Archive for August, 2009

All Play and No Work Dulls the Mind of an Author

Monday, August 31st, 2009

I’m still vacationing, but carved out a pocket of time to touch base with all of you who enjoy this blog. Besides, all play and no work makes for a rather dull mind, right?

It has occurred to me that a writer is never completely at play or at rest. It seems that there is always a story or an article idea rolling around in our heads. We’re constantly thinking about ways to promote our books. While relaxing on the beach this week, for example, I’ve been doing some pleasure reading—something I do far too seldom. I’ve had time to sit and ponder and contemplate all sorts of thoughts as I watch the waves and walk in the surf. I’m also engaged in face-to-face conversations with the various family members, friends and new acquaintances who show up to enjoy the beach house we rented.

This week-long beach vacation is providing me with many varied opportunities to come up with article and blog ideas, to enrich my perception and thought processes and even to better serve my clients/students and our SPAWN members.

My daughter has started teaching in the nursing program at our local college and, a few days ago, we discussed techniques for bringing forth our years of learned and experienced knowledge into the classroom. We agreed that one often doesn’t know what he or she knows until students begin drawing it out of you. The same is true of conversations. We really must listen to our students, clients and customers in order to be able to better help or serve them.

I urge you to get out among people. Discuss your book and aspects of your career. Pay attention to what interests or intrigues others. What sort of questions do they ask? What do they want to know about your field? How do they respond to the information and anecdotes you share?

Participate eagerly in conversation. Listen. Be observant. And then take what you can back with you to your career, your classroom or your potential customers.

Learn more about me and my books and services at http://www.matilijapress.com

Freelance Writing for Funds and FUN

Friday, August 28th, 2009

I received a newsy email from a writing friend this morning. She told me about some interesting assignments she had lined up and it reminded me of how much fun freelance writing can be.

As most of you know, it has been a little while since I’ve been in the freelance article-writing trenches. And sometimes I really miss the occasional excitement. It seems that I had a lot more to talk about in social settings when I was writing for magazines.

You see, when you do freelance work, it is up to you to come up with the article ideas. Generally, writers will pursue articles on topics of their interest and this can certainly result in some fascinating encounters.

I once photographed two unusual and rare Pallas cats at the Denver Zoo from INSIDE the cage for an article for Cats Magazine. I’ve observed up close and personal how birds of prey are trained. I have interviewed some fairly high profile professionals in a variety of professions over the years—a former Miss America, a couple of world class public speakers, several widely-known artists, some amazing inventors and other interesting people.

Just think about it, as a freelance writer, if you want to try sailing, you can plan an article about the upsurge in sailing locally and, perhaps, get a free sailing lesson as part of your interview. If you love to hike, hook up with an avid hiker on his next trek into a particular wilderness and then write about it. Maybe you have an interest in gourmet cooking. Arrange to sit in on one of her classes and you’ll get material for a story while learning some culinary techniques you can use at home. I once learned how to make a living wreath (planted with live plants) because I was writing about the process for a magazine.

Are you interested in knowing more about dating services? Find a magazine that wants an article on the subject and then see if the directors will let you try the service for free so you can report on it in a more personal way. Suggest a piece on the summer hot air balloon festival in your area to an appropriate magazine and you might get a complimentary ride up, up and away. A local magazine might be interested in an article featuring people who ride the rails (use train travel). This assignment would surely get you a free pass to the next town and back.

Are you getting bored with your mundane writing life? Spice it up by writing about some of the things that excite you and then go in search of the opportunities to experience them. What would create excitement in your life? Scuba diving, watching a famous artist at work, spending the day on a movie set, interviewing a well-known philosopher, doing a few celebrity interviews, going to a dude ranch, taking a ballroom dancing lesson or volunteering at a cat rescue or wild animal rescue facility? Come up with a slant for an article on the subject, present it to an appropriate magazine and maybe you’ll get some opportunities that will spice up your life.

I will be gone most of the next week. I’m not sure how many times I’ll come home to check email or if I’ll have internet access at the beach house where I’ll be vacationing with family. So I may not add to this blog for as long as a week. I hope I am missed.

