Archive for March, 2012

How to Reach Your Readers

Wednesday, March 21st, 2012

Publishing is a business and your book is a product. In order to put your book into the hands of readers, you must stop dreaming and start thinking like a businesswo/man. You’ve heard people say, “Think before you speak.” Or “Think before you act.” Well, an author must think before s/he publishes. And your thoughts really should reach beyond the bookstore.

Try this exercise: Can you come up with five (5) ways to reach your target audience outside of the traditional bookstore? I’d love to hear your promotional ideas. Send them to me here.

Here are five of my ideas for promoting my writing/publishing-related books:

1: Write articles for writing-related magazines and newsletters. You could write articles for magazines and newsletters that your particular audience reads—regional publications or religious/spiritual, parenting, business, art, sports, health or travel magazines, for example. It’s a great way to let your audience know about your book and to dazzle them with your expertise.

2: Participate in writing/publishing online forums and groups. This is a good way to meet up with the movers and shakers in your field or genre and to keep abreast of trends.

3: Solicit book reviews and interviews in magazines and newsletters and blogs for freelance writers and authors. There are reviewers and blogs on every topic.

4: Seek out book festivals and writers conferences and offer to give workshops. You can sell practically any type of book at a book festival and there are conferences on every subject imaginable. Members of your audience attend conferences to learn from experts like you. Contact the conference leaders and get speaking gigs.

5: Keep adding to and improving my website so it continues to attract my target audience. I just sent my webmaster a list of changes to make at my website. I call it my spring cleaning.

If you need more book promotion ideas, help writing a query letter or book proposal, information about finding and working with a publisher, steps to self-publishing, hints for better writing, distribution and shipping info, resources or other information related to authorship, purchase my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. Also read Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author http://www.matilijapress.com

There is a new five-star review at this book’s Amazon page. Check it out!

Why Your Book May Not Belong in Bookstores

Tuesday, March 20th, 2012

What are you doing to promote your book(s)? Are you still trying to figure out a way to get them into bookstores?

I field a lot of questions for freelance writers and authors each week through SPAWN (Small Publishers, Artists and Writers Network), through my web site and via links from some of my published articles. The majority of these questions relate to book promotion. Many of the authors want to know, “How can I get my book into bookstores?”

Typically, these authors have spent the last several years writing the book of their dreams and then they take just a few days to search for a publisher. They gleefully and gratefully sign up with the first fee-based publishing service (pay-to-publish company) that issues them a contract and assume that their book will be available in bookstores nationwide. Of course, they envision copies of their book flying off of bookstore shelves into the eager hands of thousands of readers. Their job now is to sit back and rake in the royalties, right? Not even.

Tell me now, at some point in the process of writing your book, did you ever look around a mega bookstore and consider the vast competition? Visualize your book in that bookstore. Think now, what would cause readers to find and purchase your book among the tens (or, in some cases, hundreds) of thousands of other books?

Few authors realize that booksellers rarely carry books produced through fee-based publishing services. I know, I know, this isn’t what the publisher told you. Likewise, booksellers avoid carrying self-published books (books you produced yourself). Some legitimate, traditional royalty publishers even have trouble getting books into bookstores. I’m telling you, the competition for space in the few bookstores that are left, is stiff. And books that are accepted by these mega booksellers had better fly off the shelf or else!

What happens to books that don’t sell well? They are promptly returned to the publisher for a refund and I mean promptly. You might only have a three to six month window of time to prove your book worthy of bookstore status. Unfortunately, this is true whether you have paid a publishing service to produce your book, you’ve self-published or you managed to land a major publisher.

You can prolong your book’s place on a bookstore shelf by bringing in customers. This does not mean soliciting your friends and family members to order the book over and over again. Publishers/authors who have been caught doing this sort of thing usually have their books banned from the bookstore thereafter. What I suggest is creating a buzz, getting exposure, establishing a name for yourself (your book), getting publicity… Do whatever it takes to attract customers to the bookstores that carry your books.

