Archive for February, 2012

Writer needs Domestic Chore Muse

Wednesday, February 29th, 2012

I discovered something odd about myself—the writer—last week. Don’t laugh. I realized that I need inspiration in order to vacuum or deep clean a bathroom or the kitchen, for example. But I can write just about anytime under any circumstances.

I need a housecleaning muse. I suffer, sometimes, from domestic chore block. And procrastinate? Oh my. Here are some of the excuses I use when I don’t feel like cleaning:

• The cats are asleep and I don’t want to disturb them.
• I only have a window of twenty minutes—not enough time to dust and vacuum, so I’ll do neither.
• I’ll clean the house when I don’t feel like writing. (Yeah right! That never happens.)
• No one is going to stop by, anyway—who will notice if I let it go one more day?
• I’ll do it tomorrow—I’ll probably feel like doing it then.
• It’s not really that dirty.

I remember when I started this writing career many years ago, that some days I would clean instead of write. If I was stumped as to what to write that day, the floors would get washed. If I suffered from a severe case of writers’ block, I’d make new curtains and hang wallpaper, as a way to work through it. I still take a walk to clear the clutter from my mind when I’m working through a writing-related situation. But I wait for inspiration to clear the clutter from this house.

So is there anyone else out there who can relate? Have you turned from super housekeeper to obsessed writer? Do you need a domestic task muse? What is your motivation or inspiration to clean the house or take care of other chores that require leaving your writing room?

How to Write a More Successful Book, Part 2

Tuesday, February 28th, 2012

As most of you know, I’ve been writing for publication for nearly forty years. I have 35 published books to my credit. So I hope you hear me when I advise the following:

Before you write a word—or, perhaps, while you are outlining or conducting research for your book:

Study the publishing industry. How? Read my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. What can this book do for you and your project? It can put you within the 21 percent of authors who produce successful books. No kidding, folks. Nearly 80 percent of all books fail and one major, major reason is the fact that the author entered into the fiercely competitive publishing arena without enough knowledge about the publishing industry, their options, the possible consequences of their choices and knowledge of their responsibility as a published author. PUBLISHING IS A BUSINESS. And authors, in order to succeed, MUST approach it as such.

The second thing I want you to do is the write a book proposal and this is true whether you plan to write a book of fiction, a collection of your poetry, a children’s book or a nonfiction book. You will learn volumes about your project and whether it is actually a good idea through the process of writing a book proposal. Many an author has, at some point, discovered that they are writing or have written the wrong book for the wrong audience. If this is the case with your book, you want to know BEFORE it is published.

What does this mean? That the book idea should be scratched? Not necessarily. Maybe it just need to be tweaked. A reality check before your book is a book can save you tons of money and tons of heartache.

One more thing I’d like to recommend. Start now setting aside money for an editor. A good book editor could cost you anywhere from $800 to $3,000—depending on the condition, size and complexity of your manuscript. Work this into your plan. You will have a much more successful publishing experience if you do.

I’ve known authors to skip this step—to just bring out their book as soon as they could without that extra set of professional eyes—some of them knowing that their book had numerous errors. They figured they would make some money on the book and THEN hire an editor for the reprint.

Guess what? These authors never get to the place where they can afford to do a reprint. These authors are among the nearly 80 percent who fail in the marketplace. A few people might buy their book, but they won’t recommend it. Reviewers either won’t review it or they give it an honest (and brutal) review. Booksellers aren’t interested in it.

So, before we get too far into March, let’s get your book project up and running. What are you going to do first?

• Evaluate your reason for writing this book and the book’s purpose.
• Study the publishing industry. Consider reading Publish Your Book by Patricia Fry.
• Write a book proposal.

Order Publish Your Book at Amazon.com or here:
http://www.matilijapress.com/PublishYourBook.html

How to Write a More Successful Book in This Highly Competitive Publishing Arena

Monday, February 27th, 2012

We’re nearly two months into the New Year. Remember those resolutions or promises you made January 1? How are you doing toward those goals? Have you started that book? Have you resumed work on a book project that you set aside months or years ago? Or are you still just thinking about it?

Perhaps you feel overwhelmed by the task at hand. That’s why you made it a resolution or a plan for the New Year. You thought that if you promised yourself you would do it, you would find a way. But you still have to take that first step.

