Archive for September, 2010

Authors Who Can’t Bear to Promote Their Own Books

Friday, September 10th, 2010

I met an author recently who expressed a problem some of you might have. She said that she knows marketing. She understands how to promote a book or anything else. But she can’t bring herself to talk up her own book.

Does this describe you? Are you hesitant to toot your own horn—to tell people about your marvelous book?

I give advice about publishing and book marketing all day long, but this problem has me stumped. The only thing I can think of is to suggest hiring someone to promote your book. Sure, it’s done all the time—authors hire publicists to get the marketing ball rolling. The only thing is, some of the marketing efforts bring the focus back on the author who must make appearances and talk about his/her books. I guess you could limit your promotion strictly to online efforts, that is, if you are okay with typing promotional material.

Or you could even hire a qualified friend who could use some extra money. If, by chance you were to meet someone just like you—someone who finds it rather pushy to tout his/her own book or another product—you could trade products and responsibilities. The other author could promote your book and you could promote his/her product.

The only other obvious suggestions are to forget about publishing a book or going into any business where you must market yourself or your product, or you could seek help. There must be some sort of mindset going on that, with work, could be changed.

I’d like to hear from others with this hang-up and learn how you have overcome it. Leave your comment here.

Visit my websites and get your free gift:
http://www.patriciafry.com
http://www.matilijapress.com

Who Do You Write For?

Thursday, September 9th, 2010

What’s harder than producing an article or book by yourself? Writing it to someone else’s specifications and standards.

I often get questions about the content and length of books and articles: “Should I include expert comments in my book? A bibliography? An Index? A glossary? An Introduction? Etc?” “What length is a typical article? Where should I submit it?”

If you are working with an editor, agent or publisher on a book, they will pretty much direct the project. If you want to be published, there will be no slacking. You will find a way to gather and include all of the amenities they ask for, no matter how difficult or complicated. If you are working on an article, you really must figure out which magazine you are aiming for in order to meet their standards and fulfill their author guidelines. So, again, you are writing to satisfy someone else. Not what you thought writing was about, is it?

But your ultimate goal, if you want to be published, is pleasing your audience—your readers. And you should have them in mind throughout the process of writing and embellishing your article of book project.

When you aren’t sure what direction to take your manuscript, think about your audience. Anytime you feel stumped, defer to your audience—what would they want? How can you reach them? How can you best help them? What do they need from you that you can provide?

It is your responsibility as a writer to bring your readers what they crave in the way of information, guidance and/or entertainment. And you can only do this is you know your audience and if you keep them in mind as your write.

Today, when you sit down to write a portion of your fiction or nonfiction book or you begin to work on your article or short story, bring to mind your audience. For nonfiction, imagine members of your audience reading this. How do you think it comes across to them? Can they understand what you are presenting? Is it clear? Is this the type of information they want/need? Are you responding to all of their questions? Can you back up your statements with credible research or expert quotes? Is your material organized in such a way that it is easy to follow?

For fiction, is your story believable? Does it flow naturally? Do your characters come across as real? Will readers find it easy to relate to your story and your characters? Is the direction of your story unpredictable? Is the writing fresh and reader-friendly?

There’s certainly a lot to think about when you decide to write something for publication. And the mistake many authors make is that they write more for themselves (“this is what I think the world needs to read,” “I want to get my story published no matter what it takes”) than they do for others. And this can be a giant mistake.

Today, evaluate your purpose for writing what you are writing and your reason for writing it. I’d like to know what you discovered.

Visit my websites to see what Patricia Fry and Matilija Press have to offer.
http://www.patriciafry.com
http://matilijapress.com

Find Experts for Your Writing Project

Wednesday, September 8th, 2010

Do you sometimes need experts for your articles, blogs or book projects? Where do you find them? How do you locate them? I have been deeply involved in locating authors to interview for my upcoming book on book promotion (Allworth Press). In fact, if there are any authors out there using successful and/or unique book marketing techniques, please get in touch with me. I may want to interview you—get you some publicity and your book some exposure in my book.

I’m also interested in talking to authors who use even a common promotional activity, if they do so exclusively or have a different twist on it. PLFry620@yahoo.com. My deadline for author interviews is September 13, 2010.

