Archive for January, 2009

Your Definitive Steps to Publishing Success

Wednesday, January 7th, 2009

I drove for an hour to attend a networking meeting of women artists and writers yesterday as a spur of the moment decision. A former client was going to be talking about her book and I wanted to support her. She was thrilled to have her editor and publishing consultant (me), photographer/illustrator and beau there on her behalf. Sondra Briggs has produced a lovely little book of awarenesses and meditations resulting from her beach walks. It’s poetic, insightful and lovely. It’s called, “Port Hueneme Beach Walks, My Pathway to Peace.” http://www.neshamapress.com

Port Hueneme is the small town in California that witnessed the deadly airline crash. Flight 261 went down off the coast of this community. Sondra reflects on this disaster in her book, as well.

Sondra publicly thanked me and her photographer and we were both asked to speak about Sondra’s book and about our professions. What a great opportunity! There were women there who are on the brink of publishing and who were hungry for information. So I was able to respond to their questions. Some even bought copies of my book, The Right Way to Write, Publish and Sell Your Book. Of course, I handed out promotional brochures and business cards. It’s a good idea to be prepared with such things any and every time you leave your house.

One thing I do when I’m out and about is to listen. I listen for ideas that I can use in my work. It may be an off-handed remark offering a smidgeon of truth that would help fellow authors. It might be an attitude that gives me perspective for an article I’m writing. It could be a fact, a movie title, an anecdote or a personal story that provides me with impetus for a book or a theme for a workshop, for example.

The moderator for the meeting yesterday, Rose Anne D. Savo (facilitator for several groups focusing on Exchanging Thoughts), gave me an idea for this blog. She took something that I said about how important it is that, if you want to enter into the world of publishing, you are informed and you are committed and she expanded upon it. In her wisdom, Rose Anne said, “You’ve all had successes in your lives. You know what it takes to succeed at something. If you want to succeed as a published author, just use the same strategy.” Contact Rose Anne through her website at: http://www.exchangingthoughts.org.

Rose Anne’s comment is good, isn’t it? Think about it: success is success. The steps to success are universal. What does it take?

First, you must know what you want.

Then you need to understand what it takes to achieve your goal. How do you gain that understanding? By educating yourself—through knowledge. You must know something about the field you are entering.

Once educated, you need to devise a plan that will lead to the success you desire. What steps are necessary?

The next step is based on your level of commitment to your goal and your ability and willingness to take the appropriate steps.

Tomorrow, I will offer two author stories to illustrate this point. You will recognize yourself in one of these scenarios—which one will it be?

In the meantime, if you hope to succeed and you need more information, resources and guidance, please order my book, The Right Way to Write, Publish and Sell Your Book today.
http://www.matilijapress.com/rightway.html

Being a Writer Isn’t All About Writing

Tuesday, January 6th, 2009

Unfortunately, this is true: Being a writer is not all about writing. If you want to make money through your writing, there is also bookwork, tax returns, researching publishing opportunities and deadlines to meet. If you’re also selling books, you have book orders to prepare and ship (and more bookwork), a website to maintain, State Board of Equalization (state tax board) paperwork to do, customer relations opportunities and responsibilities, work with book and cover designers, proofing changes to the book in progress and then there is that little thing called PROMOTION. And this morning, I’ve been involved in all of the above.

I’ve decided to take a break this afternoon and do some networking with other writers and authors. A client is doing a book signing at a meeting of authors, artists and other creatives an hour’s drive away and invited me. I’ve packed a few books, several brochures and many business cards. Hopefully, I’ll make some new friends, pick up a few tips and, maybe even meet authors who can use some of my services.

What are you doing this week on behalf of your writing/publishing career?

Book sales are still brisk. I think it has something to do with my article on publishing appearing in The Toastmaster Magazine this month. Toastmasters is International and several of my recent book orders are from outside this country. Do you still question the value of writing articles for magazines and newsletters that are read by your target audience? Have you tried it? I highly recommend it as a great way to promote your book.

