Archive for September, 2010

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What Do You Say About Your Book?

Monday, September 20th, 2010

I had a good time at the Central Coast Book and Author Festival yesterday. I was able to pull off my speech—written the day before. I thought I covered all of the main points and the feedback was excellent. I always enjoy meeting authors and hopeful authors at these events. I met one man who has been in publishing as long as I have. We enjoyed comparing notes and reminiscing about the good old days when a well-written book on a topic of interest to a fairly sizable niche audience was fairly easy to sell—when publishers wrote personal notes of rejection (or acceptance). Sigh!

While womanning my booth, I met some of my “neighbors.” One was new to bookselling and admitted that she had no idea how to engage visitors and how to sell her book. I don’t think she sold any books yesterday. But she got a lesson in what to do next time. I overheard another author coaching her on how to represent her book.

It occurred to me that many authors don’t know how to talk about their books. They didn’t read my book, The Right Way to Write, Publish and Sell Your Book before diving into the publishing arena, so they missed the important lesson about devising a 30-second commercial or the one about coming up with a one or two-line description of the book.

Do try this at home—or at work, on the bus/plane, while watching your kids at soccer practice. Once you are able to describe your book—your story—succinctly, you will have an easier time talking about it to potential readers.

For nonfiction, what is the main premise of your book? What is the purpose? Who is it for—how will it serve that audience?

Without these guidelines, you might describe your book on stargazing as, “A book about the stars and planets.” With the guidelines above, you might now say, “This is an astrology project book designed to bring kids and their parents together under the stars. It includes quizzes and games for hours of fun while learning more about astrology.”

You might say that your book is a travel memoir. Or describe it as, “An exciting account of Greece as seen through the eyes of a retiree with a flair for adventure.”

Your lesson for this week, whether you are just starting to write a book or you are already marketing one: write a one or two sentence description and share it with us.

I understand that the link I gave you for the article on how to work a book proposal so it works for you, didn’t, in fact, work! So sorry. Let’s try this again: http://www.matilijapress.com/articles/promo_bookfestival.htm

Visit my websites—sign up for a FREE gift here:
http://www.patriciafry.com

Here’s my book showcase plus articles galore, resources, etc.
http://www.matilijapress.com

Posted in Book Promotion | No Comments »

Surprise! You’re Scheduled to Speak in 2 Days

Sunday, September 19th, 2010

We’ve talked before about the importance of being prepared to speak on the subject of your book. Well, it’s a good thing I follow my own advice because I found out Friday evening (quite by accident) that I am speaking in San Luis Obispo, California today at noon.

I applied for a speaking slot when I signed up for my booth at the Central Coast Book and Author Festival several months ago, and was told that they would let me know if I was chosen to speak. Last week, I received a notice from the organizer saying that they were still organizing the speaker schedule and they would notify me if I was selected. Friday night, I decided to download the event program to check directions, etc. And there, I found my name as a speaker—my presentation scheduled for noon today. (Still, no one has notified me.)

So yesterday, I outlined a fresh talk within the parameters the organizers have set and prepared a bunch of handouts. Wish me luck.

If you’re in the vicinity, drive on up (or down) and visit my booth today. The Central Coast Book and Author Festival is small and quaint with a charming hometown flavor. I always enjoy this casual event. It’s from 10 to 4 and it’s all FREE. There will be 64 authors and others representing their books, reading and literacy. If you’ve never been to a book festival, it’s a great place to pick up really wonderful and unique books—books you will likely see no place else. You’ll get to meet the authors and ask them about their publishing experiences.

If you’re not along the southern or central California coast and can’t make it to this festival, make it a point to attend those near you in Texas, Nebraska, Florida, Maine, Oregon, Pennsylvania or…

If you do attend a book festival, be sensitive to the author’s time and space. Don’t interfere with potential sales. Never slap your backpack or bulky purse on top of a display of books. Don’t set your big gulp slurpy on the table while you’re searching for a business card. This is common courtesy etiquette, I know, but there are folks who need reminding.

If you are interested in or you are actually planning to participate in a book festival, you may want to read my article, “How to Work a Book Festival So it Works for You.”
http://www.matilijapress.com/articles/promo_bookfestival.htm

For more articles on writing, publishing and book promotion, visit http://www.matilijapress.com and click on “articles.”

