Archive for February, 2009

Editorial Mistakes by Professionals Revealed

Saturday, February 28th, 2009

In a recent post, I suggested that you should take advantage of those articles that contain information and resources that you might be able to use in writing, publishing and promoting your book. Well, I followed my own suggestion this week and studied a few articles on subjects that attracted my attention. (Of course, I do this probably more than the ordinary writer because of my work as a teacher, editor/consultant and organization leader.) But I was shocked by some of the mistakes that I discovered in the writings that I studied. Here are a few problems I found in these articles written by writers and professionals in the publishing field:

• Two spaces between sentences. Some writers obviously haven’t learned the one-space rule. Yup, there are some out there who have not stopped to notice, nor have they taken the time to learn, that it is now one space after all punctuation. I’ve noticed that, in some cases, writers and authors have no desire to change their out-dated ways, even when their error is pointed out to them.

• The article was not proofed. A couple of the articles I read had not been proofed before being submitted. How do I know? From the number of errors throughout. Most of the mistakes had to do with the nature of the word processor and the fact that we can replace words so easily. These writers neglected to remove the words they replaced. We’ve all done it—but it’s important to catch the mistakes before submitting your piece for publication. If you continually miss seeing the mistakes in your work, hire someone with a keen set of eyes to check it over for you.

• Incomplete sentences. This seems to be commonplace today. We speak in incomplete sentences. We write dialog using incomplete sentences. But when you are teaching or providing information or resources, for example, complete sentences are a better avenue for presenting your material or message.

• Nonconforming items in a “list.” One writer did a poor job of listing a group of items. Most of them did not match her introduction. As an example, if the introduction or lead-in states: “When you fly to Honolulu, be sure to,” the items in the list should be written to follow. A correct item might be, “visit the zoo,” or “take a beach tour.” An incorrect item would be, “why not enjoy a sauna at the XXX Hotel?” or “how about attending a luau?” There’s nothing wrong with the ideas, it’s the way the ideas are written. When added to the introduction, they do not create a logical sentence.

• The tense and person was not consistent. One writer changed person and tense abruptly and often—sometimes within the same sentence—throughout his article. Boy was that distracting and unprofessional.

• Unnecessary and distracting sentence lead-ins. Here’s a style that really bothers me. Is it personal with me or is it universal? One author whose work I read yesterday used phrases such as the following to start his sentences: “What I recommend is,” instead of simply, “I recommend.” This is another one of those bad habits that needs to be broken.

• Sentences that are too cumbersome. Everywhere I go in search of articles and books for research purposes, I still find complex, complicated, over-the-top sentences that are too long, too confusing and lack clarity. My experiences this week were no different. (Note: my second sentence here is long, isn’t it? But it stays on track and successfully makes my point, don’t you think?)

I recommend that you print out this list and check it against your current writing project. Practice breaking any of these bad habits you might have. Also study Chapter Nine of my book The Right Way to Write, Publish and Sell Your Book to discover other chronic errors you may be guilty of so that you can begin changing your ways immediately. http://www.matilijapress.com/rightway.html

Announcements
I was most pleased to open my email this morning and find one from a client whom I haven’t heard from in several weeks. She wrote to announce that her book, The News From the Master has won third place in the Xulon Press Winter 2009 Christian Choice Book Awards in the Christian Living category. The author is Virji Angelo. You can learn more about her book—a fascinating Christian Memoir—at http://www.xulonpress.com/book_detail.php?id=6420

Also, my formerly feral cat, and office manager, Max has joined Barbara Florio Graham’s cat Terzo’s MEWSical Society. I’m not sure which section he’ll be put in, but I’m leaning toward tenor. As you will see in the photo, he is certainly straining to hit those high notes. I imagine his photo will be among the rest of the chorus within a few days. So check it out at http://www.SimonTeakettle/Musical.Society.htm

How to Keep Your Authoring Dreams Alive

Friday, February 27th, 2009

Check out my article in the February 2009 edition of Publishing Basics. This one features “What You Need to Know About Publishing BEFORE Getting Involved.” http://www.publishingbasics.com

There are several additional articles that might be of interest to you, including: “Publishing Industry – Change or be Damned” by Mick Rooney; “8 Questions to Ask Yourself in a Recession” by Wendy Weiss; “Turning a Book Into a Movie” by Jeffrey Taylor; “How to Sell Your Own Self-Published Books” by C.F. Jackson and “What are the Realistic Chances of a Memoir Being Successful?” by Paul J. Krupin.

