Archive for January, 2008

Editing is a Process

Monday, January 21st, 2008

All authors and freelance writers do it. Some people get paid to do it. And without it, you are risking the big R—Rejection. What is it? Editing.

I’ve found over the years that editing is a process. When I edit my own work, especially a book manuscript, I go over it many, many times with different things in mind. There’s the editing work that occurs throughout the course of read-throughs and after making additions or changes. You edit again when something jumps out at you during a random glance. You read your work over and over and over again. And then you get down to the nitty gritty editing work.

I read my manuscripts with content in mind—does it make sense, does it flow, do the transitions work well, are my explanations clear, is the material pertinent, have I left anything out, are there areas where I have over-explained, what about organization?

Edit out extra words—in other words, tighten your work and then tighten it some more. Reconsider using qualifier words such as, “very.” Watch for overused words and phrases. I had to eliminate “of course” numerous times in my final edit of The Right Way to Write, Publish and Sell Your Book. Recently, I edited out numerous introductory phrases from a client’s book manuscript. He started nearly every paragraph with, “As a matter of fact,” “Actually,” “As far as I knew,” “That said,” “Now,” “Yet,” “Therefore,” “Interestingly,” etc.

I read a manuscript for accuracy. I check facts and statistics and make sure the attributions are in place and correct. Do the chapter titles and headings correspond with the table of contents? Do the fonts for chapter titles and headings, etc. conform in size and style throughout? Have I used the right words in the right places? Spellcheck will not alert you to wrong words when they are spelled correctly. For example, you might intend using “carp” and it is spelled, “crap,” “have” instead of “has,” “bed” instead of “bad.” It takes an alert mind and a good eye to discover mistakes like these.

I read the manuscript from a grammatical and punctuation point of view. Are my sentences varied, are they grammatically correct, have I used one space only after all punctuation, have I caught all of the redundancies and incorrect uses of words.

And finally, I read my manuscript to make sure it speaks to even someone from Mars. I try to assume that someone reading The Right Way to Write, Publish and Sell Your Book or The Mainland Luau or Creative Grandparenting, has had no experience in these topics. I try to explain everything from the beginner point of view so that I’m assured that no one reading this book will be left behind.

Folks, this major editing work is your job. Your next step is to hire an editor to fine tune your manuscript. The more thorough your editing job, the more an editor can do for you. And it may take more than one go-through. While some of my clients have such clean manuscripts that it takes just one session of editing, most require my services twice.

Here’s how I work: I don’t make unauthorized changes to your manuscript. I offer suggestions in red type and I often explain why I recommend the change. I teach as I edit and this seems to serve my clients well. Once the client makes the changes he or she wants based on my recommendations, I like to go through the manuscript one last time and this is when we fine tune the work.

Editing is not a once-over job that you rush through in order to meet a deadline. It is a process that can take time and should. Turn out your best work, look at it several times with your clearest editorial eye and then hand it over to an editor, who is accustomed to editing book manuscripts, for a final polishing.

http://www.matilijapress.com/consulting.html to learn more about my editorial services.

How to Workout With a Workbook

Sunday, January 20th, 2008

As you know, if you’ve spent any time hanging around this blog or reading my articles, a few months ago, I produced a workbook for authors. I designed The Author’s Workbook, Your Guide to Developing a Publishing and Marketing Plan, to accompany The Right Way to Write, Publish and Sell Your Book (2007 revised edition).

What is a workbook and what can it do for you?

A workbook generally presents questions and concepts that you should consider either before or while you are pursuing a new activity or project and it provides space for your thoughtful responses. A workbook lays out assignments to help you prepare for the project at hand and make good decisions. Some of you are familiar with Julia Cameron’s The Artist’s Way, which offers a workbook element. Her book inspired and encouraged many, many would-be writers to actually start writing. One of my writing buddies became a published author after studying Cameron’s book and religiously following her lesson plan.