To learn more about my services and to sign up for a free ebook, The Successful Author’s Handbook, visit http://www.patriciafry.com

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Use Directories to Save Time When Conducting Research

Saturday, September 18th, 2010

Do you use search engines to look up publishers, book review opportunities, newspapers worldwide, publications related to your area of interest, school districts, book festivals, libraries, book distributors, etc? Good for you. Research is important to an author at all stages of writing and publishing. It is also a necessary activity for journalists and freelance writers.

But you can spend a lot of time searching for one item at a time. I suggest searching for directories. Locate directories of science fiction publishers, magazines for gardeners, regional book distributors, business universities, public libraries, etc. Then either print out the directory or start researching those listings that seem most viable to your project.

Search directories by using keywords, “book review site directory” or “newsletter directory,” or “directory of literary agents” or “directory writers’ organizations,” etc.

Sure, not every subject has a directoriy, but many do and they really can simplify your research.

The downside to directories is that they are not always kept up to date. You can help the directory organizer by letting him/her know when a link no longer works, when you come across a new listing and so forth.

This weekend, if you are doing research on a subject related to writing, publishing or book marketing and you stumble across a good directory, pass it along to us. I’ll publish them in an upcoming blog.

Visit my brand new website and sign up for a FREE book: http://www.patriciafry.com
My book showcase and so much more: http://www.matilijapress.com

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The Dangers of Short-Cut Book Editing

Friday, September 17th, 2010

Do you engage in short-cut editing? By this I mean, do you get volunteers to look over your manuscript instead of hiring a more qualified book editor? Do you do hire a professional editor, but talk her into editing just part of the manuscript—you’ll take it from there?

Better—much better—that you save up the money, get an extra job to earn another $500 or $1,000, or borrow from your brother-in-law and hire a qualified editor to edit your entire manuscript.

I’m afraid that I have engaged in short-cut book editing myself. I have attempted to help financially-strapped authors with their troubled manuscripts by editing only a portion of it and instructing them on how to proceed. I have to say, it rarely works out for them or for me.

First, the author with a manuscript in trouble doesn’t understand how to fix the problems or they would have done it already. Even when someone demonstrates where the problems are and how to fix them—even when the editor points out all of the errors in using apostrophes, the proper use of the em dash, what a run-on sentence is and how to repair them, etc., few new authors truly get it. They haven’t developed a good enough eye to catch the errors. If they’re accustomed to writing muddy sentences, they aren’t going to recognize anything wrong with it. In fact, I’ve had authors accuse me of changing their “voice” when I dared tamper with an error-riddled, run-on and/or muddy sentence.

So often, when I have tried to save an author money by instructing them how to rewrite a section or when I have suggested they add an explanation or remove too much explanation, or when I have attempted to help them break a bad writing habit, they can absolutely not handle the assignment. It is beyond them. My instruction does not compute or penetrate.

Obviously, the author who doesn’t write well—who doesn’t quite have a handle on the concept of clear, concise writing that flows; being consistent and telling a good story or appropriately organizing an effective nonfiction book—really shouldn’t be left on his or her own to complete the editing/proofing. This author (in fact pretty much all authors) need the assistance and expertise of a professional editor.

From the editor’s standpoint, short-cut editing can be the kiss of death. Currently, there are a few books out there that are an embarrassment to me. In most cases, the authors approached me. They didn’t like my fees—just couldn’t afford me so they would go without editing.

I couldn’t bear to see these authors produce these books as is—books of some merit, I might add, except for the lack of writing skill. Sooooo, I offered to work within their budget (in some cases ¼ of my fee if I were to edit the entire manuscript). So I’d go to work editing the first 30 or 40 pages or so, showing my suggested changes/corrections, leaving many notes of instruction, urging the importance of following through with this process. The author would be MOST happy to get some professional help at a bargain price. I was happy to be able to help—to point the author in a better direction—to teach him/her something of value to this and other book projects. Yes, we were both happy, until I saw the published book.

In most cases, the instructions were not followed. The inconsistencies raged throughout the pages, mistakes were everywhere. And there was my name proudly displayed as “editor.”

In one case, I did a full edit at full price for an author. His main problem was a habit of seriously muddy writing. It took quite a bit of time to untangle his attempts at communicating his story—a really good story, by the way. Well, after he paid me to edit his book, he went to work rewriting large portions of it, inserting his muddy style into it anew. Yes, there on his acknowledgements page is my name as “editor.”