But don’t rely totally on bookstores to sell your books. Sure, pursue bookstores if you wish, but be aware that bookstores are not the be all, end all answer to book promotion. Upon your first inkling to become an author, start planning your book promotion strategy. There are many countless avenues for promotion outside of the bookstore. Discover them, study them and, if they are appropriate for your particular title, pursue them.

I will continue this post tomorrow. In the meantime, if you are an author, you are responsible for promoting your book. If you need help (and if you’re new at this or if your book isn’t selling, you do), order my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for Promoting Your Book. It’s at Amazon. It’s also here: http://www.matilijapress.com

What’s in Your Subject Line?

Monday, March 19th, 2012

Email is an odd phenomenon. No one who is over the age of 17 grew up with it. Many of us are still learning the ins and outs and idiosyncrasies of our email programs. While I receive and send a couple of hundred emails every day, I still don’t know all of the intricate aspects of my system. But I am learning more about how to handle incoming and outgoing email messages so that only the important ones are received and read and fewer of those are lost.

Think about this, do you often feel rejected because your email messages are ignored? Do you envision a black hole where your outgoing email is swallowed up, never to be read by human eyes? Well, that’s exactly what happens to thousands of valid email messages each year. And it’s mainly because of what we put (or neglect to put) in the Subject Line.

What’s the big deal about the subject line? Right up there with the “to” and the “from” the subject line is the most important aspect of any email. Why? This is what causes the recipient to open it or discard it. Think about how you determine which email messages to open and which to delete.

You will open email with information or words that are familiar to you or that relate to someone you know or something you’re involved in. I typically open email from people I know and those that look as though they relate to one of my books, writing, publishing or SPAWN. If the email lands in my bulk/spam box, it has an unfamiliar return address and the subject line reads, “I’m confused,” “Waiting to hear from you,” “Need information” or another generic phrase, I may delete it. Occasionally, however, I follow my intuition and open one of these messages. Often, I’m glad that I did because it is from a potential client. But I wonder how many email messages I delete every year just because it doesn’t appear to be legitimate.

Folks, think before you click “send.” If you want your email to be read and, especially if you want a response, pay attention to what is in your subject line. Maybe you have a question about our networking organization, SPAWN (Small Publishers, Artists and Writers Network). Or you need help with your book proposal. Instead of typing, “Question,” or “Interesting Proposal” in the subject line, type, “Question about SPAWN,” or “Need help with my book proposal.”

Likewise, let’s all pay closer attention to the email we delete. Just because it lands in our bulk/spam email box or just because it has an unfamiliar email address, don’t discard it.
Look at the name. Read the subject line. Is it familiar? Check closely before deleting because it may just be the response you are waiting for.

Sometimes the email you have been waiting for or have requested comes from an unfamiliar email address—one different than you expected.

We’re all guilty of deleting legitimate emails. But this will occur much less often if we will type reasonable, clear messages in the subject line and if we take a little more time to review the messages in our email and spam mail boxes.

http://www.matilijapress.com
http://www.patriciafry.com

Are You Getting Your Energy’s Worth?

Saturday, March 17th, 2012

If you are a freelance writer or an author with one or more books to promote and you’re darn serious about succeeding, you lead a busy life.

As a freelance writer, you are always in promotion mode. You face frequent deadlines. Either you work with editors or you serve clients; and their needs don’t always coincide with the time you have available.

As an author, you are either researching and writing every chance you get or you’re involved in promoting one or more books. I’m sure that you feel as though someone is stealing hours out of your days, lately. It’s really hard to get it all done.

But my question today is, “Are You Getting Your Energy’s Worth?” Is the payoff in satisfaction and/or success appropriate to the energy you expend? Or are you, wasting or misusing your efforts? I think this is a question we should ask ourselves every once in a while; because if we are not using our time and energy wisely, we won’t get the results we desire.

And what do you desire:
• having your book completed and edited by December of 2012?
• an increase in the number of books sold this year?
• a contract from a major publisher?
• more new editorial clients in 2012?
• a greater volume of your magazine articles/stories published?
• a higher rate of pay for freelance work—more money per article or story?
• a higher overall income in 2012?

Whatever your goal, you know that it is up to you to meet it, right? But are you taking the right steps, making the right moves and using your energy wisely? How do you know whether you are or not? Your answers to these 4 questions might offer some insight.

