Archive for March, 2007

What Can You Expect From Your Editor?

Thursday, March 29th, 2007

I’ve been doing quite a bit of editing, lately and I’m loving the work. I’ve edited a fantasy, a thriller, a few spiritual books and memoirs as well as a true crime, a historical, some how-to and self-help books and mass market novels.

While the books are different in content and purpose, there are some similarities between many of them as far as editing goes. Are you curious as to what they are? Here’s my tell all:

1: Most writers still leave two spaces after a period, question mark, etc. The rule now is one space after all punctuation. You’ll save yourself some money if you will correct this problem throughout your manuscript before turning it over to an editor. If your editor doesn’t know about the one-space-after-a-period rule, maybe she/he isn’t the right editor for you.

2: Many authors still leave the em-dash dangling between two words. The em-dash is correctly placed when it is about the width of the letter “M” and it connects the two words—thusly. Also, make sure that you use the em-dash appropriately within your text. I can see that I need a new Associated Press Stylebook. While there is text within the book in which the em-dash is used correctly, the punctuation section of this 1992 edition still shows the em-dash as a dangler. Use the em-dash to denote an abrupt change in thought within a sentence, to set off an explanatory element of the sentence and sometimes it’s used in place of a comma. My 2003 edition of the Chicago Manual of Style shows the em-dash (or dash) used correctly.

3: Many authors engage in what I call “muddy writing.” They sacrifice clarity for some sort of desire to use complicated, go nowhere sentences. Write so that you can be understood, or why bother.

4: Writers use incomplete sentences. Make sure that your sentences can stand alone—in other words that it has a subject, an action and appropriate connecting words.

5: New authors commonly write sentences that are too long and/or too complex. If someone has to read a sentence through again just to figure out what it means, the author has failed that reader.

6: Novice writers tend to repeat themselves. As an editor, I spend a great deal of my time suggesting that authors replace copycat words with fresh ones. When you finish a paragraph, read through it again to make sure that you haven’t repeated words such as, “had,” “also,” “very,” etc. When you are writing about a dog, vary the way you refer to him. Use his name, call him pup, the old guy, pet, canine, four-footed friend, fur kid, man’s best friend, etc.

7: I see some excellent, fresh writing and some boring, stale text. Make your paragraphs more interesting by varying the size and style of sentences and using unexpected words and phrases. One way to jazz up your writing is by increasing your vocabulary.

8: I also see manuscripts where authors use words that are too fancy and even obscure. Again, think about your audience. Ask, will they enjoy reading this or will it become a chore for them to make their way through unfamiliar territory?

9: Many authors aren’t sure where to break for a new paragraph. I deal with a lot of paragraphs that are too long.

10: Most authors use far too many instances of quotation marks. Often, it is Italics that they should use in order to emphasize a word or a phrase. Use Italics sparingly, however. Likewise, authors use quotation marks incorrectly in dialogue. They put punctuation outside of quotation marks and omit the comma before the quote, for example.

11: Many writers today still use the passive instead of the active voice. Instead of writing, “The worm was put on the hook by the fisherman.” Say, “The fisherman baited the hook.” Rather than, “The chick was thought by us to be stunning.” Say, “We all agreed that the chick was hot.”

12: Probably the most consistent problem I see in editing is lack of consistency. Rather than charging my clients for me to fix inconsistencies, I generally suggest that they use the find and replace tool on their computer and do it themselves. When you finish your manuscript, make sure that the words you want capitalized are all capitalized, that the names of your characters stay true, without different spellings throughout, and that your facts stay the same.

13: Some authors lean too much on their editors. When I edit a manuscript for a client, I provide lessons as I go along. I teach the rules and techniques in hopes that the author actually learns from the experience. But, alas, some of them send me their second manuscripts with the same mistakes I encountered in their first. I guess some writers just aren’t interested in developing new skills.

For information about self-editing, read Chapter 9 in my book, The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html
Are you looking for a networking organization where you can learn more about the publishing industry, authorship and opportunities for writers, authors and artists? Join SPAWN (Small Publishers, Artists and Writers Network) http://www.spawn.org

How to Keep Your Books in the Bookstores

Wednesday, March 28th, 2007

Hooray! You’ve been published. This afternoon, you and the kids will make a trip downtown just to look at your beautiful book on the shelf at your local Barnes and Noble. What a sight!! There it is; your book all shiny and new, tempting customers to choose it for their next great read.