Stop looking at the project as a whole. Once you are sure this is what you want to do—that this is a good idea, break it down into manageable tasks. How do you know it is a good idea? Ask yourself the following questions:

1: Why do I want to write this book? Is your reason valid or frivolous? Frivolous reasons might be, “To get rich.” Or “To show so and so that I can do it.” Or “To change the thinking of all Americans.” Or “To tell my story, which will make me feel better.” Valid reason might be, “Because I believe I have something of value to offer a segment of people.” Or “I am passionate about this book, have thought it through and know it is a worthwhile project.” Make sure your reason for writing this book is valid.

2: What is the purpose of my proposed book? If it is to inform, entertain, educate and/or potentially help a niche group of people, it is probably a valid project. If it is to make you look good or to further your career, think again. Sure, you might gain added credibility in your field as a result of writing this book. And you might get an invitation to speak at a noted conference or convention as the author of this book. But these purposes should be secondary to your main purpose for producing this book—which should be to give something of value to a segment of people—your potential readers.

3: Who is the audience for this book? Be realistic here—determine who will actually want to read this book, not who should read it. Understand that to say, “This book is for everyone—everyone will be interested in reading it,” is unrealistic.

Once you have established the validity of your book project or you have changed the focus of your book to more closely fit in with what your proposed audience wants, what’s next? What is your next step?

1: Outline all of the tasks involved with writing this book—the research, the interviews, writing. Add in the following:

• Study the publishing industry.
• Write a book proposal.

2: Draw up a schedule for accomplishing these items. If you work better under pressure, lay it on yourself—make the schedule tight and make a strong commitment. If you are trying to fit this project into an already busy schedule, give yourself more time to complete each phase of the project. You may have to reevaluate your progress from time to time and readjust your schedule. This is not failure—this is reality and you need a good dose of reality in order to complete your project.

Note: In order to devote time to your book project, you may be required to eliminate things from your schedule, like TV-watching, clubbing, obsessing with your fitness routine, etc.

I’m going to leave you with these thoughts and assignments today. Tomorrow, I will be back with more concrete tasks and the reasons behind them. You won’t want to miss the second part of this important blog post. In fact, I advise printing this out and studying it so you will be more well-prepared for tomorrow’s valuable message.

To be continued February 28, 2012

Do You Have an Author’s Platform to Stand On?

Sunday, February 26th, 2012

I hear from some of you from time to time and it seems that most of you are in the process of writing books. Are you also building on your platform? Do you know the steps to take toward establishing and adding to your author’s platform? Do you even know the reasons you need a platform and why it should be in place even before your book is a book?

Ideally, of course, you have spent the last 5, 10, 20 or 30 years becoming known in the field/genre you are writing in. Most people, however, do not think of this as they merrily live their lives. Most of us turn to writing only after pursuing other career and lifestyle goals. For many, writing a book is an afterthought of life, not a primary part of it. So what is a new, first-time author of fiction or nonfiction to do when they don’t have a platform to stand on? They must build one. How?

For Nonfiction:

• Write within your area of expertise. If you’ve been in this field long enough, you have a built-in audience.
• Become even more widely known in your field or interest by conducting workshops for your peers, writing articles for appropriate trade and consumer magazines and getting involved in websites dedicated to this topic—in other words, position yourself as an expert.
• Create your own website full of resources for your audience.
• Establish a blog related to your topic and post to it often.
• Volunteer within your field of interest.
• Establish programs, contests, fairs, etc. related to your subject and get some press so others know what you’re doing.
In other words, get out there and become known among your book’s target audience. And do this BEFORE you publish that book. Once the book comes out, you’ll be busy promoting it. Now is the time to be develop your platform—establish your audience.

