Archive for October, 2011

My First Mystery Writers Conference

Monday, October 31st, 2011

This is a guest blog by freelance writer and SPAWNews editor, Sandra Murphy.

Bouchercon is one of the largest mystery conventions held each year. For 2011, its location was St. Louis. It was my first time to attend.

Four days, ninety-two panel discussions and interviews, after-hours activities that included bowling for charity, an auction, a silent auction, book signings, thousands of books and miles of walking, it was the best time I’ve had all year.

Bouchercon is designed for both writers and fans. Its goal is to introduce new writers and get people excited about books again. It worked.

I attended fourteen panel discussions, met writers, and added to my TBR (to be read) pile by hundreds of books. Most of all, I learned about writing.

Fans often think writers sit down, get an idea, are carried away by a story that almost writes itself and then it’s ready to be published. Not so. Val McDermid, author of the Dr. Tony Hill and Carol Jordon mysteries said, “I start with something small. It builds in my head until the story is there. It can take twenty years sometimes but the idea has to come first.”

That’s how some writers give the appearance of writing at warp speed. When the story is ready to be told, it’s already formed in the writer’s mind.

On every panel, writers emphasized the need to consider writing a job. It’s work to make the story come alive. “It’s my job to make the story irresistible to you as a reader,” said McDermid.

Robert Crais writes the Elvis Cole and Joe Pike books. He was asked how he starts a new book. He said, “Writing is an ugly, dirty, nasty job. It takes a year to write a book so it has to be something important to me. I always start with something I find heartbreaking. I want to heal it.”

Even when writing fiction, you can add a message—just be sure not to hit the reader over the head with it. Colin Cotterill writes mysteries set in Thailand with main character, Dr. Siri. He said, “I’ve made mistakes in writing my books. One big one is that there is nothing more depressing than child abuse. I let the message take over my desire to be a writer. You have to balance how much of an issue you put in your writing.”

Vampire writer Charlaine Harris was a speaker on two of the panels I attended. She said rewriting a scene until it’s right is vital. “I’ve reburied some people five or six times until I find the right body.” In a massive understatement, she added, “My books would never have gotten published if not for another vampire writer, Laurel K. Hamilton—but it’s worked out pretty well.”

Should you follow the trend and write a vampire novel? Trends are too hard to predict and by the time you’ve written, submitted, and are ready to be published, vampires could well be yesterday’s news. Each writer emphasized being true to your own ideas. McDermid said, “Learn from other people. You can learn more from other people’s mistakes; just promise not to do them yourself. I’ve learned my craft. Trust the idea and wait for the world to catch up.”

St. Louis writer Angie Fox agrees. “I’d written several traditional mysteries. They didn’t sell. So I thought “What would I like to read?” and then wrote that.” The Accidental Demon Slayer series was born and is a great success.

When do you call yourself a writer? Laurie R. King now writes the Mary Russell and Sherlock Holmes series as well as standalones but her first sale made the difference for her. She said, “My agent called to tell me St, Martins bought my book. The very next day, I went to the school and changed the information cards—from housewife to writer.”

Be patient. “It took two years to sell the first Sookie Stackhouse book,” said Charlaine Harris. “To the editors who turned me down, I say nah nah nah nah!”

Do you have to be published to call yourself a writer? No, said the panelists. You just have to make yourself sit down and write. Sure, it’s a job but it’s about the most fun you can have and still call it work. After all, you get to make stuff up.

Power Outages Stink

Sunday, October 30th, 2011

We’re experiencing a power outage here in our neighborhood. Power has been out for 7 hours already and word is, they are still a long way from fixing the problem. We’ve plugged our frig and this mini-computer into an outlet from our neighbors to the south. (They are on a different supply arm than we are.)

I had planned a guest blog for you today, but don’t have enough power to download it so I can post it here. I guess the battery is low on our Internet connection.

At any rate, I hope you are all having a more connected day. If you can navigate through the Internet, this would be a good day to order my latest book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. Get it on Kindle and you can study it this afternoon. Tomorrow, you can begin putting some of the ideas into practice and you’ll have more money from book sales coming in for holiday shopping.

http://www.amazon.com Type in my name, Patricia Fry and/or Promote Your Book.

