Archive for July, 2009

The Careful Handling of Research Material

Monday, July 6th, 2009

If you’re like most freelance writers and authors, you write on fairly specific topics. You have your pet subjects and you are always on the look-out for related information, facts, statistics and other resources to enhance your writings. But how do you manage the material you locate online, in publications, from live media, through interviews and so forth? Do you have a good filing system or are you still cluttering the top of your desk with print outs, hand-scribbled notes and tear sheets?

Or worse yet, do you avoid conducting research and collecting data that might augment your articles or book manuscripts because you can’t stand the clutter?

Then maybe it’s time to get organized. How?

There’s the old-fashioned method of filing stuff—the sturdy metal (or lovely polished wood) filing cabinet. Some of my colleagues use cardboard boxes that are designed to store material in hanging file folders. My office grew rather quickly from a two-drawer filing cabinet to two four-drawers and three two-drawers and now I have one filing cabinet. It measures 5 feet tall, 3.5 feet wide and I had it painted bright burnt orange. The 5 large drawers are full.

Some people use computers for storing their research material. If you go this route, be sure to implement a reliable backup system. I actually saw a paperless office once. Unbelievable! Wish I could achieve this, but I’m afraid that I’m a bit of a hoarder. And, despite what the original Heloise used to say, I often do need something even years after I’ve thrown it away. (For those of you who don’t remember, I believe it was Heloise who said, “If you haven’t used it in a year, you don’t need it.”)

When I was heavy into freelance article writing, I was always in research mode. I scoured magazines and newspapers for interesting new topics, material on subjects I was already writing about and experts in these fields. I am constantly researching now on subjects related to writing and publishing so I will have the most updated information and resources for you and for SPAWN members reading my incredible SPAWN Market Update. (Visit SPAWN at http://www.spawn.org). And I maintain systems that seem to serve me well.

I have a “SPAWN Market Update” file folder, which I add to throughout each month. I discard the printouts, notes, etc. once I’ve used them. Or I might transfer the information to my “Writing and Publishing” file folder, which I tap into when I need help coming up with a new article or blog topic.

When I’m working on a book, I will use one of those cardboard boxes designed for hanging file folders to store data chapter by chapter. And I can tell you that it pays to somehow document where each fact, figure and quote came from—especially when you’re dealing with nonfiction. Some publishers want access to taped interviews, for example. They may want their staff to do some fact-checking. Or you might want to double check a figure or get more information from a certain source.

The more organized and thorough you are with your research material, the easier your life will become.

For assistance with research techniques and bookkeeping tips for authors as well as information about distributors, wholesalers, publishers, agents, booksellers, writing a book proposal, self-publishing and practically everything else related to publishing and marketing a book, be sure to order your copy of The Right Way to Write, Publish and Sell Your Book today. http://www.matilijapress.com/rightway.html

I get wonderful comments about this book regularly. You’ll read some of them at Amazon.com and at my website. I received one last week from a woman who claims my book is much better than that of another well-known author. I won’t mention the name because I’m actually not in competition with anyone. I attempted to write a book that is different enough from anyone else’s books so that you would have access to all of the information you need on writing and publishing topics. So I like to think that books by the major players in publishing complement each other, not compete against each other.

Buying good and useful books by authors you trust is another excellent way of accumulating the research material you will need in order to write, publish and sell your book. Books, especially those with indexes, can be incredible resources and they are easy to store. Just build more book shelves. That’s what I do.

Publishing: The Learning Curve

Saturday, July 4th, 2009

How far outside your comfort zone have you stepped with your book project? Do you thrive on the tasks involved with publishing a book or is each new aspect torture? Do you love or hate the learning curve that you face as an author?

If you’re like most new authors, you’ve faced numerous opportunities to stretch as you walk the publishing path, and it isn’t all fun and games. Some authors actually attempt to bypass important steps and responsibilities related to the publishing process. They say, “What do I need an editor for; I know how to write,” or “I don’t want to do any research, so I’ll just go with the cheapest publisher,” or “I’m not going to promote this book—that’s what bookstores are for.”