The Author’s Workbook may be your ticket to finally living your dream. Do you have a book idea? Have you started writing a book, but are stalled. Do you have a book completed and don’t know what to do next? Could you use some hand-holding?

The Author’s Workbook is specifically designed to:
• Help you honestly evaluate the potential for your publishing project.
• Provide the templates you need whether you choose to work with a publisher or want to establish your own publishing business.
• Prompt you to make good business decisions throughout the writing/publishing process.
• Guide you in creating your individual book promotion plan.

Based on your own thoughtful responses to the questions and worksheets in the workbook, you will be able to answer the following questions:
• Is this book truly a good idea?
• Who is the audience for this book?
• Why do I want to write this book?
• Am I a good candidate for authorship?
• How can I establish a writing schedule and make myself stick to it?
• What are my talents and skills for writing/publishing a book?
• What skills am I lacking?

You’ll use worksheets to determine:
• What do I need to do in order to build my platform?
• What is my criterion for choosing a publishing model?
• What is the best publishing choice for me and my project?

You’ll be guided in:
• Writing a synopsis, query letter and cover letter.
• Creating the About the Author section.
• Determining your target audience.
• Choosing a title for your book.
• Evaluating your competition.
• Establishing a marketing plan.
• Self-publishing your book.
• Approaching and working with traditional or POD publishers.

Order The Author’s Workbook along with The Right Way to Write, Publish and Sell Your Book at http://www.matilijapress.com/rightway.html today and by Spring, you could conceivably have an outline for the next bestselling book.

Using The Author’s Workbook is like having someone take your hand and lead you step-by-step toward the publishing success you desire. Without this sort of guidance, your chances of writing the right book for the right audience and successfully entering and conquering the publishing arena are practically non-existent.

Questions? PLFry620@yahoo.com

The Learning Curve in Publishing

Saturday, January 19th, 2008

As children, we were in constant learning mode. Our minds, they say, are like sponges when we’re young. But things sure change. As adults, we do not easily and willingly embrace the learning curve.

When faced with a new lesson, our stubborn minds tend to say, “I know enough already.” “I don’t need that information.” “I’ve already paid my dues as a student; I’m going to do this my way.”

Facing the learning curve can be intimidating and even humiliating. When we ask for help or guidance, it makes us feel as though we’ve gone backward in our evolutionary path. The process of learning really strains our brains. Trying to learn something new takes effort and it can be downright frustrating. Go back to school or take a course and you’ll discover just how stressful and exhausting learning can be.

But how sweet is the education—the fruits of your efforts… How powerful you feel once you have the information, skills, training, education. How clearly you can see your way toward your goals once you have the knowledge needed to accomplish them. And this is true whether you want to grow the best watermelon around, ride a horse or publish a book.

My many hats are off to hopeful and struggling authors who visit this blog often in search of information and resources. I appreciate that you are willing to face the difficult learning curve by studying the articles and books I recommend, by checking out appropriate resources and by following the advice of professionals. And I continually reach out to those of you who stubbornly stay on your narrow path hoping to succeed in the hugely competitive world of publishing.

Stop trying to dig with a toothpick, take a hundred-mile trip on a skateboard, boil water using one match and bring a book to fruition with no knowledge of the publishing industry. Grab a sturdy shovel, buy a decent car, use that match to light a stove burner and, of course, study something about the publishing industry.

Here’s your assignment for the week:
• Visit this blog often and review my blog archives.
• Read The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html
• Use the Author’s Workbook. (Tomorrow’s blog will explain the benefits of using a workbook.) http://www.matilijapress.com/workbook.html
• Join SPAWN (Small Publishers, Artists and Writers Network) http://www.spawn.org
• Contact me if you have any questions: plfry620@yahoo.com

Get Out and Talk About Your Book

Friday, January 18th, 2008

First, let me direct you to Helen Ginger’s blog this morning. There, you will find my interview with Helen posted. Check it out. You may learn things about me that you didn’t know—and about the publishing industry. http://straightfromhel.blogspot.com/2008/01/patricia-fry-guest-author.html

Today marks the one month anniversary of my daily blog commitment. Within the last 30 days, you’ve had 30 opportunities to learn something about publishing, freelance writing and the industry as well as to glean many resources. There are a total of about 150 posts at my blog site now, and all of them offer something of value to authors and/or freelance writers. I plan to continue blogging daily and I hope that you visit often and that my offerings contribute to your publishing success.