You watch as browsers walk toward that shelf—the shelf where your book sits waiting to be taken home. No one picks it up. They don’t even seem to notice. How could they not? It’s the only book you see.

Fast forward: It’s now eight months later. You walk into the bookstore and your book is gone. “Wow, all six copies have sold. That’s great.” And you rush over to the manager to remind him to order more.

“No, they didn’t sell,” he tells you. “We had to return those books to the publisher.”

What went wrong? You were one of the fortunate few who actually had the experience of seeing your books shelved in a major bookstore, but now the excitement is over. Your window of opportunity is gone. Your books have been shipped back to the publisher… unsold.

This scenario occurs more often than you might think. Books are returnable, you know. In this hugely competitive publishing climate, the mega-bookstores won’t keep books on the shelves if they are not selling. What to do? In 3 words: SELL THOSE BOOKS!

News flash: You, the author, are responsible for promoting your book whether it is self-published, produced by a traditional royalty publisher or you go with a fee-based, subsidy-type publishing service. It is up to you to let the world—or at least those people within your target audience—know about your book and entice them to buy it. How?

Let me count the ways. In fact, there are as many ways to promote a book as there are books. People often ask me, “What is your most successful promotional activity.” I have to respond that it depends on the book. I use different promotional tactics for my local history book than I do my writing/publishing-related books, for example. I have a different audience for my Hawaiian luau book than I do my metaphysical book. So the first two things you need to do are to determine your target audience and discover where they are. Next, figure out the best way to reach them.

Using my own book topics, let me offer up some of my own promotional ideas.

1: For the local history books, here’s what I’ve done,
–Submitted a press kit to the local newspapers and followed-up until someone agreed to write my story or review my book.
–Arranged to speak locally; service clubs, schools, historical societies, other organizations.
–Placed my books in independent bookstores, museum gift shops, touristy stores and major hotel shops.
–Donated a few books to the local library and school district, making sure to include an order form. In both cases, they placed large orders.
–Donated books for fundraiser, etc. where my book got good exposure.
–Got involved in programs and projects related to local history.

2: For my writing/publishing-related books, I did the following,
–Solicited reviews/interviews in all appropriate mags, newsletters and Web sites.
–Gave presentations at writers/publishers conferences, club meetings, etc.
–Submitted articles to appropriate mags, newsletters, sites, etc.
–Participated in appropriate online forums.
–Appeared on radio and TV shows locally and nation-wide.
–Participate in book festivals.
–Got involved in programs, projects, sites, organizations related to writing/publishing.
–Contacted libraries nationwide and suggest they purchase this book.

3: For my book on how to present a Hawaiian luau on the mainland,
–Solicited reviews in foods magazines, newsletters, sites.
–Wrote articles for a variety of magazines.
–Contacted cookbook bookstores and asked them to carry my book.
–Had this book included in mail order catalogs.
–Appeared on several radio shows.

4: For my metaphysical book, I did the following,
–Solicited interviews and reviews on appropriate sites, magazines, etc.
–Wrote articles for magazines.
–Participated in appropriate online forums.
–Contacted metaphysical/new age bookstores about carrying this book.
–Spoke publicly about the experiences in this book.

However you decide to attract attention to your book, make sure that you’re using your time effectively. First discover,

Who comprises your target audience?
Where will you find these people?
How can you reach them?
What can you say/do that will pique their interest in your book?

I suggest making a list of all possible promotional ideas. Then choose 3 or 4 of them to start with. For example:

1: You’ll want to send press releases about a fascinating aspect of your book or your story to all local newspapers and radio/tv. Ask for an interview or a review.

2: Set up speaking engagements throughout your county—later, expand to other communities.

3: Research newspapers throughout the U.S. (www.newspapers.com or www.newspaperlinks.com or www.onlinenewspapers.com or www.thepaperboy.com. ) Get contact information for the appropriate section related to the theme of your book. Where does your book topic or genre fit in best? Remember, that if yours is a book of fiction, consider your nonfiction hook when seeking promotional opportunities. It might be sports, lifestyle, foods, entertainment, seniors/retirement, personal finances, religion/spiritual, youth or health and fitness, for example.