So how do you locate experts and or others who might be able to contribute a perspective or information to your project? Here are a few ideas:

• Do a Google search using your keywords. You may discover websites belonging to just the experts you want to interview or press releases describing the situation you are interested in discussing in your project—families who have found a way to eat one meal a day together, someone who is battling bedbugs, llama rescue people, etc.

• Study magazines and newsletters in the genre/topic of your project and contact the authors of pertinent articles as well as the editors of the publication, where appropriate.

• Use your favorite search engine to locate articles on your subject and chase down those authors. There are numerous article sites where you might start your search.

• When you come across a professional in your topic, but you wish to interview those in the “trenches,” so to speak, ask for referrals. For example, ask the radio talk show host to recommend guest experts on fertilizers. Ask the spiritual coach to suggest a student who has overcome a common fear through meditation.

• Locate books at Amazon, the library or by doing an internet search and contact the authors and/or some of the contributors.

• Ask your friends and colleagues for leads related to your specific editorial need. While it’s wise to interview experts who are up on the research related to your topic, you’ll get new information and experiences from the heart of America’s mainstream.

What was your most successful or most unique method of finding material and quotes for one of your writing projects?

Visit my websites and get a FREE gift:
http://www.patriciafry.com
http://www.matilijapress.com

Most Authors Fail to Get Niche Book Reviews

Tuesday, September 7th, 2010

I talk a lot about the importance of getting book reviews. Yet, this seems to be an area of book promotion that is sorely neglected by authors. Perhaps it is because they don’t understand what I mean by book reviews. Another very real possibility is that they can’t afford to send out review copies.

Those of you who publish with a pay-to-publish company and some of you who self-publish have invested a lot of money in your books. All you see at the onset of your career as an author is the money flying out the window and your lifestyle (such as it is) in jeopardy due to your silly idea that you should become a published author. What were you thinking? Now, here you are facing more and more expenses and with no sign that you’ll ever get even a minimal return on your investment.

The idea of sending out 100 or even 10 review copies seems like a huge expense with no guarantees. You figure it could cost you anywhere from $100 to $1,000 or more in expenses and losses. Perhaps you had a review at a friend’s website and saw little benefit. So you are gun shy when it comes to getting more reviews.

The other problem I mentioned is more of a stigma. Authors don’t look beyond the concept of prepublication reviews in the prestigious Library Journal, etc. But that isn’t what I am proposing to you—not at all.

Do you subscribe to publications (magazines, newsletters, etc.) within a particular niche? If your book is nonfiction and related to a specific field, you are most likely familiar with several publications on that topic. I mean, the scope of magazines and newsletters is HUGE. If you write fiction, you probably subscribe to magazines that either publish works in that genre or that discuss the genre. Do these magazines/newsletters ever publish book reviews? Most likely some of them do. If they do, so do the myriad of others in this category—those you aren’t even aware of. And many of them care not whether the book (if it is a decent book) was published by a traditional royalty, name publisher or if it was created on a farm out of cornhusks.

I’ve had my publishing/book promotion books reviewed in dozens of niche publications over the years. And I believe that the expense of sending books for reviews was definitely offset by sales because of the reviews. But reviews aren’t only about sales. They are also about exposure—having your book, the title and your name before your audience—your potential readers.

Certainly, book reviews are not the only activity you should pursue, but it is important piece to the gigantic promotional puzzle that you must start working as soon as you become a published author.

Book Promotion Opportunity
I have a promotional opportunity for an author who is currently pursuing or who has in the past pursued reviews in their niche for their books. I’m in the process of interviewing authors for my upcoming book on book promotion. I need those who pursue book reviews. I’d also like to talk to authors who are doing affiliate marketing and others with unique promotional activities going on. PLFry620@yahoo.com.

http://www.patriciafry.com
http://www.matilijapress.com

The Author’s Promotional Toolbox

Monday, September 6th, 2010

People are still amazed that I post to my blog every single day. But it isn’t very different from those people who post to Facebook and Twitter every day, is it? In fact, some consider a blog an aspect of social media.

