Archive for March, 2010

Let Your Editor Help You Become a Better Writer

Wednesday, March 31st, 2010

Do you stress and strain over every word you write? Are your sentences sometimes difficult to form? Do you have trouble writing what you think you want to say? Do your paragraphs seem a little rough when you reread them? Or do you firmly believe that, because you have worked so hard on your manuscript, it is well-written and ready to publish?

If you are a new writer—you’ve never written anything more detailed than an office memo, letters/emails and maybe even the church bulletin—you probably need an editor.

I’ve met only a handful of first-time authors who could appropriately organize and write a meaningful book of any merit without extensive help from a qualified editor.

You may not even know that you are misspelling words or using the wrong words—such as “then” in place of “than” or “too” in place of “to,” for example. You may think that your run-on sentences give your story clarity. You may really like the way you’ve over-described characters and scenes. You may not actually have a clue as to how confusing your writing is until someone shows you the difference.

And what an opportunity to learn! I love it when my clients come to me with a new project reflecting what I previously taught them. Wow! To see writers break old habits, grow in the way they create scenes, improve their ability to portray characters, write better transitions and just write with more consistency and skill, makes my day. And it definitely better positions these authors in this fiercely competitive book-selling market.

If you plan to write a book—and why not, everyone is—start saving up your money or set some aside for an experienced book editor. You’ll be doing yourself and America’s literary health a huge favor.

As an editor, I sometimes get manuscripts after the writer’s friend, a retired college professor or a coworker edits it for free. And I can tell you, I’m immediately aware that this was a total waste of everyone’s time.

My suggestion? If you don’t have the money to pay a decent book manuscript editor, don’t even consider publishing your book. Go ahead and write it if you want, but keep it to yourself. If you dream of being published—it’s truly important to you—then put on your big girl/guy pants and find a way to hire an experienced editor. This step can make the difference between a successful or a failed book.

How do you choose a good editor? Choose someone

• with years, instead of weeks, of experience as a writer, author and editor.
• who comes highly recommended.
• with good references—yes ask for references.
• whose style and work you like—yes, ask for a sample of what they intend doing for you.

And choose someone who knows something about the publishing and bookselling industry. You’ll get so much more for your money.

I may not be the right editor for every project, but I’d like to take a look at yours. Did you hear? I’m dropping my hourly rate to my 2000 rate—$40 instead of $50/hour. This means that it might cost you under $1,200 for me to edit your 200-page manuscript. If you land a publisher, get a review in Library Journal and/or New York Times and/or have your book accepted by a major bookseller, for example, it is well worth the investment, isn’t it?

Email me for a free manuscript evaluation: PLFry620@yahoo.com.

And for help getting your manuscript in good shape before hiring an editor, read the section on self-editing tips for authors in my book, The Right Way to Write, Publish and Sell Your Book.
http://www.matilijapress.com/rightway.html

Over 20 Opportunities for Fiction Writers

Tuesday, March 30th, 2010

I often hear writers say that there is no longer a market for fiction. I can’t let statements like this go unchallenged, so I went into research mode. What did I find? Following are a sampling of the opportunities I located. And most of them are paying markets. You might be surprised at some of the magazines on this list. Their topics range from holistic health and antique collecting to motorcycle lifestyles and witchcraft; and from children’s fiction and sailing stories to hunting/fishing fiction and religious pieces.

I hope that, if you write fiction, you will pursue some of these leads. Why? If you are a freelance writer, publication in these magazines will give you added credibility and published clips. If you have a novel to promote, getting your fiction published in national or regional magazines can help you to create a following and sell more books.

I suggest that you visit websites for the magazines on this list that you wish to write for. Look at their Submission Guidelines (or Guidelines for Writers) and adhere to them.

Study an issue or two of the magazine to get a clear idea of what they publish. If you have a piece that isn’t quite right for a particular magazine, try tweaking it to fit. For example, your fantasy story involving twin teens might be transformed into the story of two elderly women who have just entered into something akin to the Twilight Zone. Your piece featuring a family adventure might work for an ethnic magazine if you just change the race of the family, for example.

You’ll hear writers say that it is extremely difficult to get published these days. And it is, especially for writers who refuse to conform to each publication’s guidelines. This isn’t the time to give up. It is the perfect time to regroup, enter into serious professional mode and submit, submit, submit. Start with some of the over 20 opportunities below.