Send your press kit to 10 newspapers every day and ask for an interview or a book review.

4: Search out magazines to which you can contribute articles. In the meantime, study the process of article-writing. (My 6-week online article writing course starts April 10. Sign up at http://www.matilijapress.com/courses.htm

5: If you haven’t done so, start developing a workshop you can present at appropriate venues.

Once you’ve completed your first phase of promotion, start adding to your repertoire. Seek out venues for your workshop, contact libraries www.ala.org. or www.librarydirectory.com. If you’ve self-published, consider signing with a wholesaler/distributor (you’ll have a much greater chance of getting your book into bookstores). Contact all of the sites related to your book topic/genre and offer an article, ask to have your book included in their resource list or their showcase, ask for an interview or a book review.

Read The Right Way to Write, Publish and Sell Your Book for more promotional ideas. Also read articles on book promotion at my web site. Read Over 75 Good Ideas for Promoting Your Book.

So what is the key to keeping your books in the bookstores? Sales. As long as customers are buying enough copies of the book, the bookstore will continue carrying it. It’s up to you. Don’t drop the ball. Keep the name of your book out there in the public eye in as many ways as you can. This is the only way to succeed as a published author and this is the only way to keep your book in that Barnes and Noble Bookstore.

Sign up today for my online article-writing course. Questions? plfry620@yahoo.com

Publishing is Not an Extension of Your Writing

Monday, March 12th, 2007

Most of us, when we decide to write for publication, don’t differentiate between writing and publishing. When we cease writing—when we’ve finished our amazing manuscript—the logical next step is publishing. In theory, publishing follows writing like parenting follows child birth.

But just think about the differences between child birth and parenting. Child rearing requires a different modality than does giving birth (or conceiving, for that matter). And publishing, whether you want to believe it or not, requires very different skills, activities and mindset than does writing.

For publishing, one must rely on a business head rather than a writer’s heart. Publishing involves reaching out rather than looking within. Publishing means planning and calculating rather than simply listening to one’s muse.

There are definite differences between the way you would approach writing and the way you should tackle publishing. Those who are successful as published authors understand and embrace the differences.

During my presentation tomorrow night at the Ventura County Writers Club meeting in Thousand Oaks I’ll be sharing two—only two—things an author must do in order to achieve publishing success. It sounds easy, right? But it is not easy. Experiencing a measure of success as a published author is time-consuming, energy-draining and often involves aspects of business that we never expected to pursue.

Contrary to what some hopeful authors believe, there is no magic. No one can give you publishing success. It’s something you must work toward and earn.

Sure there are fast food publishers who will take your money and promise you a nutritious meal. But, before you eat it, you really must dissect the ingredients, study the recipe and question others who have been served by this establishment.

So what are the two things that every hopeful author must do before they consider entering into the huge world of publishing? You’ve heard me say it before:

1. Study the publishing industry.
2. Write a book proposal.

It’s that simple and that complex. Those of you who are in the Thousand Oaks area, be sure to attend the Ventura County Writers Club meeting Tuesday March 13 at 7:00 at Borders in TO. Those who are out of the area, if you have already bought my book, The Right Way to Write, Publish and Sell Your Book, read it. If you have not purchased it, do so today. Let me know if you’d like a copy of my speech and I’ll email it to you. plfry620@yahoo.com. Order your copy of my book at: http://www.matiliajpress.com/rightway.html

Special Notice: My online Article-Writing course starts April 10, 2007. It’s $125 for the 6-week course. This is a great opportunity to learn how to earn extra money or even support yourself by writing magazine articles, how to establish your platform through article-writing and how to promote your book by writing articles. If you write fiction, this course will also help you to learn about the submission process ropes. Sign up at: http://www.matilijapress.com/course_magarticles.htm

Are You an Altruistic Writer or Author?

Thursday, March 1st, 2007

We all give on occasion. Sometimes we recognize an unexpected opportunity and we give joyously. Other times, we feel uncomfortably coerced into giving up some of our time or belongings.

This has been a period of “giving” opportunities for me. In some instances, I’ve felt pressured to give and in others, I’ve felt moved to do so.