If you need information, resources, tips and ideas for writing, publishing (including finding and working with a traditional publisher) and promoting your book, order The Right Way to Write, Publish and Sell Your Book today. Are you new to the world of publishing? Then you need my book in order to gain a better understanding of the publishing industry. The Right Way to Write, Publish and Sell Your Book.
http://www.matilijapress.com/rightway.html

Completing a Book for Publication

Monday, January 5th, 2009

I did it! After eight years, I finally finished my cat stories book. I’m going to publish it as an ebook, hopefully this month. Of course, I’ll make the BIG announcement in this blog. So be watching for it.

The book is called, Catscapades, Tales of Ordinary and Extraordinary Cats. That’s all I’ll say for now—the hype will follow in another blog.

I do want to comment about the process of completing a book, however. I tell hopeful authors that the hardest part of writing a book is starting it. And the second most difficult part is finishing it. How do you know when your book is finished—when you’ve included everything necessary, when the self-editing is complete? That’s a tough one. I kept hoping to and planning to finish this book each day for weeks. Every few days, I’d think, “I should be able to finish it today.” And then I just kept writing and writing and adding and editing. It wasn’t complete. It didn’t feel finished. I hadn’t yet come to the end of it.

On Saturday January 3, 2009, I started what would be my last go-through. As I read through the chapters one-by-one, making only an occasional minor change or adjustment here and there, I knew. I was very close to ending this book. Sunday morning I got up knowing that I would finish the book that day. I added two little points of interest toward the front of the book and then, after many distractions, finally sat down in the late afternoon to read through the last 4 chapters.

That’s it! I shouted to myself. It’s a book. It feels complete. It is complete. Now to decide on a photo for the cover. For this, I consulted Dennis. He generally designs my covers and he shares my love for our household kitties. It took us only a couple of minutes to agree on the one photo out of hundreds to use on the cover. It is a picture of our white odd-eye cat, Winfield. (For those of you who don’t know, an odd-eye cat is one with two different coloredeyes. Winfield had a green eye and a blue eye.) He is featured throughout the book, along with dozens and dozens of other wonderful, quirky, smart, adventurous, clumsy, beautiful, spirited, spiritual and delightful cats and kittens. Winfield died of cancer 2 years ago this month. The photo we chose was his glamour shot. But there’s nothing superficial about it. You look into Winfield’s eyes and you see into his soul. To me, this photo represents the cat in all of her magnificence and dignity.

There’s more to finishing a book than the sense of accomplishment and closure. There is loss. The process of writing is so magical, personal and pleasurable that it is sometimes difficult to complete a book because you just want to keep writing forever. It takes as much discipline to stop writing as it does to start and continue. Would any of you disagree?

So today, while I am celebrating my accomplishment, I am also grieving the loss of the process, even though it was an emotional one. You see, many of the cats I wrote about were my own cats and most of them are gone. So bringing them back to life was an emotional trip. I loved spending time with them again. But I had to let them go again, too. That’s tough. When I’d spend a long day doing the writing, self-editing and rewriting, I’d sometimes have to take a long walk or meditate in order to realign my emotions afterward. Those of you who are writing your memoirs have probably experienced something similar, as have some of you who are writing a gripping novel.

I’d love to hear your experiences related to completing a book and the emotions that are awakened while writing. Also, is there anyone out there who will purchase my Catscapades ebook? I think I’ll set the price at $15. I did some research this morning and this seems like a fair price for this book.

In the meantime, I’m happy to report that my book sales are on an upswing this month. Amazon is placing orders. I’m getting orders through my website. This is excellent news. If you are writing a book or even thinking about writing a book, be sure to read my book BEFORE you enter into the competitive world of publishing. The Right Way to Write, Publish and Sell Your Book.
http://www.matilijapress.com/rightway.html

What’s Your Excuse For Not Being Published?

