Archive for January, 2010

How Many Ways Can You Tell the Same Story?

Thursday, January 21st, 2010

As writers, we all experience occasional problems and stumbling blocks. We don’t always know the best way to tell a story or present nonfiction material. Sometimes we have to think about it and sort of massage and mold the material—mulling it around in our heads for a while before it begins to form into an intelligible piece or a meaningful story.

I’ve seen writers become confused when their writing is critiqued by a group. Each critic has a different idea about what would make the story better. Each has his or her own agenda, writing style, writing preference, imagination, knowledge base, etc. And, perhaps, none of them is wrong. But which one is right? Perhaps it’s the one that resonates with you.

I know authors who hire more than one editor. They have more than one agent or publisher express an interest in their manuscript. Keep in mind that if there are five such professionals involved with evaluating your work, you will get five different opinions. One might say that your characters are great, but the story is not believable. Another may tell you that they love your story, but your characters need fleshing out. Someone might offer that your writing style doesn’t fit the story type and another professional may insist that you’re right on track with that, but that the way the story is written is a bit confusing.

You may turn your masterpiece over to your favorite readers and still get conflicting feedback. One might suggest that you take out the American Indian flavor in the second half of the book. Another might insist that you carry the Indian theme throughout the story. One reader might be terribly bothered by your attempt at using an Indian dialect and others consider it cool.

What to do? How do you fix your story so it works—so every reader and expert is happy with it? I don’t see any way possible to do this. It all boils down to your non-emotional assessment and final decision. You must consider each suggestion, but don’t act on them. Do your homework. In other words, read other stories like yours. Really study these stories from many angles until you develop a sense of what works and what doesn’t. While doing this, you’ll also want to consider the comments of others. (Remember, some are quite valid, others are not. It is up to you to determine the difference.) Without copying other authors, incorporate those things that make for a stronger story or a more effective nonfiction book into your project.

If you don’t have the experience or the confidence to sort it all out—you’ve just written from your gut or your heart and you don’t truly have a grasp of technique—what’s right or wrong, what works or not—rely on someone you can trust. Hire an editor/publishing consultant with a track record, whom you can comfortably work with and follow his or her guidance.

Writing is definitely subjective. We all have personal preferences when it comes to the type of writing we like. But some of us also have a rather uncanny and impressive ability to coach other writers in presenting clear, concise, readable, enjoyable material. This is one of my strengths. Let me know if you’d like me to evaluate your writing project. I’ll evaluate 3 chapters or an article free. PLFry620@yahoo.com. Once we’ve determined if there are any problems and what they are, if you want to work with me to perfect your book or article, I charge $50/hour to edit and help you to rewrite a story or nonfiction book that needs it.

Learn more about me, Patricia Fry and my books at http://matilijapress.com. Visit my resources list and large array of articles on writing and publishing.

How to Finish Your Book Project

Wednesday, January 20th, 2010

I’m going through an interesting writing process this week. I’m finishing up my latest book—a revision of Catscapades, True Cat Tales—and will be coming out with it as a perfectbound book. I have two people plus the printer working on the inside photos—the cover photos are set. And I continue to work on the text.

I’m gathering testimonials from customers who read the ebook version of this book—it’s so fun to get that positive feedback. Don’t you just love to hear words and terms such as “delightful” “fun,” “captivating” and “a pleasure to read,” related to your writing?

I’m also working on the back cover copy. We all know how important that is. Don’t you typically spend about 3 seconds looking at the front cover of a book you’re at least slightly interested in and 8 or 10 seconds looking at the back? Don’t you always turn the book over? The cover of this book has a gorgeous shot of a beautiful, engaging cat on the front—it is a slam dunk cover for any cat person. They are going to, at least, want to pick it up and look closer. The back cover is where you sell the book. This is where the potential reader learns “What’s in it for me?”

AND I am doing the final proof on paper. I printed it out and I’m reading it word by word again. This time, while editing and proofing, I’m also making note of words that I may be overusing, unusual words or phrases that might be repeated and so forth. I’ll use the search function to find out just how many times I’ve inserted “of course.” This is one of my bugaboo words. As I go through the manuscript on paper, it seems that I’ve used “beloved” maybe too often, as well as “uncanny,” and “for example.”