1: Do you have realistic priorities with regard to the work necessary in meeting your goals? In other words, do you set aside an appropriate amount of time and expend the right level of energy in which to do the research, writing or promotion necessary to make some strides and move ahead?
2: Are you doing more of what has worked in the past while also trying some of the new things that have come to your attention?
3: Are you always on the lookout for new ideas, resources, recommendations and opportunities?

4: Do you take advantage of the opportunities that come before you?

One area where many authors and freelance writers fall down is that they subscribe to a newsletter and/or join a club or organization and then neglect to use the materials and opportunities afforded them through this channel.

• Determine which organizations have the most value in your particular quest and which benefits are most useful—set aside time to pursue these. It might be a member forum or discussion group, a monthly podcast or a book proposal or article-writing course, for example.

• Select the publications that contain the type of information and resources you need most and take time to study them each week/month.

• Collect tips and resources and make sure that you follow-up on those that could move your project or career forward.

The thing is, if you give the same amount of energy and time to your career or project as you always have, you can expect the same result. If you want a different result—more client work, more money coming in from article work, increased book sales, for example—you must expend a different amount of energy using different methods.

How many of you reading this blog regularly have already purchased my book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author?

I’d like to know how it has helped you along your publishing path. Leave a comment here or write to: PLFry620@yahoo.com.To those hopeful authors who haven’t read it yet, order yours today at Amazon.com or at http://www.matilijapress.com/PublishYourBook.html

When is it Okay to Fib?

Friday, March 16th, 2012

When we write a true story, such as our memoirs or the details of an event that occurred, is it always necessary to tell the whole truth and nothing but the truth? I don’t think so. In fact, I advise my clients to fudge a little. I often tell them to eliminate some of the facts. Why would I suggest they deviate from the truth and even, in some cases, tell a bald faced lie? Why? Because sometimes the truth is BORING.

I’m not proposing that you compromise your story with untruths, but that you enhance it by NOT sharing so much truth. We probably don’t need to know every detail that led to the event you are writing about. But if it is a true story, sometimes you feel obligated to tell it exactly like it was. Leaving out a detail or glossing over something seems to you like you’re cheating the reader. On the contrary, if the detail is mundane and unimportant, you are doing us a favor by keeping it to yourself.

The best writing is tight writing. Sure, you want to use interesting phrases and imagery to tell a good story, but not to the point where it becomes a burden to the reader. By way of example, here are two phrases that come to mind. Both could have been elaborated on, but would they have been as poignant? One is, “Jesus wept.”

These two words say volumes. How this statement would have been ruined by an elaboration. We don’t care where he was, what he was wearing, how many times he stubbed his toe as he walked in his sandals, who else was with him. We don’t need to know any of this, do we? Not at this moment.

Another statement I’d like to use as an example is from Khaled Hosseini’s The Kite Runner. He opens the book by saying, “I became what I am today at the age of 12, on a frigid, overcast day in the winter of 1975.” Of course, we want to know more and we’re going to learn much more as we read through this story. But imagine this opening statement cluttered by unnecessary details.

Your reader probably doesn’t care to know the exact positioning of the houses on your block—that the one two doors up sits back further than the rest and you’re not quite sure why, but you feel it was a deliberate attempt at being a nonconformist, etc. They probably don’t care that Pumpkin was your 8th kitty friend. Why would you even tell them about the rickety back steps into the house, unless it relates somehow to the story?

Be careful about including unnecessary detail in your true story. Use only what is prevalent to the story—those things that move the story along or make it more interesting.

From the Amazon ranking of my latest two books, they are selling. YAY! Check them out at Amazon.com. They are Publish Your Book, Proven Strategies and Resources for the Enterprising Author and Promote Your Book, Over 250 Proven Tips and Techniques for the Enterprising Author.

http://www.matilijapress.com
http://www.patriciafry.com

Are You Writing for the Right Reasons?

Thursday, March 15th, 2012

Most activities are purpose-based. There’s a reason why you make a doctor’s appointment, take a friend to lunch, apply for a job at a particular company, take a class, study, exercise, get married… You don’t travel without a reason. You go someplace to relax, to see the sights, to visit someone or for business.