For Fiction:
• Dig out the stories you’ve been writing over the years, clean them up and start submitting them to appropriate magazines. You may be surprised by how many magazines and newsletters publish fiction. Study Writer’s Market. Look at the literary and little magazine category, of course, but also go through each and every consumer and trade publication to locate those that use fiction pieces. For regular reports on where to sell your fiction stories, join SPAWN (Small Publishers, Artists and Writers Network) http://www.spawn.org The SPAWN Market Update (posted in the member only area of the SPAWN website) is full of such opportunities.
• Write and submit new stories in your book’s genre. It is more important that you acquire a following than that you meet some sort of self-imposed deadline for completing your novel.
• Get involved in websites related to the genre of your book—I mean get active—become known as the author of some good romance stories, science fiction, thrillers, mysteries, or?
• Apply to conduct workshops within your genre at appropriate writers’ conferences.
• Establish workshops, writers’ retreats, etc. locally for other writers of works in your genre.
• Create an active and interactive website and blogsite for writers and readers within your genre.

Whether you write fiction or nonfiction, sign up today for my new Platform-Building online course. Check it out here: http://www.matilijapress.com/course_platform.htm

And if you are new to the big world of publishing, be sure to order my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s in print and on Kindle.

Bookselling Opportunities and Resources for Authors

Saturday, February 25th, 2012

Some of you subscribe to SPAWNews, the free enewsletter distributed by SPAWN on the first of each month. And you read my promo each month for the SPAWN Market Update, which is posted in the member area of the SPAWN site each first of the month. Here’s what I wrote in the March SPAWNews describing what members will find in this month’s Market Update.

The March 2012 issue of the SPAWN Market Update is all about volume. We provide 15 links to literally thousands of writing contests; jobs in the publishing field; writing opportunities for fiction, poetry and nonfiction and publishers for your project. Additionally, we show you how to track your book sales and promote your book through magazine articles. The information in this issue could give you that “award-winning,” moniker you’ve been wanting; land you a sought-after job as an editor, art director, videographer, etc.; finally reveal the right publisher for your manuscript; help you to place some of your articles/stories and so much more.

If you’d like to have access to this and every jam-packed issue of the SPAWN Market Update, PLUS several years of archives, join SPAWN NOW. It’s $65/year. What else do you get? Access to our discussion group so you can “speak” directly to some of the movers and shakers in publishing and join in on discussions related to your areas of interest, you can post your book in the SPAWN Catalog of Members’ Books and Services (it’s online year round and handed out to some of the 140,000 visitors to the SPAWN booth at the LA Times Festival of Books (LATFB) in April), you can sell books from the SPAWN booth at the LATFB or send your book to be displayed in the booth, you can place announcements in SPAWNews (circulation 2,000). Read the additional perks for SPAWN members here:
http://www.spawn.org/member.htm

If you live in Southern California and you have a published book, consider joining us in the SPAWN booth April 21 and 22. Booths are up around $1,000 each. We have secured two booths and are charging members $200 per day (either Saturday or Sunday) to sell books from our booths. You must be a member of SPAWN ($65/year) and we recommend that you have your book listed in the SPAWN Catalog of Member’s Books and Services ($35). So for $300, you get all of the benefits of membership for a year, your book is listed in our catalog (the print edition goes out to 500 readers) and you have the opportunity to connect with your readership in person at the LATFB, sell books and make important contacts that can lead to future sales. Contact me if you have questions: PLFry620@yahoo.com or Patricia@spawn.org.

Networking Brings Many Gifts for Authors & Writers

Friday, February 24th, 2012

Do you belong to an organization of writers and/or authors? Do you attend meetings in your area? Some of you know that SPAWN (Small Publishers, Artists and Writes Network) started out as a face-to-face networking organization with chapters in three counties. The Internet brought us all home and made it possible for us to connect with thousands more people throughout the world. The good thing about this is that we are helping more people to make better decisions on behalf of their writing/publishing projects. The downside is the fact that we are no longer experiencing that personal connection—well, not in the face-to-face, handshaking, back-patting, hugging sort of way.

That’s why I always look forward to traveling around and meeting writers in person at writers’ conferences, local writers’ group meetings and book festivals.

You all know that I finished writing my latest book—on public speaking and communication for authors. As soon as I did, my world became flooded with editing jobs and speaking invitations. Here at SPAWN, we’re gearing up for the Los Angeles Times Festival of Books in April. And I am spending every spare moment, these days, in promotion mode with my latest book, “Publish Your Book, Proven Strategies and Resources for the Enterprising Author.” So there continues to be a lot on my plate. It’s all good.