Are You a Professional Working Out of Your Home?

Saturday, October 29th, 2011

Do you consider yourself a professional writer? Are you writing articles/stories for money? Do you have one of more books to promote? Are you offering editorial or some other service to writers/authors? Or are you in the process of writing and publishing your first book?

Most likely, you work out of your home. You’ve created an office or setup a corner of a room where you conduct your work. Most of us do, these days. And most of us start out feeling a little less than professional since we work from a spare room or a sectioned-off portion of our garage right there in our home.

How does someone come across as professional when they work from home? Here are a few suggestions:
• Have a separate telephone line for your business and answer it as you would if you were working for a company downtown—“Hello, this is Diane at Teddy Bear Publishing…” or “Amy’s Editorial Services, how may I help you?”

• If your business relies on customers or clients, keep regular hours when you will be available by phone or email. You might also consider this policy if you are producing a book and working with a printer, cover designer, etc.

A benefit of working at home, however, is the freedom to come and go as you please. And when your business has little to do the public, it’s easier to take a day off during the middle of the week, entertain out of town guests and drop everything to take a friend to the airport. However, there are still basics you can follow to maintain your professional persona. For example:

When someone calls or emails you to ask for some information or for a smidge of your time, avoid saying, “I have to get my nails done today (clean out the garage, buy a new dishwasher, babysit for my nephew), so I can’t do that until tomorrow.” Say, instead, “I’d be happy to take care of that for you, can I get back to you tomorrow around noon?”

Sure, you may be getting your nails done, cleaning the garage of going shopping, but your client, customer, or colleague doesn’t have to know this. Let him or her imagine that you are swamped with publishing, writing, editing or promotional work and can’t possibly consider their request at this moment.

What are some of the other things you do to maintain your professional persona?

Tell Us About Your Reading Habits

Friday, October 28th, 2011

Did you read where Books a Million is opening 41 new bookstores—mostly in old Borders’ buildings. This is encouraging for those of us who still love holding the print book in our hands and for publishers who haven’t, yet, figured out how to promote books outside of the traditional bookstore. I notice that most of the stores are opening in Pennsylvania, Ohio, Maine, Maryland, Virginia and other Eastern states.

I’m wondering if young people who read are still reading print books or if they are switching over to electronic readers? What is your child’s preference? Are teachers encouraging e-books? What are kids’ electronic readers of choice? What caused your kids to embrace e-readers or not?

In our household, we have a new e-reader convert. He wanted to try reading a book on a Kindle, so borrowed one and then bought one. He now reads mostly using the Kindle. I haven’t had a chance to try it, so I’m still reading the old-fashioned way. How about you?

Since this is a short blog post today, after you leave your comment, you have time to visit my website and order a book, sign up for a course, check out my appearances page, print out my resume to give to the program chairperson for an upcoming writers/authors conference or writers group meeting, read some of my articles, sign up for my free e-booklet and more.

http://www.patriciafry.com
http://www.matilijapress.com
Contact me here: PLFry620@yahoo.com

All About the Author’s Platform

Thursday, October 27th, 2011

I just found out that my book, Promote Your Book, is on the Barnes and Noble Nook. AND, it has risen in rank at Amazon to a respectable spot, this morning.

Do you keep an eye on the Internet to learn who’s talking about your book, where it’s listed for sale, where your articles are appearing, etc? Searching your name on the Internet (or the title of your book) can be like opening gifts Christmas morning. And it can be telling. If you find nothing new in your search and if your numbers at Amazon aren’t changing, except to get higher and higher, perhaps you need to step up your promotional efforts.

Along with my own name and books, I often check on those of my clients, as well as my colleagues. I keep an eye on what my colleagues are doing in case there’s something additional I could be doing—approaching a particular reviewer, interviewer or blogger, for example. I tap into what my clients are doing in case there’s something more I could suggest to help them get more exposure and make more sales.

Unfortunately, few of my clients have high profile images throughout the Internet. They are doing little or nothing to get noticed, thus, they are not selling books. Some of them are writing a second book—why, I don’t know. If they aren’t interested in promoting their books, they aren’t going to entice many readers for the second book. So I wonder—what’s the point?