I’ve been invited to present a workshop at the Wizards of Words Writers’ Conference in Phoenix, October 10-12. Once I have all of the particulars of the event, I’ll post it at my website.

This year, I’ll also be in San Diego, CA January 25-27; Atlanta, GA, March 29; Los Angeles Times Book Festival April 26-27; near Baltimore Maryland May 2-3; Ventura, CA July 11-13 and Phoenix, AZ October 10-12. There may be other venues and I will announce and post them as they become realities.

I’ll be in Nashville the week of March 30 through April 6 and am looking for an opportunity to conduct a workshop or two at a local bookstore, library or for a writers’ group, for example. If any of you have suggestions, let me know. PLFry620@yahoo.com.

What are you doing to promote your book this month? It’s a good time to start planning speeches, lectures, workshops, seminars locally and outside of your region. Do a Google search to locate opportunities. Maybe your book is on inventing and inventions. Google to see if you can find an invention convention or invention clubs near you. Contact the organizers/leaders and offer to come and speak. If your book is a memoir and you write about your life spent in several communities, contact bookstores, libraries and even historical societies in those communities and offer to come and speak. For a book of fiction, connect with civic organization leaders. They are always seeking interesting speakers for club meetings. If your novel is set around a golfing theme, contact golf clubs and organizations about speaking at their various events. Focus on cities where major golf tournaments are being played—arrange to do book signings at local bookstores and be sure to get lots of press before the signing.

If you have a book to promote and you’re not getting out and talking about it, you’re missing some great opportunities to make sales. If you’re still looking for your book promotions niche, consider signing up for my newest on-demand online course, Book Promotion. http://www.matilijapress.com/course_bookpromotion.htm

Your Book’s 30-Second Commercial

Thursday, January 17th, 2008

Today’s theme is the one-sentence challenge and the 30-second commercial.

But first—this just in:
If you’re considering the fee-based POD “self-publishing” route, I suggest you read Angela Hoy’s recent response to a question on this topic. http://writersweekly.com/the_latest_from_angelahoycom/004472_01162008.html

It has to do with AuthorHouse and their ability/willingness to help you market your book. This will be an eye opener for many of you—and one that could save you thousands of dollars.

And now back to our regularly scheduled program:
I promised you some tips for pitching your project to publishers, customers, booksellers, etc. I recommend two things—create a 30-second commercial and enter the one-sentence challenge.

It’s not easy to describe your book in one or two sentences, but I suggest that you figure out how to do so even before you start writing it. Why? Here are 4 good reasons:
• It will help you to focus on the scope of your book while writing it.
• It will become the theme for writing your synopsis.
• It may help you to decide upon a title and/or subtitle.
• It will be extremely useful in pitching and promoting your book.

If you can’t describe your project in one or two sentences, you probably don’t have a handle on the topic/theme of your book. Here are some examples:

Over 75 Good Ideas for Promoting Your Book. A collection of low and no cost ideas for promoting your traditionally published or self-published book. (By Patricia Fry, Matilija Press.)

Fatherhood and Fathering, The Ultimate Guide for Today’s Dads. This book explores fatherlessness in America and its affect on our youth. It is also a guide for all fathers who want to be the best dads they can be. (Patricia Fry’s unpublished manuscript)

A Year of Sundays is the true story of my year-long travels through Europe with my blind wife and our cat. (By Edward D. Webster, VanderWyke and Burnham Publishers)

Ma Duncan, a true crime featuring an uncommonly evil woman whose incestuous relationship with her son impelled her to have her daughter-in-law and unborn grandchild killed. (By James Barrett, Pentland Press)

The 30 second commercial is little different animal than the brief, succinct descriptive sentence. This is a more detailed description of your book—a canned speech that you can use when meeting with a publisher, chatting with someone at a class reunion or business setting or when talking to potential customers at book festivals.

