Archive for July, 2010

A Publishing Metaphor

Wednesday, July 21st, 2010

Good morning. I’m a little shook up this morning, but feeling mostly blessed. One of my grandsons, a pilot for several years, crash-landed his one-hour old plane in a field outside of Oklahoma City yesterday afternoon. Everyone is okay—but he said it was a mighty frightening ride. The engine quit over the city an hour after he bought the plane. Yes, he had inspectors go over it before purchasing it. No one knows what caused the engine to fail, yet. But the plane looked in good shape on the ground, so I’m sure the FAA will find out what went wrong.

This is actually the 3rd near tragedy among my grandchildren in recent years and in all 3 cases, they walked away unscathed—at least physically. I don’t think you ever get over a near-death experience.

Fast Food Publishers
I came across a paragraph I wrote in an article some months (or years) ago and thought I would share it with you. It is my attempt at using metaphors with regard to hiring a pay-to-publish publishing service.

“Sure there are fast food publishers who will take your money and promise you a nutritious meal. But, before you eat it, you really must dissect the ingredients, study the recipe and question others who have been served by this establishment.”

Do you like it? I thought it was rather clever and descriptive.

Is this the truth that you have discovered in publishing? Have your experiences or those of others convinced you how important it is to study the publishing industry—know something about the processes, your options, the possible consequences of your choices and your responsibility as a published author?

I’d like to hear your stories—both positive and negative—related to your publishing experiences.

Patricia Fry PLFry620@yahoo.com. Or leave your comment here.

More Book Promotion Musts

Tuesday, July 20th, 2010

Yesterday, I shared five things that you really must do in order to promote your book and yourself. These were from a talk I gave at the Ventura Book Festival over the weekend. Here are the remaining five.

6: Arrange for Book Signings/Demonstrations/Performances
Read this article about how to experience a more successful book signing. http://www.matilijapress.com/articles/booksigningtips.htm

7: Get Involved in Social Media
The number one thing to remember when promoting a book through social media (such as Twitter, Facebook, Linked-in) is not to promote. Instead, become known as an expert in your field, be helpful, provide links when appropriate. Exposure is the name of the game in this setting, not promotion.

8: Write Articles and Submit Stories
Resources for Submitting Articles/Stories

Books
A Writer’s Guide to Magazine Articles by Patricia Fry ( http://www.matilijapress.com) — $6.50
This book walks you through the process of writing and submitting articles as a way to make a living or to promote your book.

Writer’s Market ( http://www.writesdigest.com) About $30 in most bookstores.
This is a directory of publications that publish fiction and nonfiction and it also provides instructions and tips for submitting your work.

Course
Article-Writing Course (online course taught by Patricia Fry)
http://www.matilijapress.com/course_magarticles.htm
(See Patricia’s array of additional courses on self-editing, memoir-writing, book promotion, writing a book proposal and self-publishing.) http://www.matilijapress.com/courses.htm

Online directories of publications
http://www.writersmarket.com
http://www.woodenhorsepub.com

9: Hook-Up
• Join organizations related to your topic/genre.
• Join author/publishing organizations in order to keep up with book promotion opps.
• Subscribe to numerous newsletters and read them.

10: Spy on Other Authors

Tips for Picking Up Book Promotion Ideas and Leads
From Other Authors

Locate authors in your genre or on your topic by doing a Google search, surfing through Amazon.com and visiting bookstores.
• Check out websites of authors in your genre or on your topic. What can you learn about their website design—the way they showcase their book, etc?
• Look at their Media pages to find out how they’ve been promoting their books.
• View their Testimonials pages. Who is listed there?
• Visit their Appearances pages to see where they’ve been speaking.
• Show up at one of their book signings.
• Contact these authors to discuss book promotion techniques and opportunities.

Bonus Book Promotion Ideas
Attend book festivals
Make news (Do something newsworthy and report it.)
Appear on radio/TV
Donate books
Create related books, booklets or other products
Present workshops, seminars and/or webinars

Contact Patricia Fry at PLFry620@yahoo.com. Visit her websites:
http://www.matilijapress.com
http://www.patriciafry.com

10 Things You MUST Do in Order to Promote Your Book

Monday, July 19th, 2010

Saturday, I was part of a panel discussion on book marketing at the Ventura Book Festival. My assignment was to provide the 10 top marketing activities that every author should pursue in order to promote him/herself and his/her book. I thought you might like to see what I talked about. Here are the first 5 from my handout. (Numbers 6 – 10 will appear in tomorrow’s blog.)

