Archive for December, 2010

Two Steps to Publishing Success in 2011

Friday, December 31st, 2010

Well, it’s the last day of the year. Tomorrow begins a new year and a new decade. Are you satisfied with your writing/publishing/book promotion accomplishments to this point? Are you excited about your writing/publishing/book promotion goals for 2011?

Are you aware of the steps you can take in order to change your bad “luck” in publishing and start on a new, more successful path? If you have been unable to sell your manuscript, or sell as many copies of your book as you’d like, here are some things that WILL help in the New Year.

• Study the publishing industry so you have a better idea about the business of publishing, your options, the possible consequences of your choices and your responsibilities as a published author. And keep studying it so you are constantly on top of your game.

• Write a book proposal. No matter where you are in the process of your project, a book proposal can assist you in so many ways. How?

1: You’ll find out whether you have a valid book at all.

2: You’ll discover who your audience is and where they are.

3: You’ll learn what it takes to reach this audience.

4: You’ll get a handle on what you can bring to the table—your platform.

5: You’ll be guided to create a marketing plan for your project.

6: You’ll have a greater understanding of what it will take to promote your particular book.

New authors tend to look outside for advice and input related to their book projects. Seeking out the assistance of professionals is a good idea—it is part of how you study the publishing industry. However, you have even more power to determine the potential for your specific project than practically anyone else if you would only follow these two steps all the way through to completion.

I would like to hear from those of you who have learned the value in this recommendation. Details, please.

For Those of You Who Need Guidance
I’m currently teaching an online book proposal course. We have completed the first in a series of eight lessons. It would be easy to catch up and continue the course along with us. And what better time to fully prepare yourself for publishing success than as the New Year dawns? Check out the course and sign up: http://www.matilijapress.com/course_bookproposal.htm

Sign up at the site: it is $200 for the course. And you get plenty of one-on-one attention.
http://www.matilijapress.com

http://www.patriciafry.com

The Writer’s Deadline Dilemma

Thursday, December 30th, 2010

Do you feel as if you are up against a deadline? There’s just one more day of 2010 and it’s over. Do you have regrets? Unfinished business? Do you feel a need to hurry to complete or start something in order to meet a goal you set early in the year (or even several years ago)?

Is this how you face assignment deadlines—with anxiety, disappointment, pangs of guilt? Do you miss deadlines? How do you handle this? Do you contact the editor or publisher and explain that you can’t meet deadline? Or do you just cram, like you did in college, working all hours of the day and night until you complete the work?

The fact is that some writers and authors thrive on deadlines—claiming it keeps them focused and gives them parameters. These people are good at organizing their lives and their time. Others consider a deadline their enemy—an invisible force set in front of them designed to make them fail.

While some writers do better work under deadline, others get sloppy because they feel so pressured.

Which writer are you? Do you complete projects way under deadline or do you rush in a sweat to the finish line? Or are you somewhere in the middle?

You know, deadlines are not actually steel barriers. If you look at them as steel barriers or as some sort of evil threat, of course, you will experience anxiety. If you can view a deadline, instead, as a gentle reminder, you may have an easier time meeting it. But it is also important that you take the deadline seriously, which may be one reason why people miss them—they dis anything that puts restrictions on them.

Why are there deadlines in a free world? Editors and publishers need to know that they will have material in time for their magazines or their book publishing quota. And generally, they try to create enough leeway for writers in case you need an extension on your deadline if only you would ask. This knowledge might help you to relax about the deadline restriction. But I would be careful. Some of those deadlines are strict and critical. And making a habit of asking to move deadlines or missing a couple of deadlines could definitely hamper your standing within the professional writing community.

What is your attitude about deadlines? Do you love or hate them? Have you ever missed one or asked to have one moved? Was it the end of the world or did the editor/publisher work with you?

I happen to like deadlines. While I might feel a bit of stress when working on deadline, it is the type of stress that keeps me moving forward. It is the sort of stress that helps me to organize my time and dedicate myself to the project at hand. Often I also have other work—I do help run an organization, a household and an editorial business, after all. It can get rather sticky trying to manage all that needs to be done. But then, I don’t commit to a deadline if I don’t think I can do it.

I work with others on deadline, as well. I interview people for a newsletter I write. I ask people to contribute to books and articles I’m writing and so forth. And I always give them deadlines. There are always some who don’t make it. No amount of reminding or prodding can put them on track. There are others who come in way ahead of deadline—like me, they try to get it off of their desk as quickly as they can so they can move on to the next item on their to-do list. And others methodically present me with the information I need exactly on deadline.