Because of limited space, I am giving you the bare minimum information. Please use your research skills to locate submission guidelines. Join SPAWN (Small Publishers, Artists and Writers Network) for complete information related to these listings and countless others. (See below.)

Gray’s Sporting Journal pays $600 to $1,000 for fiction
http://www.grayssportingjournal.com.

Open Spaces pays in the .50 cents/word range.
http://www.open-spaces.com/submissions.php

Antiques and Collecting Magazine pays $50 to $250
http://www.acmagazine.com.

Lighthouse Digest pays $75 to $150 http://www.lighthousedigest.com.

Hemispheres pays .50 cents/word.
http://www.hemispheresmagazine.com .

Atlanta Magazine pays up to $2,000.
http://www.atlantamagazine.com.

Broken Pencil Magazine pays $100 to $400
http://www.brokenpencil.com.

Boston Review pays $25 to $300. The fiction editor is Junot Diaz, review@bostonreview.net.

New York Spirit pays $150. http://www.nyspirit.com.

Newwitch. http://www.newwitch.

Traders Magazine http://www.tradersmagazine.com.

Art Times pays under $100. http://www.arttimesjournal.com

Outlaw Biker is also a low paying market:
http://www.outlawbiker.com.

Pockets pays .14 cents/word. http://www.pockets.org.

Shine Brightly http://www.gemsgc.org.

Times of the Islands http://www.timespub.tc

Na’Amat Woman pays .10 to .20 cents/word. http://www.naamat.org.

Catholic Forester pays .50 cents word.
http://www.catholicforester.org.

Chrysalis Reader. http://www.swedenborg.com/chrysalis.

Tea A Magazine. http://www.teamag.com.

Poker and Pool Magazine pays up to $200.
http://www.pokerandpoolmagazine.com

Now, if you are a SPAWN member, you will have access to this information in much greater detail come April 1, 2010 and forever thereafter. For the SPAWN Market Update, posted in the member area of the SPAWN website, I also included in this great list, the type of articles the editors are seeking, editor’s names and email addresses, how many words each magazine requires, etc. And I provide these types of opportunities for freelance writers, authors and even photographers and artists monthly in the 11-page SPAWN Market Update.

Now, perhaps you can see some of the value in the $65/annual membership fee for joining SPAWN. Join here. And be sure to sign up for your FREE SPAWNews newsletter and download your FREE copy of “Promote Yourself! 25 Ways to Promote Your Work Whether You’re an Artists, Author of Small Publisher.” http://www.spawn.org

Catscapades Update
Check out my new blog entry at my Catscapades blog. I talk about cats and water and show a picture of Lily (kitty) getting showered while sipping out of the spigot. CUTE!
http://www.matilijapress.com/catscapades

7 Habits of Highly Successful Writers

Monday, March 29th, 2010

This was my blog post in March of 2006. It still contains wisdom four years later.

What distracts you from writing? Do you have cats wandering in and out of your office while you write? Are there children in the house? Maybe your spouse is retired and at home a lot. Perhaps you’re distracted by something as simple as a sunny day or friends going out to lunch or for a round of golf.

Do you allow temptations to lure you away from your writing? Or do you stand strong against the call to go read a novel, watch a cooking show or mow the lawn? How do you handle the lure that threatens to take you away from your writing? If your writing is suffering, your earnings are down and you’re missing deadlines, you probably tend to cave in the face of distraction. On the other hand, if you collect enough money each month to pay the bills and add to your nest egg, you’ve probably established some excellent work habits.

What are some of the habits of highly successful writers? Read on.
1: Establish a schedule and stick to it.
Hobby writers write when they feel like it—when inspiration strikes. Most successful career writers write according to a schedule. At least they begin their career by adhering to a strict schedule. After time and practice, for most professional freelance writers and authors, writing is so much a part of their life that it has become second nature. They write according to the needs and expectations of their editors, publishers, agents, readers and themselves.

2: Say “No” to distractions.
Most people find it difficult to write amidst activity. Barking dogs, a blaring TV, frolicking children, constant interruptions are not conducive to the process of writing. Choose your writing time and place carefully. Be prepared for invitations that you can’t always accept, learn to say no to lunch dates, shopping trips and those other luxury outings you enjoyed before you decided to become a career writer.

3: Set rules.
Retrain your friends, family and neighbors to respect your writing time without totally alienating these people. I recommend that writers give when they take away. When you decline an invitation to lunch on Thursday, offer, instead, a jog together with your sister Saturday morning or offer a Sunday afternoon trip to the swap meet with your neighbor.

