelling group. This is a particularly fun way to improve your speaking skills. You’ll also get some training and practice in using vocal variety.

5: Hire a voice coach. If you have a soft voice that doesn’t carry well or a voice that is rather unpleasant to listen to, a voice coach might be able to help. You’ll find voice coaches listed under music teachers in the Yellow Pages.

6: Find a mentor—someone who’s speaking abilities you admire. Ask him/her to coach you.

7: Start locally. Before heading out to parts unknown to speak about your book before huge crowds, plan speaking gigs locally. Speak to the women’s group at your church, your local Optimist or Rotary Club, a gathering at the museum or bookstore or even a group of neighbors, for example.

While we each have a unique way of speaking and we don’t want to be carbon copies of one other, there are some public speaking rules that always (or almost always) apply. First, let me share with you some of the most common and most obnoxious mistakes I’ve observed among people attempting to speak in public:

Public speaking rule breakers.

• Many speakers let their voices trail off at the end of every sentence. The audience can hear the first part of their sentence, but they have no idea what pearls of wisdom might be lost in the whispers at the end. Sometimes this speaker will deliver complete sentences inaudibly while looking down—obviously not interested, at that moment, in engaging the audience.
• Some speakers are not good readers. If you are not skilled at reading something out loud, don’t do it while speaking. Especially avoid doing this secretly. In other words, if you plan to deliver your speech by reading all or part of it, and you do not have good out loud reading skills, forget it.
• Mumbling is not cool. Inexperienced speakers will often speak at conversation level, not giving any thought or consideration to the people in the back of the room. Recently, I sat in on a panel discussion at a workshop. The panelists chose to sit instead of stand to address the standing-room-only crowd, which I thought was rude. And one man, whenever it was his turn to speak, would rest his elbows on the table and fold his hands in front of his mouth during the entire time that he was speaking.
• Inexperienced or thoughtless speakers leave some members of the audience out. When an audience member asks a question, it is rarely heard in the back of the room. I’ve seen many speakers respond to the question by engaging in a one-on-one conversation with this person while the rest of the audience is left wondering. Speakers, repeat the question so everyone is on the same page. And then respond to the question so that everyone in the room can hear it.
• Some speakers choose to sit down on the job. In a very small, intimate group or when the audience is sitting in a circle of chairs or on the floor, for example, speaking while seated is generally okay. But if you have a room containing six rows of chairs or more, you really should express respect for those in the back of the room by standing so that you can be seen as well as heard.
• Many speakers have trouble staying within the time allotment. Most programs or presentations are carefully organized. Each segment is designed to fit into a specific time slot. I’ve seen speakers completely disregard their time constraints and foul up the entire evening’s program. Not cool.

I’ve written many articles on the topic of public speaking—many of them for The Toastmaster Magazine. The following is excerpted from one of those articles. This list offers specific tips to help get your started on your way to successful public speaking:
Make eye contact. Move your attention around the room as you speak, making eye contact with each person

Don’t apologize. Avoid sabotaging your presentation by making excuses for not being well prepared or for poor speaking skills. Stand tall, appear self-assured and you will gain the confidence of the audience.

Use vocal variety. Make your talks more enjoyable by using an assortment of vocal tones and pitches rather than speaking in monotone. If you need help developing vocal variety, practice reading to children. Use your highest and lowest voice and everything in between.

Eliminate non-words. Inexperienced speakers generally use so many filler words that Toastmasters actually have an “ah counter” at every meeting. This person counts the number of filler words each member uses throughout the course of the meeting. Filler words include uh, ah, um, er and so forth. I’ve seen new Toastmasters, who use filler words in nearly every sentence they speak, learn to speak without filler words at all after only a few months time.

Eliminate poor speaking habits. Rid your vocabulary of stagnant verbiage. Break yourself of those mundane phrases you like to repeat, such as, “yada, yada, yada” or “know what I mean?” Likewise, watch the overuse of words like “really.” Saying “I was exhausted.” is a stronger sentence than saying, “I was really exhausted.” You can explain how exhausted you were by saying, “I was exhausted beyond anything I’d ever experienced before,” or “I was so tired I could have slept for a month.”

Speak out. Many inexperienced orators speak too softly or they allow their voices to drop toward the end of their sentences. Practice speaking up and speaking out. Whether addressing a large audience or a small group, always speak so that you can be heard even in the back of the room.

Repeat audience questions. When someone asks a question during your presentation, always repeat it before answering it. This ensures that everyone hears it.

Be prepared. You will be more at ease if you know what to expect. Find out if there will be a lectern or microphone, for example. How many people do they expect? How will the room be set up? Also, have your props or notes organized so there will be no annoying fumbling during your presentation.

Know your audience. And gear your speech to the needs and interests of this particular audience. When I talk about the local history, I give a completely different talk to students at local elementary schools than I do when addressing civic organizations or historic society members.

Anyone can get up in front of an audience and speak. How well you do it is what counts.

Learn more about public speaking and how to locate and land speaking gigs in my latest book, The Right Way to Write, Publish and Sell Your Book. Order today at http://www.matilijapress.com/rightway.html