Lessons in Article/Blog/Book Structure

Thursday, August 27th, 2009

Lately, I’ve written quite a bit about ideas for writers—how to come up with ideas for your articles, books, speeches and blogs and how to slice, dice and mince those ideas into hundreds of others. I hope that my suggestions have helped in your write-to-publish efforts.

Now let’s talk about fleshing out those ideas and creating interesting, informative and/or entertaining blog posts, articles, speeches and so forth.

I evaluated a book manuscript for a neighbor this week. There was a lot going on with this manuscript, but it lacked focus, a clear purpose and there was no beginning, middle and end. The author was ready to argue with me about this. She said, “Well, it’s a novel. And it is something I want to donate for genealogy research. It is also my life story, you know.”

I said, “I know. It is bits and pieces of your life story with some genealogy stuff thrown in. Sure there are a few parts of it that read like a rough draft of a novel. But it doesn’t, yet, seem to have a purpose and there is no beginning, middle and end.” She kept repeating, “Beginning, middle and end,” as if in contemplation—as if this concept was brand new to her. Hasn’t she ever read a book?

Articles, short stories and blog posts also rely on a beginning, middle and end in order to make them work. Sure, it’s your blog and you can do whatever you want. Isn’t that the real beauty of a blog site? It’s yours! It can reflect you and your thoughts, ideas, dreams, belief system, passions… And many bloggers (including yours truly) tend to ramble sometimes. But, because this blog site focuses on publishing, I always try to make a point related to this topic. I try to tie the ending remarks to the beginning comments or questions. And I often enjoy rambling in between.

Are you landing writing assignments? Are publishers interested in your manuscripts? Do you have followers for your blog? If not, you might examine the content of your stories and articles. Do they have a logical beginning, middle and end or do they read like a lot of blather—like writing with no purpose or direction? Do your pieces make sense and have a point? Or do your readers walk away feeling confused?

I love to give assignments. This week, I’d like you to take a look at some of your best writing. Check it over for that meaningful beginning (which might introduce your subject or set the mood for your story), a middle (that explains the subject in various ways or tells the story) and the end (which might bring the theme full circle or your story to a reasonable conclusion).

If you have questions, contact me at PLFry620@yahoo.com

Publishing is NOT Advanced Writing

Wednesday, August 26th, 2009

For years, I’ve been saying, “Publishing is not an extension of your writing.” In other words, you can’t just ease into the world of publishing using the same skills and techniques you use in writing. As you know, writing is a craft and publishing is a business.

Well, publishing is not advanced writing, either. You can’t shift from one to the other as easily as you would glide from first to second grade. It’s more like leaving grammar school and enrolling in college or graduating from the carefree life of high school and suddenly having a spouse and kids to take care of.

Anyone who can write worth a darn, can sit down and write a book. Sure, some people might have trouble organizing the book, fleshing out the characters, handling dialog, etc. But a serious, diligent writer, such as our fictitious Daren, will work through these obstacles and eventually complete a book. When Daren finishes the book, he decides to take what he perceives as the next logical step and have it published. So what does he do? He panics.

He realizes that he doesn’t know the first thing about getting a book published. Oh, Daren remembers Sandy, in his writers’ group telling how her uncle landed a major publisher for his novel in 1961. And he recalls the conversation one night about how today you must pay someone to publish your book. Not knowing what else to do, our writer went online, typed “book publisher” at the Google prompt and woo la, he knew that his dream was about to come true.

There, right before his eyes was an array of publishers—Xlibris, AuthorHouse, IUniverse, PublishAmerica, Tate… Obviously, it didn’t take him long to land a publisher and soon he was a published author. End of story? Happy ending? Well, no and yes.

You see, while Daren put out boo coo bucks to have his book published and while is book bombed, he is a little smarter about the publishing industry. He said what many first-time authors tell me, “I made every mistake in the book.” Most of these authors never make the same mistakes twice. For some, it is because they move on, up and out of the world of publishing, never to darken its door again. For others, it’s because they educate themselves about the publishing industry before their second and third books. Our author was in the second category.