4: Look at rejection as an opportunity.
Rejection is often difficult for a writer at any stage of his/her profession to accept. But it is part of the career package. I met a writer once who said that he had never received a rejection letter. I say that he either lied or he wasn’t a career freelance writer–he only submitted a story now and again to a targeted magazine. Rejection is part of this profession and a writer or author must learn to accept this fact. Now, how can you turn a rejection into an opportunity? By not giving up. If your article or short story is rejected, send it to another similar magazine or change it to fit a different niche magazine. If your book proposal is rejected, look it over carefully–have a professional take a look at it and, when you are sure it is perfect, send it to some of the thousands of other publishers out there.

5: Say “Yes” to unexpected opportunities.
Sometimes we shine-on opportunities. We are quick to decline an invitation that might ultimately move our career forward. Sometimes we don’t recognize an opportunity when it kisses us on the cheek. I’ve earned to say “yes” to most opportunities even when I’m unsure about the situation at first. For example, let’s say you get an invitation to speak on the topic of your book in another state. Here’s what you might temporarily perceive as obstacles:

• I don’t know how to get there.
• Travel is expensive.
• I don’t know the people there.
• I’m not a good speaker.
• What if someone in the audience knows more about the subject than I do?

Instead of running these negative tapes, say, “yes” and then figure out the rest. List the positives:

• I might sell books.
• I might have fun.
• I might meet new people and make important contacts.

An editor sometimes contacts me and asks me to write an article on a topic that I don’t know much about. I am often invited to give workshops or give speeches in places that are unfamiliar to me. I might get more editing work than I can comfortably handle. Most of the time I say “yes” and most of the time things work out. Sure there are some challenges along the way, but, for me, once I’ve committed to something, I can usually find a way to make it happen.

6: Take risks.
Writing for publication involves constant risk-taking. You’re always trying to write what the editors and the public wants and what publishers want. You do your research to find out what they want, but it’s still a constant process of second guessing them. What if you fail? There are risks in public speaking, in traveling and in investing in your book or a travel opportunity to promote that book. You could fail–or you could perceive that you failed. (And that’s another blog topic). But one thing is for sure, if you don’t take those risks, you won’t succeed.

7: Promote, promote, promote.
Whether you are a freelance writer or an author, you must constantly promote yourself, your work and/or your products. Highly successful writers/authors, do not sit around waiting for success to happen to them, they are out there making it happen.

If you want success as an author, you really need to read and study my latest book, The Right Way to Write, Publish and Sell Your Book. Order it at:
http://www.matilijapresss.com/rightway.html

If you are trying to break in as a freelance article writer, you may want to read my book, A Writer’s Guide to Magazine Articles,
http://www.matilijapress.com/writingpage.html

The Author’s Website

Sunday, March 28th, 2010

Are you an author with one or more websites? You might ask, why would an author need more than one website? If you have one book to promote or a line of books, and you offer nothing more than these books for sale, one website is probably enough.

I interviewed an author a few weeks ago who told me that she has numerous websites. She has books, services, an organization, classes and a business each of which she promotes on separate sites. I am in the process of designing my second website and I can tell you why I’m doing it.

If you go to my current Matilija Press website, you will see that it functions on many levels. It is where I showcase and sell many of my books. It introduces me, the author—but also me, the editor, teacher, speaker, workshop presenter and article-writer. At the Matilija Press site, you can sign up for online courses, search an extensive resource list for writers and authors, visit either of my two blogs, study numerous articles on writing and publishing, learn more about my qualifications and experience related to my writing and editorial work, follow my speaking schedule, read testimonials and reviews for my work and my books and, of course, you can buy books. http://www.matilijapress.com

That’s a lot of work to expect one website to do. And that’s why I’ve decided to create a Patricia Fry site—one dedicated to my editorial work. I hope to be able to invite you there soon.

There are a lot of decisions, choices and considerations to be made when designing a website. I had in mind just splitting Matilija Press in half and creating PatriciaFry.com. But my webmaster (and friend), over a gourmet cookie and bottle of water one windy March day at a California park, explained to me that Google doesn’t like it when you take away from an existing site. “Better,” she said, “to create a new site using new material.”

She also warned against using flash on my website—if I do, to keep it simple. Actually, I had no intentions of getting that fancy. But I asked her why. She said that some of the new gadgets, such as I-Phones, while they are capable of pulling up websites, cannot handle flash. I guess that technology is coming, however. But I’m still not interested in all of that glitzy stuff. Some of my clients and potential clients have trouble with attachments. Their computers are old and they’re still on dial-up and they can only handle the most simple of sites.

