Archive for July, 2011

Creativity in Publishing

Friday, July 8th, 2011

We talk a lot about writing being a craft—a creative endeavor and publishing being a business. But I have to tell you that a lot of creativity is needed in the publishing process. It’s just a different kind of creativity. How does creativity play into your role as a publishing author? Let me count the ways:

• You must take at least some responsibility in the design of your book and the cover.

• You’ll write the cover copy designed to entice readers to choose your book.

• You must determine which publishing option is best for your book and begin negotiating creatively with publishers, printers, etc.

• You’ll create a marketing plan.

• You’ll write speeches, press releases, advertising brochures and articles/stories in order to promote your book.

• You’ll come up with a variety of creative promotional ideas—interesting venues for book signings, for example.

Are these not creative activities?

So, while it is wise to establish a business sense when you decide to publish your wonderful words, don’t hide your creative bent completely. You’re going to need it in order to succeed in the fiercely competitive publishing field.

Learn more about me and my work here:
http://www.patriciafry.com
http://www.matilijapress.com

There will be no blog post tomorrow (July 9, 2011). I’m leaving early, early in the morning for a three-hour drive to Apple Valley where I’ll be speaking to the High Desert Branch of the California Writers Club. Join us, if you’re in the area, at the Apple Valley Civic Center and Library. 10:a.m.

Make Money This Summer Writing for the Trades

Thursday, July 7th, 2011

Are you looking for article work this summer—a way to make a little extra money? Why not consider trade magazines. There are over 500 trade magazines listed in Writer’s Market and many others out there that aren’t listed. They represent every type of business and business aspect you can imagine and they pay anywhere from $25 per article to $3,000.

A really cool thing about writing for the trades is that you don’t actually have to know anything about construction, church administration, doing nails, aviation, selling or building furniture, public service programs, feed lot management or engineering. All you need to break into trade magazines is the ability to think outside the box, a talent for coming up with new ideas, a skill for conducting interviews, a bent for research and a sense of professionalism. You must also be able to write to an editor’s specifications and a specific magazine’s style.

Here are a few of the articles I’ve sold to trade magazines over the years—as you can see, they did not necessarily require knowledge of the trade.

I wrote many articles for a local technology magazine one year: I profiled people who ran technology businesses out of their garages, teens operating technology businesses, couples managing businesses related to technology, women in technology and one on computer dating, for example. I also interviewed a variety of artists for a couple of articles for a country business magazine. I sold pieces to a variety of business magazines on business management, how to get along with a female boss, using intuition in the workplace, office politics, how to give a better presentation, how to create more loyal customers and how to handle an irate customer. I sold Technology and Learning a piece on how to get the word out about your school technology programs and pieces on how to make the most of your vacation to a variety of business magazines. I wrote a couple of articles featuring various categories of pet products for a pet store magazine.

And then there are regional business magazines. I’ve sold some of them my articles on how to have more fun at work, bringing dogs to work, cats in the workplace.

I imagine that as you read through this post, a flurry of ideas for trade magazine articles occurred to you. Great! Now go flesh them out, locate the right trade magazine, start contacting possible interviewees and go for it. Let me know how it goes.

http://www.matilijapress.com
http://www.patriciafry.com

It’s not too late to sign up for my in progress Book Proposal Writing Course.
http://www.matilijapress.com/course_bookproposal.htm

Help For Writing Your Book Proposal

Wednesday, July 6th, 2011

Do you have a book manuscript almost ready to go? Do you have a book idea, but you haven’t started the writing, yet? If you haven’t done so already, it is time to write a book proposal.

Why do you need a book proposal? Many publishers—I would venture to say that most publishers—require a book proposal today. But even if you don’t plan to go the traditional publisher route, you really should write a book proposal for yourself.

You may not have come to terms with this concept, yet. But publishing is a business and your book, if you hope to sell more than a few copies, must be considered a product. A book proposal, then, is a business plan for your book.

You need to determine, for example, if there is a need for a book like yours, if it is a valid product, whether or not there is a solid audience for the book, where this audience is and the best way to approach them. You need to know the market—what other books are out there like your book? How does yours compare/differ? You must be aware of your platform—what you can bring to the table to generate sales. And you need a viable marketing plan.

You want to know that your book idea actually is a good idea and not a bulldozer book (one written for an audience who really doesn’t care). You need to make sure that your nonfiction book is not too unique (is there actually a market for it?) and that it offers something other similar books do not (it hasn’t been overdone). For fiction, you need to know that there are readers out there for a book in this genre and style.

The book proposal process will help you to make better decisions on behalf of your book. In this competitive publishing climate, it is crucial that authors understand and can navigate the whole complex world of publishing and book marketing.