Daren was lucky. He still had some money left after his wild spending spree with (I won’t tell you which) fee-based “self-publishing” company. He figured that the more services he purchased, the more successful his book would be. Well, there might be a bit of logic in this IF only Daren had understood his responsibilities as a published author.

Okay, fast forward a year or so. There’s Darren in his home office reading Patricia Fry’s book, The Right Way to Write, Publish and Sell Your Book. He is almost finished with it. He chose this book because, in his quest to learn more about publishing (after failing so miserably with his first publishing project), he stumbled across my (Patricia Fry’s) website and began reading some of my articles. He also became a regular at my blog site. He joined SPAWN and IBPA and drank in the information available through their websites and publications. He participated in the discussion groups, attended workshops and even hired Patricia to help him write a book proposal for his second nonfiction book.

This time around, Daren knows more about what he’s doing. He took it upon himself to educate himself about the industry and his publishing options. He came to understand that he is responsible for promoting his own book and that NO ONE cares about that book as much as he does. Daren has a much greater chance of success the second time around because he realizes that publishing is a whole different animal than is the process or the act of writing and it must be approached from a completely different angle.

Order your copy of The Right Way to Write, Publish and Sell Your Book TODAY. This book could be your lifeline to the publishing industry. The information in this book could make the difference for you between success and failure. In fact, it is for the many Darens that I meet every year that I wrote this book. And my goal is to reach them BEFORE they start making the typical mistakes.
http://www.matilijapress.com/rightway.html

Pitch Your Nonfiction Book in One-Minute Segments

Tuesday, August 25th, 2009

Are you familiar with Dr. Oz—the heart surgeon and alternative health advocate who visits Oprah’s show fairly regularly? I learned of him when our local news station began running his one-minute health segments. It fascinates me how he can share good information and make an excellent point within a scant one-minute pocket of time. And it occurred to me that authors with books to promote ought to take a hint from Dr. Oz.

If you have a blog, write articles to promote your book, go out and talk to groups on subjects related to your book, you probably know how to dice up your topic and create many, many subtopics just like the good doctor does. Or do you struggle with this every time you must give a speech, post a blog or pitch an article?

I talk about “ideas” often in this blog. Recently, I wrote about how to come up with good ideas. But how do you dice and slice your specific topic in order to create enough important or pertinent mini-topics to present? And then how do you mince these mini-topics into useful news bits, hints, tips…

Think about it, did you put everything you know or that you could find out in your book? If you’re like most authors of nonfiction books, you know a lot more than you included in your book and you’re aware of many areas where you could have expanded the material. Plus, there are probably new facts and perspectives emerging all the time that you could write about. So gleaning from your book is just one way to come up with article or speech ideas. You also want to tap into all of that stuff you didn’t put in your book.

Here’s an exercise that might be useful for all of us to pursue:

1: Write down every topic and subtopic and min-topic you can think of related to your book’s theme. Use your Table of Contents, index, headings and subheadings for prompts. Then go to other books, the internet, etc. to discover things you haven’t written about, yet or that you have only skimmed over in your book and presentations.

2: Dissect each of those topics and continue your list. Don’t stop until you have at least 50 valid topics that you could develop into articles, columns, blogs, fillers or even a powerful one-minute podcast or radio spot. (100 would be even better—365 would be WOW!)

3: From your list, choose 10 to flesh out and then use them in some way this week. Create fillers for appropriate publications, write articles for a paying market, prepare some informative blog posts and/or write a powerful speech or two using some of these themes.

So often, nonfiction authors are inclined to present the “all about” book, article or speech. But the most effective presentations are actually those that focus. When we try to give it all, we may lose a portion of our audience. If we focus and present only one aspect of one topic using no more than 3 points, we have a better chance of connecting with our audience in a more meaningful way.

Do you watch and listen to TV and radio commercials? You can learn a lot from them. The more effective ones are good examples of how to focus—how to say a lot in a short time with clarity.