Do you take the time to seek out and read articles in your area of interest? You really should. Articles don’t take much time to read. They put information, stats, facts and ideas in a nutshell for you. They update you on what’s happening in your genre or topic or in publishing in general. They give you the opportunity to explore different perspectives related to your genre, theme or the whole writing, publishing and/or book marketing scene.

The question is, can you afford not to read those pertinent newsletters you subscribe to? Can you risk not seeking out and reading articles and other material in your area of interest? In this competitive world of publishing, I’d say you cannot. You must not.

You probably often hear of informative blogs in your area of interest—in your book’s topic and/or genre. But do you visit them? You are aware of and maybe even receive a variety of related newsletters. But do you take the time to read them?

Sure you’re busy. I’m busy. We’re all busy. But it doesn’t make sense to be too busy to take the steps necessary to realize your dream of publishing success. If you truly want to help or entertain the masses through your self-help book or your novel you must stay informed about your field and publishing in general. If you are not selling the number of books you had envisioned—if you are at a loss as to how to complete your book and become published, you can’t afford to remain uninformed.

So how does a busy author or hopeful author choose which articles and blogs are important to his or her success? That’s a sort of hit and miss, trial and error situation. I quickly check titles and authors and select those pieces I want to study based on the topic and the expertise of the author.

And where does one find time to read them? I print out those that I think (or know) I want to read, stack them up and read them in the evening in front of the TV while keeping one eye on the news. Or I might set aside time a few days a week in the quiet of the early morning and read them over coffee. Some authors I know carry articles and newsletters in their purses or briefcases and read them while on the bus, waiting for their kids at school, sitting in the doctor’s office, etc. Many frequent travelers, read these on the plane and in airports.

I often hear from authors who are at a real loss for how to improve their book sales. They feel stumped/blocked. Invariably, these authors are not taking time to study the opportunities within their fields or industries. They do not seek material that will give them the ideas and resources they need in order to better promote their books.

Here’s your assignment this weekend:

• Visit those blogs and sites you are aware of related to your book’s theme or genre or, if you are in the process of publishing, visit blogs and sites related to writing and publishing. Print out any material that might be useful in your situation. Subscribe to any available newsletters that address your needs. (You can always cancel later if the newsletter isn’t to your liking.)

• Seek out new blogs and sites related to the theme or genre of your book or the process of writing or publishing. Follow the same procedure as above.

• Take time to review all of the material you have printed out. Note or bookmark those sites and blogs you want to visit again, those newsletters you found useful and those authors you like. And then do so once a week, for example.

• Highlight those items, resources and ideas you found valuable and follow up on them.

• Comment here at this blog letting us know what you got out of this activity.

If you do a thorough and pointed search and study, I can almost guarantee you that you will locate some vital information you can use toward the promotion or publishing of your book, that you will find some good resources you were not aware of and that your effort will result in greater success, whatever success means to you.

Let me tell you about a resource that provides enormous opportunities for publishing or promoting your book, placing your screenplay or enhancing your freelance writing career, for example. The SPAWN Market Update is a newsletter for SPAWN members only. As a member of SPAWN (Small Publishers, Artists and Writers Network), you have access to the member only area where each month, you will be treated to a fresh edition of the SPAWN Market Update. This 9 to 12 pages newsletter is jam-packed, each month, with opportunities and resources for those seeking publication of a book, screenplay, art, photography or articles/stories, for example. We often provide lists of directories which offer hundreds of book review opportunities, agent listings, publishers, book festivals, writer’s conferences, etc. We give you the information and the tools so that you can conduct your own such searches.

We also provide years of SPAWN Market Update archives and a handy search feature so you can seek the exact information you desire.

Join SPAWN at http://www.spawn.org. It’s $45/year. If you want to know more about SPAWN, which is a 12-year-old networking organization, before you join, sign up for our FREE enewsletter, SPAWNews. Yes, we have two (2) newsletters. While SPAWNews is valuable on many levels, the one we keep secured in the member only area, the SPAWN Market Update, is the unlike any other out there when it comes to value to the author, artists, photographer, screenplay writer, poet or freelance writer.

Treat Your Readers With Respect

Thursday, February 26th, 2009

Do you think of your reader while writing your article or book? As you’re writing, do you look at your message, story or instructions from their point of view? Or are you all caught up in how your words make you look?

These are important questions that many writers and authors neglect to consider. And this is the theme of my blog this morning.

