It takes a village to raise a child. It takes a committee to create an okapi, or so they say. How many people does it take to produce a successful book? Quite a few, actually.
The first-time author generally believes that it takes two people—the author and the publisher. It all sounds simple and straight-forward, doesn’t it? In reality, producing a good book and selling it takes many, many people. But the author should be involved in every phase of the process.
What does the process entail?
First there is the idea. As the author, you will perceive of a story or see a need for a nonfiction book. Your next step should be to write a book proposal. You may take a class or hire an expert to assist with this. Why do you need a book proposal? This effort will tell you whether you actually have a book at all. It is also your introduction to a publishing contract.
After completing the book proposal, you’ll spend months or years writing the book and fine-tuning it. Again, you may consult with writing experts along the way and take a few classes.
Other people come in throughout the writing process when you solicit illustrators, during the research process or when you seek expert testimonials, for example. And then the book needs an editor and maybe a proofreader. Often, authors ask friends to read their books, as well.
Next comes the publishing staff. If you self-publish, you need to hire a cover designer. If you aren’t Pagemaker savvy (for example), you’ll hire a page setup expert. And then there’s the printer and all of those holding the key to obtaining your ISBN, barcode, copyright, PCIP and so forth. If you go with a fee-based POD “self-publishing” company, you’ll be turning your manuscript over to their staff to handle all of these tasks. And if you land a traditional publisher, he will use his workforce to accomplish these details.
After publication you will need to get the word out about your book. At this point, you’ll most likely involve book reviewers, newspaper columnists, magazine and newsletter editors, appropriate website hosts, appropriate bloggers, distributors, wholesalers, bookstore managers, PR people from civic organizations, book festival coordinators and so forth. You might consult with an expert with regard to publicity or hire a publicist.
If you do it up right, you may have as many as 300 people involved in your book by the time you sell your first 1,000 copies. In fact, without them, you may never sell that first 1,000.
Sure, writing is a solitary activity. But if you plan to make your book public and if you want to see it succeed in the marketplace, it’s going to require a community.
Read more about all aspects of writing, publishing and promoting your book in my book, The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html
Sign up today for my 8-week online book proposal course starting September 15 and complete your book proposal by Thanksgiving. http://www.matilijapress.com/course_bookproposal.htm
One of my book proposal course students landed a contract with Houghton Mifflin!!!