If you are promoting a nonfiction book, consider your pitch material. Is it clear? Powerful? Meaningful? It’s actually quite okay to promote through detailed articles and speeches. But I urge you to also have, as part of your marketing plan, crisp, to-the-point, focused promotional material on hand.

Many authors are struggling to sell books. That’s why I wrote my ebook, The Author’s Repair Kit, Heal Your Publishing Mistakes and Breathe New Life Into Your Book. This book features the “after publication” book proposal—a concept unique to Patricia Fry and Matilija Press.
http://www.matilijapress.com/author_repairkit.html

Surveys, Interviews and Other Forms of Interrogation

Monday, August 24th, 2009

How do you feel about being interviewed? Does it make you nervous—seem invasive? What about conducting surveys—do you cringe at the thought of answering survey questions? Many people dislike being put on the spot like this. Some just don’t like taking the time to fill out questionnaires or respond to personal questions.

I, on the other hand, belong to the group of people who love being interviewed and who eagerly approach survey forms, if it is on a subject of interest to me.

This morning, I wrote a survey questionnaire for SPAWN members. I believe this is a good way to find out what they love and dislike about SPAWN, what aspects of the newsletters they appreciate most and which they avoid and, of course, what they would like to see us add to their SPAWN benefits. It’s definitely a survey to help members get more of what they want and need from SPAWN. Unfortunately, there will be some members who won’t fill it out and who will decide not to renew their membership, when it’s time, because SPAWN isn’t quite fulfilling their current needs.

These are the same members who don’t participate in SPAWNDiscuss, never read the SPAWN Market Update, rarely even take a look at SPAWNews. Of course, we can’t meet the needs of someone who isn’t even aware of what we offer.

I sometimes wonder how many author members could have revived their faltering book sales, if only they had read the article in the SPAWN Market Update about how to get book reviews and if they’d used the large list of magazines that review books. What about those hopeful authors with manuscripts—some of them might have landed a publishing contract by now, had they read the issues of the SPAWN Market Update that list little known publishers. I wonder, if the illustrator or graphic artist member had read my article on promotion for artists, would their career path have become more lucrative? And what about that member who wants to earn a living as a freelance writer or as a photographer. I wonder if they would have walked away from SPAWN feeling a bit disgruntled and disillusioned, if they had taken the initiative to read the many issues of the SPAWN Market Update wherein I list opportunities for freelance writers and photographers. Some months I provide directories listing thousands of jobs.

I know firsthand that some people choose NOT to join SPAWN because we can’t promise to find them a publisher or sell their books for them. When they understand that we are here to provide them with the information and resources they need in order to make the best decisions for their particular publishing project, these people will walk away. What they hope to get for their $45 membership fee is $1,000 or more in personal services. Unfortunately, they can’t see that they are getting way more than that. What better, more valuable benefit can an organization provide than an education and the tools to help you succeed.

I liken it to the fish story—give a man a fish and he eats for a day. Teach him to fish and he will eat for many days to come. I guess we could do as some outfits do and steer authors in specific directions related to our conflicts of interest—those companies that give kickbacks of some sort. But we firmly believe in fostering and supporting author-power.

We believe that, if you want to produce a book, YOU need to be in charge. You will succeed as a published author only if you know what you’re doing—you understand the industry and the process and you make educated, informed decisions on behalf of your project. SPAWN is here to provide the information you need, present you with your options, make you aware of the possible consequences of your choices and help you to understand your responsibility as a published author. If you want more personalized guidance through the publishing maze, it is going to cost you. This is when you need to hire a publishing or book coach or publishing consultant. And this could cost you anywhere from around $500 to a few thousand, depending on what you need from this professional.