I am starting my 8-week, online Book Proposal Course TODAY. Sign up this week and I’ll email class number one immediately. The second class will arrive in your email box on Wednesday, July 13, 2011.

Learn more about this popular and successful course here:
http://www.matilijapress.com/course_bookproposal.htm

It’s $200. At the end of the 8 weeks (or sooner, if you want to take the accelerated route), you could end up with a complete book proposal to start showing around to agents and/or publishers. And you will definitely have a better grasp of your book project, how it will fit into the market (or not), what you have going for you as far as marketing skills and which skills you need to develop and so much more.

Sign up today.

Common Sentence Structure Problem for Authors

Tuesday, July 5th, 2011

I see many types of grammatical and punctuation errors throughout the course of editing other people’s manuscripts. And a common one involves the misplaced modifier, dangling modifier or dangling participle.

Don’t worry, I’m not going to spew rules of grammar in technical terms today. I just want you to be cognizant of an easy-to-make mistake that you could be guilty of and show you how to correct it.

Can you see the problems in the following sentences?

“Walking past the open window, the breeze warmed my face.”

“Having committed to the late night meeting, my car careened toward the library.”

“Leaning over the balcony, the body came into view.”

“Climbing up into the saddle, the horse gently trotted away.”

None of these sentences makes any sense the way they are written, do they? Did the breeze walk past the window? Did the car commit to the meeting? Did the body lean over the balcony before it came into view? And I’m sure you realize that the horse that trotted away is not the one who climbed into the saddle.

I would make these changes in these sentences:

“As I walked past the open window, I could feel the warm breeze on my face.”

“Having committed to the late night meeting, I drove my car toward the library.”

“I leaned over the balcony and the body came into view.”

“I climbed up into the saddle and the horse gently trotted away.”

Check the manuscript you’re working on. Do you tend to write sentence that don’t quite say what you intend—that make your readers stop, shake their heads and lower their opinion of your credibility as a writer? If so, make it your priority to locate and correct those sentences today.

http://www.patriciafry.com
http://www.matilijapress.com

Your Publishing Success is Up to YOU!

Monday, July 4th, 2011

Yesterday, we talked about strange places to have book signings. I forgot to mention that I have signed books in the local cemetery twice. Well, that’s because I had a book (two books) featuring the history of the Nordhoff Cemetery and profiles of the earliest burials there.

What are some of the most unique places where you have sold books, promoted your books or received unsolicited, unexpected exposure for your books?

I was publicly recognized as the author of the Ojai Valley history book at my class reunion which took place in Ojai one year and also at the year-end party for those who volunteered or worked for the city in some capacity. (I was on the Historic Preservation Commission for the city.)

I often discover people talking about my work or my books on their blogs or in their articles/newsletters, etc. Be sure to do a search on your name or the title of your book occasionally to find out who is commenting. You might find some great testimonials for your website.

But none of this will happen for you unless you are tirelessly seeking exposure for yourself and your books all the time—in the most common and the most unique places and ways. Here are some of the other opportunities I’ve had as a result of my writing career.

1: I flew business class to Dubai all expenses paid and was honored as the first woman ever to give a keynote speech at the District Toastmasters convention that year. The organizers were familiar with me because of my numerous articles published in The Toastmaster Magazine over the years.

2: I was once invited to photograph a pair of Pallas cats from inside their cage at the Denver Zoo for an article commissioned by Cats Magazine.

3: I’ve enjoyed behind the scenes tours of many places throughout the US—amazing homes, a massive natural gardens, a bird rehabilitation center, interesting factories and so forth because I was writing about them.

4: I’ve received assignments from larger magazines when their editors noticed my articles on certain topics in other publications or at my blog, for example.

5: I’ve interviewed high-profile people for articles and books.

6: I’ve received invitations that might not have been issued if I wasn’t a writer or hadn’t produced books on certain topics. I was selected a Living Treasure in the literary category in my community, for example.

So what’s the message here? You know that I rarely post a blog without something in it for you—something that will assist you along your writing/publishing path. In case you haven’t figured it out, the message is:

• Promote, promote, promote.

• Put yourself out there. Become known among editors in your field/genre and readers in your field/genre.

• Get all of the exposure you can generate through every possible channel. In other words, talk about your book everywhere you go. Constantly come up with article/story ideas and then pitch them. Locate promotional opportunities and pursue them.

• Concentrate on your audience and pursue them with your book or your article/story-writing.

Selling your writing is as simple as getting noticed. And that is your assignment today. Get noticed. You can’t get a story or article published if you don’t come up with the idea, write it and submit it. You can’t sell a book no one knows about. Your success is up to you.