Don’t lie to your readers.
We’re all familiar with recent incidents of fabrication by authors who claimed their stories were factual. Poor Oprah has been duped a couple of times by authors who wrote stories that seemed too good to be true. Come to find out, they weren’t true. These authors flat out lied, as I’m sure countless others, who have not reached any measure of fame, have also done. These authors tell stories that are larger than life, I presume, because they feel the truth is not as interesting. So why don’t they treat their stories as fiction? This, I do not understand.

This week, a client asked me if I thought it was okay to lie a little in order to, hopefully, attract a publisher’s attention. She wanted to strongly suggest, in her book proposal, that something she was struggling with was a result of foul play—that someone had put her in this precarious position. In reality, she was there by choice. She thought it would be okay to lead the publisher astray just a little since she planned to explain the truth in Chapter Ten.

What was my response? “NO! Absolutely not!” I believe that the true story is more interesting, anyway, and it goes right along with the whole theme of the book.

Before you “lie” to your readers, consider whether this will confuse them or damage your sense of integrity or even spoil your story.

Don’t tell the whole truth.
Okay, what does this mean? I don’t want you to lie to your readers, but I don’t want you to tell them the whole truth, either.

How important is it that your reader knows the character used his left hand to lift off his shoe? Does it really matter that each of the colors in the multi-hued plaid scarf is listed? Must you mention in your narrative that you stopped at the grocery store for tampons before arriving at the important meeting or the funeral? It is not always necessary to include every detail, and it’s sometimes downright distracting and annoying. So I suggest weeding out all of the distracting details and pumping up those that are important to the story.

Don’t try too hard to impress your readers.
We’ve talked about this before in this blog and in my book, The Right Way to Write, Publish and Sell Your Book. Don’t purposely look up and try to use complicated, obscure words in your manuscript or your book proposal. Often, the words you find in your computer thesaurus are not absolute replacements for the word you are substituting.

But the main reason for avoiding those big words in a book or article designed for members of a general audience is that it confuses and bewilders your readers. It also tends to make you appear to be pompous and arrogant. In most cases, when you are not accustomed to using this sort of language, it comes across as forced and stiff—manufactured, if you will.

Be true to your readers and to yourself when you are drafting an article or a book manuscript. If you do, publication and a level of acclaim are much more likely.

Don’t Let Your Editor Down

Wednesday, February 25th, 2009

When you work with an editor, it is lovely when you sing her praises—tell others about her work, hand out her business cards and so forth. We editors really appreciate it. But please, please do not give your editor credit for work that she hasn’t done.

Here’s what I mean. Yesterday, a client showed me a package she had sent to an agent she met at a writer’s conference. She introduced me in her cover letter as her editor. Nice. I was pleased. That is, until I read her sample chapters.

She had written over me. In other words, after I did my preliminary editing on her first draft some months ago, she did a bunch of rewriting. Without having me look at it again, she sent it off to this agent. The agent marked all over the manuscript, pointing out misused apostrophes, typos, misspelled words, a missing dash (which I had edited in and she didn’t use) and all sorts of other problems. He even made a note on the cover letter next to my name, “Editor? How so?”

Needless to say, I was embarrassed and a bit miffed. I know that this author did not do this maliciously. In fact, she was trying to give me credit. But I had to tell her that you never, NEVER write over an editor in any large measure and then give your editor credit. Your editor doesn’t get credit until the manuscript is in its final stage and you have accepted most of her edits and suggestions. If you rewrite the manuscript or large portions of it, without running this by your editor, and then you credit your editor, you may not be doing her any favors. In fact, you might even put a black mark on her reputation.

Learn more about how to do self-editing and how to work with an editor in my book, The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html

The Stretch to Connect

Tuesday, February 24th, 2009

Kathleen Ewing is a writer living in Arizona. I met her in person when I spoke in her town last year. When I received my Writing For Dollars Newsletter this morning, I was surprised to find a very entertaining essay by Kathleen all about the “Big O”—no, not the one you’re thinking of—this “O” stands for “Organizing.” Whether you are strictly organized or a little off kilter when it comes to keeping your space straight, you will get a chuckle out of and maybe some comfort in reading Kathleen’s article.

Here’s the link: http://www.writingfordollars.com/2009/vol13num8.cfm

While you’re there, check out my article, “Do You Want to Write a Book? Test the Market, First.” Yes, we’re featured in the same issue of Writing For Dollars. And, if you want to write for money, consider subscribing to this newsletter.