The only fancy dancy thing I might do at some point is add a couple of book trailers to my Matilija Press site. I would love to do a book trailer promoting Catscapades, True Cat Tales. I think site visitors would enjoy seeing a slide show of charming cat and kitten pictures. In the meantime, though, I’ve increased the frequency with which I post to my Catscapades blog and I always post a new kitty photo, as well. http://www.matilijapress.com/catscapades

By the way, are you gearing up for Mother’s Day? Consider purchasing an autographed copy of Catscapades, True Cat Tales for your mom, wife, daughter, mother-in-law and/or grandmother! It really does make a lovely, lasting gift. http://www.matilijapress.com/catscapades.html

So, here I am in the midst of creating website pages in order to attract more editorial work. I’m sure there are people out there who know me as an author, teacher, speaker, but who don’t know that I edit books. In fact, book editing has become my specialty. And yes, I edit fiction as well as nonfiction. I edit young adult manuscripts, but not those for young children.

While my new website is in progress, I have decided to drop my editorial fees to my 2000 rate. It is now $40/hour instead of $50. You can save $300 to $600 or more on your editing job if you come to me this spring. Mention this offer when you email me. PLFry620@yahoo.com.

Review some of my client testimonials here:
http://www.matilijapress.com/testimonials.html

Today, after I buy arugula, flat leaf parsley and cherry tomatoes at the Farmer’s Market for a Rachel Ray recipe I caught on TV last week, I plan to outline a new online course for you—a memoir course. Let me know if you are interested in this course and I’ll give you a discount for being among the first students.

What are you doing this weekend on behalf of your writing/publishing business?

Are You Writing in This Economy? Why Not?

Saturday, March 27th, 2010

It has taken a while for the trickle-down effect to reach some writers. Even while high unemployment figures were being quoted on the evening news and during the time massive layoffs and failed businesses were being reported, most working writers were still writing. But things are changing and I’m wondering if you’re feeling the crunch.

Here’s what I see occurring—there are more people writing and this includes retirees and the unemployed. More writers and, by the way, non-writers, are hanging out their shingles—advertising themselves as ghostwriters, editors, book doctors, writing coaches , publishers and so forth. Just look at the abundance of unfamiliar names cropping up on articles published in your favorite writing/publishing newsletters and magazines. There’s also an influx of new books, blogs, courses, webinars, etc., by new kids on the block. Have you noticed?

Another thing I’ve noticed is more freebies for authors. Oh my gosh, everywhere you go on the Web, there are free classes, free webinars/teleseminars, free books, free articles and, of course, you can get an enormous amount of valuable information on blogs such as this one, free ezines and so forth.

I want to accomplish two things with this blog post today:

BEWARE
First, a warning. Please make sure that when you hire an editor, book doctor or sign up for a course or conference, for example, the individuals involved are credible and knowledgeable. What is their background? How long have they been writing/publishing/teaching/editing?

You may recall the story I told here a year or so ago about the potential client who thanked me kindly for my quote to edit his book, but said that he had found someone who charges much less and he was going to hire this other individual. In fact, the author suggested that I consider adjusting my fees as the other person was charging more per hour, but promised that they could edit the manuscript in a much shorter time. As I recall, this other “editor” claimed he could edit at around 25 pages per hour. Unbelievable! Well, the author came back a few weeks later to report that I was absolutely right when I told him that this individual would probably just do a quick check using his Word spell and grammar check and call it good.

You really have to be careful who you are dealing with, what their experience is and what their process is. Also, be sure to get references. I often tell audiences at writers’ conferences and so forth, to avoid hiring your neighbor—a retired professor—your son’s high school English teacher or a coworker who seems to have a good vocabulary to edit your book manuscript. Make sure your editor is credible and experienced in editing book manuscripts.

Share Your Story and Receive a Free Gift of Your Choice
The second thing I’d like to accomplish here is to get a sense about how the economy is affecting you. There’s a free gift in it for you—see below: For example:

• How is the economy affecting you personally, if at all?

• What are you doing differently this year to get work as a freelance writer, article-writer, editor, etc.?

• What about your book sales? Are they up/down/the same?

• What are you doing differently to maintain or increase sales?

• Have you hired anyone to edit, write, teach you? How did you choose this individual? How did it work out?

• What would you suggest to other writers/authors who are struggling in this economy?

