Archive for March, 2012

Is Competition Spoiling Your Writing Dream?

Saturday, March 10th, 2012

The Writer turns 125 this year. I wasn’t a fan of The Writer over the years. It was too literary for me. It seemed as though they catered to those who wrote fiction for fun. I didn’t see much for the serious writer interested in writing for a living or the author. It appears, however, that The Writer has evolved over time to include useful articles and resources for all writers. Would you agree?

Which is your favorite writers’ magazine? Does anyone subscribe to Writer’s Digest? You are probably aware that Writer’s Journal quit last year. Those writers’ magazines left standing certainly have more competition than they did when I started writing for publication. How many writers’ and authors’ newsletters and enewsletters do you think are being circulated in 2012?

Not only are professionals and even newby writers producing newsletters for other writers, but many clubs and organizations circulate them to their members and beyond. SPAWN (Small Publishers, Artists and Writers Network) has two. SPAWNews is free http://www.spawn.org. The SPAWN Market Update is posted in the member area each month for members only.

There is certainly a lot of competition for the primary print magazines now. But there are still authors and freelance writers who try to break in without bothering to read any of the publications available to them. Big mistake!

I actually cut my writing teeth on Writer’s Digest (occasionally The Writer) when I decided I wanted to write for publication. I subscribed to them and read them from cover to cover and back again as often as possible for ten years before I finally felt I had the time and space to pursue my writing career. I had also been studying the magazines I wanted to write for—as you may recall, my dream was to write articles for magazines. You may also remember my telling you that the first article I wrote, sold—as did many after that. And the first book I wrote sold to a New York publisher. One reason is that I was prepared. I knew something about the industry and the process.

Today, many of you wake up one morning and say, “I think I’ll write a book,” or you see an author being interviewed on TV and announce, “I could write a book!” I’ve also known people to decide on the spur of a moment to submit a pet story to a magazine without any thought as to the procedure. They see articles published in magazines attributed to writers they don’t know, and ask, “Why not me?” They wonder, “Why can’t I get published in my favorite magazine?” It might be an easy way to make a little money, right? Plus, they believe their idea is fresh, interesting and timely.

What they don’t understand is the big picture. They don’t even stop to consider it. When these hopeful writers come to me for help—sign up for my article-writing course, for example—some of them become disheartened to learn about the extreme competition and what it takes to rise above it. I hear them say often, “I didn’t know it would be so hard.”

Yes, it’s hard! The world of publishing has absolutely exploded with the advent of the personal computer and with advanced printing technology. It’s easy to write something. Now everyone also wants to be published in some form or another.

Opportunities abound for those who want to hold their own books in their hands and for those who want to see their writing in print (whether on paper or on the screen). Getting published isn’t all that hard these days. What is hard is becoming successful as a published author or a freelance writer—making any money—being recognized as a writer or an expert in your field through your writing. And it’s hard because of the competition.

I’m going to let you mull this over. I’ll continue tomorrow.

In the meantime, visit my websites: I am in the process of updating. I’ll let you know when this has been done. I plan to update my massive resource list for one thing. This might be a good weekend to order my two newest books: Publish Your Book and Promote Your Book.

http://www.matilijapress.com
http://www.patriciafry.com

How to Create Many Articles From a Single Topic

Friday, March 9th, 2012

Yesterday, I told you I would talk a little about how to break one article idea into several. It’s a matter of looking beyond the parameters of your original concept—viewing the topic from many different angles. Here are some examples from my own files:

From my piece featuring healing gardens that are planted in hospitals and healing centers, I created additional articles focusing on how to plant a healing garden at home, how various individuals use gardening as therapy, examples of how gardening helps troubled kids, an overview of programs that use gardening therapy and a piece on raised bed gardening for people who have limited movement, for example.

This theme could be expanded to include healing herb gardens, mental health and gardening, special tools for the disabled gardener, how to get your children involved in gardening, growing veggies for your mental and physical health and so forth.