Sunday, January 4th, 2009

Truth is trust in friends who are always there for you and friends who always tell the truth and with a good heart. And friends who always try to do the right things and friends who trust you.

Your friends are always nice to you and treat you with respect. And you should show appreciation with good courage. Friends are those who have faith in you and are always on your side.

The greatest friends in the world are friends who always tell the truth and with whom you can say anything you want.

This was published in our fairly prestigious county newspaper, The Ventura County Star this morning along with a picture of the author, a good friend of mine, Sasha Peet, playing the piano. Sasha is 20 years old and she has Downs syndrome. Her dream is to be published, “like Patty.” (That’s my non-professional name.) Today, Sasha lives her dream.

Sasha is not just a once-in-a-while writer. She’s serious about her craft. She spends more time writing than doing practically anything else. It takes reams and reams of paper to support her writing passion. And most of what she writes is uplifting. As much as she enjoys the writing process, she, like many writers has wanted to expand her horizons. She wants to share her messages of love, beauty and friendship. And today, she got that chance.

Okay, so what’s your excuse for not being published? Can’t think of one this morning, huh?

I have another mentally handicapped friend who is in her 50s. She just gets by on disability. She writes poetry—even teaches poetry in the mental health division in her community. And she has been publishing her poetry for years. She was a SPAWN member. (Small Publishers, Artists and Writers Network.) And she participated with SPAWN at book festivals selling 5 poems packaged in manila envelopes for a few bucks per grouping.

Linda asked me to meet with her a couple of times to discuss how to get a real book published. I attempted to give her the steps, but it just became too complicated for her to comprehend. Then I got an idea. Dennis and I had purchased a comb-binding machine. I asked Linda for 20 or 30 of her best poems along with any artwork she had. I typed up the poems. Dennis designed a cover using Linda’s art and we produced 30 books of her poetry for her to give away and/or sell as she wished. She is one who likes to pay her way, so I accepted a token amount from her and delivered her published books.

Linda was thrilled. Like I said, she is one who likes to pay her way and months later, after she had sold all copies of her poetry books, she invited Dennis and me along with a few other people who had supported her writing to lunch at her favorite restaurant.

Are you still dreaming about becoming a published author? Do you want the satisfaction of sharing your writing? Are you eager for the thrill of praise for your work? Thousands of people are published in book form, in print periodicals and on the Internet every year. Why not you?
But you’re going to have to take the necessary steps.

Read my book, The Right Way to Write, Publish and Sell Your Book or, if it’s more appropriate, A Writer’s Guide to Magazine Articles. You may even want to take one of my online courses to help you meet your writing/publishing goals. Explore the offerings for authors and writers at:
http://www.matilijapress.com

Now, what’s your excuse for not being published?

The Words We Write

Saturday, January 3rd, 2009

Anyone reading this blog is probably like me—fascinated with words. Writers spend their lives attempting to come up with a better word to make a point, describe a situation, create a mood, introduce a character, illustrate a scene, portray a moment, explain an occurrence or express an emotion. Writers are all about words. We enjoy learning new ones, stringing familiar ones together to create visual images, trying out words in different situations and sometimes we develop a dislike or disdain for particular words or phrases.

I just read this year’s list of “Words to Be Banished from the Queen’s English for Mis-use, Over-use and General Uselessness.” This list is compiled each year (for 34 years) by folks at the Lake Superior State University in Michigan. Here are some of the most hated words and phrases of 2008—may they never be uttered in the New Year:

Going Green
Maverick
First Dude (Sarah Palin’s husband should she become president)
Main Street (related to the middle class)
Staycation (stay-at-home vacation)
Carbon Footprint

I guess the problem with these words is repetitiveness. It might be a great term the first few times around, but when every newscaster on every TV station, every blogger, every journalist uses it in every broadcast or writing, the word gets old.