Here’s how I might word my 30 second pitch for my fatherhood book, “This book explores the history of fatherhood in America and chronicles how the different styles of fathering and fatherlessness are affecting our children today. This is a guide for loving, involved fathers and it’s a wake-up call for estranged dropout dads. This book is designed to create a lifeline to the millions of children who are suffering for the sins and the short comings of their dads.”

Your assignment this week is to write a one-sentence description of your book and a 30-second commercial whether your book is in the planning process or already published. Contact me for assistance, if you like PLFry620@yahoo.com

Blog Rank/Search Links

Wednesday, January 16th, 2008

Well, this is a first–2 blog posts in the same day…

I just wanted to get that link to you for the site I found yesterday. Here, you can search for bloggers who are writing about you. http://technorati.com. Also try http://blogsrater.com The search feature for BlogsRater is not working. I don’t know if this is a permanent or temporary situation.

Let me know what you learn about your marketing success. And if you find other such sites, I’d like to hear about them.

PLFry62o@yahoo.com

Become a Household Word Among Bloggers

Wednesday, January 16th, 2008

I promised you some tips and techniques for pitching your project to publishers, booksellers, potential customers, etc. And I will get to that—perhaps tomorrow. This morning, however, I am quite joyfully distracted by something I discovered yesterday.

I’ve suggested that you do an Internet search using your own name occasionally to see what sort of publicity you’re getting and where. If you’ve been doing any self- (or book) promotion at all, you may be surprised at what comes up.

Well, yesterday, I decided to see what I could find out about blogs and their ratings. Of course, I was interested in my blog’s ratings amidst other writing/publishing blogs. During the search, I discovered my name in places I didn’t expect. Here’s what I found in a matter of only 20 minutes or so:

1: Novelist Dwan Abrams published my article, “The Missing Link in Publishing” last year at her blog site. She said that the editor of Urban Christian sent it to her.

2: Loree Griffin Burns used her blog site to publicly thank me for helping her get her book published. She said it was what she learned in my online book proposal course that made the difference. Her book, Tracking Trash was picked up by Houghton Mifflin, children’s division. Learn more about my online, on-demand courses at http://www.matilijapress.com/courses.htm

3: The host of a blog site related to community spirit had taken my article on peaceful neighborhoods, presumably, from my website and reprinted it.

4: Ruth Pealer mentions meeting me at the Central Coast Writers’ Conference last year.

5: Angela, over at Wow! Women on Writing, reproduced one of my articles in their blog.

6: Christy Lawler reviewed my book The Right Way to Write, Publish and Sell Your Book in her blog.

7: Angela Booth posted quotes from my blog on her blog.

8: One blogger posted my response to an email question on her blog.

9: Someone I don’t know recommends my blog on his blog site.

10: One of my quotes from an article on relationships was posted at a bridal blog site.

11: ZDocs blog recommends my book, The Right Way to Write, Publish and Sell Your Book as an excellent resource for authors. Order it TODAY at http://www.matilijapress.com/rightway.html

12: I found my article on meditation walking posted at another blog site.

13: Lillie Ammann mentions one of my articles at her blog site.

I’d let you in on the secret of how I found pages and pages of links to blog sites containing my name, but I’m afraid it is still a secret. I don’t remember how I found it. And this morning, without thinking, I deleted all of my cookies and accumulated web files. I had such a good time doing this research, though, that I will attempt to locate the sites again. This time, I’ll make notes so I can share them with all of you.

