Archive for November, 2010

Email Communication for Authors

Wednesday, November 17th, 2010

What kind of email communicator are you? Do you keep your eye on your email during all of your waking hours and respond immediately to everything that comes in? Do you view your emails once a day or even once a week and ignore most of them? Or do your email habits fall somewhere in between.

Do you have a system for sorting email into categories such as: Respond Immediately, Think About Before Responding and Ignore?

Do you check your spam box regularly? I find good mail in with the multitude of spam emails often enough that I check it every day—sometimes several times per day. And I respond to most of my legit emails as soon as I receive them.

I field a lot of questions throughout the course of a day—questions related to publishing, book promotion, writing a book proposal, finding an agent, etc. as well as the subjects of some of my other books (grandparenting, youth mentoring, local history, metaphysics and so forth). I get questions about SPAWN (Small Publishers, Artists and Writers Network). And I welcome them all.

The really good questions and those that I get often become blog, article or even book topics. I figure that if one or two people are asking it, there are probably many others who need to hear the answers.

Sometimes someone who asks a question becomes a client. Sometimes they also become a friend.

Do you have pet peeves with regard to email communication? I sure do. Here is my short list of annoying email practices:

• My emails are ignored. This is especially annoying when it is an expected email or it is in response to the other person’s email. When I follow-up with that person, I sometimes learn that my email went into their spam folder and they do not check their spam folder but once every week or so. Other times, they just didn’t intend to respond—no manners, I guess.

• People neglect to acknowledge the time and effort I put into responding to their questions. I can’t tell you how often I spend 30 minutes or more writing out my detailed recommendations, including resources, etc. in response to some questions and the recipient doesn’t even acknowledge receipt of it or thank me for my time.

• Emailers use a vague, useless subject in the subjectline. I’m going to at least hesitate when I see a blank subjectline, one that says “Need Assistance,” “Proposal for you,” or “help,” for example.

What are some of your pet peeves when it comes to email communication?

I’ll be gone from my desk-top computer for a few days, but someone will be here taking care of the cats and I will have a baby computer with me in case anyone has any burning questions that can’t wait until I return. I plan to continue posting to my blog site even while traveling.

In the meantime, learn more about me and my work here:
http://www.matilijapress.com
http://www.patriciafry.com

What an Author Needs in Order to Succeed

Tuesday, November 16th, 2010

What was the first action you took when you finally emerged from your writing room with a completed manuscript? Of course, you protected yourself from distractions of any kind while you were writing your valuable business book, children’s story, novel, memoir or how-to book. You didn’t want to divert your attention toward anything while working toward the completion of your book.

Oh, you did take time out to read about the successes of other authors. And you may have attended a couple of critique groups. You need all of the inspiration you can get, after all.

But the day comes when you finish the work—you have a completed manuscript and you’re ready to move on to the next step. What is the next step? For most, it is publishing.

So here you are, ready to transition from closet writer to published author. What is the first thing that you do?

Many people with fresh manuscripts contact me to say, “I’ve just written a book, how do I get it published?” To me, this is like asking “How does the world financial market work?” or “What do you need to know in order to be a doctor?” or “How does one parent a child?”

Yes, the business of publishing is that big and that complex! And, if you are thinking about writing a book, you really, really need to be planning your publishing strategy from day one. While your manuscript is incubating, you should be studying the publishing industry, becoming aware of your options and working to strengthen your platform.

How many of you are covering your eyes and repeating, “lalalalalala” right now? Of course, this doesn’t sound fun or interesting or even timely. In fact, it sounds rather confusing. And you may wonder, “What is a platform?” “What do you mean options? I just want to find a publisher for my book—what’s so difficult about that?” “What do I need to know about publishing except the email address for a few publishers? An introduction to one would be even better.”

Authors, don’t try to go to college before ever enrolling in kindergarten. And don’t neglect to view publishing as a business. The minute you decide to write a book, you should be learning about the world of publishing. When you graduate from your writing room with a completed manuscript, you will be much more well-prepared to make the best decisions on behalf of your book project.