You can tell that I am pretty focused on SPAWN, lately. For those of you who are just tuning in, SPAWN is Small Publishers, Artists and Writers Network. Visit our newly designed website:
http://www.spawn.org

In the meantime, if you want to connect with someone who can personally guide you through the publishing maze, contact me at: PLFry620@yahoo.com. Learn more about me and my work at: http://www.matilijapress.com/consulting.html

Sell More Books By Changing How You Do It

Sunday, August 23rd, 2009

On this day in 2006—three years ago—I wrote in this blog about the ebb and flow of writing. I pointed out that a career, in order to survive, must be allowed (or even encouraged) to change with the times, with the individual’s skills and expertise and with the needs of its clients/customers. And I wrote about the twists and turns my writing career had taken over time.

Of course, my career is still changing shape as I mature and the world of publishing continues to evolve.

Do you step back once or twice a year and take a long look at your current writing career or hobby? Do you see areas where you could improve your reach or your products or services? Do you see opportunities to enhance how you’re doing things and then make those changes? Or do you keep doing things in the same old way?

Hey, if it’s working, don’t fix it. But is it really working or are you just biding your time—waiting for circumstances to return to how they were or, worse yet, how you want them to be? Are you afraid to make any changes? Are you comfortable with the status quo, even though book sales might be down or you’re not getting as many writing assignments? Would you rather wish and wait for the day when people wake up to the fact that they should buy your book? Do you plan to sit tight until the article-writing business opens up a bit—until editors start pursuing your talents?

If this is your attitude, then you are probably in the wrong business. Most business today require more of the owner, manager, staff. If ever there was a time when customer service and reliability was important, it is now. And it is also vital that we toot our horns more exuberantly than, perhaps, ever before.

People are buying books. Magazine editors are hiring writers. Authors are using copyeditors. The world is still going around. But it seems to be spinning at a different speed and frequency than before. So how does one exist in the new environment? How do we sell more books and get that writing work? How? By changing something that we’re doing. What, exactly, does this mean? In most instances, it simply means getting more exposure for your book or services. Here are some ideas:

Reach out farther and more often.
If you’ve been arranging for book reviews on the Web, start also soliciting reviews in appropriate magazines and newsletters, write articles or submit stories to appropriate publications, send press releases announcing a discounted price for fall or new services you’re offering, for example.

Step outside your comfort zone.
If you haven’t been speaking in public about your book, start seeking opportunities. If you have, locate new venues and develop some new, more entertaining material. Do something newsworthy related to your book topic, for example, and then announce it to the world through press releases. Start researching talk radio shows and begin contacting the producers with your credentials. Hire a publicist.

Try new ways of approaching and engaging potential customers/clients.
Rent booths at local book fairs. Arrange for book signings along your vacation route this fall. Go door-to-door with a wagonload of your books and pitch them as Christmas gifts. Join several organizations and associations related to your book theme or genre and get involved.

While you are contemplating your tactics for promoting your book and services this fall, be sure to check out SPAWN (Small Publishers, Artists and Writers Network). We have a brand new website. It is so new that our webmaster is still putting the finishing touches on it as we speak. We hope to have everything in place within a few short days. Join up (it’s only $45/year) and gain access to thousands of opportunities, resources, information bits, news bytes, recommendations and more. You’ll also have the opportunity to network with other authors, publishers, freelance writers, graphic artists and others. Sign up for our free enewsletter and get a FREE booklet with 25 ideas for promoting your writing, books and/or artwork.
http://www.spawn.org

Also, if you are still trying to figure out what the publishing industry is all about; how to choose a publisher, what your publishing options are, what is your responsibility as a published author, how does one market a book, where do you find distributors and how do you work with them, how to self-edit, how to write a book proposal, how to start your own publishing company and so forth, read my book, The Right Way to Write, Publish and Sell Your Book.
http://www.matilijapress.com/rightway.html

Hello, My Name is Patricia and I am a Writer

Saturday, August 22nd, 2009

Can you use this phrase, yet? When someone asks what you do, can you respond by saying, “I’m a writer,” or do the words stick in your throat?

Maybe you aren’t writing full-time, so it doesn’t seem right to claim writing as your profession.
So, at what point will you be able to accept the label, “writer?”

For me, it was after I sold my first few articles and a publisher accepted my first book. However, I know people who introduce themselves as authors as soon as they decide to write a book.

