Archive for January, 2010

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How Do You Get Your Writer’s Fix?

Sunday, January 31st, 2010

When is the last time you had quiet time to sit and write whatever you wanted for an entire morning or afternoon? Do you ever get free time to just write without interruption?

It seems as though, for most writers, life gets in the way and writing takes a backseat to work, family, entertaining, travel as well as events such as relocating, changing jobs, family illness, volunteer projects, extraordinary family demands or exhaustion. Do you see yourself in this paragraph? Does it make you sad to think that you don’t have the time to write?

What would you write if you could? If you had the uninterrupted time to sit and write all afternoon even one day per week, what would you write? Do you have an unfinished novel, business book or children’s fantasy you would LOVE to finish and publish? Or do you enjoy whiling the hours away writing poetry?

Do you have plans to someday get back to your writing? How is that plan shaping up? Do you see the light at the end of the tunnel leading to your writing desk? Or have you nearly decided to drop this dream along with those about marrying a rich bachelor, winning the lottery and becoming a famous athlete?

I’m blessed in that I can write every single day. Oh, there are days when it’s nearly impossible to tend to business (and my writing has become a serious business) because there’s a 3-year-old in the house or a sick cat has my attention, for example. But I’ve managed to weave writing into my life so that it is as much a part of my existence as is daily exercise, eating and pursuing my close relationships. There are times when I write probably forty hours per week. I love when that happens. When you have created a writing-related business, however, you have to pursue a lot of other tasks that don’t directly involve the act of writing. And I spend an additional twenty hours per week on those activities.

When life happens, those numbers are reduced or my sleeping hours are interrupted so I can put in the time and get the work done. And I generally do work seven days per week, with some time off for good behavior. For example, it’s 5:15 on a Sunday morning here in California as I complete my blog so I can get back to work on the revision of my Over 100 Good Ideas for Promoting Your Book. This morning, I’ve already designed an order form to tuck in with the new perfect bound version of Catscapades, True Cat Tales—to be produced, hopefully, by the end of March. (Let me know if you want to receive an announcement.) I also crunched some numbers in an attempt to determine how many copies of this book to have printed.

I am self-publishing both of these books through Matilija Press, my own publishing company.

So how much time do you spend writing each week? I hope it is enough to fill your soul and respond to your deepest creative needs. What do you give up in order to write? Is it worth it? Do you see hope for a more active writing future? Let’s talk about it. Leave your comments here at this blog site.

And if you want to discuss your writing or your writing project with me, contact me at PLFry620@yahoo.com. In the meantime, I provide an enormous amount of help and resources for writers and authors at my website: http://www.matilijapress.com

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Why Should You Listen to Publishing Professionals?

Saturday, January 30th, 2010

It may seem contradictory, at times—what you hear from publishing professionals. But this is only because we each have different areas of strengths, interest and passion. We have varied backgrounds—some professionals come directly from publishing houses or literary agencies, others are relatively new to the industry, but they’ve learned rather quickly, others, like me, have trudged around in the industry muck experiencing it from an author’s point of view for over 35 years.

While we all might offer different messages—we’re rather adamant on certain things—most of us agree on some important points. For example, you must have some money designated toward your publishing project. You’ll need it for a good book editor. PLEASE, don’t turn your manuscript over to a retired professor, your son’s English teacher or a coworker of a friend who is “good with words and spelling.”

In fact, plan to run your manuscript by your book editor of choice twice, especially if there is quite a bit of rewriting after the first edit. Plan to spend anywhere from $800 to $3,500. In some cases, more.

You might need money in order to get your book published. Hundreds of authors, each year, self-publish and countless others go with pay-to-publish companies. By the way, Ron Pramschufer just came out with a new FREE ebook called, Publishing Basics, Navigating the Self Publishing Minefield. Check it out. I haven’t read it yet, but I believe that Ron has the same mindset as I do with regard to self-publishing. We’d rather see you self-publish (establish your own publishing company) than to turn your book over to a pay-to-publish company.
http://www.selfpublishing.com

Also be sure to read my book, The Right Way to Write, Publish and Sell Your Book. It will help you to sort through your options and make the right decision for you and your particular book. http://www.matilijapress.com/rightway.html

Here are a few other things that publishing professionals generally agree on:

• Publishing is a business and should be approached as such from the moment you decide you want to become a published author.

