You’ve heard and read it many times—writing is a craft, and publishing is a business. Once you become a published author, you must shift from a creative being to a businesswo/man. What does this mean? Will you need to rent shop space downtown, start watching the stock market, establish a corporation, hire employees? Not necessarily. But there certainly are authors who do build their writing/publishing businesses to this point and beyond.
The two biggest areas of transformation most successful authors experience are: adopting a business head—beginning to think like a businessman or woman—and establishing a business model within the context of his/her project.
For example, at the point you decide to publish, instead of continuing to enmesh yourself into the joyful process of writing, you’ll be required to go out and arrange for publishing and begin a marketing and distribution program. Yikes, that sounds like it would involve activities way different from writing and researching. And it does!
What are some of the differences?
• While a writer may think only about what she wants to write, an author must strive to please a large audience.
• An author needs a business head when it comes to getting his book edited, packaging it for his market and so forth.
• An author must study to learn what his publishing options are and choose the one that’s best for his project. (This may involve self-publishing or, perhaps, landing an agent or signing with a traditional publisher on your own.)
• An author has to consider her target audience (her customers) and figure out how to approach them.
• An author is required to understand promotion and advertising where it involves his book. This might mean getting reviews, working with wholesalers, signing up with online bookstores such as Amazon.com, negotiating with booksellers, building a showcase website, getting involved with a publicist, doing book festivals and so much more
• An author must become a negotiator, promoter, distributor, shipping clerk, bookkeeper or hire someone for these positions.
• An author really should be okay with speaking in public, being interviewed, being critiqued and aggressively promoting his or her book.
Do you see anything here that resembles the duties and mindset of someone who writes for pleasure? Nope! Authorship is a whole different animal and those of you who have experienced both, know exactly what I mean. Some of you even know firsthand how easy it is to fail as an author.
Let my book, The Right Way to Write, Publish and Sell Your Book, help you to navigate the fiercely competitive, larger than life world of publishing. I wrote it after decades in the business expressly for the new and struggling author. If this describes you, please order this book today.
http://www.matilijapress.com/rightway.html
Be sure to check out my discount offerings and freeby offerings in my May 24, 2010 and May 30, 2010 blog posts.