Meeting deadlines is an interesting and complex topic as it has more to do with the inner workings of your mind than it does anything else—don’t you think? Some people always arrive to meetings or social events late and cannot see why this would be a problem—they always have an excuse, after all. Other people always arrive early. And then there are those who meticulously show up on time no matter what. I don’t imagine the writer on deadline is any different from the individual at large—those who arrive early will turn in their articles ahead of time, those who are habitually late to events and activities, will have a much more difficult time meeting writing deadlines. Or do you have proof to refute this theory?

This would be a good place to discuss it—leave a comment.

http://www.matilijapress.com
http://www.patriciafry.com

Query Letter Versus Cover Letter

Wednesday, December 29th, 2010

Today, I want to discuss query letters and cover letters and explain the basic differences.

Query Letter
The query letter is your sales pitch. You send a query letter to a publisher first in order to inform him about your wonderful book and to pique his interest in seeing it. Here is where you introduce yourself, describe your book, explain who your audience is and offer evidence of your ability/willingness to promote this book. The query letter is your foot-in-the-door. It is your first opportunity to make a good first impression with the publisher of your choice.

I advise authors not to come on to strong in their query letters, but do present your project with confidence. You want to appear professional and confident not pleading and desperate.

And be sure to identify your query letter as a query letter. Say in the beginning, for example, “I’d like to introduce my book, Parenting the Second Time Around, a guide for grandparents who are raising grandchildren.” Or say, “Please consider publishing my book on….”

Cover Letter
The cover letter accompanies your book proposal package or your manuscript. You will write a different cover letter for your proposal than you will for your manuscript. The cover letter is generally a reminder to the publisher that he requested to see your proposal or your manuscript and you also want to remind him of what your project is about.

Of course, there are instances when you will send a book proposal first (if that’s what the submission guidelines call for). Then your cover letter is strictly an introduction to your proposal and not a reminder that the publisher requested it.

In the case of a cover letter for a requested proposal, you might start by saying, “Thank you for asking to see my book proposal for Who Let the Dogs Out?—Who Will Put Them Back?” or write, “Per your request, I have enclosed my book proposal for my novel, Sweet Sixteen. As you may recall, this is the story of…”

The cover letter won’t be as detailed as the query letter because it is backed up either by a full-blown proposal or a manuscript. But you still want to give an introduction that will entice the publisher to stop what he was doing, to choose your package over all others, to wave of interruptions and focus on your proposal.

Questions? PLFry620@yahoo.com.

http://www.patriciafry.com
http://www.matilijapress.com

What Can an Editor Do For My Manuscript?

Tuesday, December 28th, 2010

“What do you do as an editor?” This is a question I get fairly often. “What can you do for my manuscript?”

My typical response is, whatever your manuscript needs.

My main concern with your manuscript is readability, flow and consistency. I want to make sure it is organized logically and that we catch any typos, grammatical/punctuation errors and spacing problems. I look for cumbersome and/or muddy sentences, repeated words, misused words and more. As I wrote in a post earlier this week, I attempt to help you break any bad, annoying and/or obvious writing habits that tend to weaken your story or devalue your nonfiction book.

Authors ask what my fee is. Some disappear upon hearing that I charge $50/hour. I wonder what they end up doing about the editing they need. Actually, I know what many authors do. They either look around for someone they know who will “take a look” at their manuscript and maybe do a little light editing or they decide to publish (or seek a publisher) without editing. Such a shame. One author who thought I was too high (having no idea of the value I could offer her manuscript), chose to go with someone who claimed to be an editor. This individual advertised that he/she charged $150 an hour, as I recall, and that he/she could edit a 200 page manuscript in something like three hours. The author went for it. Later, she told me that she made a foolish decision. She said it was obvious that all this person did was run a spellcheck on her manuscript.

It seems to be human nature to take the shortcut to success. And we learn over and over again that this isn’t a very effective plan. If you were a pilot, you would not skimp on your plane’s maintenance and your preflight checklist. If you were a doctor, you would make sure to keep up on the latest treatments and remedies. If you were preparing for an audition, you would rehearse. Why would you decide to become an author and then skimp on the final edit of your book? Don’t you think your audience will notice—not to mention any publishers you might approach…

Some authors worry that an editor will steal their voice. I doubt that has happened to many authors. It would take a total rewrite to change the voice of a story. I’ve been accused of changing an author’s voice, when all I did was clean up some extremely muddy sentences. I don’t think this author ever understood how much clarity my edits afforded his story.

I have a lot of editorial stories. I guess an editor collects stories like a fisherman, psychologist, skydiving instructor, door-to-door salesman or anyone in any profession does.