And there is a reason why you write. In fact, your writing or publishing success depends on that deep down personal purpose.

Let’s examine your purpose and determine how it computes into your ultimate success.

1: You write to become somebody. Fame has long been the incentive for some would-be writers, musicians and actors. From afar, the attention, the recognition, the constant kudos seem oh so delicious. You dream of being in the limelight. And it happens. You’ve seen it happen and it could happen for you. However, the odds against it are so huge that it is practically a non issue.

But, as a published author, you can feel like somebody among your family and friends. I’m kind of a celebrity in my community because of my local history books. You could become well-known in your area of expertise. I’m also known within the writing/publishing community because I do so much writing within the industry and because of my affiliation with SPAWN (Small Publishers, Artists and Writers Network).

If extreme publishing fame is your goal, however, I’d suggest that you pursue a less competitive field.

2: You’re motivated by money. There’s money to be made as a writer—I’ve been supporting myself through writing for many, many years. And some freelance writers and authors are earning six figure incomes. But I doubt that any of them are in this business purely for the money. With very few exceptions, it takes a lot of promotion, persistence and patience to get anywhere in this business. And a love for writing is a major prerequisite.

I’ve actually seen people try to enter into this field without the talent or the love for writing. Sure you can make money as a writer, but it is not as easy and straightforward as most think. You don’t just sit down and write a wonderful book and become wealthy. It’s often a matter of writing what’s needed, rewriting, meeting deadlines, withstanding rejection and promotion, promotion, promotion.

3: You have something to say. I think that most writers have this in common. And most of us start out by sharing our thoughts and expressing ourselves. While there certainly are some writers who continue to make a good living through opinion columns, for example, this is not a very realistic goal for most. You will succeed in this business only if you are willing to branch out and expand your writing repertoire.

4: You want to change hearts and minds. More people than ever before are writing about their experiences. They want to share, to be validated, to help ease their own personal pain through writing. They want to touch people—to help them–to make them laugh or cry. And most of these people are one-time authors. They write that one book and they are done. Some writers, however, continue writing on their original theme of losing a child, being cured of a disease, overcoming an addiction and so forth. They build a website, launch a newsletter and write articles for magazines, thus building a career as a writer.

5: You want to see your words in print. While this is part of the thrill of writing for most writers, it isn’t a strong enough motivation to stand alone.

6: You write as a teaching tool. Countless people become writers in order to teach their craft or their business. By writing books and/or articles, you can position yourself as an expert in your field. This is certainly a valid reason to become a writer. I know educators, therapists, psychologists, artists and others who have produced books to use in their workshops and classrooms. Some of them continue teaching through magazine articles.

7: You are attracted to what you perceive as the writer’s lifestyle. I’ve been writing for publication for nearly 40 years and I don’t think I have a lifestyle much different than I would had I gone to work for a large corporation all those many years ago. Actually, I might be retired now and traveling on a large pension. Any lifestyle is whatever you make it. No matter what work you do, you should also be doing the things you love. For me, writing is my love—my passion. I’ve been fortunate enough to find a way to earn a living through my writing. My lifestyle consists of time writing, of course. But much of my time consists of self-promotion, facing rejection, rewriting, pounding the pavement (so to speak) for assignments and freelance work and so forth.

That’s why it is so important for writers to create a balance in their life—by staying involved in family, staying fit, eating right, getting plenty of sleep and continuing to pursue those things outside of writing that you enjoy—gardening, crafts, art, travel, friends and a spiritual perspective, for example.

8: You can’t not write. Those who seem to find their place in the world of writing are those with a passion for the process. Their passion motivates them in establishing a writing lifestyle; that is, if they can direct that passion realistically.

The thing is, if you love writing and you really want to see your work in print, go for it. But enter into this extremely competitive field with a sense of reality. Publishing success is relative. Attaining the highest level of success is a real crap shoot. There are no guarantees. But I would venture to say that those of you who put in the time and work studying, learning and promoting yourself AND who are willing to be flexible and adaptable, have the greatest chance of grabbing that brass ring.