Especially good news is that my promotional efforts and those of the publisher’s publicist seem to be paying off. The book ranking is UP at amazon.com. Thanks to all of you who are ordering it. I am thrilled—not so much because I want to sell books, but because I want you to learn some of the ins and outs of publishing before getting involved. And this is one of the best books around for the new and struggling author. Thanks for buying it. You’ll be awfully glad you did.

You should also be out mingling with other writers and authors, joining online writers’ support groups, participating in lists and forums, visiting blog sites like this one, attending live author book signings at some of the fascinating places where they are occurring these days, attending writers conferences and book festivals (If you have a book—you should be selling it. If not, get to know some of the authors who have their books for sale.)

Through networking, you will learn who the good guys in publishing are, which pay-to-publish companies to stay away from, where to send your magnificent science fiction story for publication, who is a good editor for your manuscript, where to get your brochures printed, where to find a good book coach, which writers/authors publications are most worthwhile and so much more.

Read books like mine, of course, but also subscribe to all of the right magazines and newsletters. Contact me for a list, if you aren’t sure which publications to choose. PLFry620@yahoo.com.

Where are you in the process of writing or publishing a book? Would you like a free manuscript evaluation? Contact me here or at the email address above. Visit my websites
http://www.matilijapress.com
http://www.patriciafry.com

Visit SPAWN http://www.spawn.org

Amazing Resource for Struggling Authors

Thursday, February 23rd, 2012

I now have a pdf file of my latest book—Publish Your Book, Proven Strategies and Resources for the Enterprising Author. I will send that file of this most valuable book to anyone who is willing to write a review for Amazon.com. PLFry620@yahoo.com

What’s in it for you? Free access to a book that could change your life—that is if you hope to write a more relevant book and become a more successful author. If you know nothing about the publishing process or the business of publishing, this book is your education. And it is vital education. Do you know, for example, that nearly 80 percent of books fail in the marketplace? That is, they sell 100 or fewer copies total.

Why? Because the competition is fierce for authors. And because these authors did not bother to learn enough about the publishing industry to know that it is up to them to promote their own books. This is true whether they go with a pay-to-publish company, self-publish (establish their own publishing company) or land a traditional publisher. The author is responsible for promoting his or her book. Do you know how to do that? Of course, you don’t—if you’ve had no previous experience within this realm.

Are you, like so many other newby authors, planning to sell your book through bookstores? Or do you plan to have simple website designed where you will sell your book? Great! This is a good start. But the big picture in authorship and book promotion is much larger and more complex than this. And it is the author’s job to learn and understand the complexities. The truth is, there is MUCH more to promoting a book in this publishing climate and, if you don’t know what it takes and if you’re not willing to educate yourself, you will fail.

The other point many new authors miss is the fact that authors and their books are not part of a cookie-cutter process. Each author and every book is different/unique and they each require a different approach. Publish Your Book, for example, gives a lesson in publishing options and even helps authors to determine, through a process of elimination, which publishing option is best for his or her project. If finding a publisher or agent is foremost on your agenda right now, you really must read chapters 1 through 3 and 8, 9 and 11. So many authors “settle” or take the easy way out—and believe me, there are many easy ways these days for authors—and MOST authors miss out on the success they could have experienced because of poor choices.

If you are stymied as to how to write that book proposal that most publishers want to see, read chapters 4-7. You’ll get a lot out of the real examples we’ve used in this section.

If you are already promoting a book, you’ll be most interested in studying chapters 12 through 14.

Read what the experts and other authors are saying about this book at the book’s Amazon.com page. And then ask me for a pdf copy of it—but only if you agree to write a review of the book once you’ve finished reading it. PLF620@yahoo.com

If you want a hardcopy of Publish Your Book, you can order it at Amazon.com.

The Basics of a Successful Query Letter

Wednesday, February 22nd, 2012

Your magnificent query letter must:

1: Contain an intriguing beginning or a hook—something that catches the agent’s, publisher’s or editor’s attention. Don’t fret over this—just come up with something that creates enough interest so the editor will keep reading. Don’t try to be too cute or clever, you might come across as trite.

2: Identify this as a query letter and ask for what you want. Sometimes we become so involved in choosing the perfect words that we forget to focus on clarity. State or indicate early on that this is a query letter. Say, for example, “Please consider my manuscript for publication,” or “I’d like to propose a book featuring…”

3: Describe your project succinctly and briefly explain (based on information from your book proposal) the need and/or desire for a book such as this.