One of the absolutely best books around for learning about the publishing industry is The Right Way to Write, Publish and Sell Your Book. http://www.matilijapress.com/rightway.html

This book is designed to inform, teach and guide you through the entire publishing process including choosing the right publishing option for your project and gearing up for the huge process of promoting your book. Read some of the testimonials from authors who read this book on the book page: http://www.matilijapress.com/rightway.html

Let me know if you have questions: PLFry620@yahoo.com

Have Your Writer’s Dreams and Live Them, Too

Monday, November 15th, 2010

How many of you would like to hear me say that suddenly publishing has become easy. It’s no longer a business. It no longer takes a left-brain approach in order to succeed as a published author. You can just write to your heart’s content and publishers everywhere will gladly accept your manuscript, quickly turn it into a lovely book and promote it forevermore to eager readers worldwide.

What if I told you, there is no need to hire an editor, your writing is wonderful the way it is. The publisher thinks so and your readers are crazy about it. All they want are more of your books. Your books are selling so fast that you have nothing to do but write, write, write. There is no need to dirty your hands promoting your books. Your audience doesn’t particularly want to meet you or receive promotional messages from you. They want more of your books. You’ve realized your dream. You have enough money coming in and your books are in such demand that you can spend the rest of your years writing anywhere you desire—tropical islands, an ancient city, in a rich forest someplace exotic…

There, are you happy now? Is this your dream? It sounds like a nice life for a while. But wouldn’t you miss having a connection with your readers? Wouldn’t you become weary of doing the same thing day in and day out? Wouldn’t you crave some of the challenges you’re no longer facing?

Each of us has a fairytale living inside. We all have our real lives and then our phantom lives—those involving unrealistic dreams and desires. For some of us, the two lives are worlds apart. Others live a mix of both the real writing life and the one that is only wishful thinking. Do you notice when you are actually living partially in your dream world? I feel it when I am having a really good writing day—my writing flows as if it has a mind of its own and I am loving every moment of the process.

I feel it when a client calls to tell me his manuscript was picked up by the publisher of his choice. I notice it when a customer lets me know how much one of my books helped her. I experience it when I’m facing a group of people who are each sitting on the edges of their seats listening to what I have to share with them. And I feel it when a publisher issues me a contract for one of my books.

I am even aware of it when I am walking on the beach on a glorious blue sky day or experiencing a new city where a writers’ conference is being held.

So what is my advice today? This is my roundabout way of reminding you all to enjoy the path you are on and to take it seriously, but remember to live a little of your dream along the way.

I would like to hear from those of you who resonate with my message today. PLFry620@yahoo.com.

http://www.matilijapress.com
http://www.patriciafry.com

Want Publishing Success? You Are in the Driver’s Seat

Sunday, November 14th, 2010

You probably get tired of hearing (reading) me harp about publishing being a business that should be taken seriously—that new authors have a responsibility to approach publishing with knowledge and awareness. Yet, every week I hear/read about another author who has crashed the publishing party with little or no understanding of how it all works.

These authors don’t know anything about the industry. They are so ignorant about publishing options that they literally fall into the arms of the first person who offers to publish their book no matter the conditions. And they are totally oblivious to their responsibilities as a published author—to what comes after publishing.

This is a three strike situation if I’ve ever seen one and, believe me, I’ve observed many, many authors going down for the count, along with their beloved book projects. It’s sad and so downright unnecessary.

Anyone can publish a book today. That’s what makes publishing such a desirable activity for so many. Everyone wants to be published—to have their words, story, rant, opinion go down in history—to, perhaps, make a difference. But not everyone is cut out to be a published author of some merit.

I talked to someone just last week who said, “My book is finished. I’m ready to publish. Only I don’t know a thing about how to promote it.” If he would listen to me, I would tell him, “Buddy, it is time to shut down the book factory and start focusing on what comes after the publishing process.” In fact, he should have launched a study of the publishing industry, including the huge task of bookpromotion, before getting involved.