I have two new policies this year

1. I will only edit complete manuscripts because I cannot trust authors to adopt and adapt my instructions and examples and apply them to the remainder of the manuscript.

2. If the author does any sort of extensive rewriting after my edit, I will insist upon the opportunity to do a final edit OR please do not list me as editor.

If you’ve wondered why your editor charges for the work he or she does and why they have strict rules such as these, perhaps this will help you to understand. We have reputations to uphold. And we don’t need unaware, unskilled authors unknowingly marring them.

If you have a manuscript ready for publication—your next step should NOT be seeking a publisher. Next, find a book editor and ask for a free evaluation and estimate. If you don’t have $500 to $3,000 to pay an editor, find a way to obtain it. Remember, publishing a book should not be a frivolous activity. I’m sure you expect that book to earn you some money. You’re looking at it as a viable business investment, right? Well then, don’t short-change your potential with this project. Do it up right and this means create the best product that you can. Hire a good book editor!

Learn more about my editorial and consultation services here:
http://www.patriciafry.com
http://www.matilijapress.com

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Questions for the Hopeful Author

Thursday, September 16th, 2010

So you want to write a book. And then what? What is your dream or desire?

Do you hope to:
• Change the world?
• Make a difference?
• Change a mind?
• Be heard?
• Be noticed?
• Get something off your chest?
• Add to your credibility?
• Make an impression
• Make a point?
• Share your point of view?

Writing and publishing a book has become a frivolous pastime for many Americans. We produce books on a whim—to fulfill our own, sometimes, selfish impulses. And then we wonder why we can’t find a publisher who’s interested.

Publishers, in the meantime, are seeking books that have wide appeal, even if it is for a niche market, because, unlike the author, the publisher is looking at your book as a product and he will invest in it only if he thinks he can make some money.

Shucks, there goes your vision of a publisher actually appreciating your beautiful, well-written story. But then, maybe you aren’t the best judge of good writing. I can’t tell you how many times I’ve had someone send me a manuscript to evaluate, saying it is “well-written,” only to discover that it needs a whole lot of work—a total rewrite, in some cases.

What gives a book wide appeal?
• Is it truly well-written?
• Does it fill a definite need?
• Does it include benefits/information not found in other books?
• Is the author either well-known or an expert in his/her field?
• Does the author have a strong platform and an even stronger marketing plan?
Authorship is not something to be taken lightly, unless you have written a fun or meaningful book strictly for family and friends with no aspirations of bestseller status. If, on the other hand, you hope to enter into the fiercely competitive world of publishing and bookselling, you’d better do so with the proper tools.

Here’s my recommendation:
1. Study the publishing industry.
2. Write a book proposal.

Prepare by arming yourself with knowledge. Start by reading my book, The Right Way to Write, Publish and Sell Your Book. Not only will you come to understand more about publishing, your options, the possible consequences of your choices and your responsibility as a published author (all majorly important), you will learn what goes into a book proposal. A book proposal is the business plan for your book.

How would you respond to these questions?
• Why you are writing this book—the reason?
• Is it valid or frivolous?
• What is the purpose of your book?
• Is there an audience for this book?
• Who are they and how will you reach them?
• What makes you qualified to write this book?
• Do you have a platform—a following—a way to attract readers?
• Are you aware that you will be responsible for promoting and selling your book?
• Do you know how hard it is to sell books in this publishing climate?
• What is your marketing plan?

Oh there are so many questions I could ask you, but let’s leave it at this for now. This has definitely given you something to think about. If you have questions, contact me here or at PLFry620@yahoo.com

Visit my websites: http://www.patriciafry.com
http://www.matilijapress.com

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Hire an Author’s Assistant and Get More Done

Wednesday, September 15th, 2010

If you are a freelance writer, you are probably busy from sun up to late night trying to keep your business going.

Authors, likewise, find it difficult to get it all done. Successful publishing and book promotion is more than a full-time job.

Do you sometimes resent having to do those mundane tasks—the non-creative work?
If you have trouble getting it all done, why not hire an assistant?

It’s common for busy entrepreneurs to hire employees to help out. Well, you’re running a business, and you could use help. Why continue struggling to do it all yourself?