4: Mention the highlights of your project and any special aspects.

5: Name a few of your experts. (You might want to include a separate list of experts, if it is extensive and impressive.)

6: Share something about yourself—your background in the subject of your book and as a writer. I sometimes include a separate page listing my published books or titles of any articles I’ve had published on the topic of this particular book.

7: Let the publisher know that you have a book proposal ready to send or a complete manuscript. I know, I told you to forget about the manuscript until after you’ve completed the proposal. But there will come a point when you have completed the manuscript and you’ll want to mention that to the publishers you contact.

This is excerpted from my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author.

I still have a few copies of this book to hand out to people who are willing to read it and post a review at amazon.com. Contact me at: PLFry620@yahoo.com.

In the meantime, visit the book’s page at amazon.com. It’s now in print and Kindle. Or here: http://www.matilijapress.com/PublishYourBook.html

How Long Should You Wait For a Response From a Publisher?

Tuesday, February 21st, 2012

Excerpted from my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author.

(By the way, I’m offering a free copy of this book to the first 5 people in the US who contact me and who will read the book and write a review for the book’s Amazon.com page.) Contact me at PLFry620@yahoo.com. Put “Book Review” in the subject line.

What is a reasonable time to wait for a publisher to comment on your manuscript? My rule of thumb for a requested manuscript is two to four weeks past the projected response time for that particular publisher. Most publishers state in their submission guidelines when you can expect a response to a query, a book proposal and a manuscript. FYI, the average response time for a query letter is one to two months; for a proposal, it’s around two months and three months for a manuscript. Unless otherwise stated by the publisher, use these standards.

Sometimes, after a reasonable waiting period, you’ll contact the publisher with a tracer letter (letter of inquiry) only to learn that he has misplaced your submission or he claims he did not receive it. Don’t throw yourself in front of a bus. Sometimes perceived disasters such as this can work in your favor. Think about it, suddenly your project becomes a priority for that publisher. Re-submit it at his request and he will go out of his way to look at it this time.

A publisher might admit that he received your package, but he just hasn’t had time to review it. There’s still hope. Or he will tell you that it is being circulated among his editorial staff. This is a good thing. Publishers at most larger houses will distribute what they view as more promising proposals or manuscripts among the editorial staff and, sometimes, the marketing team. This can take time. Try not to get impatient with publishers who don’t respond within minutes of receiving your manuscript. When a publisher responds promptly, it is often with a rejection.

Authorship is not for the weak, desperate or faint of heart. There is nothing glamorous about rejection. There is nothing nurturing in negligence and abuse. If you’re in this business long enough, you will experience all of the above and it ain’t a pretty sight.

If you think that writing is a lonely activity, just wait until you enter into the competitive field of publishing. You’ll be ignored, shined on, dissed, talked down to and even treated rudely. You’ll sometimes feel like a second-class citizen. To get along, an author must be humble, patient, persistent and always professional.

Order this book at Amazon.com or http://www.matilijapress.com/PublishYourBook.html

Should You Send Simultaneous Submissions?

Monday, February 20th, 2012

Excerpted from Publish Your Book, Proven Strategies and Resources for the Enterprising Author. Here’s a question I get fairly often and my response:

It is perfectly okay to send out query letters to numbers of publishers at once. Some publishers even sanction sending a book proposal to more than one publisher at a time. I usually send my initial query letter to my first choice of publishers only. I he or she isn’t interested in my project, I start sending out simultaneous query submissions.

Do not, however, send your manuscript to more than one publisher simultaneously. An exception to this rule is when a publisher holds your manuscript for a long time without responding. If you can’t elicit a response after a reasonable waiting period, write or call and let that publisher know that you will be sending the manuscript to another publisher who has requested it. And then tell the new publisher that the manuscript is also being considered by XYZ Publishing House.

Tomorrow “How Long Should You Wait for a Response?”

In the meantime, check out the book this was excepted from, Publish Your Book, Proven Strategies and Resources for the Enterprising Author at amazon.com or http://www.matilijapress.com/PublishYourBook.html