I just finished an editing project yesterday. A few hours after I sent the cleaned up manuscript to the author, he called me to thank me for the wonderful job. Now that’s a happy ending for me. And I hope that my happy ending results in a happier ending for the author and his book.

For more about my editing services visit my newest website: http://www.patriciafry.com

Also check out this site: http://www.matilijapress.com

Online, On-Demand Courses for Authors/Writers

Monday, December 27th, 2010

Today is the first class of my free book proposal course. I’m excited. I always enjoy working with authors on their projects—which is why I do this for a living. Hopefully, there will be several success stories emerge from this course. And word will get out about the value of what I offer and bring me more talented clients.

In today’s class we are discussing the purpose of the book proposal and why I believe that a book proposal is more for the author than the publisher. I’ll go over the various parts to the book proposal—for a novel and for a nonfiction book. We will also examine our book titles and talk about the cover letter and title page. Students will work on these two parts of the book proposal this week.

I have also asked each student to send me a description of their projects so I will be more in touch with what they need throughout the 8-week course.

This course is now full. But if you are interested in the Book Proposal Course or one of the other 5 online, on-demand courses I teach, please check them out at http://www.matilijapress.com/courses.htm.

By the way, when I say, “on-demand,” that means that you can sign up at anytime and choose which day of the week you would like to receive the lectures and assignments. Fees for my courses are: $125 to $200.

Contact me with your questions: PLFry620@yahoo.com.

I’m finishing up an editing job and may have another one coming in this week, so I’m cutting today’s post short. If you have a burning question or would like me to cover a specific topic related to freelance writing, authorship, publishing, book promotion, etc., just let me know.

Our Writing Habits

Sunday, December 26th, 2010

If you’ve spent any time at all studying the world of book publishing, reading articles and books on authorship, visiting blogs like this one, etc., you know that publishing professionals highly recommend that you hire a good book editor for your book before publishing. I am one of those who advises authors to hire an editor for their manuscript. And one reason may surprise you.

While your manuscript may be fairly well-written, your writing habits could be getting in the way of it being very well-written. Yes, we all have writing habits. They stem from our way of communicating. Writing is communicating, after all. And sometimes our way of communicating doesn’t actually work well in a manuscript which is meant to entertain or inform, for example.

What habits am I referring to? Here are a few:

• The overuse of pet words and phrases. One of them for me used to be “of course,” at the beginning of sentences.

• Creating long, complicated explanations or descriptions, often leading to run-on sentences and muddy writing.

• Trying to use words to impress or forcing the use of unfamiliar words.

• The overuse of commas and other punctuation for emphasis. Too many exclamation points, for example, soon devalue the enthusiasm factor.

• Misuse of punctuation such as quotation marks, em dashes, ellipses.

• Inappropriate paragraph breaks.

• A tendency to over explain, leading to a lot of repeated words.

• The inability to appropriately organize your material—sentences, paragraphs.

• Writing for yourself rather than your reader.

Today, why don’t you examine a few pages of your manuscript and see if you can find patterns that tend to brand your way of writing. See if you can discover your writing habits. Do they enhance or spoil your work? I can tell you that almost any habit that is repeated over and over in your writing (and isn’t that the definition of a habit?) will tend to taint it. You may be surprised at how much fresher and more meaningful your writing can be once an editor helps you to rid your work of some of those writing habits.

Visit my websites for resources, articles on editing (and other topics) and a description of my services:
http://www.matilijapress.com
http://www.patriciafry.com

How to Get Just What You Want

Saturday, December 25th, 2010

Merry Christmas. I hope you all get exactly what you want most today. There’s only one way to make this happen, isn’t there? You must make it known what you want.

I remember those years when I would only hint at what I wanted for Christmas. I spent months hoping that my husband would notice my desire for a particular gift—that he would express his love by bringing me the item that would fulfill whatever dream I had at the moment. But would I tell him what it was I wanted? No. I expected him to do the romantic thing and guess right. It never happened. I guess he did listen, though, because he did respond to my off-handed comment one year that I needed vacuum cleaner bags—a size that was hard to find. The package that he told me to open last—the grand finale of that Christmas morning around the tree—was those damn vacuum cleaner bags—two packages of them. Watch what you ask for, ladies.

I finally learned one of the laws of human nature. Ask for what you want and make sure that’s what you want. Oh yes, and ask for it really close to the big day (Christmas, birthday, etc.) because guys, especially, shop at the last minute.

This “law” holds true in our business dealings, as well. In order to make the sale, you need to ask for it. If you want to write a column for a particular ezine, you must make a request. You certainly won’t land a publisher for your book if you don’t let your desires for a publisher be known. Do you want to publish an article in a certain magazine, all you have to do is ask—well, and make sure the piece is well-written, timely and appropriate.