Authors with these points of view end up being one of the 76 percent of authors who fail each year.

Publishing, for an experienced businessman or woman or someone with a strong marketing background is daunting enough. For anyone without this advantage, it can be extremely intimidating and overwhelming. That’s why so many hopeful authors omit the most distasteful tasks from the process of publishing their books. And that’s also why they fail.

They avoid writing a book proposal. They decide not to spend money for an editor or a cover designer. They may stubbornly reject the idea of participating in book promotion. And several months down the road, when their book is dead in the water, they wonder why.

If you dream of seeing your novel in print, you’ve decided to publish your memoirs or you have a how-to or self-help book in the works, and you want a successful outcome, you need to take the process of publishing seriously. Publishing is a business, after all.

Authors who can shift from the craft of writing and become totally committed to the process of publishing will have the best chance of succeeding in this highly competitive business.

An excellent first step in successful publishing is to read my book, The Right Way to Write, Publish and Sell Your Book. I wrote it specifically for those who are new to publishing as well as published authors who are struggling. Do what others who have been reading my blog and following me on Twitter have done lately—order my book and find the publishing path that is right for you. http://www.matilijapress.com/rightway.html

• How does publishing work? What are the steps?
• How do you prepare a manuscript for publication?
• What are your publishing options?
• What are the pros and cons of each option?
• How does one locate the right publisher?
• What are your responsibilities as a published author?
• What are the costs of disregarding basic publishing procedures?
• How does an ordinary person successfully promote a book?

These are just some of the things you’ll begin to understand after reading The Right Way to Write, Publish and Sell Your Book. Contact me with your questions: PLFry620@yahoo.com

Writing and More

Thursday, July 2nd, 2009

Have you ever thought of selling fillers, such as jokes, brief instructions, little sayings, etc? What about writing greeting card messages or slogans for bumper stickers, refrigerator magnets or buttons?

The idea of writing fillers used to intrigue me and, years ago, I sent some to magazines from time to time—I actually got paid for some of them. My friend and former SPAWN newsletter editor for many years, Wendy Dager, has gotten even more deeply involved with writing slogans and verses for greeting cards. Yesterday, I noticed her article on this subject in Angela Hoy’s Writer’s Weekly Newsletter. Check it out at http://writersweekly.com/this_weeks_article/005457-070

This morning, a gentleman from Arkansas contacted me. He said his wife has decided to become a freelance writer and he is conducting some research in order to help her get started. He found some articles that he thought would be useful to her as well as other writers. And he is creating a pamphlet for members of her writers’ group. As a result of his research, he stumbled across my article on how to make money writing fiction and emailed me asking to use it in his pamphlet. I agreed, as long as he uses my bio at the end of the piece.

Today, I have a woman coming over to show me her first attempt ever at writing. She wants to know if it is ready to publish. She claims, however, that she didn’t compose the material—it is all channeled. She also wants to know how to go about getting this published. She has few options since she has no money and lives on a very small income. As I do occasionally, I am donating my time in an attempt to help her get on the right track with her project.

I think that if I kept some sort of a record, I would discover that I donate many hours over time through email responses to questions from SPAWN members and others. I also do some free manuscript evaluations and I get involved in phone consultations sometimes that I decide not to charge for. I have 3 letters sitting on my desk from prisoners seeking information about publishing. The time I spend responding to them will, of course, be gratis.

But how I appreciate the author or freelance writer who truly understands the value in a professional’s expertise and is willing to pay for it.

One gentleman told me recently that I was an absolute God-send to him—that I taught him so much in one quick session of manuscript evaluation and he wondered how in the world I was able to do this sort of thing for FREE. What I guess he doesn’t understand is that when I give a freeby (offer my articles at my website, give advice, do a quick evaluation, teach a concept and even spend time writing this blog practically every day), I do so with the idea of possibly getting some business. Think of my “freeby” as a sample chocolate. And I am counting on you coming back to purchase a whole box of them to enjoy.