As you can imagine, I get a variety of emails and an occasional letter with questions, requests and such. Hopeful authors want to know, “How can I get my book published?” “Would you do a quick evaluation of my manuscript?” (I still don’t know what a quick evaluation is—I guess they mean, “read it as fast as you can and tell me how good it is without charging me a whole lot of money.”) I get letters from prisoners who want some guidance in publishing their books. I also hear from some of our elderly who have no computer access and no energy or desire to promote a book, but they want to publish their memoirs or a novel. Yesterday, a gentleman sent me a check for $5 if I would list some publishers suitable for his book. I wrote him a 3-page letter with encouragement and information and included around 8 potential publishers he can approach.

I work with people from all over the U.S. and outside. Currently, I’m working with a client who lives in South Africa and another one who lives in Africa on a part-time basis. When I started writing for publication, who would have thought of the possibilities available now through the Internet. It was unheard of. In fact, I wrote my first articles in longhand and then typed them over and over and over on a manual typewriter. That was in 1973.

Do you remember the 1970s? Could you have even imagined that home computers would become as common as the landline telephone was then?

Yet, there are still people living in the dark ages without computer know-how or access and they want to enter into publishing—a world where practically everything is digital. It’s a real stretch for me to work with them. And I doubt that many of them, if any, ever get to the place where they realize their dreams of holding their published books in their hands, unless they have a family member or friend with some computer access and savvy.

Many publishers accept queries and manuscripts via email, only. They steer you to their website for their submission guidelines. Some have online forms to use in contacting them. Some even say they will NOT open any manuscripts they receive in the mail.

It does my heart good to see older folks stretch enough to get involved in computerland. My 97-year-old mom got a computer and uses it to stay in touch with family and friends (we email one another every day) and shop. She orders her groceries via the computer and many of her Christmas and birthday gifts. I know another woman in her 80s who doesn’t have a computer, yet, but she has a strong connection to her cell phone and she knows how to work a VCR, something that I haven’t mastered, yet.

Are you keeping up with technology and using it to follow your dreams and to conform to the expectations of publishers and magazine editors or are you still balking at taking the next step? If you are reading this online, you are probably well connected. If someone printed it out for you to read because you don’t have computer access, and you dream of publishing your work, you might consider becoming acquainted with modern technology—at least to the point where it will serve you and your publishing needs.

For additional information, tips, techniques and resources, read my book, The Right Way to Write, Publish and Sell Your Book. It is available in the library system. But you’ll want to keep it close throughout the writing, publishing and marketing processes, so you really should order it here: http://www.matilijapress.com/rightway.html

It’s nearly spring—a time of new beginnings. Now is a wonderful time to sign up for one of my on-demand, online courses. Prepare yourself for your career or to meet your publishing goals: http://www.matilijapress.com/courses.htm

What Goes Into Your Final Manuscript Edit?

Monday, February 23rd, 2009

I read someplace that you are not supposed to apologize for being lax in posting at your blogsite. I find this a difficult policy to follow as I have pretty much spoiled you with fresh postings daily over many months. Some of you have become accustomed to hopping over to my blog every day and checking out my offerings.

This week, however, I have been remiss in posting. Why? I’ve been singularly focused on editing a manuscript for a client. This was the final edit, mind you. For months, I’ve been editing this novel chapter-by-chapter, ever eager to see the entire manuscript as a whole. Finally, I got that opportunity, and I spent the next 45 hours in editor mode.

One evening, as I was going over printed pages for a different perspective, after spending the day looking at the manuscript on the monitor, it occurred to me that I was treating this project as if it was one of my own books. Editing is definitely a complex, involved process, but the final edit is incredibly more intense as you must consider so many aspects of the manuscript.

This is when you finalize the story, triple check for inconsistencies, decide which spellings to use, make sure that the story events are realistic and reasonable or, in the case of a nonfiction book, that the organization is right on and the instructions are clear.

Is the person and tense consistent throughout? Will you use Americanized or UK English spelling? Have you made your point? When you changed a character’s name, did you make the change throughout? (Often, I discover discrepancies in this area, particularly in novels.) Are the dates true and realistic? (If the child was born in 1907 and his father dies 5 years later, you can’t later say he was a teen when his father died.) Which terms in your story are two words and which are one? Is it wood stove or woodstove, stair case or staircase, pack horse or packhorse, hand gun or handgun? Find out and then be consistent.

And then there are, of course, grammatical considerations: Are the sentences complete? Are they clear and concise? Do your sentences flow into one another so that readers can follow your story or the information you offer?

It takes a great deal of concentration, focus, thought and time to do that last edit. You must pay attention to detail like never before. I told someone this week that, when editing, I feel like my daughter’s Beagle when he is on a scent—driven and all-consumed.