I also caught this—one story given to me by another cat owner used the phrase “catnip and tulips.” I’m pretty sure that I used the term “roses and tulips” somewhere in the book. I want to change my phrase to something more creative.

When you are down to the nitty gritty of your book project, what processes do you use in order to fine tune it? It used to be recommended that writers read their stories backwards. This would help them discover misspelled words. But with spellcheck, that probably is a waste of motion.

The best thing you can do for your project and the best money you can spend, after you have finished your self-editing and proofing, is to hire an editor and then have it proofed. I have never met anyone who believes they got their money’s worth by paying their “pay-to-publish” company to edit their books. Don’t rely on these editors—please. Hire your own independent editor and be prepared with an excellent project before going in.

As you know, I edit books for authors. And you’ll find other editors in the SPAWN membership. http://www.spawn.org.

Speaking of SPAWN, how many of you would like to hear Mark Levine speak? Would you like to ask him questions? Members of SPAWN will have that opportunity tomorrow Thursday, January 21, 2010 at 1 p.m. Pacific time through a FREE (to members) one-hour teleseminar. Mark Levine is the author of The Fine Print of Self-Publishing, The Contracts and Services of 45 Self-Publishing Companies—Analyzed, Ranked and Exposed.

If you are reading this prior to say 10 a.m. on Thursday January 21, there’s still time for you to join SPAWN online (at the website address above) and get in on the teleseminar.

Focus Your Article–What’s the Point?

Tuesday, January 19th, 2010

This is excerpted from my online Article-Writing Course. http://www.matilijapress.com/course_magarticles.htm

Most editors don’t want “all about” articles. They may publish articles on a wide array of subjects, but the individual article must have a specific purpose. Aspen Magazine, for example, publishes essays, articles on new products, historical pieces, articles on environmental issues and most any topic that relates to Aspen, Colorado. But you’re going to have a better chance of being published in Aspen if you submit an article that is narrowly focused. For example, they would probably sooner accept your piece featuring a local artist who has made it big than a piece about the variety of art pursued in Aspen or one all about your appreciation for Colorado art.

Woman’s World frequently publishes articles on how one woman made a difference. But they wouldn’t be interested in your piece on why some women are altruistic and some aren’t and what happens in people’s lives to make them want to reach out to others. A psychology or religious magazine might be willing to publish this piece.

Below are examples of 4 broad subjects each followed by possible pointed or more narrowly focused article ideas:

Showing horses as a hobby.
Tips for winning in the show ring
How to choose the right riding master for your child
Grooming techniques for a show horse

Flying kites for fun
How to make a box kite
Tips for flying stunt kites
The best kite-flying exhibitions in Southern California

Wedding planning
Go Hawaiian: How to present an authentic luau wedding reception for 200 guests
Great gifts for your wedding party
How to overcome pre-wedding jitters

Gardening
Container herb gardening for apartment dwellers
How to integrate art into your garden
Easy to install water features for your garden

It may help you to narrow your focus by studying regular columns in the magazines (or newspapers) you want to write for. The general topic might be foods, beauty, home and garden, parenting, seniors or spirituality, for example. Read several columns and observe how the writers narrow down their focus. Most magazine websites list the table of contents for several issues. Read the story titles. Study technique and you’ll soon get the idea.

It may take some brain-storming to find your article focus. See if this helps:

• Of course, you have already studied the magazine’s Guidelines for Writers.

• You’ve looked at the magazine (or at least their website) with an open mind in order to see what they typically publish.

• You’ve set aside your attachment to your article written the way you want it and containing the material and stories you want to share.

• Now write down topics within your main subject.

• Narrow the focus of each topic down even more.

As an example: your subject might be fishing. Possible topics might be:
Fishing in Alaska
How I love fishing
Fishing in Mexico
Lake fishing

Now focus:
Which lure catches the most trout in Cachuma Lake?
How to survive cold water fishing trips.
Where do they catch the big ones in Mexico?
How to instill the love of fishing in your child.

And folks, if you promise the editor a “how to,” make sure that it is a how-to with a real self-help element and not an essay describing your decision to go fishing, getting dressed and packing for the trip, driving to the fishing hole, etc.