I’ve had writers come to me and say, “I want to publish this article in such-and-such magazine, but they keep rejecting it. What’s wrong?” After looking at the article, I give the writer some pointers. In one case, the article was an essay and the magazine only publishes how-to pieces. I explained this to the writer. The next time I saw him, he asked me again how to get this article into this particular magazine. No, he hadn’t made any changes to it. He wants to have it published as is and can’t see any reason why he should rewrite it. Sure, he asked for what he wanted, but he wasn’t willing to bend or change in order to make it happen.

Opening your holiday packages today could be like looking in a mirror. The gifts, in some cases, reflect what you project to others. You’ll notice that some gifts are the results of what you’ve been putting out—what you’ve asked for, what you’ve hinted at, what you’ve talked about. Others reflect what you express an interest in, how you live, what you do without or must have in your life. The gifts you receive are telling. They reveal what you portray and say throughout the year. But some gifts may also suggest more about the giver. Some gift-givers present the same gift to everyone without regard for the individual. Of course, that tells more about the other person than it does you. So if you are known vegetarian who receives a huge box of Hickory Farms meats for Christmas, it’s not you it’s them.

Try peering into yourself this day by scrutinizing the type of gifts you receive and see if there is a common thread. It could be a fun exercise—and, hopefully, one that is somewhat revealing. At the end of the day, if you haven’t received what you truly want, whether it is precious bobbles, a landscape makeover, a book by your favorite author or simply a peaceful day, look to yourself to discover why. And think about making necessary changes in YOUR approach to the holidays and to your writing work in 2011.

I would love to receive a report.

http://www.matilijapress.com
http://www.patriciafry.com

Google Yourself

Friday, December 24th, 2010

When is the last time you Googled yourself? Have you noticed something different?

I run a search on my name every once in a while. I believe it is good to know who’s talking/writing about you, which links are most prominent in a search using your name, how you are being represented—as an author of such-and-such a book, as an expert on a certain topic, etc.

What are the first few things that come up in a search using your name? What do you find when you search several pages beyond that first page? What comes up when you type your name and “warning,” or “scam?” Well, it doesn’t hurt to keep a check out for negative comments. You want to know who your friends and your enemies are.

Things have changed in my search in just the last two or three years—you’ll probably notice something similar. It used to be that I could do a Google search using my name and almost every listing related to me and my books. There were three other Patricia Frys—the author of a children’s book, a professor and an attorney. Now there are 1,860,000 listings and many of them are generated from the relatively new, wildly popular social media sites. Now there are more people with my name making themselves known throughout the Internet than ever before. You may find the same is true when you Google your name.

I am pleased, however, that my websites are listed first on the first page of my Google search. I also show up in some of the listings on page 8, 14, 27 and 55. If I had kept pursuing some of the 1,860,000 listings, I’m sure I would have found myself on the last few pages, as well.

While you’re studying the listings that come up when you Google your name, you will, most likely, discover some surprises. I was surprised to see that I have been referenced on Wikipedia. I was quoted in a college essay on freelance writing. I found my books on many “Recommended Book” lists. And here’s a surprise—there’s a site out of New Zealand where one of my pending books is listed for sale. This book won’t even be out until July of 2011, but they are listing it for sale at their site—at a discount! I even found copies of articles I wrote way back in the 1980s. And I found reviews that I did not know existed for some of my books.

Give yourself a special gift this holiday season. Take time to review your professional life as it appears on the Internet. Why? It’s kind of fun to see who’s talking about you and what they’re saying. It’s interesting to discover how widespread your promotional efforts have taken you. This sort of a search is useful in planning future promotional activities. If you see a problem brewing—you have been misquoted, for example—you can act on it before things get out of hand.

You can also use Yahoo, Alta Vista or other search engines to do a search. I found it interesting that my ranking was different with each search engine. Using Yahoo, Patricia Fry the SexyMomma ranked higher on the first page than I did.

But you don’t have to look me up to find me. You know that I am here every morning with a new blog post and you can find me here: PLFry620@yahoo.com
http://www.matilijapress.com
http://www.patriciafry.com

Competition for Authors, Not What You Think…

Thursday, December 23rd, 2010

We talk about the publishing industry being highly competitive. There are a couple of reasons why we use that term and they might not be what you think.

Definitions of “competition” include “opposition,” “rivalry,” “contest,” “war.” And this isn’t exactly the tone I intend portraying to new authors. I don’t actually see authors fighting with one another for a chance to succeed. In my mind, it isn’t a matter of authors dueling it out in order to become the winner.