Twice, recently, someone asked me what I do. While I’ve been earning my living through writing-related endeavors for decades, I must say that I felt a need to explain myself when I responded, “I’m a writer.”

Think about it; I remember when I didn’t know another serious, career writer. Today, everyone is writing a book. Throughout the 1970s and ‘80s, you weren’t taken seriously as a writer because no one, except the big name authors, were considered legitimate. Today, you aren’t taken seriously as a writer because everyone is writing something.

When I responded recently by saying “I’m a writer,” I felt compelled to add, “I actually have carved out a 35-year career for myself in the writing field.”

I needed to justify my claim to show that I am a writer in every sense of the word and I’m not just another person who has suddenly decided to write his memoirs. I needed this person to know that I am the real deal—whatever that is.

But then, this has been career-long issue—trying to get others to understand that I don’t just sit down and write when the mood strikes, I write for a living. And, “No,” my name might not be familiar to you—you’ve probably never read anything I have written.

And now my career isn’t only about writing. It has evolved into a publishing company that’s responsible for producing over a dozen books. It is a virtual bookstore that sells books on a variety of topics. It is a consulting firm where writers and authors can come for assistance and guidance. It is an editorial service as well as a virtual classroom and a source of presentations for freelance writers and authors. On top of this, I have offered my services as a working officer in SPAWN (Small Publishers, Artists and Writers Network) for the past 13 years. But who, other than someone who desires my services cares about all this?

How do you view yourself within the world of creativity? Are you a serious writer/author? Do you consider yourself a professional in this field? Maybe you are just starting out, but you aspire to establish a writing career. Or maybe you are writing your first book—a memoir, a novel or a business book designed to promote your work, for example. Will you pursue this project as a professional or do you still view writing as a frivolous activity?

It has been my observation over the years that those who take the necessary steps toward publishing success (whether as an author or freelance writer), have a much greater success rate. And more of these folks can justifiably wear the title, writer or author.

For help in establishing your business model and achieving your publishing dreams, study some of my books. The Right Way to Write, Publish and Sell Your Book or A Writer’s Guide to Magazine Articles, are two great choices. Check them out at:
http://www.matilijapress.com

Be sure to stop by and see the new SPAWN site. Sign up for the FREE SPAWN monthly newsletter and receive a FREE copy of our new ebooklet, Promote Yourself, 25 Ways to Promote Your Work Whether You’re an Author, Artist or Small Publisher.
http://www.spawn.org

Ideas For Your Blog

Friday, August 21st, 2009

Do you ever wonder how someone can come up with enough ideas to keep a blog going day after day after day? Could you think of something fresh to write about every morning of the week/month/year? If you have a blog, how do you come up with ideas? Here’s how I do it.

First, I’m rather predisposed to ideas. I spent many years writing articles for magazines and this means always being on the lookout for and open to ideas and slants. So I use some of the skills and techniques I applied in that career to prepare my blog post each day—well, most days. I realize I’ve missed a few days during the SPAWN transition. It has been mighty busy in the Matilija Press offices and the SPAWN headquarters lately. (SPAWN is Small Publishers, Artists and Writers Network)
http://www.spawn.org

Okay, so we’re talking about ideas for a daily (or even weekly blog). Here’s how I come up with them. I write about things that I have:

• Observed
• Read
• Watched
• Overheard
• Learned
• Thought about
• Experienced
• Worried about

I write about things that I:

• Care about
• Enjoy
• Get a kick out of
• Am concerned about
• Believe in
• Want to warn you about
• Dislike
• Recommend

This morning, when I looked at the blank computer screen, the first thought that came to mind was, “What should I write about today?” That’s when I started thinking about blog ideas and how we come up with them. So that became today’s topic.

My blog on August 18… (Has it really been that long since I’ve posted a blog? Shame, shame on me!) Well, that blog was about competition and the topic came to me as I watched a flock of hummingbirds vying for sweet nectar and two of my cats competing for my attention. Obviously, we face competition in the world of publishing, as well.