In the meantime, keep putting your name and your book title out there through articles/stories in magazines, ezines, newsletters and websites; published interviews; comments at other blog sites and websites and so forth. Until I get a satisfactory comments option for this site, you can contact me at PLFry620@yahoo.com

If you can’t find your name listed dozens of times on the web, you aren’t getting out enough.

Fiction: To Query or Not to Query

Tuesday, January 15th, 2008

Isn’t that the question? Well, for those who want to write fiction, it eventually becomes the question. In fact, authors/freelance writers usually ask that question in a pleading manner—“I don’t have to write a query letter for fiction, do I????? Please say it isn’t so.”

I love to do my own little research studies and yesterday I did such a study related to the number of magazine editors and book publishers who require query letters for fiction. Of the 100 or so magazines I researched, about one-quarter require a query letter for fiction. The magazines were in the Literary, Women’s, General Interest, Religious and Young Adult categories.

Almost all of the agents I researched want to see a query letter first—even for fiction.

As for book publishers—I studied the guidelines for 45 of those who publish fiction. Twenty of them require a query letter first for fiction. One of them even wanted a query letter for poetry. Ten of the publishers I studied want to see the completed manuscript, 7 ask for a proposal—yes, for fiction—and 8 publishers said you can send either a query, a proposal or the complete manuscript.

It looks like you fiction writers/authors are going to have to overcome your query letter jitters. Writing a query letter really isn’t difficult. It’s just a matter of understanding the basic format for a query letter and knowing your project inside and out. (More on how to pitch your wonderful project in tomorrow’s blog.)

Maybe this will help:

For a hardcopy letter to be sent via the post office:
• Use your letterhead.
• Type the date at the top left of the page.
• Type the editor’s/publisher’s name, company/magazine name and complete address in block form under the date.

For either hardcopy or an email letter:
• Address editor/publisher by name.
• Single space.
• Use Times New Roman 12-point type.
• Try to keep your query to one page.

In the body of your letter or email:
• Make it clear that this is a query letter for a short story/fiction book project.
• Use a hook to capture the editor’s/publisher’s interest.
• Briefly describe your story and why you feel it is of value to the readers or would fit into this publisher’s line.
• Give your qualifications for writing this story (your connection to the theme and/or your publishing credits).
• End it. Ask the editor to request the complete manuscript or thank the editor for his/her consideration.

If this is your first query letter or you just want the opinion of someone else, show it to a fellow writer/author. Better yet, hire an appropriate professional to review it before you send it.

If you’d like a couple of sample query letters for fiction, contact me at: PLFry620@yahoo.com. I’ll send them via email.

For additional assistance with the query letter, book proposal or any other aspect of writing and publishing, contact me at PLFry620@yahoo.com. And be sure to spend time at my site learning from the many articles posted there. Purchase some of my extremely useful books. Sign up for my online courses. http://www.matilijapress.com

Query Letter DON’Ts
• Do NOT use a general salutation, “Gentlemen,” “Dear Editor” or “Whomever This Concerns.” Do whatever it takes to get the name of the acquisitions or managing editor.
• Do NOT tell the publisher or editor his/her business. Don’t say, for example, “This is the best story you’ve seen all year,” or “If you don’t publish this story, you’re missing out on millions of dollars.”
• Do NOT try to play coy with the publisher and conceal important aspects of your story. This will only result in his rejection.
• Do NOT say that all of your friends love your story and so does your mother.

If you want to publish your fiction, use the 3 “Ps” Be well-Prepared, Persistent and Patient. And there’s a 4th P word that’s also important. Always use your Professional persona when approaching an editor or publisher, follow the rules of etiquette and protocol and you’ll have a much greater chance of becoming a published author or a freelance writer with publishing credits.

Patricia Fry Offers a Personalized Book Promotion Course

Monday, January 14th, 2008

It’s finally posted at my website—my new 6-week Book Promotion Course. Check it out at http://www.matilijapress.com/course_bookpromotion.htm

You pay just $200 for the 6-week course and you can sign up for the 6 weeks that suit you best. Start now or start a month from now. (The course must run consecutively—not skipping weeks.)