How do you go about that final edit (which I have to say isn’t always THE final one—as, often, you are drawn to go back to your manuscript again and again to check on various aspects that come to mind)? Here are some of my techniques and tactics:

• I study the entire manuscript and make corrections and notations on the computer.

• I print out sections of the manuscript as I’m working and look at it again on paper. You may be surprised at what you will catch—things you didn’t notice, when viewing it on the screen.

• When I find a word I’m unsure of or a discrepancy, I check the usage, spelling or whether it should be one or two words and fix it. Then I do a search for other instances of this word or term so I can make them conform.

• I double check dates and spellings of names. In the manuscript I just completed for a client, for example, he used a name that required an accent over the “e.” Yet, sometimes, the accent was missing. These had to be fixed.

• I watch for red flags indicating that the order of things may be incorrect. Is the character coming from or going to the coffee shop? Did she already have the bicycle in this scene or did she attain it later? If she poured herself a cup of coffee, she cannot be now sipping tea…

• I make sure that the content is easy to understand and follow.

• Is the formatting consistent and reasonable?

• What about punctuation?

• Is the numbering of the chapters correct? I have seen authors delete a chapter or combine chapters and forget to change the numbering. Likewise, do the chapter titles in the manuscript match the titles in the Table of Contents? (We’ve all been known to change titles of chapters midstream.

• If the author has established a style of beginning each chapter with a Biblical passage or ending each chapter with a riddle, has he done so throughout?

• Are the historical aspects of your historical novel realistic?

• Are your facts and statistics accurate?

Yes, there’s a lot to think about before you finalize your manuscript and start pitching it to a publisher or agent or before you self-publish it. And this is precisely why you need at least one additional pair of eyes—preferably eyes that are trained to spot problems—to review your book before you consider it finished.

Learn more about self-editing in my book, The Right Way to Write, Publish and Sell Your Book. You’ll also find valuable information about how to choose an editor and what to expect from him/her. http://www.matilijapress.com/rightway.html

For a quote on editing your book or article manuscript, contact me at: PLFry620@yahoo.com.

KUDOS for The Right Way to Write, Publish and Sell Your Book

Wednesday, February 18th, 2009

It’s wonderful to have your work appreciated by the very people you produced it for. But you don’t always have the privilege of positive feedback. Not everyone who is ecstatic over your self-help book, novel, book of poetry or children’s book, for example, will tell you so. But when they do, it’s a day-making experience.

I want to share with you a comment I received yesterday. Since I have not, yet, received permission to print this, I am going to share only parts of it and without attribution. When and if permission comes through, I will reveal the author to you and give her book a plug—a book I happen to have, by the way. Here’s what she says:

“I just returned home from a trip. I grabbed your book, The Right Way to Write, Publish and Sell Your Book, for the plane ride. I have had your book for a few years, but hadn’t read through it all, although I found a chapter or two highlighted

“My partner and I are thinking about writing another book and I knew I had to read your book before we progressed. And wow! I am sure glad I did!! I am embarrassed to say that I really thought this book was too late for us since we had already published a book via AuthorHouse. I assumed it was just for people thinking of writing a book. Once I read through the book on the plane ride home, I was both congratulating my partner and I on doing some things right, but also kicking myself for not reading this book full of great and critical ideas and suggestions we could have ALREADY used!!! Thank you for writing this book! I know that sounds kind of weird, but it is exactly what we needed to guide us through 2009!”

I love it!!! Yes, this book is for the first-time, hopeful author, who is thinking about writing a book. But it is also for the author who is struggling to promote a book, those authors who have made some mistakes already and those who have a second project in mind and want things to go more smoothly, for example.

What will you gain from studying The Right Way to Write, Publish and Sell Your Book? Here are a few things you’ll learn:

1: This book doesn’t make choices for you, it gives you the information and resources you need in order to make the most appropriate decisions for your particular project.

2: You’ll gain a much greater understanding of the publishing industry—how it works, what you need in order to successfully navigate within it and in order to succeed as a published author.

3: How to self-edit—what makes for good writing—and how to choose the right editor for your manuscript.

4: Your responsibilities as a published author.

5: How to write a book proposal and why do you need one, anyway?

6: How to establish your author’s platform.

7: How to plan for and approach the daunting, but necessary task of book promotion.

8: And everything in between—including many things you didn’t even know you needed to know.

In other words, this book prepares you for a successful publishing experience. And, if you own a copy rather than borrowing one from someone else or the library, for example, you will refer to it over and over and over again for as long as you are writing a book, seeking publication or involved in promotion, distribution, getting book reviews, etc.