• It is imperative that you know something about the publishing industry before making any decisions. In other words, study the publishing industry before getting involved.

• You’ll have a more positive and possibly successful experience if you make decisions based on knowledge rather than emotion. You may love your book and are eager to see it in print, but this doesn’t mean that publishing it is a good business decision for you.

• Authors who expect to sell copies of their books outside of their circle of family and friends MUST be willing to promote their books.

• Your book will sell for as long as you are willing to promote it.

• There is an exercise that, if seriously pursued, will help authors determine whether or not they have a viable product. This exercise also shows authors how to create a more viable product. This exercise is called “writing a book proposal.”

The truth that most professionals understand is that not every author is cut out for the world of publishing and not every book is a viable product. (The pay-to-publish people don’t seem to have learned this, yet—or don’t care.) We see hundreds of authors fail every year. The rate of failure used to be 76 percent. Now it is being quoted at 79 percent. I was pretty sure that this figure was rising with the influx of authors who enter into publishing with crummy books, and who have the freedom to publish even if they aren’t ready, educated about the publishing industry or able to understand the difference between a good book and a bad one. (The failure rate is determined by the number of books sold—I believe that 79 percent of books sold less than 100 copies in 2004—when this statistic was documented. And I imagine that now, in 2010, the rate is even higher.)

Professionals work diligently to educate authors and the good news is that there are also more excellent books being produced and there are more savvy authors entering into the world of publishing.

For those of you who are new to publishing, don’t avoid these publishing professionals. Read what they write. Visit their blogs often. Listen to their teleseminars and attend their workshops. Ask them questions. Follow their recommendations, hire a good book editor, write a book proposal and you may be one of the 21 percent who sell anywhere from 1,000 books per year to 100,000.

Contact me with your questions and concerns. I also do editorial manuscript evaluations. PLFry620@yahoo.com.

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Make a Positive Difference in the Industry With Your Book

Friday, January 29th, 2010

I listened to Mark Levine, author of The Fine Print of Self-Publishing, in a teleseminar yesterday. The teleseminar was presented FREE for SPAWN members—just another benefit of joining SPAWN (Small Publishers, Artists and Writers Network). I’m sure that our members who listened in learned a great deal about the publishing industry—at least from Mark’s perspective and based on his research and experiences. Quite informative. Members of SPAWN can listen to the recording of the teleseminar at our website. We may also sell CDs of the teleseminars we present. Check back at our website for information about this. And, while you’re there, sign up for our FREE enewsletter.
http://www.spawn.org

As most of you know, the publishing industry is changing and it is innovative authors, cutting-edge publishers and creative book promoters who are facilitating so much of the change. It is also the small independent publisher of one or two books and the pay-to-publish author who are responsible for the changes. The excellent books being published and the awful, unedited, meaningless books are causing the changes in the industry. It’s the aggressive book promoter and the timid author who doesn’t know how to promote who are creating the statistics and blazing the trail to wherever the industry is headed.

One thing that Mark said yesterday really struck me and it is SO true. He said that authors must spend money on an editor. He said the same thing I often say, “The local college professor is not a book editor. You need a book editor to edit your book.” And he suggested what I know, as well—your project needs to go to the editor at least twice. Once the editor edits your book, you will be doing some rewrites here and there, you’ll be making changes—probably more than you realize. So it is absolutely crucial that you send that manuscript back to the editor for a final edit. He said that if you don’t have the money to hire a good book editor and to follow through with the editing work you need, you might as well not publish at all. If you do, you could be affecting the publishing industry in a negative way.

What are you doing this week to make a positive difference within the publishing industry? Are you making good choices with regard to your book? Are you striving to produce an excellent product or do you just want to get your book published without concern for the quality? Remember, you are affecting the publishing industry no matter your decision.

Contact me for a free editorial evaluation of your manuscript. PLFry620@yahoo.com. Learn more about me and my services here: http://www.matilijapress.com/consulting.html

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First-Aid Available For Struggling Authors

Thursday, January 28th, 2010

As I said in a recent blog post, I am rewriting my book, Over 75 Good Ideas for Promoting Your Book. It will now be Over 100 Good Ideas for Promoting Your Book.