I once wrote an article on long-distance grandparenting—how to bond with your grandchildren even at a distance. This was such a popular theme that I wrote a book on the topic. It was published by Liguori Publications. I also expanded this idea into several additional articles—tips for being a better grandparent, using your voice to bond with a long-distance child (through phone calls and recordings), activities for grandparents visiting their grandchildren, how to choose gifts for long-distance grandchildren, how to establish and maintain family traditions in today’s whirlwind world, scrapbooking for grandparents and grandkids, teaching values at a distance, teaching grandchildren money awareness, how to share religious principles with long-distance grand children and others.

I wrote about horses and their care for a long time when I first started out in this business. Anyone who isn’t involved with horses might wonder, what could you possibly write about after you share your favorite horse story—“I acquired my first horse when I was 12, we had these adventures together, I loved that horse.”

Here are some of the articles I wrote around the theme of horses: how to make chaps for horseshows, how to make an equitation suit, hairdos for horseshows, trail riding etiquette, a humorous piece about being a horseshow mom, what to do with all of those horseshow ribbons, the story of a harrowing horse accident, how to care for the older horse, how to place higher in horseshows, an interview with a horseshoer, how to prepare for your foal and others.

Are you getting the idea? You may want, more than anything, to write about your experiences as the caretaker of a feral cat colony. Cool idea. But this should not be a flash in the pan story. Expand on the topic by profiling the lives of a few individual cats in the colony, by breaking the stories down into several separate articles or by creating children’s stories from some of them, for example. Write articles featuring the plight of abandoned cats in the US using statistics and expert quotes. This is an important issue, so pitch it to regional magazines in many counties and states. Write a piece on animal control policies and how they are helping or could do better. Tell the story of individuals who are helping in the effort to prevent homeless cats.

Write for national magazines and then alter your piece to fit regional publications. Turn your topic every which way and, not only will you have the opportunity to make a lot more money, you’ll be getting more exposure for yourself and your pet topic.

If you have one topic and only one idea for an article, take time this weekend to rethink your options and the possibilities. I’d love a report after your session. How many additional ideas did you come up with when you really put your mind to it?

Patricia Fry Appears in New Book on Editing

Yahoo! I’m in another book. That must bring the number of books to which I’ve contributed to a dozen or more. The latest book was written by the founder of SPAWN (Small Publishers, Artists and Writers Network), Mary Embree. It’s called, Starting Your Career as a Freelance Editor, A Guide to Working with Authors, Books, Newsletters, Magazines, Websites, and More. (Allworth Press)

Mary interviewed me about how I got started as a book editor. If you’re an editor or would like to be, you can purchase this book at amazon.com or at the publishing company’s website. I’m sure it is available (or will be soon) at bookstores, as well.

Where Do You Get All of Those Article Ideas?

Thursday, March 8th, 2012

So you want to be a freelance article-writer. But what are you going to write about? Most writers start out with one or two pet themes that they want to or MUST write about. They have a gripe or a point they want to make and they plan to use their pen (or computer) to share their perspective with the world.

Then what? Once you find an editor who will give you a break and publish your essay, then what will you write about after that? Do you have a knack for creating more articles using different slants from the same topic? Most new writers haven’t mastered this technique, yet. It seems to take time and practice to get to the place where you can produce new articles from a single theme. It also takes time to achieve a mindset that sees article ideas wherever you go. But, if you want to earn your living or even some pocket money writing articles for magazines, you’ll need to train yourself to do this.

Coming up with article ideas is often difficult for the beginner. After a while, however, it becomes second nature. With practice, you’ll eventually hear yourself saying quite often during conversation, “Oh, that would make a good article.” You’ll find yourself thinking, while out walking, biking, swimming, picnicking, shopping, driving, traveling, working, working out, sewing, gardening, speaking or ????? “Hey, I could write an article about that thought, observation, experience, etc.”

In my book, A Writer’s Guide to Magazine Articles, I suggest finding article ideas everywhere and in every experience. Here are the basics:

• Write about what you know. This might include your skills, hobbies, interests.
• Write about things you want to know.
• Share your experiences.
• Relate the experiences of others.
• Eaves drop—get ideas from the conversations you overhear.
• Pay attention to the world around you
• Keep up with the news
• Pay attention to trends

If you are interested in knowing more, I can flesh out these basics for you in upcoming blog posts. Of course, these are all explained with samples in the book, which is only $6.50 at my website, by the way. Sign up for my online article-writing course and get the book for free. Learn more about the course here: http://www.matilijapress.com/course_magarticles.htm

Tomorrow, I think I’ll give tips on how to create new articles from a single theme. And you know what? Those of you with books should pay attention, too, because article-writing is a great way to promote a nonfiction book.