For information about my other online courses, go to http://www.matilijapress.com/courses.htm Click on “How does an online class work” to find out—well, how an online class works.

Also, there’s been another appearance added to my calendar. Stay tuned in to my speaking and workshop schedule at http://www.matilijapress.com/activities.htm

Have you been to my website, lately? I have a lot there for hopeful and struggling authors as well as the seasoned author. New and veteran freelance writers can also pick up some ideas, tips and resources through the numerous articles and gigantic resource list. Of course, you can attend my presentations, read my books, enroll in my courses, sign up for an editorial consultation or hire me to edit your work. I offer a one-stop shop for the first-time, confused or overwhelmed author or freelance writer. If I can’t assist you with your particular writing or publishing difficulty, I can point you in the right direction.

Because you are accustomed to receiving instant gratification from my daily blog entries in the form of news you can use, concepts you need to know, tips and/or resources, I leave you with this:

Is your book conducive to book discussion groups—book clubs—reading groups? Do you know how a book club or reading group works? This is where a group of people (usually women) gather once a month (or week) to discuss a book they’ve all read. They agree ahead of time what book to read next. Some groups make a list of 12 books at the beginning of the year. They choose books that are interesting, in the news, with unusual plots/twists, that have controversial themes, that are recommended by other book clubs, etc. Some reading groups have themes: science fiction, thriller or chic lit, for example.

If you think your book would be of interest to book discussion groups, try breaking in locally or contact someone you know who belongs to a real time or online reading club. See if they will introduce your book to their group.

Locate book clubs and groups by doing a Google search. Here are a couple of sites that might help you get started with your search. Book Browse at http://www.bookbrowse.com/bookclubs Book-Clubs-Resources.com at http://www.book-clubs/resource.com

Questions? Contact me at plfry620@yahoo.com

Why You Must Have a Platform Before Publishing

Sunday, January 13th, 2008

Hopeful authors come whining to me from time to time, saying that they can’t get a publisher because they don’t have a platform. So what do they do? They keep sending the same book proposal out to more and more publishers. What would I advise them to do? Start building a platform, of course.

I guess it hasn’t sunk in with many new authors that you don’t have to wait until you’re published to establish a platform. In fact, to me, this is backwards thinking. If you don’t have a platform in your genre or topic, you should begin building one before you ever start writing a book.

Many beginning authors come into the publishing arena with at least one of the following misconceptions.

• They don’t believe that a platform is necessary for their particular project.
• They think there’s plenty of time to start building on their platform, later.
• They don’t know what a platform is because they haven’t bothered to study the business of publishing.

To review, if you expect to land a traditional publisher (one that will invest in your project), you will need a platform—a following, a way of attracting readers. If you hope to sell very many copies of your self-published book, you need a platform—recognition and/or expertise in your genre/topic.

Whose dog training book would you buy? The one by the credentialed trainer with a syndicated radio show and several training books under his belt or one by a first-time author who happens to own a couple of pit bulls?

When you’re in the mood to read a romance novel, which one will you pick? The novel by your favorite author, whose stories you read in magazines and who sometimes appears on Oprah or the one by an author you’ve never heard of?

Put yourself in the reader’s/consumer’s place. What prompts you to buy a particular book? I think we all read books that we’ve read about or heard about from others—that have been recommended by friends or through reviews. We purchase books by authors that we meet and authors whose names are familiar. I bought a book yesterday from a first-time author after reading about it in our hometown newspaper. But I have never bought a book I didn’t know about from someone I’ve never heard of or never met. Have you? Yeah, I didn’t think so.

Perhaps now you understand why publishers shy away from new authors who don’t have a platform and why I and other professionals recommend that you hold off even self-publishing until you’ve established a platform.

If you want to know more about how to establish a platform for your fiction or nonfiction book or children’s book, read The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html