I learned the joy of giving very early in life. It is still a high for me when I offer something from the heart and it brings a smile to someone’s face. The simple phrase, “thank you” is music to my ears. But I have also discovered, with time, that one must establish a balance between giving and withholding. During the first few months of this year, maintaining this balance has been a challenge.

Because I’m constantly putting myself out there, freelance writers and authors have no trouble finding me. Some email me through the SPAWN Web site and others locate me through my Web site, my writing-related books or as a result of one of my workshops or articles. Most of them want my help. Some of them want a resource recommendation, others want information or guidance and still others are seeking financial help. I respond to them all.

Just as I can’t “not write,” I can’t seem to avoid responding to freelance writers and hopeful authors. Sometimes I get a “thanks” in return and sometimes not. Sometimes, the author wants to argue with me or pick my brain beyond what I believe is a fair limit. Occasionally, they seem to feel that I don’t give enough. I guess it’s all relative.

A friend of mine experienced a disturbing incident in a local yarn shop this week. Marilyn walked in with her knitting project and asked for a little help. The owner said, “I can see that you bought your materials elsewhere, so that will cost you $8.00.”

While it is certainly important for professionals to set limits, they must be realistic. In my opinion, this proprietor turned down a wonderful opportunity. She chose quick money instead of a chance to develop a happy new customer. And she lost all the way around. My friend did not pay for her services and she will not be back.

And then there is the other end of the spectrum—this is where balance comes in. When do you stop giving? I’ve learned to speak up when a particularly needy writer, after four or five detailed emails back and forth, wants even more from me. Some of these folks, when I say that I have given all that I can and that I will have to charge for additional time, leave in a huff. Some promise never to bother me again! It’s no bother, people. It’s just that this is how I make my living—and I can do only so much work for free.

These past few weeks, I’ve had a real variety of emails to answer and decisions to make. One gentleman wants me to read his 75,000-word manuscript out of the goodness of my heart because his book is that good and I will surely want to become a publishing partner. I spent about 30 minutes discussing publishing options with him and trying to steer him in a direction that would likely benefit his project.

Another man contacted me about a book that is “so unique that it will sell itself.” All he needs is financial backing. When I found out that he knew nothing about the publishing industry, I spent nearly an hour with him attempting to educate him and help him to engage in further educational opportunities.

A woman emailed me to ask a whole list of questions, only some of which I could answer off the top of my head. I responded to those that I could and provided resources for the others.

Another woman called me asking for help in writing a memoir. If I go along with what she wants, I could make around $100,000. But, when we meet next week, I will advise her that this is not a viable project. If she really wants the book written, I will suggest that she write it just for family and friends. I can help her with the organization and editing of the book, if she wants. She’ll have her book and she will have saved about $99,000.

I met with a lovely trio of women this week who hired me to help them promote a local history book which they spent eight years producing from an old manuscript that a husband wrote before his death. I’m convinced that I can save them the money that they planned to spend on advertising while helping them to focus on promotional efforts that will actually result in sales. And so I hired on.

I also met recently with a mentally handicapped poet I’ve known for years. She teaches poetry at a mental health facility and takes her teaching and her poetry very seriously. Every once in a while she talks to me about publishing her poetry. The closest she has come to this on her own is to type up copies of her poetry (yes on a typewriter) and put them in manila folders. She sells these as books.

Recently, she spent a few months saving up money until she could afford a consulting session with me. (Of course, I gave her a discount.) Again, she discussed someday having her poetry published in a real book. When I got home, I decided to publish her book of poetry. I will ask her if she would like to give $25 toward the project and then I will do the rest. I’ll prepare the pages, create a cover (hopefully from her own artwork) and have 25 or 30 books comb-bound for her. I hope she is as thrilled as I am to be able to offer her this gift.

While the reason that I work with clients is to earn a living doing something I enjoy, I certainly do some giving along the way, as well. My clients may not even know it, but I will sometimes go off the clock to discuss something with them or respond to a question. My clients are a gift to me and I often find ways to give back.

Of course, this blog is also one of my gifts—it’s free for anyone who wants to take the time to learn and to grow as a writer or an author. Some of my most valuable altruistic efforts come in book form. Be sure to order your copy of The Right Way to Write, Publish and Sell Your Book. Check out all of my other books at my Web site. http://www.matilijapress.com Contact me at plfry620@yahoo.com