For additional testimonials for this book, go to http://www.matilijapress.com/rightway.html.
Scroll down and look at the list of testimonials to the left. You can place your order from this page, as well.

Questions? Contact me at: PLFry620@yahoo.com.

Authors Must Embrace an Open Door Policy

Monday, February 16th, 2009

As you may know, I do book reviews for SPAWNews. I review only writing/publishing-related books and, of course, those of interest to screenwriters, artists, photographers, as well. (SPAWN is Small Publishers, Artists and Writers Network) http://www.spawn.org. Subscribe to SPAWNews FREE.

Well, yesterday, I was preparing to write a review for a new book for authors and needed to know the price of the book. I could see figures imbedded in the barcode indicating that the book might be either $90.00 or $9.00. But neither sounded right to me. I wanted to be sure.

I visited the publisher’s website and the author’s personal website and could not find a price for this book. In fact, the author’s website, while it heavily advertised and promoted this book, did not even have a way to purchase it. It advised those interested to go to Amazon and a whole list of other online bookstores. The publisher’s website did not even list this book.

So I decided to contact the author. I have her email address in a letter she included with the review copy of the book. Guess what? My email would not go through to her unless I clicked and went to another site where I had to fill out something. No thanks. I’m doing her a favor, why would I want to jump through hoops to do so? I saw a note embedded in this message, however, that said I could fill out the form at her website and my email would go directly to the author. So I went back to the website. I began to fill out the form. It wanted my email address twice, name, company name, address, phone number (phone number???) and on and on. I balked at the idea of including my address and phone number. There was no need for that. So I omitted it. Of course, my message did not go through.

What was the end result of this author’s desire/need to protect herself against unwanted emails? She is not getting a book review for her book. I started to go ahead with the review and just leave off the price—I wasn’t willing to do further research to locate it. But I realized that I was so irritated with this person for her paranoia and the “conditions” she has set up to screen her emails that I knew my frustration would show through in the review. So I shelved it.

Now, I am wondering, how is this person getting orders, how does she personally interact with her readers? I notice that she is promoting other things for sale at her site, how in the world is she making any sales?

I guess this is what would be considered in the corporate world as a “closed door policy.”

Do you have an open door or closed door policy when it comes to your books and services? Do you invite questions and inquiries and then make it easy for folks to reach you? Do you respond to those questions in a timely manner? Maybe this is something you need to evaluate. Most of my clients come to me as strangers. My first introduction to them is via random emails with a question. If I made it difficult for them to get to me, I would miss out, not only on work, but on meeting some wonderful people and being a part of some wonderful book projects.

And then there are people who can’t figure out how to find you. At a writers’ group meeting or workshop, for example, I might hand out a business card, a brochure and handouts with all of my contact information on them and someone will invariably ask, “How can I reach you if I want to discuss my book project?” Well, aside from the fact that each piece of material I give the attendee has my email address, mailing address, website address and, in some cases, my phone number, they can find me in the phone book and by doing a google search using my name, my company name, the titles of my book.

If you have something to sell or a service to provide, make sure that your potential clients and customers can easily locate you. And then pay attention to your spam email, as well as your regular email. Often, email from addresses not recognized by your spam filter will go into your spam box. And sometimes, you receive one from a potential client or customers. They don’t always use an appropriate message in the subject line, either. So don’t count on this being a clue as to whether it is important mail or not.

I’ve come to the place where I, at least occasionally, rely on intuition when I decide whether to delete or open email in my SPAM box. And most of the time, when I choose to open it, it is a question from a writer or hopeful author. And often, this individual becomes a client, student or customer.

Screening your emails to the degree that the author I mentioned earlier does, is like having a business along Main Street and neglecting to keep regular business hours. Don’t do this to your customers and don’t do this to your business. Open your door and keep it open.

Time for a commercial: Have you been to my website, lately? Are you aware that I have a bookstore there, displaying many of my published books? I also post lots of articles on a variety of topics. I offer on-demand, online courses for authors and freelance writers. Check em out at: http://www.matilijapress.com/courses.htm

I also work with clients in a variety of ways and on a variety of projects: http://www.matilijapress.com/consulting.html

Need an Article Idea? Draw From Your Own Life.

Sunday, February 15th, 2009

Are you trying to make ends meet by submitting articles to magazines? I think most of you, who read my blog regularly, know that I made my living writing articles for magazines for many years. Some of you do so occasionally. But, when times get financially difficult and you need extra money, you might decide to expand your article-submission activities.