How many of you took the time to study the publishing industry before producing a book? How many of you are in the process of learning about publishing now in anticipation of becoming a published author? Have any of you changed your minds about publishing after learning something about the industry and your responsibilities as a published author? We would like to hear your stories.

If you visit this blog site often, attend my presentations, read my books/articles, take my courses, etc., you know that I am a strong proponent of writing a book proposal before writing the book. This is important for several reasons—two main ones are:

• Through the process of writing a book proposal, you have the opportunity to learn more about how the world of publishing works, what it takes to get involved and what is expected of you if you hope to succeed to any degree.

• By developing a full-blown book proposal, you will discover whether or not your book idea is a good idea—a viable project. If you determine it is not, you still have the option of revising it to make it more salable.

Why would anyone short change themselves or purposely sabotage even a small measure of
success by ignoring the recommendations of professionals? The challenge for professionals, however, is to first locate hopeful authors and start educating them before they make expensive and heart-breaking mistakes.

When a would-be author hides out in his/her writing room for months working on a book, only to emerge in order to find a publisher, there’s little hope of educating him. He’s on a mission and he doesn’t want to be distracted. Unfortunately, this author will probably follow along after thousands of others who have avoided asking directions. They will find a publisher. But, without knowledge and information, most of these authors find themselves in way over their heads in territory and with stipulations they never ever expected and often can’t deal with.

Authors, if you believe in your book project, give it and yourself a chance to succeed.

• Study the publishing industry.
• Know what your options are.
• Understand the possible ramifications of the various choices.
• Educate yourself as to your responsibilities as a published author.

I pat you on the back for your decision to read this blog post today. Now go forth and read books by myself, Patricia Fry (I recommend “The Right Way to Write, Publish and Sell Your Book”), Brian Jud, Dan Poynter, Penny Sansevieri and others.

Learn more about publishing, writing a book proposal, book promotion and more at:
http://www.matilijapress.com
http://www.patriciafry.com

When Publishing Becomes an Addiction

Saturday, November 13th, 2010

Sometimes we get so excited about writing and we are so prolific that all we want to do is publish, publish, publish.

Perhaps you’ve published a book or two and you have several more ready to go. There may also be numerous unfinished book projects on your desk which you are eager to produce. It can become all too overwhelming and confusing for an author who has become a bit addicted to being published.

There are a couple of things that can happen to prolific authors. They are so in love with writing that they can’t stop. And they feel they must justify the time they spend writing by doing something with it other than line their drawers or wallpaper their bathrooms. The most logical solution to a filing cabinet full of manuscripts is publishing. Besides, many writers don’t feel validated unless someone is reading what they wrote.

I must admit that I fit into this scenario to a degree. Thankfully, however, I was blessed with (or I somehow managed to develop) a sense of organization and order where my writing projects are concerned. I have gained an understanding of the importance of focusing rather than approaching publishing using a scattershot method—well, most of the time, anyway…

If you are feeling overwhelmed by the many projects you have piling up on your desk—your memoir, a compilation of poems, a couple of children’s books, a manuscript featuring a play on common words and the outline of a mystery or two—you may need help focusing. Try this:

• Choose the one project that you are most eager to produce. Or choose based on the timeliness of that project, the value of it and/or the potential publishability of it.

• File all other manuscripts away—out of sight. If you get an idea related to one of the other projects, you learn the name of a good illustrator for your children’s book, you come across a piece of info for your nonfiction book, open the file and toss that material in. That’s all. Do not direct any more attention to the other manuscripts than that.

• Proceed to complete the manuscript you chose. Write a book proposal. If this is a nonfiction book, write the proposal as one of your first steps.

• Work hard on your platform for promoting this particular book—yes, while you are writing it and revising it and having it edited.

• Decide which publishing option you will pursue with this project and start researching those companies within that option.

• When you have your ducks in a row, begin contacting the publishers of your choice (or start the self-publishing process). Be sure to study each publishers’ writers’ guidelines and follow them with a query letter first or a book proposal first—whatever the publisher requests.