Learn more about the process of, technique and psychology of article-writing by signing up for my on-demand, online article-writing course. http://www.matilijapress.com/course_magarticles.htm
The course runs 6-weeks, includes 6 lectures and assignments, and you get to work with me on your first article. $125.

Authors, is it Time to Reevaluate Your Audience?

Monday, January 18th, 2010

Presumably you wrote a book proposal at some point in the process of writing your book. So you know who your audience is. When you were writing the book, you had a specific audience in mind. You could visualize members of a certain demographic reading your book. Maybe you wrote it expressly for them.

But are members of this audience purchasing your book? In fact, is your book moving off of the shelves or out of the warehouse as rapidly as you would like? Or do you feel stuck with lots of books to sell and few orders coming in?

You can blame the economy or your distributor/publisher/editor/graphic artist/ex-husband. Or you can reevaluate your project. Here are some questions to ponder:

Question: Have you been marketing to the right audience? Maybe your original plan for your book sort of shifted during the writing process along with your target audience.

Try This: Rethink the content and purpose of your book and determine your true audience. Use feedback from your customers to help you with this.

Question: Are you reaching members of your audience with your promotional efforts?

Try This: Perhaps you are promoting to the right audience, but you were mistaken about how to reach them. Did you think you could do all of your promotion online? Maybe your audience needs to see, touch, taste a book like yours before buying it; or they need a more personalized presentation. Consider going out and speaking on behalf of your book. Or try running a book trailer or a simple video with your live presentation at your website.

Question: Do you have hooks in your book that you could use in promotion?

Try This: If your target audience isn’t purchasing books in the numbers you envisioned, start dissecting your story or nonfiction book in search of additional selling points. Maybe romance readers aren’t the only ones who would enjoy your story. What might be considered additional hooks? Maybe your story has a cat or dog in it, it involves an intriguing mystery, the story takes place in the desert and/or your main character stutters. There are four additional hooks to use in promotion.

If your book sales aren’t soaring to the point you expected—you’re selling books practically one at a time rather than by the dozens—maybe the economy isn’t to blame. Perhaps you’re just promoting it to the wrong audience.

Reevaluate your audience and see if you can kick up your sales. For additional help with this, order my 47-page ebook, The Author’s Repair Kit, Heal Your Publishing Mistakes and Breathe New Life Into Your Book. It’s only $5.95. And it could help you to increase your book sales 100-fold.
http://www.matilijapress.com/author_repairkit.html

Writing/Publishing Resources to Help You Succeed

Sunday, January 17th, 2010

Did you miss me? I sure hope that some of you noticed my absence yesterday. I hope that you were just a tad disappointed when you went to my blog and discovered that there wasn’t a new post. Perhaps you’ve all become accustomed to finding fresh information, perspective, suggestions and resources every single day of the year at the Matilija Press Publishing Blog. You look forward to reading what Patricia Fry has to share today.

If not—if you don’t visit my blog site, if you don’t find my blog posts informative, interesting, enlightening and useful—I’ll have to wonder why I get up at 4 a.m. every morning in order to try to bring you something of value through my blog.

I know that you’re all in different stages of your projects. Some of you are just thinking about writing a book or you are in the beginning writing stages. I delight in communicating with you in hopes that I can help you to make the right decisions along the way for your particular project.

I heard from a woman recently who wants to develop a book from a journal that she wrote during a particularly vulnerable period in her life. She feels that she has something of value to share with the world. She asked me if I would look at her journal entries and let her know if her book idea is a valid one. Do you know what I told her? I strongly recommended that she sit down and write a book proposal. I said, “A well-researched, well-organized, complete book proposal will help you to determine whether you have a book at all and reveal its chances for success.” And I offered to help with the process. I hope she takes my advice. If she doesn’t, she may well write the wrong book for the wrong audience and fail.

Some of you are currently seeking agent representation or you’re pursuing publishers. You read my blog in order to discover ways to find publishers/agents and to approach them.

Many of you write articles for magazines and you gain from my blog posts related to freelance writing.

But I think that most of you are authors with books to promote and you come here for tips, techniques and leads related to book promotion.