I use the term “competition” inferring that an author who doesn’t educate him/herself, who doesn’t enter publishing armed with knowledge and a valid project won’t make it—won’t have a chance at success—won’t be able to compete. Sure, there may only be room for a couple of titles on your book’s topic on Random House’s list in 2011 and you may be vying for a contract against several other authors. In this case, you are competing for a publishing contract. And your book may have to compete with other books for space in bookstores. And there may be competition involved where readers/consumers are concerned—which book will they buy on this subject, yours or the other guy’s?

But when I talk about competition in publishing, I am trying to get you to realize how important it is that you take steps to put yourself in the running. There are beyond numerous opportunities for authors. Every book written in 2011 has a chance to be published. And every one of them could become a success. But they won’t. Most will not. And it has more to do with whether the book meets a standard, not whether it is better than the others. It has to do with whether the author is savvy, not whether he is more savvy than others.

In my mind, competition, for authors, is about meeting publishing standards. What does this entail?

• Understanding the industry and what consumers want.

• Producing a valid product at the right time.

• Being knowledgeable about the market for your book and being willing to take responsibility for promoting it.

Competition in publishing doesn’t necessarily mean being better than others. It means being the best that you can be and producing a book that best fills a particular need or niche.

Now that the pressure is off and you don’t have to go out and try to do better than someone else, here’s a thought: Forget about competing with others and focus on how you can best yourself. Here are two tips for doing just that: Educate yourself about the publishing industry and the process of publishing and, in order to evaluate your book project and prepare for presenting it to the world, write a book proposal.

I have two spots left in my free online book proposal course. It starts December 27, 2010. Learn about the course here:

http://www.matilijapress.com/course_bookproposal.htm And then contact me here: PLFry620@yahoo.com

The Professional Life of a Writer

Wednesday, December 22nd, 2010

Do you remember when writers were not well-respected because it was believed that no one could make a living as a writer? I was there—making a living with my writing at the time. Writers weren’t taken seriously because, after all, writing is an art—something that you do when inspiration strikes, not on demand. In those days, few people had ever even met a writer during their lifetime.

A lot has changed. Now writers and authors are everywhere—among your church congregation, in your office at work, living down the street, carpooling your kids, selling you bakery goods downtown, walking your dogs and teaching at the local high school. You have friends who have authored a book. And many of you reading this are writing, have written or are thinking about writing a book.

In the 1970s—‘80s, I did not know another writer. Today, I know hundreds of them. Isn’t this the case with you?

And you are probably finding that the craft of writing is still not taken seriously among your acquaintances and friends. Surely, this has happened to you: You’re announcement, during conversation, that you are a writer, is met with a rather blank stare, right? Just what is the other person thinking? I’ll tell you what:

• Humph, a writer, you say? You can’t be serious. Writing isn’t a profession, it’s a pastime.

• So why haven’t I heard of you?

• Yeah, my sister-in-law claims she’s a writer, too, but all she did was write a book, give copies to everyone she knows and tuck the rest away in her garage.

• Everyone can write. What’s the big deal about being a writer?

Few people know what goes into the writing profession. They aren’t aware of the multitude of writing-related jobs, careers in the corporate world. And they can’t imagine that anyone could create a business writing from home.

Yes, the stigma still exists—even among fellow writers. Writers and authors just starting out and even some that are slightly seasoned, really have a hard time with the concept of paying another writer to evaluate or edit their books, for example. Some just don’t have the money. They plan to make their fortune with their book. One author even told me a few years ago that he would have his book edited at some later date, but he needed to get it out now as is in order to start generating some funds. Once he has money in the bank, he’ll consider hiring an editor for a later revision.

There are few constants in writing and authorship. There are as many stories and scenarios as there are writers. I guess that’s why I’ve been able to keep writing new books and articles on writing and authorship. That’s why I’ve managed to post over a thousand blog posts during these past five years. But one thing that is true for every writer and author everywhere is this: If you plan to publish a book or have your articles/stories published, you really must study the publishing industry before getting involved. In order to succeed, you must have an enough of an understanding of publishing in order to make the right decisions for your project.

Publishing is a business—a highly competitive business. And the most important thing you can do for yourself before entering into the competition, is to become informed.

Competition—hmmm. I think I’ll say something about competition in tomorrow’s blog post. If anyone has comments they’d like for me to include, just email me: PLFry620@yahoo.com.

By the way, I have 2 spots left in my free online book proposal course scheduled to begin December 27, 2010. Read the course description here: http://www.matilijapress.com/course_bookproposal.htm Then contact me here: PLFry620@yahoo.com.