• Focus your writing desires on the project at hand. You’ll be writing your book proposal (see above), writing a query letter, writing promo copy, etc.

• When you decide it is time to start working on another book project, choose one similar to the first one. Why? Because, it makes more sense to address the same audience rather than trying to reach a whole new one with a new topic/genre.

Are some of you having trouble with this very problem? Let me know how you remedy it. Perhaps this post has given you some ideas for handling it in the future. Let me know:
PLFry620@yahoo.com.

Visit my websites:
http://www.matilijapress.com
http://www.patriciafry.com

How to Get Freelance Writing Work

Friday, November 12th, 2010

I hope you are fired up after yesterday’s blog post—that you are gearing up to seek your fortune in the writing field. If article-writing isn’t your forte, consider doing some freelance writing for local businesses and organizations.

When my work shows down, I will send out letters to local companies offering my services to revise their company manual (I rewrote a bunch of manuals for Toastmasters), write the history of the company or agency (I did this type of work for a couple of local water districts), develop and write a company newsletter (I took over the newsletter for a local company), rewrite their website text (I did this type of work for a local real estate woman) and other such jobs a company might want to outsource.

There are numerous writing jobs within companies and agencies. I once rewrote a contract for a publisher, I’ve done ghostwriting for heads of corporations, I’ve written speeches and commentary for fashion shows and I’ve composed letters for companies.

These are the types of jobs you could get, as well. See if you can find out what a company needs, send them a letter or set up an appointment with the manager and convince him that you are the person to do this work. Supply proof of a track record, letters of recommendation and samples of your work. Here are some additional ideas for finding jobs:

• Check Craig’s List for writing jobs in your area.

• Sign up for Help a Reporter Out (HARO). http://www.helpareporter.com.

• Talk to your friends, family and acquaintances about the writing needs of the companies they work for.

• Read the classified pages in your newspaper.

• Search local companies online. Visit their websites and see if you can determine a need that you can fill.

Good luck! And let me know what comes of your efforts. Remember, though, nothing will open up for you unless you are out there flaunting your skills. Sometimes a company manager doesn’t even know he or she needs a position filled until you point it out to them. Your pitch might get them to thinking that the person they have working double time to get out the company newsletter is really struggling under the pressure of the job. It isn’t actually part of her job description. She is frequently late getting the work done. And it might be cost effective to free up this employee to do her own job and outsource the newsletter to a professional.

The thing is, if you sit home and complain about having no work, you will continue to have no work. If you get out and try to drum up some opportunities, you have a 100 percent better chance of finding work. Contact company and organization heads this week and you might be bringing in an additional $500 or $1,000 or so a month from now.

Let us know how it goes.

Visit me at my websites:
http://www.matilijapress.com
http://www.patriciafry.com

Get Writing Work Even in This Economy

Thursday, November 11th, 2010

In one of my discussion groups, we’ve been discussing how to jumpstart your writing work in a slow economy. The ideas have been flying in all directions. There are those who simply don’t believe there is hope for the working writer and others with an abundance of optimism. Who should you listen to? I guess it depends on whether you see the glass as half empty or half full.

It seems that those who are struggling tend to believe in the doom and gloom. Those who see the light at the end of the tunnel are working hard toward their goals. And these writers are earning a living—or, at least, supplementing their incomes. And these writers have a much more realistic outlook.

You’re probably not going to make any quick or reliable money writing books. This is a fact in any economy. Sure, there are exceptions. If you are producing and expertly marketing booklets related to a certain field, you can probably make some fairly quick money. Booklets, on a topic you know well and in your field of interest and involvement, are easy to write and convenient to market. To sit down and start writing novels in order to make some money, would not be a smart business move.

I always advise writers to think small in order to make it big. In other words, rather than spending ten months, a year or more writing a business book, break your subjects down and write several booklets. Instead of building a business around a full-blown book, slice and dice your ideas and create articles. Once you have a more steady income, you can still write that book.