All of you will benefit from reading my books. Most of my books reflect my experience and knowledge after over 30 years as a freelance article writer and author, 20 years as a workshop leader, public speaker and 14 years affiliated with SPAWN (Small Publishers, Artists and Writers Network). Plus I just completed my 100th issue of the SPAWN Market Update for the member area of the SPAWN website. This meaty newsletter is brimming with industry news, resources, tips and techniques, which means that I am in constant research mode on behalf of our members. Of course, this benefits you—my blog followers, as well.

I write this blog for you. I write my books for you. The articles I submit (I wrote 6 or 8 last week) are written with you in mind. My website is rich with resources you can use as well as articles on the subjects of your interest. You can also order my books.

If you are working on a project and need some additional support, recommendations or advice, contact me and I will point you in the right direction: PLFry620@yahoo.com.
Visit my website: http://www.matilijapress.com
Check out the SPAWN website: http://www.spawn.org
And come back here often. I maintain this blog with you in mind.

Don’t Leave Your Writing Life Behind

Friday, January 15th, 2010

When you travel or go off on a well-deserved outing, do you take your writing with you? Unlike electricians, plumbers, welders, store managers, secretaries, etc., a writer is a writer for 24 hours a day, 365 days per year. And if you put away your pencil, turn off your imagination and shut down your sense of awareness and observation, you could be missing out on some of your best writing ideas and prompts.

As a writer, you can go away, relax, enjoy new and different surroundings, have lively conversations with interesting people and still continue to work on your writing. How?

• Listen to your thoughts as you relax. I get some of my best article ideas or chapter enhancements when I take a meditation walk—free my mind of everyday concerns and allow random thoughts to enter.

• Note interesting concepts that come up in conversation and the unique way people present themselves. You might be able to use some of these things in dialogue while fleshing out one of your characters. Sometimes, during conversation, I get questions about something I’m working on—questions that inspire a new chapter for a book I’m working on or a new article.

• Observe others and the way they react to various situations. You can learn volumes about portraying people through your writing by paying attention to real people.

• Be prepared with a pad and paper (or a laptop) in case the mood and the opportunity to do some fun creative writing presents itself. I’m often inspired to write poetry when I’m in deep relaxation mode in a lovely nature setting.

• Get names and numbers. You’re bound to meet people who would make good interviews for some of the articles (or books) you have in the works. Many of my articles over the years stemmed from fascinating people I met while away from my office.

I’m taking an overnight trip today and I’m not leaving my writing behind. It is impossible for me to do so after a 35 year writing career. Perhaps when I return, I’ll have a new and interesting perspective to share with you through this blog.

In the meantime, be sure to order your copy of The Right Way to Write, Publish and Sell Your Book so you will be absolutely prepared to enter into the daunting world of publishing. Order it before you start writing your book or at least before you send it off to a publisher or printer. This book will help you to make sure you’ve written the right book for the right audience. And if you don’t know how important this is, you really, really need to read The Right Way to Write, Publish and Sell Your Book.
http://www.matilijapress.com/rightway.html

If you have a book that is not doing well and you don’t know how to breathe new life into it, order my ebook, The Author’s Repair Kit. http://www.matilijapress.com/author_repairkit.html.

Get Your Writing Project Off the Ground

Thursday, January 14th, 2010

I finally took a break from book-writing and spent it preparing some articles for publication. I sent 5 different articles to 5 different publishing-related publications. Some of the articles have already been accepted. I’m actually between books. We finished my new ebook, The Successful Author’s Handbook. I’ll officially break out the champagne and give you the link to the book at my website once my webmaster gets it posted.

Now I will focus on the new Catscapades book. You probably recall when I came out with Catscapades last year. It was an ebook that we sometimes printed out and produced in comb-binding. Some of you may have a copy of it. Well, I’m revising it, putting a new cover on it and publishing it as a sweet little perfectbound book. I’m excited!

If you have friends who love reading heartwarming, humorous, delightful true stories of cats, you’re going to want to purchase copies as gifts throughout the year.