Some authors are waiting for a big break with a publisher. But I can tell you it won’t happen if you aren’t willing to build a platform and put effort toward promoting your book. Publishers certainly will pick up books that are previously published, but only if they are showing signs of success.

If you are a new or struggling author, you might want to consider bumping up your chances of publishing success by signing up for my online course on how to establish and build on your platform (your connections—your following—your way of attracting readers). Many authors don’t realize what they have going for them. They don’t know how to use what they already have in order to promote themselves to publishers or to promote their books to potential customers. This course is designed to help you discover and build on your attributes and add to them. Learn more here:
http://www.matilijapress.com/course_platform.htm

This might be the best $150 you’ll spend all year toward the success of your novel or nonfiction book.

Why Praise Your Favorite Author

Wednesday, October 26th, 2011

How nice it is to hear from a customer who is using one of your books. I received such an email yesterday. The author said that it was five years ago when she won a copy of The Right Way to Write, Publish and Sell Your Book in a drawing and that she has read it numerous times and has used it to successfully produce a children’s book. She wrote in order to thank me for writing such a useful book for authors.

Nice!

Are you collecting testimonials, customer comments/reviews and so forth? Do you know what to do with them when you receive them? First, you want to thank the individual for taking the time to comment. What a rare gift. It is so atypical of us to go out of our way to offer such feedback. We can only hope that the satisfied customer is telling others about your wonderful book, even if he doesn’t think to reach out and give you the praise.

There are ways to initiate comments. If you have a customer list and you contact those customers from time to time with announcements, news, information or, perhaps, a regular newsletter, you just may receive a comment occasionally.

Post these comments at your website. Use them in your promotional material. Include them on your testimonials pages in the reprint of your book. Do not publish the name of the individual without permission.

On the other side of the coin, do you contact authors of books you find of particular value in your studies or that you have enjoyed reading? It’s a good habit to get into. Consider it your way of giving back or your contribution to encouraging this author to keep writing.

If you think your positive comment doesn’t mean anything, this is something you should reconsider. Feedback to an author is like a breeze to a sailor. It’s encouragement. It’s what keeps them going. Readers are vital to an author’s career. Without readers, an author has no purpose. And knowing those readers are out there and that your words are touching them in some way is terribly important to an author.

This week, I’d like to urge you to send a note of praise to some of your favorite authors. Believe me, you will feel almost as good to be giving as the author does when he receives your praise.

If you’ve read my book, Promote Your Book, you can leave your positive comments at the book’s Amazon page. http://amzn.to/oe56Ia
If you haven’t ordered your copy in print or on Kindle, yet, this is the place to do so. The print version can also be ordered at IndieBound and B&N.com as well as at the following sites:

http://www.matilijapress.com/PromoteYourBook.html

http://www.allworth.com/Promote_Your_Book_p/1-58115-857-1.htm

Amazon’s Book Ranking System

Tuesday, October 25th, 2011

Do you watch your book’s positioning at Amazon? I have started doing this more often since my latest book came out. I go to Amazon sometimes several times a day—sometimes a few times a week—to see where my book, Promote Your Book, fits into the scheme of Amazon things.

Yesterday it was over a million (not good). Today it is number 140,590. What happened to change the numbers so dramatically? They say the positioning has to do with number of sales. But also it reflects how other books are moving or not moving.

I wondered what might have happened to cause my book to rise some million and a half points higher today than it was yesterday. Perhaps there were some books involved in those fake promotions where the author has all of his friends buy copies of the book on a certain day. It seems to me this creates a false reality for all of the books. When many other books are soaring in popularity, others might drop way down. And when things level off again for those temporarily popular books, the positioning of all the other books returns to a more realistic level.

Or it could be that my book has simply been selling. Since I’m not the publisher of this book and I don’t receive the orders, I have no way of knowing how it’s doing. But I do know that I’ve gained some new followers on Twitter—some of them might have bought it. I’ve had some articles published within the last week to ten days—this might have spurred some new sales. Folks may have started listening to my interviews posted at various Internet sites or reading some of my 5-star reviews. Maybe it’s payday for authors who have been saving to buy a copy of my book. Perhaps subscribers to SPAWNews saw the announcement about my new book and several of them ordered copies this week. Or the influx of orders is a result of this blog. It could be that the publisher is doing some promotion I’m not aware of.