Respond by leaving a comment here. The more detail the better. And as for your FREE gift for participating, what would you like? Choose one:

1: Free manuscript evaluation? (3 chapters or around 25 pages and table of contents).

2: Free ebook of your choice—request a list.

3: Free Book Promotion, Self-Publishing, Article-Writing or Book Proposal course for you with one paid student. Get your writing buddy to sign up and you get the course for FREE.

4: Free copy of A Writer’s Guide to Magazine Articles OR Over 75 Good Ideas for Promoting Your Book OR The Successful Writer’s Handbook with purchase of The Right Way to Write, Publish and Sell Your Book. Contact Patricia Fry here: PLFry620@yahoo.com
Learn more about my offerings here: http://www.matilijapress.com

Mistakes to Avoid in Your Book Proposal

Friday, March 26th, 2010

Most authors are intimidated by the thought of preparing a book proposal. Many of them bypass this opportunity all together. Others struggle through the process hating (and pretty much feeling confused) by the whole procedure.

If you’re an author or you’re gearing up to become one, you may have already tackled the book proposal, at least to the best of your ability. Some of you are still shaking in your boots just thinking about writing one. And you wonder, why bother? You might reason, “A book proposal is for a publisher; why do I need one if I’m going to self-publish?”

The reality is that a well-researched book proposal will give you the information you need to make the best decisions on behalf of your project. When you decide to become published, you are no longer just a writer existing in creative mode for the pleasure you derive from it. You have shifted to a place worlds away and you will not survive in this world unless you adjust and adapt. Now, you must shift from writer to potentially published author—from the pleasure of creating to serious business mode. And the book proposal will help with this process.

You’ve heard it before, a book proposal is your business plan for your book. It will help you to determine whether you have a valid product at all and how to effectively market the thing. There are scads of books, courses and articles on writing a book proposal. I offer several myself. But here are a few things that you might not know about writing a book proposal. If you want to benefit from your book proposal so that you can land a traditional publisher or realize your dream of succeeding in the marketplace with your book, do not make the following mistakes:

1: Inexperienced authors tend to write awkward, lengthy, ineffective story or manuscript summaries. Some would-be authors try to tease publishers by keeping aspects of the story secret. The synopsis should describe your manuscript succinctly and clearly without rambling or withholding. Some experts say that if you can’t describe your story or your nonfiction book in one or two sentences, you may need to rethink your project. A synopsis should run between 1.5 to 3 pages.

2: The competition section is not designed to be a book bashing. Herein, you are only required to locate books similar to yours and seriously examine them. You need to know whether your book, as planned, is actually needed and why? If you discover several books similar to yours and your audience is relatively small, you may need to consider changing aspects of your project so that it does fill a need among a large enough audience.

3: Don’t skimp on chapter summaries (the chapter outline). This section is designed to help you (as the author) and the publisher to see how the book flows, whether it is well organized or not, what is missing, which chapters are too full and need to be split, etc. It takes some skill to encapsulate the material in each chapter, but this is an extremely worthwhile exercise for the author and a most welcome addition to any book proposal for the publisher.

4: Few authors know how to think like a publisher. And this is an important practice even if you don’t plan to approach publishers. If you self-publish (establish your own publishing company) or go with a pay-to-publish company, you become either totally or in essence the publisher. You need to consider your bottom line. If you want a successful publishing experience—you want your book to sell and to make a difference—you must be clear as to who your audience is, how extensive they are and the best way to reach them. Is there a large enough audience to warrant producing this book? Do you know how you will reach them? These are important questions you must explore through your book proposal. Use honesty here—NOT wishful thinking.

5: Authors tend to slough off the importance of their own credentials. Part of the book proposal involves YOU. Who are you? Do you have a platform—a following, a way of reaching your particular audience? Or have you been sitting in your writing room for years producing this manuscript with no thought as to why anyone would read what you have written? If you are paying close attention, a book proposal could teach you that you need to start now establishing a platform. The truth is, and many authors will not accept this until it is too late, your book will probably not be available in bookstores nationwide. People will have no way of finding your book or learning about it unless you lead the charge. You are responsible for promoting and selling your own book. You are the primary marketing agent for your book. Think long and hard about this as you prepare to enter the highly competitive world of bookselling.