Probably the number one problem facing article writers is, coming up with the article idea. And that’s why I blog about this from time to time. Today, I’m going to talk about discovering and creating article ideas when you’re not in work mode—sitting at your computer, brainstorming over your morning coffee or even meditating, for example.

Develop article ideas (and for that matter, story ideas, plots, subplots or even poetry) throughout the course of your daily life. Get out and mingle with people, visit over the fence with neighbors, exchange emails and phone calls, try new life experiences (take the train to the next town instead of driving, adopt a cat, tour open houses on Sunday, for example). And then observe, initiate conversation and become a good listener.

Just this morning, before I had my morning decaf—my eyes still a bit bleary from sleep—I read an email from a friend in St. Louis. Sandy wrote about one of her cats who seems to be under the weather. I know that she is in the middle of remodeling her home and I thought back to when we had some major work done around here and how much stress it seemed to put on a couple of our cats. Immediately, I decided to pitch an article to Cat Fancy Magazine on how to de-stress your cat or maybe how to keep your cat calm even when your household is chaotic. (I’ll do some research and see if this is something they’ve done recently or if there is an angle that hasn’t been covered, yet.)

I had a conversation with someone the other day about inside versus outside kitties. I won’t be suggesting that idea to the editors at Cat Fancy, unless the piece is totally pro inside cat, as this is what they advocate. Nor would I write a piece for them that would in any way upset cat breeders as these are Cat Fancy’s major supporters/advertisers .

What are you doing with the information, thoughts, points of view, observations, etc. that you come across throughout your day? Do you consider how you could develop an article from them or does the idea just dissipate as quickly as it appears? Think about some of the article ideas you missed just this week. For example:

1: Are you dealing with unusual weather for your area? How about an article for a regional magazine featuring some of the county’s worst weather over the years. Talk to local nursery-people about which plants/trees need to be protected from frost, wind, etc. and how to do so. What are some of your neighbors and friends doing to entertain themselves in the bad weather? Collect some warming, comforting recipes to share. Start a newspaper column designed to help residents of your town connect with people, services and situations they can use in dire weather conditions, disasters or life situaitons. For example, is there a group of high school students who are shoveling driveways for the elderly, folks who run errands for shut-ins, do people need nudging (through your article or column) to get out and check on their neighbors? What about keeping pets comfortable in extreme weather? Now there’s one or many more articles right there.

2: Get out and find some ideas. As I said, listen and observe. Strike up conversations with people. You never know when you’re going to hear a fresh point of view about the economy, for example. What about this: what’s going on in the economy is similar to a wildfire in the forest. While it is disastrous at the time, it is necessary in order to bring a natural balance back to the environment. (Let me know if you use this in an article or book.) I was talking to a former classmate at our Old Broads Luncheon last week and she told me that she really wanted to attend a mutual friend’s art show, but had another engagement that day. It occurred to me how important it is for friends to support friends in their endeavors, for writers to support other writers and artists to support other artists. How about a piece featuring the value in acknowledging the accomplishments and activities of others? I remember once, during one of my first book signings, someone I knew only slightly sent a fax to the bookstore congratulating me on my latest book. This was before the Internet and the fax were commonplace.

This week, Debbie and Karen emailed me with an opportunity to write a column. I emailed Karen back to say, “thank you” and to tell her that Debbie had already sent that to me. Karen wrote saying that she remembers meeting Debbie at a SPAWN function years ago and told me how much the talk Debbie gave that night helped inspire her move forward with her own writing career. I asked writer Karen if I could send her comments to Debbie. Of course, she agreed. Now, the Debbie is aware that she touched someone in a positive way and her day was made. Isn’t this a great reminder to all of us to tell others how their kindness or their message inspired, encouraged or taught us? And wouldn’t this make a good article?

3: Even if you’re stuck at home, you can come up ideas. Turn on the radio or TV, read the newspaper, dig out those magazines you haven’t had time to read, surf the net. Oh my gosh, you will be inundated with ideas for articles on many varieties of topics from walking dogs in the winter, to tips for creative ways to photograph babies, to what goes into making a baseball, to how to groom a Cairn terrier, to a philosophical perspective on any number of topics, to how to make sure your emails are read by what you type in the Subject Line, to how to appropriately clean a toilet.

I’ve been writing this blog for over 3 years and I’ve posted over 400 blog posts. If you’ve been reading my blog for any length of time or if you have visited my archives, you know that I write on a variety of topics in a variety of ways. And my ideas come from all over the place. You, too, can be a fountain of article/story ideas if you would only come out of your shell, listen and observe.