Here’s another possibility: I’ve sold copies of Promote Your Book at several venues since it came out in August in Anchorage and several locations in California, as well as through my website and through Amazon. Maybe some of those customers are starting to tell others about the book and they are ordering copies.

Actually, the reason for the rise toward the top of the book chain at Amazon is probably a combination of all of these things. And this is why I urge you to engage in all manner of promotion with regard to your own books. Get lots of book reviews, write articles/stories for magazines/e-zines your customers read, sell books at book festivals and conferences, use social media, etc. and make sure your book is available for sale where your readers shop,

For many great book promotion ideas, order your print or Kindle copy of >Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author at Amazon, IndieBound, B&N.com, the publisher’s website or my own website. But order it!

http://www.matilijapress.com/PromoteYourBook.html

http://www.allworth.com/Promote_Your_Book_p/1-58115-857-1.htm

http://amzn.to/oe56Ia

Personality Sells Books

Monday, October 24th, 2011

People often ask me, “What’s the best publishing option?” I respond by saying, “It depends on you and it depends on your project.” Authors also ask, “What’s the best way to promote a book?” And my answer is the same, “It depends on you and it depends on your book.”

I’ve written many, many blog posts and articles, as well as books, on book promotion. Some of the articles and chapters reflect specific promotional ideas for certain types of books—e-books, novels, children’s books, etc. Today, I’d like to point up some of the specialty marketing ideas authors can pursue on behalf of their particular books. And I invite you to share some of your more creative and more successful book promotion ideas for your children’s book, mystery, how-to, memoir, novel, etc.

I told you recently about the two authors with a book of funny quips and big sense of humor who set up a lemonade stand in front of a busy Sunday farmer’s market. They charged $10 for a glass of lemonade and gave each customer a free copy of their book. Clever and cute and it worked for these funny guys.

I love the idea of having home parties to promote mysteries, and some other types of novels. Bring props and costumes and ask guests to help you act out a scene from your story. This could be a take off on the old murder mystery shows where guests participated in solving the crime.

For a cookbook or various types of how-to books, the author can give demonstrations during home parties, at community fairs and events and even during club meetings and conference presentations. Show how to caramelize onions, roast vegetables, make quick and tasty condiments, apply first aid, build a birdhouse, use household items as beauty aids, etc. I have a friend who used to demonstrate how to make some of the crème brulee recipes from her book. I once presented a full-blown luau to promote my book on presenting a luau on the mainland.

Children’s books sell best when presented to children in some interesting, enticing way by an upbeat author. I’ve watched children’s books fly from booths at book festivals and flea markets when the author interacts with young visitors to the booth and/or their parents or grandparents. And I’ve known authors to sell books by the crate after reading from their books to groups of children in schools, at libraries, etc.

You’ll notice that all of my examples depict the author involved in face-to-face interactions with their readers. That’s because I believe this is one of the best ways to promote many books. I sell my books on publishing and book promotion to people who have heard me speak on an aspect of these topics. Folks who follow this blog also purchase my books, as do authors who read my articles in other publications. In the case of reference and how-to books, the author must demonstrate his or her credibility in the field in order to gain the trust of their proposed audience.

When you engage in book promotion, do you strive to gain a rapport with your targeted readers? Do you seek ways to attract readers through personality as well as credibility?

What are some of your favorite book promotion activities? Which ones work best for you and for your particular book?

For help with your book marketing plan and for some creative new book promotion ideas, read my latest book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author (Allworth Press). Order your copy at Amazon today. http://amzn.to/oe56Ia

How to Sell More Books This Holiday Season

Sunday, October 23rd, 2011

What’s your favorite book promotion activity?
What book promotion activity seems to be most effective for your particular book?

If your answers to these two questions match, you’re probably enjoying the process of book promotion. If not, it would behoove you to find a way to make it more pleasant and lucrative.