1: Build Promotion/Additional Hooks Into Your Book
For a Novel
• Choose a setting (city or region) for your story that is conducive to promotional tours.

• Give a character a horse, a motorcycle, twins, a llama or a pilot’s license for example, and then promote the book to this audience as well as to your general romance, historical fiction, thriller or mystery readers.

• Include someone with autism or diabetes or who has had lap-band surgery or a head injury, for example. If you present the illness/affliction in a positive light, a related organization may team up with you in promoting your book.

For a Nonfiction Book
• Involve a lot of people by interviewing them, quoting them and/or listing them in your book. (Most of these people will purchase copies of your book, they’ll promote it through their promotional channels and they’ll tell their friends/colleagues about it.)

• List resources and recommended books. (These entities and authors will most likely purchase copies or your book and recommend it to others.)

• Ask experts in your field to write testimonials for your book. (Testimonials by professionals in your field or genre have clout with your audience.)

• Include a bibliography and an index. (Librarians, the media and researchers love books with indexes and extensive bibliographies.)

2: Engage in Public Speaking
• Contact the program directors for civic organizations.
• Arrange to speak to members of your affiliations (church, club, etc.)
• Apply to speak at appropriate conferences

Directories of Conferences
(Locate conferences in your book’s subject where you can apply to speak or present workshops.)
http://www.allconferences.com
http://www.bvents.com

Hone Your Public Speaking Skills
Join Toastmasters:
http://www.toastmasters.org to find a club near you.

3: Build a Useful/Meaningful Website
• Showcase your books attractively
• Provide a buy button (either through a merchant account or Pay Pal or both)
• Offer resources related to your book topic

4: Connect With Your Audience
• Compile a massive mailing and emailing list and use it to make announcements about upcoming book events, awards your book has won, etc.

• Create a newsletters designed to maintain a connection with your audience.

5: Get Book Reviews
• Solicit reviews in appropriate magazines, newsletters and websites.
• Study publications related to your field/genre to see if they publish reviews.

Let me know if you have any questions or want me to flesh out any of these concepts for you. PLFry620@yahoo.com. Or leave a comment here. For additional information order a copy of my book, “The Right Way to Write, Publish and Sell Your Book” or sign up for one of my online courses: http://www.matilijapress.com

A Day of Exposure For Authors

Sunday, July 18th, 2010

I womanned the SPAWN booth yesterday at the Ventura Book Festival in Ventura, California and had a blast. It was a good event with a steady flow of visitors most of whom came to the event, seemingly, for good books to read. I sold a nice quota of books, gave away nearly 100 copies of our new print SPAWN Catalog of Members’ Books and Services and signed up 40 people who want to subscribe to SPAWNews. I spent the entire day talking to people about writing, publishing and book marketing. Most of the day, people were standing two and three deep waiting to discuss SPAWN or their writing projects with me.

I participated in a panel discussion with Irwin Zucker of the Book Publicists of Southern California and Kim Dower, publicist from Los Angeles. We spoke and responded to questions about book marketing. Around 50 people sat in on our session. And what a good group it was.

Today, I am logging my book sales and following through with those individuals who gave me their proposals to look over or who asked me to get back to them with regard to a question. I also wrote to thank the organizers of the event. And I am going through my notes. For example, the organizers of an upcoming writers’ conference approached me about participating in March. I need to log the dates. The owner of a local store that sells a couple of my books came by, noticed my wide array of books and asked me to bring more copies of more of my titles to her on Monday. I volunteered to review a book for SPAWNews—so need to take a look at that. I also collected some business cards from people I want to connect with. So I will be contacting them.

Do you know what the best part of the show was? The exposure we got for SPAWN, for my own books and for my consulting business. Fifty people picked up my brochure, 50 sat in on my panel discussion, 15 bought my books, close to 75 took my business card and probably a total of 500 people either walked past and noticed my booth, saw my name in the program or all of the above. That’s what’s known as exposure.