The Query Letter—the Most Misunderstood Letter of All

Wednesday, March 7th, 2012

Query letters are probably the most misunderstood of all the writing we are required to do as freelance writers or authors. That’s probably because most writers are artists—or lean in that direction. And a query letter is a marketing tool.

Most of the query letters I see from new writers are lacking in the very elements that are most needed in order to successfully pitch their projects. Newby writers tend to describe their article or book idea in as few words as possible while filling the rest of the one-page space with unnecessary information. A writer might say, for example, “Many children overeat and sit around too much. I propose an article that explains how I handle this problem.” Then she goes into the fact that she has enclosed a sample of her writing from the local PTA newsletter and enclosed a stamped envelope for a response and can be reached at blah, blah and that her aunt loves her writing.

What’s an editor going to do with that? Sure, it’s a good subject, but the editor needs to know, who is this person? Can she write on this topic? What angle is she going to take? Will she involve expert quotes? What sort of research has she done on this subject? Does she understand our editorial requirements? Is she accustomed to adhering to submission guidelines? Is she familiar with our magazine?

That editor receives way too many query letters—good ones and bad—to spend any time chasing down the answers to these questions. If they aren’t in the initial query letter, she will move on and continue looking through her stack of query letters until she finds one that looks promising. She’ll wade through maybe 150 letters that day (or more) in search of couple that give her the assurance she’s is seeking. What does she hope for?

• A familiar name.

• A proposal for a good topic with a great angle presented with clarity.

• Arguments as to why this is a good and timely topic.

• Statistics and expert comments showing the value of this idea.

• An indication that this writer knows his/her audience for this piece.

• Assurance that the writer is familiar with the magazine and the type of articles they use.

• Evidence that this writer can write this piece and will follow through. (Clips on similar topics from other magazines.)

I know, I know, it is impossible to prove yourself when you are just starting out. That’s why I often suggest to writers that they consider some of the smaller—maybe regional—publications before they knock on the doors of the majors. Make friends at this level. Become known. Prove your ability to produce as promised. Here’s where you can gain some credibility to flaunt in front of editors of the larger magazines.

When I suggest this, writers often say, “But I want to sell this great idea to AARP or Reader’s Digest or Family Circle.

Do you know what I recommend? “Then save that idea.”

Yes, set the great idea that you believe has huge potential aside and come up with a whole bunch of other ideas you can write about in your quest to get your foot in the door—to build some credibility and to gain some experience.

I’ve told many people this–I made my living writing articles for magazines for many years and a whole lot of the magazines I wrote for few people had ever heard of.

Unfortunately, this concept totally stymies many new writers. They have this one idea and can’t seem to look beyond it. What you need to know, if you have your heart set on becoming a freelance article writer, is that your biggest job will be coming up with things to write about. It’s rare that an editor will give you an assignment—it happens, but it’s rare. Being an article-writer means that you come up with the idea, you locate the appropriate magazine, you put the right angle on the article and pitch it to the editor. And you do this over and over and over again.

For those of you who need help with ideas, my little book, A Writer’s Guide to Magazine Articles, has a great section on how to come up with article ideas. And it’s only $6.50 at my website (see below). How about if I devote tomorrow’s blog to this topic—how to come up with article ideas? I’d like to hear some of yours, as well.

http://www.matilijapress.com
http://www.patriciafry.com

What Can a Conference Do For Your Book?