For more about writing a book proposal, establishing a platform, promoting your book and so much more, read the book I wrote expressly for you: The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html

Sign up today for my online, on demand Book Proposal Workshop. http://www.matilijapress.com/course_bookproposal.htm

I’m Happy With My Book Printer

Thursday, March 25th, 2010

I’ve been working with 360 Digital Books as my printer for years—ever since Linda, Keith and others broke away from Fidlar Doubleday Printing. And I have been pleased with their work, their attention to detail and their availability. I practically require a prompt response from the people I work with. And this company provides that to my satisfaction. They do excellent work, as well.

Of course, I had them print my latest book, Catscapades, True Cat Tales. But this was not exactly a smooth sail through calm waters. We had to go back to the drawing board three times with the files before they were right. I so appreciate Brian checking with us about the low resolution photos instead of just printing the book as we sent it. He worked with us to get the files correct. Since we were having problems, I decided, at the last minute, to ask for a color proof. I had opted not to do this in the beginning, only because we had already asked for proofs of some of the photos to make sure their printer would produce them in the same quality we desired.

Next thing I know, however, the entire shipment of books arrives. We open a box and can’t believe our eyes. There, on the gorgeous cover we designed, is an unexpected, uncalled for hot pink bar across the front, a pink line running up the spine and a pink border around the back cover. What!!!????

It took a few days for Keith, to respond to our phone calls. But when he did, he had all of the information he needed, he had all of his ducks in a row and he had Brian in the room in case we had questions. It was a most congenial discussion. I admitted that the problem originated with us—but we did not know there was a problem—it did not show up on the cover designer (Dennis’) computer. That’s when Keith told us that Brian was not aware of the pink intrusion, either. It did not show up on his computer. He was as surprised to see it as we were. But Keith agreed to share in the responsibility of the problem since they neglected to send us the proof we ordered.

We discussed returning the books and having them recovered. Keith explained to me that we don’t have enough margin to work with and he didn’t think we would be happy with the outcome. I so appreciated him pointing that out. I was not aware that they would have to trim the book in order to put a new cover on. Good to know.

So we are sending them a CD and a print out of the cover done right. We have asked for a proof. And they will print as many books as we want at a discounted rate.

I am happy. I have recommended 360 Digital Books to numerous authors, clients, students and SPAWN members over the years. They are listed in my resource list in my books and on my website. And I will continue to sing their praises. You really never know how good a company is until there is a problem.

I would love to hear some of your printing stories. I know many authors who are unhappy with the way their pay-to-publish books turn out. In most cases, it is author error—the printer just prints what he is given. With a large printing company or a pay-to-publish company, you aren’t always treated as an individual with a special project. Your book is just another product on the assembly line—no one looks at it—no one proofs it—no one cares if it is good—they just want to move it through and collect the brass ring.

We all have printer/publisher war stories. I won’t go into mine today because I am too pleased with my current printer. It is wonderful to work with people who care about their customers and the products that they produce.

360 Digital Books printed The Right Way to Write, Publish and Sell Your Book and several other books for me. Order your copy of this book today at
http://www.matilijapress.com/rightway.html

Read this book and you’ll learn everything you really need to know about the publishing industry, your publishing options, how to choose the best option for your particular project, how to self-edit your book, a time-line for self-publishing (establishing your own publishing company), how to write a book proposal, book promotion/distribution and so much more.

Tips For Finding Speaking Gigs

Wednesday, March 24th, 2010

Are you having trouble finding opportunities to speak? Do you feel you are running out of options? Are you at a loss as to how to locate venues where you can speak about your book? Here are some ideas:

• Visit your colleagues’ sites—those professionals and authors in your field. Check their “appearances” page to see where they have been or where they will be speaking. This ought to give you some ideas for finding speaking gigs in your community and beyond.

• Do a Google search using keywords related to your expertise to find possible speaking opportunities—a library in the next town that’s doing a seminar on this topic, for example, a bookstore where novelists share passages from their books every Friday night or an organization that might welcome your presentation at their next awards banquet.

• Thumb through the section in your phone book related to the theme of your book—pet care, finances, aspects of business, communications, Christianity, health, etc.

• Get a listing of bookstores within a certain geographic area, appropriate businesses (hobby shops, gift shops, pet stores, etc.) and/or organizations related to your topic through the Chamber of Commerce, local business directory, front pages of your phone book, etc.

• Study newsletters related to the theme of your book—in particular those produced by other authors. You’ll learn volumes about what other authors are doing and get many ideas for promoting your book through speaking engagements.

• Use online directories to locate conferences and events in your book’s subject. I’ve published links to directories numerous times in this blog. Let me know if you need me to give them to you again. PLFry620@yahoo.com.