Do you offer something free to your potential clients or customers/readers? Tell me about it. How’s it working for you?

When is the last time you checked out my array of books? You’ll find a sampling at my Matilija Press Website. http://www.matilijapress.com

The Right Way to Write, Publish and Sell Your Book
A Writer’s Guide to Magazine Articles
Over 75 Good Ideas for Promoting Your Book
The Successful Writer’s Handbook (This one is getting a lot of interest, lately.)
The Author’s Repair Kit
Catscapades, Tales of Ordinary and Extraordinary Cats
How to Write a Successful Book Proposal
Quest for Truth, A Journey of the Soul (Yes, Metaphysical/spiritual—woo woo stuff)

Write To Be Read!

Wednesday, July 1st, 2009

Did you change anything about the way you approach your writing after reading yesterday’s blog post? Do you now realize that you were writing more for you than for your audience? Did you discover some ego in your writings that was actually keeping it from being reader-friendly? Knowing this and owning it is a good first step to making necessary corrections and adjustments in your approach to your writing. And, in so doing, you will move ever closer to engaging your readers. Isn’t this your goal, after all—to connect, to make a difference, to share, to educate and/or to entertain?

Of course, before you can speak to your audience, you must identify them. Do you know who you are writing for? Can you visualize your readers? Do you know who wants the information you are presenting?

Stop here for a moment. If you write nonfiction, you may know who you believe “should” read your book or article. You are probably directing your piece toward a specific audience; but are these actually the people who will most likely read it?

Writers are often sort of silent crusaders. We have something to say but, instead of speaking out over the TV and radio waves, we communicate our messages through the written word. Early in my writing career, I decided to crusade on behalf of children. I wanted to make a difference for children by teaching clueless parents some basic parenting skills. And I set out to do so through articles in trashy romance magazines. Why? I figured that many of these readers were probably not your average devoted, educated, aware parents.

Of course, this road led to nowhere. The editors of those magazines knew that the audience I had in mind would not be interested in these articles. Oh no! Most likely, the audience for my parenting articles read parenting and maybe Christian magazines. But most of them already have good parenting skills. Writing for them seemed to me like preaching to the choir. I wanted to make a bigger difference than that.

Are you trying to change the world through your writing? Would you like to convert sinners, encourage more reading, get people involved in environmental concerns, save the whales or stop wars, for example? Maybe you write expressly to promote yourself or your services. It’s okay to have such an agenda, but make sure that it doesn’t come through in your presentation.

Let’s take my desire to teach parenting skills to those who seemed to need help, as an example. If I truly wanted to help, I might have written stories for the romance magazines that included only subtle references to appropriate parenting techniques and the ultimate consequences for parents and children when these are not considered or implemented.

If you want to teach “green” practices to those who seem oblivious, first, determine what types of publications your audience reads or which websites they frequent. Use clever means in your writings to get their attention and, perhaps, challenge them to change some of their environment-damaging ways. Touch these people where they live. Find out what they care about—surfing every day of the year, for example? Hiking? Snowboarding? Make a point using something to which they can relate in order to hit home with your message. Find ways to teach those who are not seeking a lesson but, perhaps need one. Most of all, avoid trying to bulldoze your message through to folks who really don’t care. It is useless.

You’ll find this concept expressed and explained in my ebook, The Author’s Repair Kit. Herein, I discuss the “bulldozer book”—what it is, why it doesn’t work and how to avoid writing one.
Order your copy today at http://www.author_repairkit.html.

Lily Update
I’ve had a few emails asking about Lily, our kitten who had the horrendous accident 11 days ago. She is doing fabulously. Thank you all for caring. Read more about her accident and recovery at my Catscapades blog: http://www.matilijapress.com/catscapades