I’ve actually hired help throughout my career. I hired a friend to type a complete book into my computer. The original manuscript was created on a typewriter. She also used to help me get query letters out. And I’ve paid my grandchildren to man-handle boxes of books when I needed to move them from place to place. When they were younger, they used to help me prepare promotional mailings.

What are some of the things an assistant could do to help your business run more smoothly and/or to increase your bottom line? Here are a few ideas. I’d love to hear your stories of working with an assistant (an intern, perhaps). An assistant could handle all or some of the following:

• Organize and send out your query letters.
• Do marketing, book or business research.
• Handle your social media accounts.
• Do typing.
• Write and post at least some of your blogs.
• Respond to emails.
• Fill out forms, including interview questionnaires.
• Conduct interviews for articles or your book.
• Seek out new venues and book speaking engagements.
• Design and send out promo material.
• Do filing.
• Keep your website updated.
• Make follow-up calls.
• Run errands.
• Work with graphic designers and printers.
• Pack and ship books.
• Make your travel arrangements
• Take over in the office when you are traveling.
• Design online courses in your topic and implement them.
• Keep your appointment calendar.
• Send invoices and chase down money owed.
• Make copies of handouts, promo material, etc.
• Keep track of inventory.
• Get quotes from printers
• Set up appointments with clients, etc.

Now there are 25 things that the right assistant could do for you while you are busy writing, speaking, designing new programs/products and handling those other things that increase your chances of success in this business.

I have to tell you that I had trouble stopping this list. I originally planned to list 10 things. Then a couple of other great ideas came to me and I continued on to 12. Before I finished proofing this, I had 15 and then 20 ideas. When I decided to stop at 25, I was still coming up with jobs for the assistant. In fact, I’ve convinced myself that I should start interviewing potential assistants to help me in my busy business. Maybe I could spend more time walking on the beach—er, uh, I mean writing and promoting…

http://www.matilijapress.com
http://www.patriciafry.com

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Put Emotion Into Your Writing

Tuesday, September 14th, 2010

Hopeful authors and would be writers have come to me for advice over many years. They started asking me for help long before I was ready to offer it. I mean, I didn’t feel qualified. I was just whittling out a career for myself in the world of writing and publishing—what did I have to give others?

In time, however, I began responding to questions posed and was rather surprised, at first, to discover how much I knew—how much I had learned about this profession while working in the trenches as a freelance article writer and published author.

Fast forward 35 years—where does the time go? I now earn part of my living advising, counseling and mentoring writers and authors who are at various stages of their involvement in this industry. I love helping a good writer with a fabulous project move forward toward success. But sometimes, the story does not have a happy ending. Sometimes, the writing is not good and the project is not fabulous and I have to pop a hopeful writer’s bubble.

I think long and hard before I tell a writer something that is less than encouraging about his work. And I always try to share any potentially discouraging news (opinion) with some positive, supportive words.

This week a lovely gentleman brought me a true story he wrote—and I have to tell you this happens often. He described it as a heart-wrenching story—one that is filled with emotion. I read it and felt nothing. I could see the story among the words, but I could not feel it. I explained that the story was a good one—it had potential, but that the writing was off a little. I tried to make the writer understand that the emotion was missing—that the story was presented in reporting/journalistic style rather than storytelling style. It was a fact-filled piece rather than one that touched the heart of the reader.

He didn’t quite get it, so I suggested that he take his manuscript to a local writing critique group for their help. There are usually some good writers in attendance who know how to turn a mundane narrative into a remarkable, touching story.

Of course, I could help get a writer going in a better direction with a project like this, but this writer didn’t have the funds for my fee. Hopefully, I will get another chance to look at his story once he has reworked it.

When others read your story are they touched or do they feel as though they are reading something as bland as instructions for putting together a child’s toy? What is it that makes the difference? Adjectives (descriptive words). You want to paint pictures with words as you write your story. Rather than, “Sally had the ball,” try “Sally held fast to the ball, fearful that Billy Bully would snap it out of her trembling hands again.” Instead of, “Bert entered the room,” say “Chards of glistening light streaming through the stained glass illuminated the room as Bert cautiously entered.”

There are many, many ways to dress up our writing—to create images and emotions such as fear, anticipation, anger, irritation, joy, etc. I invite you to share your before and after sentences. Leave them here as comments.