There is no shortage of ideas or ways of presenting them. So the last thing that a new blogger or article-writer needs to worry about is the availability of ideas. What they do need to work on is developing a habit of recognizing them and tweaking them so that they make a useful point.

If you need help with this concept, sign up today for my on-demand, online article-writing course:
http://www.matilijapress.com/course_magarticles.htm

Contact me here: PLFry620@yahoo.com.

And while you’re surfing around on the Internet today, be sure to stop by the NEW SPAWN site: http://www.spawn.org Let us know how you like it.
Patricia@spawn.org or Susan@spawn.org.

How Do Successful Writers Deal With Competition?

Tuesday, August 18th, 2009

Every creature seems to be in competition—even the hummingbirds in my yard.

Truly, I’ve never seen such a phenomenon. Usually, we have a few hummingbirds around the feeder outside my office window. There’s Bully Bird and a couple of other hummers who spend every waking hour trying to outsmart the bully. In all of the dozen or so years that I’ve had hummingbird feeders, I’ve rarely seen two birds sit on it at once. If a second bird comes near when Bully is eating, he chases the intruder off.

This year is different. We have an infestation of hummingbirds—and I mean this in the most positive way. Our feeder has maybe a 15-bird capacity, if they were all to sit shoulder to shoulder. Instead of feeding holes, our feeder has a trough. And, during the last several weeks, we have seen as many as 9 hummers sitting and eating calmly at one time. I’m filling the four-cup feeder every three—sometimes, two days. Bully Bird is still around, but he is not effective when the masses arrive and he is learning to relax, share and get what he can out of the situation.

My cats are in competition. Eleven-year-old Max enjoys curling up in my lap each morning for fifteen or twenty minutes. Lily, 4 ½ months old, is the new kid on the block and she loves a spot on my lap after breakfast, too. So each morning the two of them use all sorts of cunning maneuvers to get their special time in my lap.

There’s a lot of competing going on in the job market—with more and more people being laid off.

And the competition for writers and authors is greater now than ever before. There are more healthy retirees writing the books of their lifelong dreams. There are more businessmen and women writing calling card books. And there are more unemployed folks trying to earn some extra cash writing for magazines, corporations, etc. So what does this mean for you?

If you are an author pitching a book to publishers or considering self-publishing, it means taking extra responsibility to create the best product that you can. It means making sure that you have a book that is well-written and needed—a viable product.

If you are an author who is promoting a book, you will need to be more proactive and creative than ever before. Do more of what you’ve been doing if it’s working. Try some new promotional tactics. Expand your horizons by participating in a webinar or teleseminar on book promotion, for example. Study good books on the topic. Sign up for my Book Promotion Workshop. http://www.matilijapress.com/course_bookpromotion.htm

If you are a freelance magazine article writer, continue submitting your work to familiar publications, but also reach out to new paying magazines, newsletters and websites. Revisit those publications that rejected you in the past. Some of them may have new editors who will love your style.

If you work for corporations, organizations and agencies, approach them with new ideas for promo material, brochures, etc. Ask your contacts to recommend you to other companies. Spend time researching other businesses that might need the services of a freelance writer.

Join SPAWN and meet authors who need help with their manuscripts or promotional brochures for their books.

Speaking of SPAWN (Small Publishers, Artists and Writers Network), our new website is up. You’ve gotta check it out. Let me know what you think: Patricia@spawn.org.
http://www.spawn.org.

We’re still working on it, so let us know if you see something out of line so we can fix it.

For the rest of this week, I want you to think about the competition you face in your writing work. How have you overcome some of the obstacles? What are you doing differently in order to make your writing pay? Leave a comment here. We’d like to know.

For me, in between all of the work involved with the SPAWN transition, I am just doing more of what I do—submitting articles (to promote my books and my editorial/consulting services). When things settle down here at SPAWN, and I know that all of our members are happy, I will be contacting clients and customers to see if they need any help. I’ll be setting up speaking engagements at various writers/publishing conferences throughout the U.S., to name a few.