Some people came to my booth indicating that they were acting on some of my previous means of exposure. Don’t you love it when that happens? A couple came over and introduced themselves as SPAWN members. A few mentioned having my writing/publishing books and finding them extremely valuable. Several said they’ve read my articles. One knew me as a long-time contributor to The Toastmaster Magazine. Still others recall speaking with me last year at this event. One or two said they attended some of my workshops over the years. That is an example of exposure working—especially when some of these people come back and purchase a book for the first time or ask you to edit their manuscript.

My presentation, yesterday, involved a list of the 10 top activities I would recommend most authors engage in. One, of course, was public speaking. In my presentation, I said that I am speaking in order to promote myself and my books, even though the audience may not hear me actually give a sales pitch. I explained that what I was doing was being helpful, offering useful information, advice and resources and that this would help to build my credibility among my audience. If I could give enough value in such a way as to create a rapport with these authors—to gain their trust—they would be much more apt to purchase my books and/or hire me to help with their projects and/or join the organization I represent.

Exposure, exposure, exposure!!! That’s what it’s all about. And that’s why I am always nagging at you to establish and keep building on your platform. What does this mean? Get your name out there where your audience will see it often. For example,

• Submit articles and/or stories to the publications your readers subscribe to.
• Conduct workshops and engage in public speaking on your topic/genre.
• Build a smashing website.
• Create your own blog and post at other blog sites.
• Participate in book festivals, conferences and trade shows.
• Write additional books/booklets on your topic/genre.

You get the idea. I’ve been telling you to do these things for a long time. Maybe now you will understand why this is a good idea.

Learn more about me and my books: http://www.matilijapress.com and my services: http://www.patriciafry.com

A Writer’s Career Path

Saturday, July 17th, 2010

I wrote a poem this week. Do you ever stretch yourself and write outside of your genre?

Actually, I started out writing poetry way back in the 1960s. But my audience was very small—just family and friends. You see, as a young married woman with small children, I didn’t have the money to buy gifts for family members at Christmastime or birthdays. So I wrote personalized poems inside homemade cards to give.

After a few years, I began sewing, knitting and embroidering gifts for everyone on my list. But I continued writing poetry and also children’s stories, which I read to my three young daughters. But my dream was to someday write article for magazines. I was intrigued by the way articles were designed—how they were structured—how they worked depending on the way the words were strung together.

In the early 1970s, I signed up for a creative writing class at the college. Our teacher had us writing poetry—but not the rhyming kind that I was used to writing. She taught us out to create word pictures. I wrote a poem depicting the history of cats and called it, “Cat Eternal.”

The class experience gave me the confidence I needed to strike out as a career writer and the first thing I did was to study the local hometown newspaper with a critical eye. What was missing from the line-up of columns? What was going on in this small town that was under-reported? In my view, it was local businesses. Being a small town and relying a lot on tourists, we’ve always had a smattering of interesting businesses opening and closing. I thought that readers would enjoy knowing more about some of the businesses and their proprietors and, certainly, local business owners would love to be featured in the newspaper.

I went out and interviewed a few business owners, wrote their stories and approached the newspaper publisher with my samples and my idea for a business column. Profiles in Business was launched and I was the columnist for the next three years. At the same time, I started submitting articles to magazines.

Some of the stories I did for the newspaper—with a little tweaking—were also suitable for magazines. So my 5 cents per column inch from the newspaper was sometimes expanded to $100 or $200.

Over the years, people have asked how I managed to earn a living through magazine article-writing. I mean, it is pretty much unheard of in most writing circles. Here are my thoughts:

• I believe that my timing was good—not so much from the standpoint of the industry or the era, but in that I didn’t need to support myself when I started writing for publication. That came later. I eased into my career on a part-time basis.

• I was highly motivated to write. I loved the process and felt a need to justify the time I spent writing. Publication, acknowledgement and monetary compensation were the justification I required.

• I was so motivated that I was also willing to do the enormous amount of work that didn’t involve writing—coming up with story ideas, interviewing people, selling myself and my ideas to editors and so forth.

• I maintained a good rapport with the editors I worked with. I always did as I said I would do.

• When there came a time in my life when I had to earn a living, I wasn’t afraid to make some sacrifices in order to build on my article-writing career. That’s when I had to get a regular job, so I began getting up every morning at 4 in order to write for a few hours before going to work. This is how I built my article-writing career to the point that I could finally quit the job and work full-time as a writer.