So what were some of the banished words presented by LSSU that first year? In 1976 they suggested banishing “meaningful,” “macho” and “at this point in time.” It didn’t seem to do much good, though, did it? At this point in time, some folks still think macho is meaningful. Actually, I really, really cringe when I hear “At this point in time.” What’s wrong with “now?” Other personal dislikes are: “went missing,” “very unique” and redundancies such as “overused clichés.”

What words/phrases would you like to see banned? Are there words you will refuse to use this year? Leave a comment.

One of my most loyal blog readers is Kathleen Ewing of Prescott, Arizona. Kathleen is, among other things, a working freelance writer and I’m seeing her articles sprinkled all over the Internet these days. Here’s one you might want to read. It’s called, “Income Loss Prevention.” And it was published in the December 30, 2008 edition of Writing For Dollars newsletter. Read it by following this link and then click on “Current Issue.” http://www.writingfordollars.com

Congratulations, Kathleen and thank you for your sage advice.

Change Your Approach to Publishing and Change Your Experience

Thursday, January 1st, 2009

Happy New Year! Are you ready to start the first day of the rest of your life? And what dreams will you live beginning this month? Let’s forget about those resolutions that you half-heartedly list each year. When you think about your future, what do you see? A happy, satisfied, contented you? Or the you who is still struggling, still yearning?

Have you been putting off your dream to be healthier or more sociable, to give more back, to learn a new skill, to enter a new trade, to be more involved or to simply gain a deeper understanding of a topic or the world around you? Of course, you can start at anytime, but what time is more perfect for new beginnings, attitude, perspective or action than the first day, week or month of a new year?

Many of you reading this blog want to start or maybe complete a writing project. I’d love to have a show of hands—leave a comment and let us know who is ready to start a writing project or career. How many of you have been trying to finish a book for a few or several years? Is this the year that you will succeed? Will your actions and choices in 2009 lead to your particular dream?
Why? Why not?

The holiday season is typically my slowest of the year. I don’t hear from many potential clients, SPAWN members or customers. This season, however, I’ve already heard from 6 individuals who are either completing books, want to start one or who hope to launch a career as a freelance writer. These 6 seem determined and motivated. Two took my article-writing course and have had articles accepted already. One has shifted into high gear with his novel with his sights set on a 2009 publication and distribution. One has a nonfiction book almost finished and the others are just starting to feel their way through the process of producing a book. Hopefully, they are following my advice to read my book, The Right Way to Write, Publish and Sell Your Book, in order to educate themselves about the industry before getting involved.

I’ve sold more copies of this book throughout December that usual. I believe this is due to my articles appearing in The Toastmaster Magazine and others recently. I mention this as another reminder to you that if you are promoting a book, articles in appropriate (related) magazines and ezines and websites are good tools for reaching and attracting your audience. If you aren’t sure how to prepare an article and how to proceed in the article-writing field, consider signing up for my online article-writing course. You can take it when you want to take it, as long as you will accept lectures and assignments during consecutive weeks.
http://www.matilijapress.com/courses.htm

In fact, at my website, you will find the tools you need no matter where you are in the publishing, freelance writing or book promotion process. If your book sales are down, order my ebook, The Author’s Toolkit. This book is designed to help you heal a failing or struggling book. If you want a sense of the whole writing scene—a bit of a smorgasbord, if you will, for the dabbling writer, read my book, The Successful Writer’s Handbook. (Or receive this book FREE when you join SPAWN, Small Publishers, Artists and Writers Network.) http://www.spawn.org

If you need help promoting your book, read the last portion of my book, The Right Way to Write, Publish and Sell Your Book and/or sign up for my newest online course, Book Promotion Workshop. http://www.matilijapress.com/courses.htm

If your book sales are lagging; if you aren’t writing as often as you would like; if your book project is stalled and has been for months; if you are not earning the amount of money you would like to be earning through writing/publishing by now, don’t continue doing what you’re doing. If you’re not satisfied with the results, change your approach.