You may wonder if there are more ways to promote a book now than there was in 2000, when I first produced that book, or is it that I’m aware of more of them. I have to say, it’s a little of both. I can tell you for certain that this book will include book promotion activities that you have not, yet, tried. I can also promise that there will be book promotion activities that, if pursued, will definitely help you to sell more books.

The answer to your book’s success lies in this book—but it is up to you to recognize it, commit to it, implement it and follow through with it. Without appropriate and committed action on your part, your book will not succeed in the marketplace.

But don’t wait for this book to come out. If you have a book that is struggling and on the verge of failing—if your book just isn’t gaining the respect and interest you had hoped from your target audience—you may need to read my first-aid book for authors. The Author’s Repair Kit helps authors to breathe new life into their struggling books. Check this ebook out at
http://www.matilijapress.com/author_repairkit.html

I can tell you that there is nothing else out there like this book. This book features a concept that no one else has come up with and it is credible. If you are willing to take a new, perhaps more realistic, look at your book based on the concepts and techniques in this ebook, you could move it off dead center and into the mainstream of selling activity.

Order The Author’s Repair Kit NOW and your book may be ready for the Valentine’s Day sales frenzy. Read this book to discover if you are promoting to the right audience. If not, it will help you to find your true target audience and it will guide you in approaching them.

If you neglected to write a book proposal before turning your book over to the first pay-to-publish company that expressed an interest or if you just gave your book proposal a lick and a promise, here’s your opportunity to right any wrongs you may have perpetuated on behalf of your book.

You may read my book, The Author’s Repair Kit, and learn that you have made a lot of good choices, but you just need to change some of your promotional ways. If you can increase the sales of your book even by 10 percent this year, the $5.95 you paid for this information and these concepts would be well worth it, right?

Order your copy of The Author’s Repair Kit today. By this evening, you’ll have a pretty clear idea of what you need to do in order to create the measure of success you desire with your book.

http://www.matilijapress.com/author_repairkit.html

If you’re in the process of writing a book—you have a manuscript completed or nearly completed, send it to me for a quick FREE evaluation. Email me to discuss this offer: PLFry620@yahoo.com.

Posted in Book Proposals | No Comments »

Establish the Habit of Blogging

Wednesday, January 27th, 2010

How many of you could write a fresh, informative blog post every single day of the year? I take it for granted. I write my blog entry every day as part of my morning routine. And I try to do so with you in mind.

When I mention this to people, they give me a shocked look and say, “What? Every single day?”

So I’m asking you, does it seem so difficult to you? Could you (or do you) post to your blog every day or at least every few days? Why does it seem so difficult for some to imagine? Is it the problem of coming up with something meaningful to write? Is it finding the time to write? Is it the discipline aspect—being scheduled enough to do this day in and day out?

This is my blog number 692. When I first started blogging in November of 2005, I was posting around 10 times per month. It wasn’t until 2009 that I started cranking out a blog per day.

So how does this serve me? I guess I enjoy meeting a challenge and a blog per day, when you have a busy schedule, is challenging. I like helping and I believe that if hopeful and struggling authors and freelance writers are paying any attention to what I write, they are being helped. And I must write, so this commitment to my blog keeps me writing and it keeps my fingers and brain nimble.

Are you pursuing a writing project that enriches your being as a writer and/or that provides the opportunity to give, share and just dream? I’d like to hear about it.

In the meantime, be sure to check out my showcase of books posted at my website http://www.matilijapress.com

If you are thinking about writing a book, you’re in the process of writing a book, your book is ready to be published or you’re promoting a book and, if you don’t have extensive knowledge of the publishing industry and your options and responsibilities, you may need to study some of my books before you proceed. You see, I wrote them specifically for you. If you don’t have a qualified mentor or guide walking you through the processes, please take responsibility and get help before you follow in the footsteps of so, so many failed authors.

If you have questions or concerns or just need direction, contact me, Patricia Fry here: PLFry620@yahoo.com.

FYI, I have been writing for publication for over 35 years. I earned my living as a freelance article writer for decades and I have 30 books to my credit (numbers 31 and 32 are in the works as we speak). I am the executive director of SPAWN (Small Publishers, Artists and Writers Network). And I work with other authors and freelance writers on their publishing projects as an editor and/or consultant.

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How Many Times Must You Promote a Book?