• I’ve been willing to shift with the times and circumstances in order to remain in the writing field.
Becoming a writer or an author is a matter of choosing—choosing your area of interest and skill, choosing to do what it takes in order to follow your dream, choosing to conform and choosing to make sacrifices along the way. Does this describe you and your writing/publishing path?

If you need a nudge and some instruction toward building your freelance article-writing career, self-publishing your book, learning to self-edit your work, writing a book proposal, writing your memoir or promoting your book, sign up for one of my on-demand, online courses today. http://www.matilijapress.com/courses.htm

Visit my new website: http://www.patriciafry.com

Who Do You Write Like?

Friday, July 16th, 2010

I love lists. Do you subscribe to a list where like-minded people comment, bring up issues related to an area of your interest, share exciting and sorrowful news, note resources, help solve problems and so forth? I am part of two—SPAWNDiscuss, where authors and publishers congregate and a list connected to the Cat Writers Association, where we talk about cats and writing as well as writing about cats.

This morning someone shared a site where you can have your writing analyzed to find out if you write like a famous or well-known author. If you’d like to check it out it’s at: http://www.iwl.me

I have to tell you, it is a commercial site and they do hope to sell you something. But it’s a kick to visit and what a great way to get people to your site. If you have a book or a service to sell, you might use a similar concept in some creative way at your own website. Penny Sansevieri, of A Marketing Expert, always says not to let visitors leave your site without signing up for something. In fact, that’s something I’m working on for my own site as we speak. I just haven’t figured out, yet, what I want to give away.

By the way, I posted two different pieces of my writing at the “I Write Like,” site and got two different famous writer matches. I had to look up the names. One of them actually wrote nonfiction articles as well as novels and was a professor for a while. However, both were weirded out most of their lives, both became involved in cult lifestyles and one committed suicide at a young age. If I was still a young writer, I would not be encouraged by this. But then, I guess there are some successful writers with personal problems.

I suspect that the site is designed on a rotary system where the famous writers’ names come up in a pre-determined order no matter what the writing example. Play with it yourself and see what you think.

Today, I’m preparing for the Ventura Book Festival. I am looking forward to spending the day along the ocean tomorrow where it is much cooler than the triple digits we’ve been experiencing inland this week. I need to pack books, prepare my presentation, finish writing and printout my handouts, gather my promo material, get change, create new credit card slips and so forth.

But first a walk in the cool early morning before it gets too hot to move.

If you are chilling in air conditioning, in front of your computer this weekend, be sure to visit my websites. You’ll find books you can use, a tremendous resource list, tons of interesting articles, information about me and my services and more. http://www.patriciafry.com and http://www.matilijapress.com

This and That For Authors

Thursday, July 15th, 2010

First Chapter Plus
I received my first copy of the First Chapter Plus catalog produced by Irene Watson of Reader Views and I am impressed. She distributes the e-catalog of books monthly to librarians, media, bloggers and booksellers. The full-page ads include great color images of the books, a synopsis, information about each book, a testimonial and a link where you can click and read the first chapter. You can purchase a full-page ad on down to a thumbnail. Check this e-catalog out for yourself at http://firstchapterplus.com

The Book Mark—a Newsletter
I also received a new (to me) free e-newsletter known as The Book Mark. It covers industry news—in particular trade shows for the book industry. In the July issue, there is a list of upcoming trade shows being held in 7 different venues throughout the states through September and October. If you are interested in attending a trade show in Rhode Island, Minnesota, Oregon, New Jersey, Michigan, Florida or California, check out this issue at: http://www.bookmasterscom/bookmark

Foreword Book Awards
Get ready for the 2010 Book of the Year Awards sponsored by Foreword Magazine. This competition is for books from independent houses, only and they must be produced in 2010. For more, go to: http://www.forewordreviews.com Entries are being accepted now. Deadline is January 15, 2011.

Ventura Book Festival
Those of you living in the Ventura County area, please stop by the Ventura Book Festival at the Crowne Plaza Hotel on the beach Saturday and visit the SPAWN booth. I’ll be there handing out copies of our brand new SPAWN Catalog of Member’s Books and Services. I’ll also have some of my own books available for sale.