By the way, while you’re sitting around playing computer games and checking your friends’ facebook pages today, visit my websites. Sign up for one of my online courses designed to help you move forward within the writing/publishing/book promotion realm. Purchase one of my books. I wrote them just for you. Send me a few chapters of your current book project for an editorial evaluation and estimate.

http://www.matilijapress.com
http://www.patriciafry.com

Unusual Book Signing Venues

Sunday, July 3rd, 2011

Where are some of the most unusual places you’ve signed books? That was the topic in one of my discussion groups yesterday. Because this is a group of cat writers, some of us reported that we have signed at pet stores, veterinarian’s offices, feed stores and the like. Some of us have signed at cat shows and dog shows. One author signed at a doggy daycare facility. Another author signed her book about a purple teddy bear at a “purple lavender festival” and had great success. One even signed books at a circus. Another participant reported that they knew an author who set up a little table at a busy gas station and signed books for customers there.

Have you signed books at an unusual location? Have you even considered some of the opportunities for authors with books to sell? In these highly competitive times, it is important that we become majorly creative about book promotion. They say that more books are sold outside of bookstores than in them, these days. And part of that is because people are out pitching books at gas stations, in Costco, at wine festivals and flea markets, in toy stores, boutiques, yard sales (I’m not kidding!), nurseries, schools, sports events, kitchen stores, barbecue stores, hog barbecue contests, air shows—get the idea? I even suggest to authors with books related to vintage cars or car mechanics to offer their books for sale at auto parts stores!

My friend who wrote a quirky novel called Thrift Me Deadly, could do a signing
in a thrift store.

My chiropractor told me yesterday about being stuck in traffic at a standstill for two hours recently. Can you just imagine sitting on the tailgate of your SUV signing your humor book for bored, grid-locked motorists?

Even novels can be promoted in unusual places based on the theme of the story. One set in the old west or the new west can be promoted at rodeos, horse shows, organized group horseback rides, forest service, pack stations, museums, feed stores and other places where folks who like or live the life of a cowboy hang out.

A chic lit novel might have an audience at boutiques, gift shops, clothing stores, the accessories counter in department stores, etc.

What are some of the most unusual places you have signed books or you can imagine signing your particular book? Leave a comment here.

http://www.matilijapress.com
http://www.patriciafry.com

Is Your Manuscript Possessed by Boo Coo Boo Boos?

Saturday, July 2nd, 2011

Word processors are GREAT for editing. Don’t you love the ease with which you can make corrections and additions? I started my writing career using a borrowed manual typewriter. It was a glorious day when I was able to purchase an electric typewriter. Whoo hooo! For those of you too young to remember these antiquated pieces of machinery, editing was quite a different process. You typed it. You edited and made corrections on the printout using a red pencil. Then you retyped it. The first few drafts of your manuscript often looked like the work of a deranged scholar with all of the notes, arrows and other marks all over it.

Once you typed in the changes, it was time to edit again. The process of fine-tuning a 1,500-word article might take days. Often, the end product still didn’t look that good. If you found a typo after the final go around, you used liquid white out, let it dry and then typed or wrote the correction in.

In time, someone invented correction tape. Some typewriters had correction tape built into the typewriter. So when you wanted to make a change, you typed over the mistake with the tape and then retyped to correct.

Now, we can correct mistakes and make changes easily on the screen—before ever printing our manuscript or letter out or sending it to anyone. And we have all kinds of help from built-in spell-check and grammar programs. What many freelance writers and authors forget, however, is the importance of their astute, alert attention to what’s happening to their manuscripts during the self-editing and correction phase.

I can’t tell you how many manuscripts I receive for editing that have obviously gone through boo coo incarnations and are possessed by many boo boos as a result. For example:
• The author changes the name of a character midstream and neglects to make the changes throughout. (Very common!) She might be Cindy throughout, except on pages 113, 143 and 220.

• Words are erroneously left in or removed in the process of editing. For example, instead of typing, “He went straight to the store,” it might read, “He went to straight the store.” Or rather than, “She sat in the saddle with confidence,” you might inadvertently create this, “She sat in the saddle horse confidence.”

• Authors use the wrong words. For example, “She stocked her prey.” It should be, “She stalked her prey.” Or “I can’t belief what she sad,” when it should read, “I can’t believe what she said.” Or “Their he goes right past there house,” of course, this should be, “There he goes, right past their house.” And what about this, “She past the bakery without taking a second look.” It should be, “She passed the bakery without taking a second look.”

• Letters are left off of or out of words. This can happen through the course of editing. You intend to say, “Steve was the driver and George sat beside him,” but you end up with, “Steve was the drive an George sat beside him.”

