On this day in 2006—three years ago—I wrote in this blog about the ebb and flow of writing. I pointed out that a career, in order to survive, must be allowed (or even encouraged) to change with the times, with the individual’s skills and expertise and with the needs of its clients/customers. And I wrote about the twists and turns my writing career had taken over time.
Of course, my career is still changing shape as I mature and the world of publishing continues to evolve.
Do you step back once or twice a year and take a long look at your current writing career or hobby? Do you see areas where you could improve your reach or your products or services? Do you see opportunities to enhance how you’re doing things and then make those changes? Or do you keep doing things in the same old way?
Hey, if it’s working, don’t fix it. But is it really working or are you just biding your time—waiting for circumstances to return to how they were or, worse yet, how you want them to be? Are you afraid to make any changes? Are you comfortable with the status quo, even though book sales might be down or you’re not getting as many writing assignments? Would you rather wish and wait for the day when people wake up to the fact that they should buy your book? Do you plan to sit tight until the article-writing business opens up a bit—until editors start pursuing your talents?
If this is your attitude, then you are probably in the wrong business. Most business today require more of the owner, manager, staff. If ever there was a time when customer service and reliability was important, it is now. And it is also vital that we toot our horns more exuberantly than, perhaps, ever before.
People are buying books. Magazine editors are hiring writers. Authors are using copyeditors. The world is still going around. But it seems to be spinning at a different speed and frequency than before. So how does one exist in the new environment? How do we sell more books and get that writing work? How? By changing something that we’re doing. What, exactly, does this mean? In most instances, it simply means getting more exposure for your book or services. Here are some ideas:
Reach out farther and more often.
If you’ve been arranging for book reviews on the Web, start also soliciting reviews in appropriate magazines and newsletters, write articles or submit stories to appropriate publications, send press releases announcing a discounted price for fall or new services you’re offering, for example.
Step outside your comfort zone.
If you haven’t been speaking in public about your book, start seeking opportunities. If you have, locate new venues and develop some new, more entertaining material. Do something newsworthy related to your book topic, for example, and then announce it to the world through press releases. Start researching talk radio shows and begin contacting the producers with your credentials. Hire a publicist.
Try new ways of approaching and engaging potential customers/clients.
Rent booths at local book fairs. Arrange for book signings along your vacation route this fall. Go door-to-door with a wagonload of your books and pitch them as Christmas gifts. Join several organizations and associations related to your book theme or genre and get involved.
While you are contemplating your tactics for promoting your book and services this fall, be sure to check out SPAWN (Small Publishers, Artists and Writers Network). We have a brand new website. It is so new that our webmaster is still putting the finishing touches on it as we speak. We hope to have everything in place within a few short days. Join up (it’s only $45/year) and gain access to thousands of opportunities, resources, information bits, news bytes, recommendations and more. You’ll also have the opportunity to network with other authors, publishers, freelance writers, graphic artists and others. Sign up for our free enewsletter and get a FREE booklet with 25 ideas for promoting your writing, books and/or artwork.
http://www.spawn.org
Also, if you are still trying to figure out what the publishing industry is all about; how to choose a publisher, what your publishing options are, what is your responsibility as a published author, how does one market a book, where do you find distributors and how do you work with them, how to self-edit, how to write a book proposal, how to start your own publishing company and so forth, read my book, The Right Way to Write, Publish and Sell Your Book.
http://www.matilijapress.com/rightway.html