You’ll find more articles on this and other writing/publishing-related topics at my site: http://www.matilijapress.com

Successful Publishing–You Must Pay Your Dues

Friday, February 13th, 2009

Was yesterday’s blog post encouraging? Inspiring? You read about four people who are doing well with their books. Or maybe yesterday’s column was discouraging because you now feel that, in order to sell books—to succeed as a published author—you must be somebody, have a strong platform, be an expert, have money to spend. Certainly, all of the above helps immensely.

If you are writing a book and you don’t have a platform or any ideas for enticing readers, perhaps you should stop and think about that for a while. Can you achieve success without paying your dues? Probably not. Is it possible to succeed in some moderate or even major way without getting involved in all of the preliminary work related to marketing and developing a platform? Sure, it can happen. Statistics show, however, that it is mighty unlikely.

What if you want to change your crummy odds of achieving some level of success? Here’s how:

Your Platform
Begin taking steps designed to create or build upon your platform. Become known within your topic or genre. If you are writing a young adult fantasy, for example, start submitting articles related to writing fantasy, writing for young adults, reporting on various fairy events throughout the world, for example. Submit fantasy stories to numbers of appropriate magazines, newsletters and websites in order to become known in this genre. Start participating in forums and in other capacities at websites dedicated to writing for young adults, fantasy sites and so forth. Attend events, programs and places where your audience is. Establish your own website and make it interactive.

If you are writing a self-help, how-to or informational book, for example, you probably have some expertise in the topic. Flaunt it and build on it. Do whatever you can to become known as an expert and to discover more about your audience (what sites they visit, what they read, where they congregate, etc.) Again, write articles for appropriate magazines, newsletters and sites. There are websites soliciting experts to write columns and blogs on particular topics. Perhaps you could find your niche. There are magazines and newsletters on every topic imaginable. Go out and speak on your topic. I can’t stress enough the value in putting your name out there even before you have a book.

As you noticed when reading about my four clients yesterday, all of them entered into the publishing field with solid platforms. They worked for years to establish their platforms. Here’s an idea, if you have expertise in the area of finances, but you want to write a novel, create a story around a financial theme. OR write a book related to your expertise first—maybe just a little how-to. Once you’ve gotten your feet wet in this industry, then finish your novel.

I have a great article on why you should write a how-to first. Let me know if you’d like me to send it to you: PLFry620@yahoo.com.

The Cost of Publishing Success
Yes, sometimes you have to spend money in order to make money. While I have a book featuring over 75 no and low-cost ideas for book promotion ( http://www.matilijapress.com), there are times when it is appropriate and necessary to spend money on your book project. Here are the areas where I think your money is best spent:

• Have your book professionally edited before you publish it. (From $300 to $3,000, depending on the size of the book and the quality of your original work. Most of my clients pay between $500 and $1,500.)
• Hire a good cover designer. (Anywhere from around $500 to $1,500.)
• Hire a publicist. (?)

I wish I could give you a ballpark figure that you might pay a publicist. My gosh, there are a lot of them and I couldn’t find one who publish their fees. I can tell you that a few years ago, a good publicist would cost you around $3,000/month and you really need to hire a publicist for at least one and preferably three months for the best results. And then, if it is a good publicist, expect to be kept very busy.

I couldn’t believe it when I visited the website of one publicist this morning. The print on her site was so small and so light (a light gray tone) AND it was in script—very difficult to read. If I was looking for a publicist for my book, I would immediately discount this one. If she can’t even effectively promote herself to her potential clients, how in the world is she going to be able to promote you and your book?
I intended writing a simple, quick, brief post this morning as I have tons of other work to do. But here I am rambling, again…doing my best to provide you with information you can use in hopes of steering you in the best direction for you to achieve the success you desire as a published author.

And this is why I wrote my book, The Right Way to Write, Publish and Sell Your Book. It is going to be a rainy weekend in Southern California and it is down-right cold in other parts of the US. It’s a long weekend for many. How about using this time to plan your publishing strategy? First on your agenda—sit down at your computer and read through my blog archives. You’ll learn a lot. Read some of the articles at my website. Then order my book: http://www.matilijapress.com/rightway.html
You’ll have it by the end of the week. You’ll keep it close by for as long as you are writing, publishing and promoting your book.

And start NOW writing articles and stories in your book’s topic/genre and submit them to appropriate venues. This book, which you will be ordering this weekend, will help you to get started. (See pages 267-270.)