• Inconsistencies are a huge problem with many of the manuscripts I see. Authors can’t decide whether to use capitalization with certain words or not, so they shift back and forth. They capitalize “earth,” “phantom planet,” “angel,” half of the time and, half of the time, they don’t.

• Authors use curly quotes sometimes and straight quotes the rest of the time. This drives me crazy. And sometimes the quotation marks are backwards. This is also often a result of having made changes to the text.

The more manuscripts I see, the more adamant I am that authors need at least one extra set of eyes to scrutinize their work BEFORE publication. And then they absolutely should hire a qualified book editor to do the final tuning. I strongly advise authors to save up for an editor as soon as he or she decides to write a book for publication. If you plan to write a 60,000 to 90,000-word manuscript, you’ll probably need anywhere from $1,200 to $3,500. If the manuscript is in really rough shape, you’ll need to come up with more. If it is very, very clean, you won’t pay as much.

I recently lost an editing job (and the author lost an opportunity to present a well-written book to the public). The author came to me with a gigantic, multi-thousand-word novel manuscript in very poor shape with a budget of only a fraction of what it would cost for me to edit the work. He decided to do the editing himself. I could not convince this author that the mistakes in his manuscript were created by him—through his ignorance of the English language as well as grammar, punctuation, etc. He obviously had a knack for storytelling, but his writing was atrocious. He is not qualified to fix the problems in his manuscript.

But there is nothing to stop him from doing his own editing or from getting his book published. Such a shame. I hate to see authors publish and attempt to sell garbage. Yet, more and more people are doing so.

For more about editing, self-editing, publishing (all options), freelance article writing, book promotion, writing a book proposal, building on your platform and more, check out the archives for this blog. And visit my websites:

http://www.matilijapress.com
http://www.patriciafry.com

Money Management for Writers

Friday, July 1st, 2011

When I was a young homemaker, my husband worked on commission. He brought home a different amount on his paycheck every two weeks. I hate, hate, hated not knowing how much money we would have for bills each month. We just couldn’t seem to get enough ahead to ever make this sort of thing work for us. When he had a good month in commissions, we had to put the extra money toward a bill we couldn’t quite pay off the month before. It was stressful not having a set amount of pay to plan on.

Then he got a regular job with a regular paycheck. He earned a regular salary plus raises when his route increased. This was better—until the powers-that-be would decide he’d built his route to such a degree it was time to split it and give part of it to someone else. His paycheck would be cut accordingly. Again, we couldn’t exactly rely on a set salary.

I never wanted to live like that again. My dream was to have a reliable amount of money coming in each month so that I could plan ahead as far as household and other expenses.

So what am I doing in a business that is one of the most unstable of all? Writing and publishing?

Certainly, there is no regular paycheck in this profession. Some months you might place three $1,000 articles, do a $1,200 editing job, sell two dozen books, get paid to speak at two events, write some copy for a local business and collect $350 in consulting fees. The next two months might be dead. I have chosen a profession with just about as precarious a financial situation as possible and I’ve stayed in it for over thirty-five years. How do I manage?

One thing I’ve noticed is that rather than concerning myself so much with the amount of income I require each month—because this is going to be unstable no matter what I do—I regulate my expenses. Sure there are months when I decide to purchase a new piece of business equipment, when my car needs repairs or my house needs painting. But I maintain a fairly low level of expenses and I strive to earn more than I need to cover them each month. When I bring in more money, I stash it. Then I have it when I need to cover an unexpected (or long-term planned) expense.

I believe that it is important to preserve one’s health and well-being, as well. Most of us do. So I try to take advantage of down times—when I’m not on a deadline or when I don’t have an editing job on my desktop—to get out of the office. I take mini-vacations and walk on the beach. I create a new garden space in my yard. I spend time with my friends. Or I even leave town for a few days of respite.

Sure, slow times in this business should be spent promoting and gaining additional exposure for your books and services. But there comes a time in a career when you can streamline that process—you know where and how to spend your time and energy. And this affords you nice pockets of time for regrouping and refreshing away from work.

I’m actually in intense work mode as we speak—with back-to-back editing jobs on my desk and a new book coming out this month. But the heat is headed inland (where I live) and the cooler beaches are calling to me. I will be taking pockets of time in the coming weeks to walk my stresses away along the water’s edge, knowing that, because of my diligence, the bills will be paid. I can relax in the knowledge that I’ve somehow overcome the horror and fear of the irregular or erratic salary. How about you? How do you manage the lack of security in the writing/publishing business?

http://www.matilijapress.com
http://www.patriciafry.com