Tuesday, January 26th, 2010

Have you ever wondered when you can stop promoting your book? How many promotional activities do you have to pursue in order to sell enough books? And by the way, what is “enough” books?

I can tell you—and I have told you, by the way—that your book will sell for as long as you are willing to promote it. So the answers to the rest of these questions are up to you. How many books do you want to sell? Do you want to make a large profit, at least a small profit or do you want to just break even?

Most authors change their book selling goals with time. They come out of the publishing chute hoping to earn a fortune. When reality sets in and they understand what it takes to make those sales, they lower their standards. Many authors are eager to get back to their next writing project and sort of abandon their first project—hoping that the book will catch on and sales will begin to soar without too much effort on their part.

Okay, here’s the deal. Stop promoting your book and it will stop selling. How many types of promotion will you have to pursue? This depends on how many books you want to sell and to whom? How wide-spread is your target audience? Where are they? What sort of promotional approach resonates with them?

In 2000, I wrote a book called Over 75 Good Ideas for Promoting Your Book. I am currently revising that book and will call it Over 100 Good Ideas for Promoting Your Book. In fact, it is will include well over 100 ideas, but I didn’t think that 131 or 167 would fit in the title as nicely as Over 100.

Considering 100 promotional ideas is overwhelming enough, don’t you think? By the way, how many of them should you adopt? It depends on you, it depends on your book and it depends on your audience. I put those ideas out there for you to consider and choose from based on your skills and talents, the topic/genre of your book and your readers. I outline the ideas and hope that you, the author with a book to promote, will use those that work best in your situation. I also strongly urge you to stretch and grow in the process and take on some of the activities that are outside your comfort zone.

The new book probably won’t be ready until the latter half of 2010—especially if my editorial business stays busy (cross fingers). So if you need a leg-up, a boost or a whole lot of new ideas to apply to your marketing program, order your copy of Over 75 Good Ideas for Promoting Your Book today. http://www.matilijapress.com It’s only $6.50.

Posted in Book Promotion | No Comments »

Resources For Authors

Monday, January 25th, 2010

Do you collect resources? When you read a book related to writing, publishing or your field of writing, do you always check for a resources page section? When you write a nonfiction book or article, do you typically include resources for your readers?

Resources are important for researchers. If you are writing a book, you give talks on a particular topic, you often write articles or you counsel others in your field, for example, you probably have numerous resources at your disposal. If not, you should.

Often, clients or customers will call or email me asking for information about finding an agent, a distributor or a library directory. One asked last week if I could recommend a good publishing or literary attorney. She said, “You don’t have this information in your book—The Right Way to Write, Publish and Sell Your Book.”

Yes I do! It’s in the Resources section. I also give links to newspaper directories, online bookstores, merchant account services, “self-publishing” company database, information about shipping books, book reviewers, research sites, sites that give statistical information, writers conferences and more.

Here are a few resources that you might be able to use as you proceed through the process of writing, publishing and promoting your book:

Distributors
http://www.bookmarket.com/distributors.htm

Grammar
http://www.grammarnow.com

Literary or Publishing Attorneys
http://www.copylaw.com
http://ipo.com

Find a Printer
http://www.printaccess.com

Money for Writers
http://www.fundsforwriters.com

Statistical Information re Publishing
http://www.bisg.com
http://www.parapub.com/statistics

Resources, Books and Information Articles for Authors and Writers
http://www.matilijapress.com
http://www.spawn.org

Let me know if there are resources you need—maybe I can help. PLFry620@yahoo.com.

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Have Your Promoted Your Book Today?

Sunday, January 24th, 2010

What are you doing today toward promoting your book? What did you do yesterday? You’ll find that book promotion is sort of like a snowball. The more energy you put into it—the more results you will see. But with book promotion, sometimes the effects of your efforts aren’t apparent right away. I believe that’s why some of you lose your momentum.

We expect to be rewarded on the spot for our efforts. We don’t like to wait days, weeks or months for a sale; we want it now! Yet, so much of book promotion is on a hurry up and wait basis.

I got an order for books today through Amazon.com. Yeah! But I don’t know which of my promotional efforts are at the bottom of this order. Could it be from people who read my blog, who followed me at Twitter, who attended one of my talks, who saw some of my articles, who read about my book in one of the many other books that list it as recommended reading? Maybe these customers are people I met in a casual setting or are friends of my clients.