Some authors go into publishing already hating the very thought of promoting their books. Believe it or not, I still hear hopeful authors say, “I’m holding out for a publisher because I don’t want to have to do promotion.”

Don’t you know that the author is responsible for promoting his or her book no matter which publishing option they choose? One of the most important parts of your proposal package (according to most publishers) is your platform and your marketing plan. Publishers want to know why would anyone buy a book you wrote and how do you expect to reach your audience? Do you have the time, ideas and energy to devote when it comes to promoting your book? They want to know this before they issue you a contract and invest in your project. If you aren’t going to be an integral part of the marketing team on behalf of your book, the publisher may move on to an author who understands the importance of his role in promoting his book.

Some of you are already involved in book promotion. And many of you are stuck using the same activities over and over again. This is okay, if they’re working for you. Think about it, is your book promotion activity of choice as effective as you would like it to be? Are booksellers responding to your mass mailings/e-mailings? Are customers and supporters showing up to your book signings? Are you selling a lot of books at book festivals and flea markets? Are you getting a significant number of visitors to your website? Do your sales increase after a book review is posted?

If sales are down, it could be that you need to revise your marketing plan. Begin the process today by evaluating the results of your book promotion activities. Which ones seem to be working and which ones aren’t? What aspects of your activities are most effective? It might be that you sell more books face-to-face than you do through press releases or e-mailings. But you don’t attract many customers when you do book signings. In this case, consider going where crowds gather. For example, arrange to speak at local civic club meetings. Program chairpersons are always looking for good speakers for their programs. Offer signed books for sale after the meeting.

If your book doesn’t seem to attract much interest even after a good review is posted at an online review site, consider soliciting more intimate reviews. Locate the magazines and e-zines that your customers read. Isolate those that run book review or recommended book columns and ask for a review of your book.

The major holiday book-buying season is upon us. This is a good time to reorganize and regroup. If your book sales are down, maybe it isn’t your book, but your tactics. Try something new based on what you know and see what happens. I’d love a report.

In the meantime, if you want some fresh book promotion ideas from a whole different perspective, order my print or Kindle book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. http://amzn.to/oe56Ia

How to Cure Book Promotion Burnout

Saturday, October 22nd, 2011

It can happen. In fact, for some authors, it happens much too soon. They get their book on Amazon, have a book launch party, arrange for a signing or two, get a few friends to post reviews or announcements in their newsletters and then disappointment sets in.

Book sales aren’t anywhere near what you expected, your efforts seem to be for naught and you don’t know how to change this downward spiral pattern.

How, indeed? By doing something different. By learning more about the whole process of publishing and book promotion so that you understand what your next step should be and why. Oh, it is unlikely that you will find a book or a book coach that will tell you exactly what to do next. But, if you are astute, if you do your homework and if you are willing to try something new, you will, most likely, discover some new tools and ideas resulting in a renewed interest in your book.

So many authors firmly believe that just because they produce a book, people will buy it. And this just simply isn’t true. Sure, you’ll make a few easy sales out the gate. But most of your sales are going to feel like pulling teeth from a cantankerous walrus that hasn’t been sedated. You will very soon become disappointed, tired and disillusioned with the whole difficult process. You’ll dream of going back to your writing; but how can you justify spending your days doing what you love when you can’t sell what you write?

If you see yourself in these scenarios, I recommend that you get help NOW. I happen to have just the help you need.

1: If you are new to publishing and you don’t, yet, understand much about the publishing industry and how it works, purchase my book: The Right Way to Write, Publish and Sell Your Book. I wrote this book expressly for YOU. http://www.matilijapress.com/rightway.html

2: Whether you are still writing your book or you are in the process of promoting it, order my newest book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. http://www.matilijapress.com/PromoteYourBook.html or order the print of Kindle version here: http://amzn.to/oe56Ia

3: If you have been trying to promote your book and it isn’t going well, you might benefit by reading my ebook, The Author’s Repair Kit, Heal Your Publishing Mistakes and Breathe New Life Into Your Book. It’s only $5.95. http://www.matilijapress.com/author_repairkit.html

If you have a question about publishing or book promotion, contact me personally: PLFry620@yahoo.com