Visit my websites: http://www.patriciafry.com
http://www.matiliapress.com

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How to Meet Those Dreaded Deadlines

Monday, September 13th, 2010

My organizational nightmare is over. Don’t you love it when you tackle a complex, complicated, seemingly overwhelming project and see it successfully to fruition?

I’ve been on such a cycle. I’ve been gathering material for my upcoming book revision/update, interviewing authors and organizing their contributions so that they actually fit into the sections of the book for which they are intended. Working with others on a project—counting on them to contribute what you need in a timely manner—often means a lot of communicating back and forth, prodding, begging, pleading… If you’ve ever headed up a committee, you know what I mean. Not everyone has the same goals in mind, is on the same time schedule, cares about the same deadlines.

But the worst is over and I have relaxed a little. The great news is, it took less time than I expected. If the few stragglers left make it in on time and the rest of the project goes well, I think I’m actually going to beat my deadline. My current clients will be happy to have me back on task with their projects. I have to thank them for being understanding of my need to break away from the intensity of their projects so I could concentrate on my book for the month.

So this week I am still working on gathering material and organizing my book-marketing book. I wrote the bulk of the SPAWN Market Update over the weekend—just have to fill in here and there before turning it in. I got the bright idea to check in with some publishers to find out how things have changed/are changing within their companies and the industry within the last 5-10 years. So I’m waiting for them to respond to my questions. I also plan a walk on the beach this week if the fog lifts. (The Market Update is the newsletter I write for the member area of the SPAWN website every month. SPAWN is Small Publishers, Artists and Writers Network. http://www.spawn.org)

So how does a writer meet those self-imposed or publisher-driven deadlines? Maybe this will help:
• Commit to a deadline that you know you can meet.

• Assess the project to determine how much time you need to complete it. And then add several weeks (or days, depending on the scope of the project).

• Start working on the project long before it is due—give yourself at least two weeks more than you think you will need. I always give myself a closer deadline than the one the publisher gives me.

• If you will be relying on others to get information to you, contact them weeks before you need the material and then lie to them about your deadline. If you need it by the 20th, tell them it has to be in by the 15th.

• Follow-up with contributors. Sometimes they forget, set your project aside, procrastinate, lower the priority status of it…

• If you’re working with several contributors, keep excellent records of when you contacted them, what you asked of them, what they promised you, etc.

• While waiting for others to come through, work on those parts of the project that you can do on your own.

• If you’re working with a publisher or magazine editor on this project, always get written (or typed) permission from participants and make copies for the publisher or editor.

• Relax. You’ll complete the project in the same amount of time whether you stress over it or not. In fact, you’ll probably move through it more swiftly if you are calm and collected instead of frantic and worried.

• Remember that deadlines are not sacred. If something interferes with the forward motion of the project—there’s a family emergency or a key contributor/participant needs more time, for example—ask if the deadline can be extended by a week or so (a day or so on a shorter project). While you want to do your absolute best to meet (or even beat) your deadline, life happens and publishers understand—especially if you have always come through on time with excellent projects in the past. If it is your first experience with this publisher or magazine editor, definitely do everything you can to impress him/her.

Visit Patricia Fry at her websites:

Book showroom: http://www.matilijapress.com
Editorial/mentoring services offered: http://www.patriciafry.com

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Article-Writers: How’s it Going?

Sunday, September 12th, 2010

According to Meg Weaver, in her Wooden Horse Magazine News, the magazine industry is bouncing back.

Are you experiencing it? Are you getting more articles accepted? Are you being paid closer to on time? Is the pay scale going back up? Are the magazines you work for still in business or have they returned? Are the working conditions better—better communication, less flaking?

What about your competition? Have the newcomers and those simply hoping to make a buck in this field gone away? Is the field clear for those who are serious about article-writing and who know how to approach it as a professional?

Do you finally feel as though you can sigh a sigh of relief after a rough few years of trying to maintain your article-writing career?

To those of you who can answer, “YES,” I offer my congratulations. Good for you for staying true to your profession. Those of you who were forced to drop back to part-time—who had to get regular work to sustain you and your family—hopefully, you’ll be earning your living through article-writing soon again.