How long have these customers been waiting to order my book—did they just hear about it or have they been sitting on ordering information for months or years?

Certainly there are many, many scenarios when it comes to the motivation and actions of customers. In most cases, you never find out what prompted the sale.

Authors used to track books that they promoted through mail order, ads or even articles by using different codes on their ordering information. You can still do this to some degree. Just add a different letter to your post office box number for each specific promotion. Or add, “Room 1, 2, 22 or 44” for example, in your ordering address. You’ve seen that done, haven’t you? Now you know that when you are required to add “Room 300” when you order a bottle of hand lotion from an ad, this is probably a code the company uses to find out which of their advertising is working best.

This process if more difficult today when your contact information generally consists of a link to your website. Tracking sales in today’s world of technology is a tough one. That’s why I will probably never know who ordered my books through Amazon this morning and where they learned about them. I can, however, add a field to my order form at my own website and ask customers to tell me how they heard about me, this site or my books. Not a bad idea. We do this on the SPAWN membership form.

In the meantime, another one of my articles appeared in Freelance Writer’s Report this month. This may generate book sales or bring me a client, but I realize that it might not happen immediately. As authors with books to promote we must always be projecting into the future. The promotional efforts you expended last month or three months ago may still have some energy in them—you might still see some orders come in from the article you submitted to a magazine in your topic or genre. The promotion you did two weeks ago might still be resonating with potential customers. Continue promoting every week in order to turn that potential customer into a customer. And conduct some promotional activities today in order to attract customers tomorrow.

Learn more about book promotion in my book, The Right Way to Write, Publish and Sell Your Book.
http://www.matilijapress.com/rightway.html.

Posted in Book Promotion | No Comments »

Get Multiple, More Meaningful Book Reviews

Saturday, January 23rd, 2010

I teach and preach about the process of landing book reviews for your new (and even older) fiction or nonfiction book. But does anyone listen to me? Apparently not! Even long time members of SPAWN, who have access to years of my articles and posts featuring how to get your book reviewed, have been brainwashed about the process.

Authors, today, think that the only book review game in town is the book review site. The truth is, these sites may or may not review your book and they may or may not charge you a fee. If accepted, your book is featured along with hundreds of others. There are often so many titles listed that yours is quickly lost and forgotten among them.

Tell me, have you ever gone to a book review site in order to find a book to read? On the other hand, have you ever been swayed by a book reviewed by an editor you know and trust, in a magazine or newsletter that you enjoy reading? Most of you are nodding about now.

I have sold many copies of my books based on book reviews in appropriate magazines and newsletters. And you have probably bought books you’ve seen reviewed in your favorite publications. To my knowledge, however, I have never known one of my books to sell after being reviewed on a general book review site.

Recently, one SPAWN member said, “I’m tried to sending out a steady stream of my books to reviewers and never having the satisfaction of a review. It’s like the books just go into a black hole. Or maybe they get sold on eBay.”

I said to him, “Then don’t send books out randomly.” Here’s my recommendation:

• Research and locate appropriate magazines and newsletters.
• Contact the reviewer with information about your book.
• Invite the reviewer to request your book for review.
• When they request it, send it with the highest of hopes and your contact information.
• If you haven’t heard from the reviewer within a few weeks, follow up with her.

I tell authors that if they’re afraid their review copies will be sold, stamp “Review Copy” on the cover or, better yet, on edges of the pages.

Whether your book is a mystery, young adult fantasy, a book of inspirational stories or a how-to/self-help/informational book for pilots, homeowners, public speakers, horseback riders, gourmet cooks, businessmen/women, cat owners, artists or snowboarders, there are review opportunities in magazines and newsletters in practically every category.

Examine the magazines and newsletters you typically read. If you don’t see book reviews, contact the editor and ask if they do book reviews. I write most of the book reviews of books related to writing, publishing and book promotion for SPAWNews, but we might not have a review in every issue. Look on the magazine or newsletter masthead to see if they list a book review editor. If not, contact the editor.

Study Writer’s Market (available at most bookstores for around $30). Look for magazines in your genre/topic and see if their listing includes book reviews. Don’t forget to also check out appropriate regional magazines and other publications related to various hooks in your book.

Do a Google search to find out what magazines/newsletters are publishing book reviews.