While I urge you to look toward all possibilities—even fame and fortune, I also want you to be realistic. Write for the right reasons, reach for the top and be prepared for anything.

If you are ready to write a book, find a publisher for your manuscript, write a book proposal, promote your finished book or you just want to know more about the publishing industry, order my book today: Publish Your Book, Proven Strategies and Resources for the Enterprising Author. http://www.matilijapress.com/PublishYourBook.html

Write for the Reader

Wednesday, March 14th, 2012

It’s common knowledge that an author must target a book toward a particular audience. Well, this is also true for freelance article writers.

As freelance writers, we need to focus on our audience/readership, first and then strive to satisfy their needs or desires. What information are they seeking? What can you bring to readers that they want to know about? And, when you are contemplating an article on a particular topic, consider, do they need this information? What do they need/want to know about this subject?

Many writers simply want to write what they want to write. They have a pet topic and sometimes they get really involved in writing an article about it without first checking to see what is needed on this topic. It’s wise to write about what you know, but, if you also hope to begin a freelance career or you simply want to sell a few articles on this topic, you’re going to need a different approach.

Rather than burying your head in your work and writing the article that you want to push, you must first get acquainted with your audience. Who is interested in this topic and your slant on it? What magazines/newsletters/websites might publish the piece as you’ve written it? What else is out there on this subject? Has this article been done before many times over or is it fresh material presented in a new way?

Folks, before you start thinking about what you can produce or what you want to say or, even worse, what you think others should read, consider your audience: their desires and needs.

Discover magazines that this audience typically reads and then work from the inside out, not the outside in.

In other words, do your research and then write an appropriate article for an appropriate publication or site directed toward the right audience.

My article on “Secrets to a Better Author Presentation appears in this morning’s Book Promotion Newsletter. ”

Here’s another tidbit you may enjoy. It’s an article (not one I wrote) on “22 Reasons to Stop Writing.” Clever and cute.

http://www.thedailybeast.com/articles/2012/03/13/22-more-reasons-to-stop-writing.html

The Value of the Book Review

Tuesday, March 13th, 2012

Are you a published author? Are you out there soliciting peer, expert and reader reviews to post at your website, various other websites, magazines, newsletters and, especially, at Amazon.com?

Here are two blog posts from my archives that focus on getting book reviews. January 13, 2012 and August 21, 2011. If you’re an author or plan to be published soon, you really must know more about book reviews—how to get them, what they can accomplish for you, etc. So I recommend that you read these posts to familiarize yourself with what a book review is and the process of getting them.

In the meantime, I want to share with you a great review that just came in for my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author.

The heading is: A Superb Navigation Guide to Publishing. This review is written by Kathleen Ewing, freelance writer and budding novelist. Here’s what she had to say:

“With Publish Your Book, Patricia Fry provides a road map for publication, then holds our hands and walks us along the various routes to reach the desired destination. She explains what we can expect to experience with each leg of the itinerary–the speed bumps, hairpin turns and alluring dead-end detours inevitable in the publishing industry.

While Ms. Fry has published traditionally, she also has extensive experience with her own publishing company. Yet she makes no recommendations for one path over the other. Nor does she dictate which of the many forks in the road to take. She does explain the benefits and repercussions of following each of those forks so we can make our own informed decisions. Along the way, she liberally sprinkles additional resources, research options and reading materials as well as examples from her own and other authors’ experience.

By the final chapter of Publish Your Book, we feel as if we have completed a full semester in publishing orienteering with a master navigator. Unlike the majority of hopeful authors, we now recognize that the four-lane interstate freeway to authorship is, in fact, a narrow dirt road full of potholes, steep grades and potential ambushes. Thanks to Ms. Fry, we have maps, a compass and a realistic view of the destination. It is up to each of us to select, plot and negotiate our own best route to publication.”

Read this and the other 5-star reviews for Publish Your Book at Amazon here: http://www.amazon.com/review/REE36KOYHG259

Freelance Writing is Good for the Soul, the Pocketbook and Your Social Life

Monday, March 12th, 2012

Freelance writing can become a way of life. In fact, I believe it has to in order to be profitable. As a freelance writer, you pretty much need to eat, sleep and drink your work. And believe me there are perks.