As most of you know, personality and presence sell books. If you have a book and you’re not getting out and speaking, you really should be.

If your book isn’t doing all that well in the marketplace, maybe I can help. I wrote my 40-page ebook, The Author’s Repair Kit expressly for you—to help you to breathe new life into your faltering or failing book. Order your copy here:
http://www.matilijapress.com/author_repairkit.html

Announcements
My article, “How to Attract Readers” appears in Book Promotion Newsletter this morning.

Here’s something else I found in the Book Promotion Newsletter—Fran Silverman is offering sections from her radio show ebook for sale so you don’t have to purchase the whole big $75 book. If your book relates to food and travel, you can get a list of 20 radio shows that use guests who talk about these topics for only $12. Pay $20 for 83 shows related to business, $15 for 57 shows with a New Age theme and $12 for 42 shows related to health issues. Learn more by visiting Fran’s site at
http://www.bookpromotionnewsletter.com or http://www.talkradioadvocate.com

Order Catscapades, True Cat Tales in time for Easter giving. Anyone who enjoys cats, has one or more cats, used to have cats or simply enjoys charming cat stories will thank you for a gift that promises not to make them fat or sick.
http://www.matilijapress.com/catscapades.html.

Need to ask a question or get help with your project? Contact me here: PLFry620@yahoo.com.

Building Rapport With Your Audience Takes Time

Tuesday, March 23rd, 2010

Do you go out and speak as part of your book marketing plan? You should be. Most professionals agree that the best way to sell books is through personal contact.

You’ve probably noticed this already. When you talk about your book to someone in person, they are more apt to purchase it than if you send them a dozen emails. An individual may have seen your book in the bookstore or a gift shop downtown several times. But it isn’t until you meet them face-to-face with your book in hand that they even express an interest in buying it.

Yes, personal contact is good. What’s even better is personal contact with groups of people. If you have a book to promote and if you aren’t doing so already, you really should get out and speak to interested groups. This might be groups of random citizens (as in civic organization meetings), groups of like-minded people (businessmen and women, child care/health advocates, gardeners, hobbyists, quilters, those with political interests, pilots, artists, etc.)

I speak to writers and authors at their local group meetings and at conferences nationwide. I’ve been doing this for numbers of years. And I want to share one thing that I’ve learned—building rapport with your audience takes time.

I’ve decided this year that I will no longer agree to speak for less than an hour—that might be 50 minutes with 10 minutes for Q and A. I especially love the 90 minute gigs. Why? Let me count the ways.

• Audience members need time to warm up to you—to sense who you are and determine if they like (and even believe) you or not.

• If the host did not introduce you properly (which happened to me recently), you have to spend some of your allotted time establishing your expertise.

• You need time to learn about the audience. Recently, I was told that no one in this group has been published, yet. However, when I got there, prepared to speak to total newbies, I learned, though a round robin group introduction, that several members had, indeed, been published and quite successfully. It’s an awkward time to have to shift gears.

• If you intend teaching a rather foreign and even unpopular concept, it may take time to sell the idea. Imagine how difficult it is to sell the idea of writing a book proposal to hopeful authors who just want to write that book.

• It takes time for an audience to learn to trust you. Your credentials, alone, won’t sell them. Your 15 minute spiel probably won’t convince them that you know what you’re talking about. But if you have at least an hour with them and you come across in a friendly, but authoritative manner, you will win at least some of them over.

• You definitely want to have time for Q and A. And if you speak for only 15 minutes, you probably won’t get any questions at all. And if you do, the questions may not relate to what you attempted to present. The audience must hear and comprehend your message and, perhaps, learn something new before formulating any meaningful questions. And that can take time.

Over the weekend, I listened to a farmer speak on “how to grow what you eat.” His presentation was scheduled to last for two hours. At first, I thought that was a bit long. But I soon realized that I learned so much more than I would had he talked for 30 minutes. Sure, he could have covered his material within half hour. But not in the depth that he did—not to the point where I understood the reasoning behind his suggestions and the consequences of not following his garden rules, for example.

It takes time to prepare the garden, to plant and germinate a seed and then to sensibly harvest and use the bounty. And it takes time to prepare an audience for the material you want to offer them, to plant and develop your ideas so that they can understand enough about them to make more educated decisions with their projects or in their lives.

How I Can Help You?
Amazon is ordering more and more books from me. Thank you for your orders. A few folks are also purchasing books from my website. I appreciate that even more as there is very little profit left for the author (even when the author is the publisher) when books are sold through Amazon.