Some people claim they have tried submitting articles and it just didn’t work out. One actually told me recently that he contacted the editors of one magazine and was told that they no longer publish articles, so he has decided to give up on that idea altogether. What???? Does he know how many magazines are out there?

In the latest issue of the SPAWN Market Update (appearing in the member area of the SPAWN website monthly), I listed 20 trade magazines that pay between $1,000 and $2,000 per piece.

Sure, maybe you don’t typically write for trade publications. You figure that if you don’t know anything about welding, running a hotel, finance and business management, for example, you can’t write for these magazines. But you might be surprised. I have sold article on intuition in the workplace, office politics, family-run businesses, how to run a business with your spouse, teen businesses, office organizing tips, networking, vacation tips, garage and basement manufacturers, how to survive shift work, power napping and others to trade magazines over the years. I’ve also had success writing for religious, regional and association publications. Religious/spiritual magazines publish pieces on family issues, for example, and there are numbers of them a writer could explore.

When the economy slows down, it’s time for the writer to gear up. Take chances (is rejection really that horrible?), try something new, think outside the box, get creative. Do what you do best in ways that may be unique to your style and that challenge your comfort zone.

No one ever got ahead in this profession by shrinking away from the challenges, making excuses for NOT trying something different, avoiding the research necessary to move forward or giving up.

If you’ve been knocked out of the game by shifts in the economy—your book isn’t selling, your bank account is dwindling and you don’t know what to do next, don’t give up. If writing is your passion, explore new writing opportunities. If you want to enter into the article-writing business and you need help, sign up for my article-writing course:
http://www.matilijapress.com/course_magarticles.htm

When Speaking—Don’t Forget…

Wednesday, November 10th, 2010

You know how to prepare to speak about your book:

• Choose a topic.
• Outline your talk.
• Focus on 3 points.
• Practice.

But what else do you need to remember when you’re planning a talk? I always try to leave audience members with more than just the memory of my speech. I attempt to leave them with something tangible and form a long-term connection with them. How?

• Create a handout related to the theme of your talk and your book.
• Attach your business card/brochure.
• Have a sign-up sheet for those who want to receive your newsletter, a free report (article, resource list) or a free ebooklet, for example.

You’ll find that there are advantages to collecting names and email addresses beyond just that initial contact. Add those names to your emailing list. Notify these people when you produce a new book, are speaking in their area or are offering a special service, for example.

I’ve had this practice pay off nicely for me. While the potential customer might go home and forget about me, I remember her and let her know about it. I inform her when I post new articles on the topic of my speech at my website. I let her know when I run a special on one of my books. I contact her with a resource I think she might be interested in. I alert her to blog posts I think she might be interested in.

Of course, you sometimes run into unreasonable people. Once, at a conference workshop I was conducting, a woman added her name and email address to my sign-up sheet. When I returned home, I sent her (and everyone else on the sheet) a thank you for attending the workshop and an invitation to ask any questions they came away with. I also offered a free report (article) on a related topic. This woman shot back an email accusing me of stealing her email address.

Oh well, you get all kinds. Expect it. But don’t dwell on the ugly stuff. Enjoy working with the people who need/want your help and support.

Sign up at my newest website for a FREE ebooklet: The Successful Author’s Handbook:
http://www.patriciafry.com

Check out my array of published books:
http://www.matilijapress.com

Absentee Blogging

Tuesday, November 9th, 2010

I’m planning a business trip soon. I know that it isn’t cool to announce over the Internet that you will be gone from home. In this case, someone will be here with the cats. I’m going it alone.

I thought that some of you might have questions about how to continue a daily blog even when you are traveling. Here are some of my ideas.

1: Sometimes I compose blogs ahead of time and leave them for someone else to post to my blog site.

2: If I’ll be gone for three days or more, I take my computer with me. I try to write blogs ahead of time to quickly post each morning that I am traveling.