Few of the authors I meet online or in person even blog at all. Some are not on Facebook, LinkedIn, Twitter or the myriad of others. Sadly, they are missing out on amazing promotional opportunities we did not have twenty or even ten years ago. And, because of this, they may be missing out on sales.

I’m not saying that an active blog or frequent posts at the most popular social media sites will result in immediate and continuous sales. But these activities afford the author exposure they cannot get any other way. Social media and an active blog should be part of your author’s promotional toolbox.

Have you even established a toolbox, yet? Some authors have an entire tool chest full of promotional ideas and activities they pursue. Others might simply rely on the tools that will fit into a simple tool belt. But I meet authors often who have not collected any tools or who have only a few scattered here and there.

Do you have a marketing plan? Builders work from blueprints. Landscapers draw up a plan before starting to plant. Authors without a marketing plan are often at a loss for how to proceed.

Many authors neglect to even think about their book’s future—they focus only on writing it and then finding the cheapest way to produce it. Once their book is in hand, they may contact their friends and family, tell their fellow parishioners about it, announce their book at the next meeting of their genealogy, garden, investment or RV club. Hey wait, there’s going to be a flea market in town. So they sign up for a booth and offer their books for sale there. And then they wonder, “Now what?” They discover that their tool belt is empty.

Your book is not going to sell by some magic that occurs just because this book exists. And, you should know that, book promotion is not a one-time proposition. In order to sell copies of your book, you’re going to have to tell people about it—lots and lots of people. Your book needs all of the exposure it can get. You must begin the process of branding yourself—becoming known as the author of this book—perhaps, an expert in your field. And this takes constant exposure.

That’s why I urge you to get involved in social media. Start blogging and be consistent. If you are blogging regularly on topics related to your book topic or genre, Google will bring people to your blog site. If you are speaking at conferences related to the theme of your book, giving talks at a variety of organization meetings, presenting workshops on your own, contributing articles/stories for publication, commenting or posting on other blogs, you have a presence at various social media sites, you have a great website and advertise it widely, you attend book festivals with your book and pursue other activities designed to capture the attention of your audience, you have an impressive author’s toolbox and you will sell books.

Visit my websites:
http://www.matilijapress.com
http://www.patriciafry.com

Authors Must Listen With an Open Mind

Sunday, September 5th, 2010

I spoke to a group of serious writers yesterday in Woodland Hills at the Motion Picture and Television Fund Complex. The writers group is the California Writers Club/West Valley. It was a good group. And among them were a few writers I knew a dozen or so years ago. Fun to catch up with them.

We talked about book promotion—specifically, what I consider the top ten book promotion activities authors really must pursue. Some of the 30-some people were taking notes as fast as they could. Many asked great questions. Others contributed their book promotion experiences and shared resources.

Do you attend meetings to hear speakers on topics related to freelance writing and authorship? Do you listen to what is being said and make notes? Do you check out some of the resources mentioned, ponder some of the new concepts and advice? Or do you continue doing what you’ve always done?

With any activity, project, business worth pursuing, one really must be open to new ideas, possibilities and potential. It might not make sense to change your entire approach to book promotion, for example. But there may be things you’ve avoided or neglected to attempt that you really should at least try. There are most certainly resources that you haven’t examined—some of which might move your project up a notch or two as far as sales or exposure. It could be that you need a bit of an attitude adjustment—a greater awareness of an aspect of publishing or book promotion. And you can only receive these gifts if you approach your project with greater awareness.

Yesterday, two people came up to me after the meeting and stated, “So promoting a book is actually like a business.” Yes! They’ve heard it before. I said it in my presentation. They’ve read it in articles and books. But, until that moment, they were not ready to accept the fact that their book—their baby—is a product and that they need to establish a business around it. Now, perhaps they will take the steps to more actively and seriously promote it.

Are you writing a book? Are you seeking a publisher for your book? Do you have a published book that you are promoting? Wherever you are in the process, I urge you to study the publishing industry by reading books like The Right Way to Write, Publish and Sell Your Book and books by other industry professionals. Join organizations such as SPAWN (Small Publishers, Artists and Writers Network) http://www.spawn.org and participate! Attend conferences and meetings where you can hear speakers with varying points of view and experiences.