Check out my array of books at my website:
http://www.matilijapress.com

Have you ordered my new ebook, yet? Many of you have purchased my book, The Successful Writer’s Handbook over the years. I now offer my BRAND NEW The Successful Author’s Handbook expressly for authors. It is an ebook and can be ordered here:
http://www.matilijapress.com/successful_author_handbook.html

How do you handle an ebook? I like to print it out on pre-hole-punched paper (you can buy it that way) and put it in a binder to read and use as a reference. Having this book at your elbow is like having printed and bound all of my blogs that you really enjoyed—those that resonated with you. Don’t you wish you’d done that over time? Well, I did it for you. If you’re an author or hope to be soon, I compiled The Successful Author’s Handbook for you!!
http://www.matilijapress.com/successful_author_handbook.html

Contact me directly for an evaluation of your amazing manuscript. PLFry620@yahoo.com

Character Development for Nonfiction

Monday, March 22nd, 2010

Does this seem like an oxymoron? Well, think about it—there are many instances when you must rely on your fiction-writing skills in nonfiction. What about the memoir? I’m working with a client now whose book manuscript features depictions of actual people as examples throughout. She is a give-me-the-facts type of more academic writer and I’m helping her to bring her real “characters” to life.

We use anecdotes even in our how-to, self-help and informational books. And it’s often necessary, or at least recommended, that these anecdotes be fleshed out much the same as one would do for characters in a novel. And what about story books? The Chicken Soup stories are nonfiction. The stories in my new book, Catscapades, True Cat Tales are true. Yet, no one will be interested in reading stories that are written in stiff, academic style.

Readers respond to writing that evokes emotion, whether it tugs at their heart strings, scares the wits out of them or makes them mad as hell. A good fiction writer can put the reader in the story with the characters and make him/her care. Nonfiction writers who include true-to-life anecdotes or who are trying to tell a true story, need to borrow some of these techniques.

It takes practice, if you’re a staunch nonfiction writer, to get to the point where you can flesh out your profile pieces, to make your anecdotes sing, to create stories that touch one at a deep level. But, if you are writing a memoir, a biography, a how-to book featuring several case studies or a book of stories, this is a process you really must learn.

Instead of just listing the occurrences the way things happened, practice using imagery to make the story come alive. Rather than simply telling the story, use words and anecdotes that put more emotion into your story. Instead of using mundane terms that might work for a piece of nonfiction, use more descriptive words—create word pictures.

If your brain doesn’t automatically work that way, it can take practice. So practice. Here are some suggestions to get you started:

• Get poetic. Force yourself, if you have to, into using a poetic tone to describe something ordinary—an object or an activity, for example. You probably won’t write using the words and phrases you come up with in this exercise, but it will get you off dead center and loosen up your, perhaps, stiff, stifled way of communicating.

• Visualize the scene you are working on. Try to see it in great detail. Write what you see.

• Practice giving your characters personality. Rather than having Bob grow up, graduate and get a job, have him grow up playing in the cornfields of Iowa, graduating despite heavy burdens at home and landing his first job as a car hop on roller skates.

• Don’t be afraid to make readers cry, experience fear or laugh. That’s what we read for—to feel.

• Read, read and read some more. Study the techniques used by some of the great fiction writers.

The leap from nonfiction writing to fiction can be mighty for some staunch “give me the facts, Ma’am” kind of writers. But you are a writer, after all. You worked to develop the skills you have. If you want to write your memoir or a book of stories or do more profile pieces, and if what you’re writing falls a little flat, use these ideas and practice, practice, practice. You’ll soon see your storytelling skills become sharper and sharper.

If you need help with your manuscript, contact me here: PLFry620@yahoo.com

Catscapades Update
Our shipment of Catscapades, True Cat Tales arrived last week. We’re already receiving comments from happy readers. One animal person said, “This is a book that can be read again and again. It’s not just information, it’s a feeling.”

Another reader says, “Well, I’ve read Catscapades from cover to cover & loved it! This will be a treasured book that I will re-read many times. I’m grateful for your gift to write & your ability to get these stories in print for all of us to enjoy. But beyond actually enjoying the stories, I found the stories brought to mind my own life cat encounters. It is a great little book!”

Order your copy from Amazon.com or at my website: http://www.matilijapress.com/catscapades.html

Visit our Catscapades blog:
http://www.matilijapress.com/catscapades