Have you ever stopped to count the different methods you use for promoting your book? What number do you think is adequate? A dozen? Twenty-five? One hundred?
Actually, if you are selling thousands of copies each month through just one promotional activity which you repeat over and over and over again, and you are happy with that result, then, for you, one is enough. And if you are pursuing dozens of promotional ideas and selling only a book here and there; now and then, perhaps, it isn’t the number of activities you’re engaged in that is important. Maybe this is the wrong sort of promotion for your particular book or you aren’t going about the activity in a way that will compliment your book sales.
I meet authors at both ends of this spectrum every year and all throughout the middle points.
We each have comfort levels when it comes to book promotion. Some of us love to get out and talk to people—give presentations, set up booths at public events, do radio interviews, network in large groups and even sell our books door-to-door at households and businesses, for example. Others prefer staying in the background while spreading the word about their books via press releases, articles and through forums. And then there are the creative types who run contests in order to get their books noticed, start complex projects to bring attention to their books and/or build elaborate, interactive websites for promoting their books.
Do you see yourself somewhere among these authors? Where do you fit in when it comes to promoting your book? And what are the results? Are you selling enough books to suit you? Would you like to be selling more? And here’s the hard question, what are you willing to do in order to increase your book sales? Hopefully, you are aware that if you are not selling the number of books you dream of, it is not the fault of your “self-publishing” company, your traditional royalty publisher, the guy you hired to do the cover design, the bookstore manager in town, the magazine editor who won’t review your book, the website owner who won’t post your book or your cat, who strategically placed an ooey gooey furball on a book you left out on the coffee table overnight.
Then who can you blame? Don’t blame anyone—just get out there and start putting forth more effort in the right direction. Here are a few low and no cost ideas for you to consider. I suggest that you choose those that would put your book before your target audience. This may seem elementary, but it is something we need to consider. We are inclined to stay within our comfort zones for the sake of—well, our comfort. So it’s easy to say, for example, “I’ll email all of my friends and pitch my book on how to prepare to earn a degree in psychology,” when your audience is actually people you don’t know—people who are considering a career in psychology. Don’t do this. If you’re not marketing to your audience, you might as well not market at all. Here are some ideas you might pursue this week:
• Set up your own blog site and post often.
• Ask to be interviewed or to be a guest blogger at popular blog sites related to your topic.
• Do a few home parties. Either give a demonstration or engage guests in acting out a scene from your book. You’ll see this idea listed on page 64 of my book, Over 75 Good Ideas for Promoting Your Book. http://www.matilijapress.com
• If your book is nonfiction, build a website full of resources related to the theme of your book to attract your target audience.
• We’re entering book festival season—find some close to your home or where you will be vacationing this year—and sign up for booth space.
Are you already doing all of these things? If so, how’s it going? If not, let us know which ones you will start pursuing before the month ends. Let us know if you’d like to see more of my book promotion ideas in future blog posts.
In the meantime, check out my helpful books for authors and freelance writers at http://www.matilijapress.com