Subscribe to as many newsletters as you can read—and READ them! SPAWNews is free. The SPAWN Market Update is an amazing benefit for SPAWN members. Also read Book Promotion Newsletter, Publishing Basics, Marketing Matters, A Marketing Expert Newsletter, Publishers Weekly enewsletter. Let me know if you need help locating any of these. PLFry620@yahoo.com

Visit my websites: http://www.patriciafry.com
http://wwwmatilijapress.com

What Motivates You to Write?

Saturday, September 4th, 2010

I talked to a writer yesterday who is stuck. She has been stuck for years—having never put more than a few hundred words down on paper during that time. Yet, she studies, she plans and she dreams of one day seeing her story in book form. But she doesn’t write. She says she just can’t break through the tendency to procrastinate. And she asked me if others have this problem.

I started thinking about this strange (to me) phenomenon of wanting to write—even having the skills—but just not doing it. While it is foreign to me, I actually get similar questions from others, occasionally. Authors will say, “I just can’t make myself sit down and finish my novel.”

Here are my suggestions for those who are suffering from any form of writer’s block. This might include those who are temporarily blocked as well as those who haven’t written a word in years.

I believe that there has to be a strong enough motivation for a writer to write. For me, initially, I had to justify the time I spent doing what I love—writing. And I did so by pursuing publication. I guess that, while I’m driven (it’s 4:45 a.m. as I write this, for example), I felt that writing for writing’s sake was a bit frivolous, so I was motivated to get my writing published in order to prove (to myself) that I was spending my time doing something worthwhile.

Other writers might have different motivations:
• a strong desire to help others through their stories.

• a need to be heard/read.

• a longing for greater understanding of self and others through the process of writing.

• a need to earn money through writing.

I tell people who feel stuck—who can’t seem to focus on their projects at hand—to write something else. And this is what I told the writer yesterday. Maybe you’re trying to write your memoirs or some other emotionally-charged story. If you find yourself procrastinating, perhaps it is because you are not ready to relive an event of your past. Instead of quitting, take a break from your primary project and write something else—a humorous piece, poetry, a how-to based on something that interests you or a companion booklet to your primary project. For example, you could come out with a booklet of family recipes and tell a story about how they each came about. Compile a booklet of resources for something related to your initial story—resources for parents with an autistic child, for people who own handicapped pets, for caretakers of the elderly, etc.

If you are stuck on a book project, write a few articles or stories in your genre. This is highly recommended as a way to build your platform, anyway—for when you finally do produce your book.

Start a blog and post to it regularly. Imagine that there are visitors who depend on the wisdom or frivolity in your blog every day. Write for them—so as not to disappoint them.

Likewise, maybe if you think about your audience instead of your own emotions, weariness, disinterest or whatever, you will spend more time writing. Don’t you owe it to your audience to provide them with the information in your book? Wasn’t your primary reason for writing this book to help people or to entertain them? By not writing it, you are letting them down. Perhaps this mindset will help you to break through the tendency to procrastinate.

Everyone procrastinates sometimes. We all avoid projects, at least for brief time periods. We all experience minor blocks. But if you haven’t written anything in months or years and you truly have a book you want to write, consider my message this morning.

If you need more strict guidance, I would suggest the following:
• Join a writers group and participate fully.

• Set aside one hour per day to write and follow through.

• Engage a writing buddy or mentor.

• If you can’t work on your project, write something else—a children’s story, a poem, an account of a recent outing or trip.

• Purchase a book of writing prompts and use it every day.

• Locate writing prompts online—use keyword, “writing prompts.”

Visit my websites:
http://www.patriciafry.com (sign up for a free book.)
http://www.matilijapress.com

Building Your Personal/Professional Brand

Friday, September 3rd, 2010

Everyone is talking about “branding” these days. You must brand yourself or your company—create a brand. What is a brand? Some consider it an image. It’s what makes you or your company stand apart from your competitors. It’s your reputation. It’s how people measure you against others.

While we typically think of branding for companies—Ford, McDonalds, Purina, etc.—individuals can also brand themselves. Here are a few ways that authors and freelance writers can create their own brands—brand their own names.

• Write books under your name in the field in which you want to be recognized or associated.

• Submit articles/stories to a variety of appropriate publications on your topic/in your genre, in order to become more well-known.