I’ll be part of a panel discussion on book marketing with Irwin Zucker of Book Publicists of Southern CA, Kim Dower, Publicist. Organizer of the event Kathleen Kaiser, is the moderator. The book festival and conference is Saturday July 17, 2010 from 10 to 4. There is a $10 donation required per session. Entry to the book festival—where all the books are—is FREE.

It will be a nice respite for me and any of you others who live inland in this county as temps are supposed to rise from 100 to 105 or more by the weekend. It will be nice to spend the day along the shoreline.

Catscapades, True Cat Tales
Speaking of my books, my hard work in promoting Catscapades, True Cat Tales, is paying off. Orders are coming in regularly from Amazon.com and Barnes and Noble.com. It is a charming little book. Order your copy from me: http://www.matilijapress.com/catscapades.html

Do you know about an event, new or obscure newsletter or other news we should report here? Let me know: PLFry620@yahoo.com. Visit my websites: http://www.patriciafry.com and http://www.matilijapress.com

Promote Your Book Through Panel Discussions

Wednesday, July 14th, 2010

Have you ever participated in a panel discussion at a conference related to your field of expertise? Or maybe you’ve sat in on panel discussions presented by others. What was the format?

Generally, you have a moderator who introduces the panelists and fields the questions. Sometimes, each panelist will introduce him/herself and give a little of their background before the program is opened up to questions.

I’ve sat on panels that were near chaotic. Either one person would monopolize the stage or everyone tried to speak at once with the moderator sitting quietly in the background.

I’ll be on a book marketing panel this weekend at the Ventura Book Festival at the Crowne Plaza Hotel and the moderator has actually given me an assignment. This is a first. Each panelist is asked to speak on a different aspect of the subject within an 8-10 minute pocket of time. Then the floor will be opened up to questions. Good idea! I like the feeling of organization and order this moderator seems to be giving to the presentation. I’ll report later about how it worked out. For example, will she be able to keep each of us to the time limit?

This can be a problem in some venues. Oh my gosh, have I been disappointed a time or two when my presentation was cut short because someone before me spoke way too long. I can get sooooo infuriated with weak program organizers.

If you are putting on a program that has time-constraints (as most do), please be assertive enough to keep your speakers in line. Assign each of them a time slot and be firm about the parameters of that assignment. “You are speaking from 7:15 to 7:45 and then we’ll open the floor to questions for 10 minutes.” Tell the speaker that you will signal him or her at 7:40. And if he continues speaking beyond 7:45 by, say, 5 minutes, interrupt him and ask for questions from the audience.

And when you are the speaker, find out how much time you have to talk and then adhere to the boundaries.

My part of the panel discussion will be fun. I’ve been asked to come up with 10 things an author absolutely must do in order to promote his/her book. I have 10 minutes to accomplish this. I have decided to create a handout in order to provide additional information and resources that I won’t be able to cover in this brief time allotment.

One thing I’ll point out to the audience is that, as a member of the panel, I am promoting my book. I will do this as a way for them to understand how to use speaking opportunities as a book promotion tool. I’ll tell them that they may not even hear me mention the titles of any of my books. But that, by way of my sharing information and resources with them, I am demonstrating my expertise in the field of publishing and book marketing. My handouts will include my business card with my website addresses and my brochure showcasing some of my books and highlighting my editorial services. I will also have some of my books for sale at the event.

If they trust what I say, feel I am credible and want to know more about how to promote their books, they will purchase copies of my books.

You can learn more about me and my work here:
http://www.matilijapress.com
http://www.patriciafry.com

Have you participated in or observed panel discussions that you thought were particularly successful or that just didn’t work at all? We’d like to hear about some of your experiences and get some good ideas for future panels.

Share Your Book With Experts in Your Field

Tuesday, July 13th, 2010

Are you familiar with Brian Jud’s Book Marketing Matters newsletter? You can view the most recent issue at
http://www.bookmarketingworks.com/mktgmattersnews

You’ll find articles from some of the major players in the publishing game: Dan Poynter, Rick Frishman, Eric Kampmann, Paulette Ensign, Judith Briles, Tonya Evans, Dana Lynn Smith, Roger C. Parker and, this month, I (Patricia Fry) am the guest columnist. Check out my article on book signing tips for authors.