This is one of the easiest blog posts to write—the one where you just tell what you’ve been doing or you’re just talking about something that’s on your mind. But what does that do for you faithful blog readers? How does this help you other than, maybe, to inspire or motivate you to work on your book or write an article? So, even though I have a busy day planned and little time to spend with this blog post today, I want to offer you something of potential value in your quest for publishing success.

What keeps you from completing (or even starting) your dream projects? Do you wish that you could say, “I’m a published author,” or “My article appears this week in ‘so and so’ magazine?” Do you have ideas and even material related to a book or an article, but you just haven’t pulled it together, yet? What are you waiting for? Here are some prompts that might help you start or complete your project:

• If the idea of writing an entire book or even an article is daunting—overwhelming, view the project in sections. Work on it one chapter or one portion or one task at a time.

• If finding time to write or do the research is a problem, examine your schedule—I mean right down to the minute—and discover where you could make sacrifices. Few authors or freelance writers succeed without having made sacrifices somewhere along their journey.

• If you just don’t know where to start, organize yourself. List the tasks involved with your project—interviews, research, taking photographs, writing. Schedule each task and give yourself deadlines.

When you aren’t accomplishing the things you truly want to accomplish—if you make one excuse after another as to why you haven’t started or completed the project—then it may be necessary to trick yourself. Rather than moving through life on your current, go nowhere path, start veering off in other directions—directions toward your goal. If it is a worthwhile goal, you’ll be glad that you shook up your life enough to finally include the things that will bring you the most joy.

If you need help with your project, remember that I work with clients on their projects. Within the past ten days, I have helped an author write a more powerful query letter, I edited a chapter in a tour guide and I edited a chapter in a nonfiction book. Later this month, I expect the last section of a novel back for editing. Call on me for editing work or a consultation with regard to your project.

You might also find the help you need in one of my books—the newest one, The Successful Author’s Handbook, The Right Way to Write, Publish and Sell Your Book, The Author’s Repair Kit or A Writer’s Guide to Magazine Articles, for example.
http://www.matilijapress.com

Cross Promote Your Book

Wednesday, January 13th, 2010

Have you included multiple promotional hooks in your book? This is something I and other professionals suggest. “Build promotion into your book,” we say, “so you can market to a wider audience.” Did you do this and now are you confused about where to promote your book?

Maybe you’ve written a romance novel set in the Middle East and a key character owns a race horse. Is this a romance that should be promoted to the large number of voracious romance readers, an ethnic novel that would interest people from and interested in the Middle Eastern culture or those who love horses and/or are intrigued by horse racing? Actually, you would pursue all three audiences.

Maybe your book shows how a family can live more green on a budget and it includes tips for homeschooling, family activities that requires only people-energy, etc. This book could be “cross promoted” to people who are interested in adopting a more green lifestyle, parents who are homeschooling or who are considering it and families who seek fun and unique togetherness activities.

I know one author (a college professor) who is writing his childhood story of struggles and strife in hopes that it will inspire young people to make better decisions. So his book is a memoir and his audience might include young adults. It might be considered inspirational and there is a how-to element. So he could market it to educators who are interested in his story and young adult readers as well as those seeking help and direction. He may even convince family therapists and recommend it to their young clients.

Cross promotion is not uncommon and, in this time of extreme competition, should be pursued by authors and their publicists.

Promote to each of your potential audiences. If your local independent bookstores accept your historical novel set in your state, suggest that they stock it with other novels as well as in the regional publicaitons section.

For your book on green living on a budget for families, go out and speak to general audiences, ecology groups, parents, educators and so forth. Do you see how you could create a different presentation for each group?

Sell this book through local flea markets/book festivals, gift shops, museum gift shops, home building supply stores, clothing stores that feature earth-friendly fabrics, natural food stores and more.

Today, sit down and think about the many ways that you can cross promote your book. If you are still in the writing stages, even better. Start adding aspects that will compute into marketing opportunities. Build promotion into your book—add those marketing hooks.