For one thing, you have something to talk about in social settings, especially if you’ve been involved in some interesting article assignments.

You see, when you do freelance work, it is up to you to come up with the article ideas. Generally, writers will pursue articles on topics of their interest and this can certainly result in some fascinating encounters.

I once photographed two unusual and rare Pallas cats at the Denver Zoo from INSIDE their cage for an article for Cats Magazine. I’ve observed up close and personal how birds of prey are trained. I photographed eagles and hawks up close. I have interviewed some fairly high profile professionals in a variety of professions over the years—a former Miss America, a couple of world class public speakers, several widely-known artists, some amazing inventors and other interesting people.

Just think about it, as a freelance writer, if you want to try sailing, you can plan an article about the upsurge in sailing locally and, perhaps, get a free sailing lesson as part of your interview. If you love to hike, hook up with an avid hiker on his next trek into a particular wilderness and then write about it. Maybe you have an interest in gourmet cooking. Arrange to sit in on one of her classes and you’ll get material for a story while learning some culinary techniques you can use at home. I once learned how to make a living wreath (planted with live plants) because I was writing about the process for a magazine. Generally, you can arrange free access to these opportunities as a journalist.

Are you interested in knowing more about dating services? Find a magazine that wants an article on the subject and then see if the directors will let you try the service for free so you can report on it in a more personal way. Suggest a piece on the summer hot air balloon festival in your area to an appropriate magazine and you might get a complimentary ride up, up and away. A local magazine might be interested in an article featuring people who ride the rails (use train travel). This assignment would surely get you a free pass to the next town and back.

Are you getting bored with your mundane writing life? Spice it up by writing about some of the things that excite you and then go in search of the opportunities to experience them. What would create excitement in your life? Scuba diving, watching a famous artist at work, spending the day on a movie set, interviewing a well-known philosopher, doing a few celebrity interviews, going to a dude ranch, taking a ballroom dancing lesson or volunteering at a cat rescue or wild animal rescue facility? Come up with a slant for an article on the subject, present it to an appropriate magazine and maybe you’ll get some opportunities that will spice up your life.

For more information about how to get a freelance article-writing business started, order my little book, A Writer’s Guide to Magazine Articles. If you are writing or planning to write a book, you must read my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. This includes the education you need in order to succeed in the horrendously competitive and complex field of publishing. I kid you not!!!

If you have a book to promote, study my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author.

All of these books are available at Amazon.com and other online booksellers. Publish Your Book and Promote Your Book are in print and Kindle/Nook.

Or you can order all 3 books here: http://www.matiliapress.com

Learn more about me and my editorial services here: http://www.patriciafry.com

Success in Writing/Publishing Takes Time, Thought, Understanding, Action

Sunday, March 11th, 2012

Yesterday we talked about competition—how much there is of it in the world of writing and publishing. I maintain that competition certainly can spoil your dream if you let it. How can you succeed as a freelance writer or author when the field is so saturated—there are so many other people vying for attention and sales? Here are the basics.

• Study the publishing industry (or the world of freelance writing). Know something about the industry before you jump in. Read books on the subject (there are recommendations below), attend writers’ conferences, join writers’ groups and publishers’ organizations and participate, sign up for online and real-time classes, subscribe to good writing and publishing magazines and newsletters and READ THEM.

Only a small percentage of you will pay attention to this blog. The rest of you will give freelance writing or authorship a lick and a promise without paying any attention to the experts in the field. And you will most likely fail. Millions of people, each year, do.

If you are serious about succeeding, consider the suggestions above. And let us know how it works out for you? I love good success stories.

Recommended books: Publish Your Book, Proven Strategies and Resources for the Enterprising Author. This is your primer designed to prepare you in every way for a more successful publishing venture. At Amazon.com in print and kindle and at http://www.matilijapress.com

A Writer’s Guide to Magazine Articles (if you are serious about getting involved in article-writing). http://www.matilijapress.com

See my array of online courses at: http://www.matilijapress.com/courses.htm