3: When I plan a major trip of a week or two, I lower my standards and post every other day or every third day.

I attended a writer’s conference in Santa Rosa recently. It was basically an overnighter. I decided not to carry my computer—it felt weird going through the airport with only a small purse. I wrote two blogs during the week prior to the trip and posted one in the wee morning hours before heading for the airport that first morning and the other one the next day in the early afternoon when I returned.

This week, I am preparing for my travel next week by creating a series of blogs to plug in each morning before I rush off to partake of or to participate in the conference. I’ll post one the morning I leave. I’ll post the second one as I prepare for the first morning of the conference. I’ll hurriedly post one the morning of the third day—my absolute busiest day of the conference (I’m speaking, signing books, attending a luncheon and a banquet and working two stints at the bookstore) and I hope to have time to post the last one the day I fly out.

The subjects of these posts are specific ways to build your platform. Each post focuses on a different aspect of your platform and how you can strengthen it both before and after the publication of your book. Watch for these posts the 18th, 19th, 20th and 21st of November.

As I understand it, there are services that post your blogs for you. Do any of you use them? I’d like to know how they work.

I’m also interested in the publishing/writing/book promotion blogs you follow faithfully. Which ones are they? How do you follow them—Google Alerts? A feed? Or do you just go there on your own every day—every few days?

Also, what subjects are you most interested in reading here at my blog site?

To learn more about me, my services and my books, go to:
http://www.matilijapress.com
http://www.patriciafry.com

A Writer’s/Author’s Idea Bank

Monday, November 8th, 2010

Oh there is so much to say and so little space and time. As a writer, do you sometimes feel that way? If you write fiction, you are probably overflowing all the time with stories, scenes, possible characters… For those of you who are into nonfiction—you write on a certain topic or theme—you are constantly gathering information, data, details, material, facts, updates, concepts and news in your field or on your topic.

If you’re like me, you sometimes don’t know which direction to go—what aspects of your expertise to pursue when you decide to write an article, create a speech or post a blog. This is my blog number 963 and, still, I am sometimes stuck as to which of the many ideas rolling around in my head I want to address on a particular day.

How do you choose your blog and article ideas? Here’s how I do it:

• I respond to some of the questions authors ask me.
• I play off of other blog posts and articles I read.
• I glean ideas from discussion board comments.
• I expand on comments from other experts.
• I share my views on pertinent or controversial topics
• I describe some of my own experiences.
• I report on industry changes and news items.
• I share resources I’ve explored.
• I write about some of my observations.
• I describe trends.

What is your experience? Do you have more ideas than you know what to do with? Or are you hard-pressed to come up with something to say or write about? What techniques do you use to fulfill your blog or article commitments? Do you ever feel as though your idea bank has run dry?

We’d like to hear from you. Leave your comments here.

KUDOS for “The Right Way” Book
I received a nice email this morning from someone who just finished reading my book, The Right Way to Write, Publish and Sell Your Book. She said, “Wow, it was jam-packed with great stuff. There were so many good tips.” Thank you for that, Mary.

She also pointed out that some of the material is outdated. I hate when that happens—not when someone comments, but when the material becomes outdated. And, if you are writing about publishing, this will happen. Fortunately, the bulk of the book—the premise of the book—the main focus of the book—is evergreen as it is designed to teach readers about the publishing world, how to approach it/navigate it and succeed within it. When you complete this book (or even if you use it strictly as a reference book), you will have the knowledge and tools to move forward with your project toward a more successful culmination. And this is true whether you plan to pursue a traditional publisher, whether you want to self-publish (establish your own publishing company) or go with a pay-to-publish company. It’s all covered in this book.

If you plan to publish a book before the end of the year or in 2011, please do yourself and your project a major favor by reading The Right Way to Write, Publish and Sell Your Book. Those who have read it and who have embraced the information within this book are definitely experiencing a larger measure of success with their projects than are those who have attempted to go it alone. http://www.matilijapress.com/rightway.html

http://www.matilijapress.com
http://www.patriciafry.com