For more on book promotion as well as writing, editing, publishing, distributing, etc. your book, read my book, The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html

Don’t forget, my online Book Promotion Workshop began yesterday. It’s not too late to join in. Learn more at http://www.matilijapress.com/course_bookpromotion.htm

FREE Ebook for Struggling Authors

Tuesday, January 12th, 2010

Yup, I still have a few left. Remember, yesterday I offered my ebook, The Author’s Repair Kit FREE to the first 10 people who requested it by contacting me here: PLFry620@yahoo.com. Put “Author’s Repair Kit” in the subject line. Read more about this ebook in my January 11, 2010 blog and here:
http://www.matilijapress.com/author-repairkit.html

Do you just LOVE to write? Do you sometimes feel a little thrill deep inside you when you are putting words together—any words? What is it that sparks that sense? Why are some of us so much in love with writing? I tell people that I just can’t not write. That’s why I found a way to establish myself as a writer. How about you?

What do you feel when you’re writing? Do you know why you write?

I guess, for many, it is the creative aspect. Even though I don’t write creative prose, I still derive such joy from much of my writing. Yesterday, I spent most of the day editing a rather dry manuscript—a sort of travel guide. But I enjoyed the process of making it read better so that it would do its job better. Last week, I edited a nonfiction book featuring stories of individuals who all had something in common (related to the theme of the book). I got quite happily involved in making the stories more readable. Another client is sending me the last few chapters of her novel in a few weeks. Can’t wait to work with it and experience the joy I get from helping to make it sing out to its audience rather than just languish there on the pages.

I post to this blog every day. It’s actually rather amazing to me as I sit here every morning that I’m able to come up with something of value day after day after day to share with those who are seeking support and/or assistance with their writing projects.

I don’t know how people survive in life without a creative outlet. But then the way one chooses to live life is an expression of creativity, don’t you agree? Some of us are just more creative than others.

Do you know why you write? I think it is important that you know what motivates or inspires you to write. This is especially true of those who write for publication. Yesterday we focused on your purpose. Today let’s think about our motivation/inspiration. Leave your comment here.

What’s Your Book’s Purpose?

Monday, January 11th, 2010

We sometimes talk about the purpose of your book. I urge authors to think about their reason for writing their books, and you really need to know the purpose of your book. Without some clear sense of these two things, you’re likely to find yourself floundering in a sea of competition with no clear sense of how to proceed.

It’s easy to get a book produced today. Anyone can write (or even hire someone to write) a book and arrange to have it published. More people than ever before are experiencing the high that comes with seeing their name on the cover of their very own book.

This is a good thing and a bad thing. It’s a good thing if the author did his homework before going into the business of publishing—just as he would do if he planned to open any kind of business. It could be a good thing if the author made decisions based on two very important things. Reason and purpose.

Before you plunk down a sum of money to have your book produced or before you start approaching publishers—even before you decide to self-publish (establish your own publishing company), consider the reason why you want to produce this book.

Is it for bragging rights? Do you hope to make a lot of money? Are you interested only in presenting your opinion or telling your story? Or can you seriously see a need for this book? Do you have something of real value to share and the credentials to back up your material? Have you always written fiction and you finally want to see your work published? Would a book give you more credibility in your field?

It’s important that you get to the truth in your desire to publish this book—the reason why you are pursuing it. If your reason is valid, go ahead with it. If it is questionable or even frivolous, you’d be wise to reconsider your project.

Maybe you are writing this book in order to help people with Alzheimer’s. But, after evaluating your reason, you realize that your true audience is probably those who care for Alzheimer’s patients. You may dream of publishing a book on parenting for abusive or neglectful parents. Unfortunately, your true audience for a book on parenting—those who will actually read it—is probably the conscientious parent.

What is the purpose of your book? If it is to educate, enlighten, encourage and/or entertain a segment of society, then you may be on the right track. If, on the other hand, your purpose is to change minds and hearts, for example, you may be heading for trouble.

I’d like to offer a FREEBIE today. Because so many authors are struggling with books that aren’t selling I’d like to offer my 27-page ebook, The Author’s Repair Kit (regularly $5.95) for FREE to the first ten (yes, 10) people who email me. Put “Author’s Repair Kit” in the subject line. For those of you who haven’t been following this blog for long, this ebook is designed to help you heal your publishing mistakes (in case you brought your book with the wrong purpose for the wrong reasons) and breathe new life into your book.

PLFry620@yahoo.com.

Learn more about the book here:
http://www.matilijapress.com/author_repairkit.html