• Get out and speak to your peers and others who are interested in your topic/genre.

• Create a website.

• Blog regularly at your own blog site and comment and be a guest blogger at other sites.

• Sign up for accounts at Facebook, Twitter and other appropriate social media sites and keep them active.

What? This is the same stuff I suggest that you do in order to promote your book, build your platform, gain credibility in your field or genre. That’s right. It’s a matter of putting yourself out there before your audience—becoming known and respected as an expert, as an author, as a freelance writer.

Is it starting to make sense? So what will you do today toward building your brand?

http://www.patriciafry.com
http://www.matilijapress.com

Non-writers and You

Thursday, September 2nd, 2010

“Are you still writing?” “What are you working on?”

These are two questions I invariably get from people I haven’t seen in a while. My response to the first question typically generates a polite smile. When I answer the second one, the weak smile turns into a blank stare. It seems that the only people who “get” the concept of writing for a living are others who write for a living or dream of doing so.

When I excitedly tell folks that a publisher just picked up my book on book marketing, they totally lose interest—unless I’m talking to another author.

Sometimes I wish I wrote fiction because everyone understands fiction-writing. Everyone I meet would be interested in hearing about my upcoming novel. Fiction is more universally accepted than niche nonfiction. Actually, I thought that I would get a different response from people when I told them about my cat stories book. And there were some who seemed to care.

When I was writing that book and someone would ask, “What are you working on?” I’d gleefully say, “I’m writing a book of true cat stories. They are fun, quirky and delightful.” Sometimes folks would say, “Oh, I know someone who would just love that book.” Others gave me the familiar blank stare.

As authors, we know that the audience for our books—no matter the topic/genre—is not everyone. And we also know that the writers’ life is a mystery to most. Non-writers see us as highly emotional people who write only when inspired. The rest of the time we are waiting for inspiration. Not so! At least not so for those who consider writing as a business, like I do.

When people ask what magazines my articles have appeared in lately, they hope to hear a familiar title. But, alas, even if I were to start reciting names, there would be no sign of recognition from my non-writer friends and acquaintances. Who, among them have heard of, “Publishing Basics,” “Book Promotion Newsletter,” “Writer’s Journal?” Sigh!

What they do understand is when I tell them how many books I have produced over the years. Most are aware of maybe one of my books and figure that is my one and only. When I allude to “31 and counting,” they are often blown away.

How do you represent your writing career to others? How do others respond when you tell them you are writing a book or that your article was accepted by “Dishpan Hands Journal,” or “Wayward Youth Magazine?” Do you get the blank stares?

I’ve come to realize that if that person tried to explain to me what they do in their job as property manager or technical advisor or food products supervisor, they would be getting a blank stare from me. It seems that, in order to “get it” you really have to live it—experience it.

So what’s the point of my post today? Simply that the writing career you have carved out for yourself or the book project you are involved in is probably a valid undertaking and that it doesn’t matter how other people respond when you tell them about it. Most likely, you will get the blank stare because they just don’t understand the concept of your lifestyle or your dream—just as you would have trouble comprehending theirs. So keep on keeping on and enjoy the journey.

http://www.patriciafry.com
http://www.matilijapress.com

Meet Your Readers at Your Website

Wednesday, September 1st, 2010

Do you have a way for people to sign up at your website? If you are promoting a book, you really should.

This is a good way to meet members of your audience—your readers. You can engage in dialog with them and, perhaps, prompt them to purchase your book. You can add their names to your mailing list and contact them whenever you have something to announce—a new book, for example.

I had my webmaster add a sign-up feature at my new PatriciaFry.com website recently and it has been a worthwhile business decision and lots of fun. I’m meeting other authors, finding out who is stopping by my site and why and selling products and services to new customers.

Site visitors are more apt to sign up if you are giving something away. I prepared an excerpt from my ebook, The Successful Author’s Handbook as my free give-away. And that might change over time—I’ll come up with other reports, excerpts, booklets, etc. to offer those who will take the time to sign-up at my website.

Do you have a sign-up feature at your website? I’d like to hear what you offer those who sign up and how this option serves you.

http://www.patriciafry.com
http://www.matilijapress.com