Here’s a super tip for authors. Be sure to send copies of your book (or at least notification of your book) to every expert in your field or genre. If they know about you and your book, they are more likely to tell others about you. They may include your name in their blog posts and at their websites. They might mention you when they speak. And if they write a book (and most experts do at some point), they might use your book in their research, quote you and list it in their bibliography or their list of recommended books.

Another way to maintain a place within the radar of the experts is to continually contribute material to appropriate journals, magazines and newsletters related to your topic. And get out and speak where these experts are speaking. Introduce yourself. Hand them a copy of your book.

I have been quoted and my books have been mentioned in numerous books by writing/publishing experts. But once in a while, there’s a new kid on the block who comes out with a book for authors and who doesn’t mention me or my books. In fact, this happened recently. I know the author of a book that just emerged with great fanfare, but had no idea that she might produce a book of this type. I didn’t even know she had an interest in the topic of publishing. So it never occurred to me to hand her a book or send her announcements when I produced new books.

Why don’t you spend some time this week seeking out the major and minor players in your field of interest and making sure they are aware of your expertise and accomplishments? That’s on my to-do list. Let me know how it goes for you.

Patricia Fry can be reached through the comments function of this blog or here: PLFry620@yahoo.com. Visit her book showcase and her brand new Patricia Fry website.
http://www.matilijapress.com
http://www.patriciafry.com

How to Establish and Maintain an Author’s Platform

Monday, July 12th, 2010

I have a client who hasn’t followed all of the recommendations for successful publishing. He did not study the publishing industry. He does not subscribe to writing/publishing/book marketing publications. He hasn’t joined even one publishing organization. Yet, he is experiencing success with his book. How can this be? Perhaps because he has some other very important ducks all in a row.

Because he isn’t a writer, he hired one and then they hired an editor (me). He also hired a page designer/layout person and a cover designer. His staff studied printing options, asked a lot of questions and made good choices.

My client’s book has been out for four years and is in its 5th printing. Yet, it has not been reviewed through traditional channels. This author does not solicit reviews for his amazon.com page, he does not attend book festivals, doesn’t do typical signings, nor has he entered this book in contests or competitions. So how is it that this book is selling? This author has a following—he came into the publishing arena with a platform.

Before he even started writing the book, he was active in his own business. He was already traveling all over the world presenting programs, doing talk radio, working with clients. He was promoting his work through a website. He had spent years establishing himself as a public figure. Thousands of people know who he is and trust him. He has hundreds of clients. He has helped many. Yes, he has a following and these people are hungry for more of his wisdom in any form. Thus, when he talks about his book during his travels, on his radio and TV shows, during his live performances and at his website, he sells dozens or even hundreds of copies at a time.

You may not be as well-known as this author, but maybe you can see the importance of establishing a following before penning a book. Perhaps you have expertise in an area other than that which you want to write. Maybe it would behoove you to write a book related to your expertise as an accountant/money management professional, CEO of a large company, florist, landscape artist, architect, deli franchise owner, head of an animal rescue group, librarian, birdhouse builder or toy manufacturer, for example. Write something useful for your current following and see how you do through the process of publishing and book promotion.

If things go poorly, you may want to forget any high hopes of making it as a novelist. If you like the process and you do well with your project, write the book of your dreams and market it to your established customer list. Build from there.

If you really, really want to write and market a book on cycling vacations, French cuisine tips, family recipes, spear fishing, how to buy a used car, spirituality or basic art for the pre-schooler, start now establishing a following. How?

• Submit articles on your topic to a wide range of appropriate publications.

• Start a newsletter and work to build a readership.

• Go out and speak or conduct workshops on your topic. Yes, even before you write the book. You might create a booklet to sell or handout. Collect names of potential customers for your pending book. Always have a sign-up sheet.

• Build a website based on the theme of your book and start a blog.

• Respond to other blog posts on the subject.

Some of you may have attempted other measures designed to create a following. We’d like to hear about them. Leave your comments here.

In the meantime, learn more about book promotion, self-publishing, memoir-writing, self-editing, article-writing or writing a book proposal through my online courses. http://www.matilijapress.com/courses.com

Check out my new website: http://www.patriciafry.com