There’s certainly nothing wrong with having your book reviewed at some of the online book review sites—but I recommend being discriminating. Choose a mystery review site for a review of your mystery; a site that reviews science fiction for your sci fi book, etc.

Some publications will post your reviews—reviews that you submit. So you might have colleagues write reviews of your book to use for this purpose.

Here are a few publications that use book reviews: Quarterly West, The Prairie Journal, North Carolina Literary Review, Horror Hound, Romantic Times, Black Issues, Civil War Book Review, America Magazine, Spirituality and Health Magazine, WE Magazine (for women), Women Writers A Zine and Business Week.

Teachers and Writers Magazine, Cottage Life, Saturday Evening Post, African Voices use book excerpts—they may agree to review appropriate books.

I hope that you will do your search to find appropriate publications (both print and online) that might review your particular book. Reviews to the right audience can certainly give a good book a kick in the pants.

Good luck. For more about getting book reviews as well as numerous other book promotion ideas, read my book, The Right Way to Write, Publish and Sell Your Book.
http://www.matilijapress.com/rightway.html

By the way, I am starting my 6-week, online Article Writing Course February 8, 2010. Sign up now and learn how to earn some money from your joy of writing.
http://www.matilijapress.com/course_magarticles.htm

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How to Prepare for a Successful Publishing Experience

Friday, January 22nd, 2010

Those of you living in California know that we’ve been dealing with a lot of rain this week. Even if you don’t live in the West, you are aware of the nonstop rain, flood and mudslide warnings, thunder storms and even a few tornadoes (one hit a mile away from where my mother lives in the next town).

So what do you do in Southern California when it rains and you can’t get out in the garden or take a long walk? If you’re a writer, you write! And that’s exactly what I’ve been doing this week. I’ve also gone into production with THREE books.

I have completed The Successful Author’s Handbook, an ebook. I’m waiting for my webmaster to return from vacation and get it set up at my website so I can start telling you all how to obtain a copy.

I have completed the writing, editing, proofing, editing, proofing, editing, proofing… for the newly revised Catscapades, True Cat Tales. Currently, my photographer and my design person are working their magic. This will be a perfectbound book. I can’t tell you how much fun I’ve been having with this project.

And I’ve decided to rewrite and update one of my most popular books, Over 75 Good Ideas for Promoting Your Book. Gosh, that has been a good selling book. Amazon buys it by the dozens. I’ve had publishers order it from me to hand out to their authors! And many, many authors purchase this little 72-page book in order to get a sense and some direction about book promotion. It’s time to reprint it, so I have decided to update it, as well. Much has changed since I produced this little evergreen book.

What are you working on this month? Have you kicked your writing work up a notch in the new year? Have you set new writing/publishing goals? How are you doing with that? Do you need help? Here are my suggestions for getting help to stay on track with your writing work.

• Set a schedule and put it in writing.

• Challenge yourself to write a page a day or a chapter a week.

• Join a writers’ group and/or engage a writing buddy so you are accountable to someone outside of yourself.

• Enroll in a class or online course in order to get the structure, direction and feedback you need.

• Read the type of writing you’re doing for inspiration.

• If you plan to publish your writing, study appropriate books and articles in order to prepare yourself for the tasks ahead.

I can’t stress enough how important it is to arm yourself with knowledge long before you are ready to publish and this is valid advice whether you plan to land a traditional publisher, find an agent to represent you, self-publish (establish your own publishing company) or go with a pay-to-publish service. Knowledge is definitely your most valuable asset going in and the earlier in the process that you begin to understand the publishing industry and how to navigate it, the better your chances for success.

I know that some of you are writing the books of your dreams and you’ve also been following my advice about educating yourself about the publishing industry. You will be so glad you did. Those of you who have not yet bought into this concept, please reconsider. Talk to any industry professional and any published (first time or many time) author. They will all tell you that your best chance for publishing success lies with your level of knowledge about publishing. Too many authors learn this AFTER making numerous mistakes.

I wrote my book, The Right Way to Write, Publish and Sell Your Book for every new and struggling author. Please take advantage of the wisdom (gathered over 35 years) and the benefits of in-depth research in this 340-page book. The book, by the way, has had dozens of 5-star reviews—many by industry professionals.

Order your copy today—you could have it in your hands by Monday or Tuesday. http://www.matilijapress.com/rightway.html

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