I had to supplement my article work by getting a regular job once many years ago. Probably like you, I spent every spare minute writing and submitting articles to a variety of magazines and doing freelance work on the side until I had built my business to the point where I could quit the job. That took about eight months. And I have been supporting myself through my writing ever since.

Today, I’m going to take time away from revising my book on book marketing and write the SPAWN Market Update. This is a newsletter that is posted in the member area of the SPAWN website every first of the month. You might be interested in the content. First, let me say, for those who don’t know, SPAWN is Small Publishers, Artists and Writers Network. We are a networking organization and resource center for anyone who is interested in or involved in publishing (whether books, articles, stories or art). I include a lot of information in the Market Update about the magazine industry, magazines that are seeking articles and art, new magazines, etc. And our archives go back some ten years. For those of you who do not write articles, but who have books to promote or are seeking a publisher for your manuscript, we have your back, as well. The bulk of the 10 to 14-page newsletter is definitely directed at authors and article-writers. Ask for a sample and I’ll send it to you: PLFry620@yahoo.com

Learn more about SPAWN http://www.spawn.org

In the meantime, let me know how you’re going as a professional article-writer. I’d like a feel for what’s going on in the industry from your perspective. Leave your comments here.

Visit my websites:
http://www.patriciafry.com (sign up for a free book.)
http://www.matilijapress.com

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I Think I’ll Write a Book About…

Saturday, September 11th, 2010

I saw a Google Alert with this heading this morning and followed the link. Someone had posted to a board that they thought they’d write a book on the subject of their interest. And it got me to thinking about the vast number of people who write books just because they know something about a particular subject.

Yes, I’m aware that professionals (including myself) recommend that you write about what you know. But if you’re considering a book, it should also be something that a large segment of others are interested in. If you don’t have an eager audience for your subject matter, your idea probably isn’t a good one.

The very next thing that should come after the, “I think I’ll write a book about…” statement is a book proposal. Generally, I recommend that hopeful authors study the publishing industry first—but, in a case where you have a specific book in mind and a burning desire to write it, you really need to take the steps to find out if this is actually a good idea or not. A serious and honest approach to a complete book proposal will tell you. It may show you that you’re on the right track with this idea, or that it is a way too common topic and approach—that it is overdone—or it might convince you to change your focus before moving forward with it.

Unless you are so involved in the topic that you know for a fact what readers want—what they are asking for—and you have a unique and salable way to approach it, you will need to develop a book proposal to find out. If you don’t enter the publishing arena fully aware of a need for your particular book, you may miss your mark and contribute, yet, another book destined to fail.

Once you have a clear idea as to whether there is a need/desire for this book and an audience, THEN study the publishing industry to find out how it works, what your options are, what are the possible consequences of your choices and what your responsibility as a published author are. You will need to know something about the craft of writing, the various types of publishers out there now, book promotion, distributors, online booksellers and so much more.

How do you get this knowledge? Books, magazines/newsletters, conferences, writers’ group meetings, and so forth—lots of them. I would suggest spending several months completely enmeshed in study before taking any steps to move forward with your project. I recommend my book, The Right Way to Write, Publish and Sell Your Book as a good starting place for your study.

Next, if you haven’t done so already, write a book proposal. Then, devise a plan. That is, after an extensive study and, with a complete book proposal in hand.

Maybe you have discovered your niche market and you realize that there are a couple of publishers who produce books within that market and you’d like to go with them. In the meantime, you will work to build your platform and create a workshop and a workbook around the theme of your proposed book. I’d even suggest testing the workshop locally before putting your time, energy and money into the book. Let your potential audience help you to most accurately focus your book content.

Perhaps you want to write a series of mysteries. This is a solid genre. But are you good enough to enter into it? After doing your study, you might decide to start submitting short stories to appropriate magazines and newsletters in order to test your abilities and to start building your platform (following).

Or you might have an idea for a spiral-bound how-to book on fun garden projects for homeschooled children. Each page might include a seed packet and you may consider packaging the book with child-size garden gloves. In order to have full control, you may decide to produce this project yourself through your own company.

Don’t make the mistake that so many authors make by writing a book on a whim. Whims are okay, but only if they are followed up by solid study, in-depth research and informed decisions.

Visit my websites:
http://www.patriciafry.com
Sign up for a free book. Learn about Patricia Fry’s services.

http://www.matilijapress.com
Visit Patricia Fry’s bookstore.

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