Tuesday, March 6th, 2012

Are you planning to sign up for a conference this year? While there are conferences held all year round, the majority of them crop up in Spring and Fall. This is a good time to start researching appropriate conferences in your area of interest, in your region and on your time schedule. Here’s a new link I found yesterday that might help in finding writing-related conferences and book festivals where you can learn more about writing and publishing and where you can sell your books.

http://jodierennerediting.blogspot.com/2011/12/writers-conferences-book-festivals-2012.html

If you are a new writer or a budding author, I recommend signing up for a writers’ conference. If you are an experienced author or freelance writer, you might get a gig presenting a segment at a writers’ conference.

Do your homework and choose a conference that addresses your current needs. This might be book promotion or you might be ready for some fiction-writing workshops. Perhaps you are ready to start showing your manuscript around to agents. Study the conference agenda to make sure they offer what you require at the moment.

If you are marketing a nonfiction book, you should seek out speaking opps at conferences related to the theme of your book. Here are links to writers’ conferences as well as conferences on all variety of topics—technology, marketing, business management, arts, crafts, animals/pets, relationships, travel and more.

http://shawguides.com
http://www.allconferences.com
http://www.bvents.com
(Note: These are just some of the hundreds of resources provided in my two latest books: Publish Your Book and Promote Your Book.)

Why should you attend conferences?
If you are in the process of writing a book or have recently produced one, you should attend writers’ conferences in order to:

• Educate yourself about the publishing industry.
• Learn more about your options and the possible consequences of your choices.
• Become familiar with the process and necessity of book promotion.
• Network, network, network.

Attend conferences related to the topic of your book in order to:

• Learn more about your field.
• Meet the movers and shakers in your area of interest.
• Become familiar with the process of promoting a book within this industry.
• Network, network, network.

The author who steps outside his or her comfort zone and strives to learn, stretch and grow will experience greater success than the author who seldom ventures out. And conferences are a great source of the information, resources and connections you need in order to succeed.

Have you ever attended a writers’ conference? Have you attended a conference related to the topic of your book? I would love to hear/read your impression of the event. What did you get out of the experience on behalf of your book project?

http://www.matilijapress.com
http://www.patriciafry.com

How the Writing Habit Can Enrich Your Life

Monday, March 5th, 2012

I’ve discovered over the years that writing is more than just a hobby or a craft. In fact, it has become my mode of earning a living, my passion, a way to gain credibility in my field and my favorite promotional outlet. But it is so much more. Writing has brought me some fabulous opportunities.

I’ve discovered that unusual, and often marvelous, things happen when I put myself out there through my writing.

1: I meet interesting people. Both in person and over the Internet, I’ve met many high profile movers and shakers in the world of independent publishing as well as some extremely talented and successful authors. One can never have too many friends and business associates. Personal and professional connections are vital to establishing a successful writing/publishing career.

2: I get some lucrative writing assignments. After writing articles for The Toastmaster Magazine for about six or seven years, they rewarded my loyalty and reliability with a new job offer. For a tidy sum, I rewrote several of their member manuals.

We complain when we find our articles or stories posted on the Internet. But wait, sometimes this can be a good thing. A member of a school district in Arkansas saw my article, “The Rewards of Exercise” on the Internet and contacted me for permission to make 1,000 copies to distribute at an upcoming event. Next, he wanted to know how much I would charge him to do this. I suggested $1,000. He agreed, without hesitation.

Here’s a bit of that article’s history: I had already sold first rights for $300. Later, another organization came along and purchased reprint rights for $350. When I wrote that article, I knew it was a good one, so I am pleased that it has earned $1,650 so far.
See this article posted at my website: http://www.matilijapress.com/articles/rewardsofexercise.htm

3: I receive interesting invitations. Because I was a regular contributor for The Toastmaster Magazine, I’ve been invited to many Toastmasters events as a speaker or a workshop leader. Toastmasters is an international organization. And it was because of my writing history with this magazine that I traveled, all expenses paid, to Dubai—yes, in the Middle East—where I was the first woman ever to present a keynote speech at their annual Toastmasters convention.

4: I attract some fascinating clients. A few years ago, I conducted a publishing workshop for a group of home-schooled students as a SPAWN project. (That’s Small Publishers, Artists and Writers Network) http://www.spawn.org We actually produced a perfect-bound book of the students’ work—a book that they also designed. The local publicity for this volunteer project landed me two wonderful new clients.

A search for people to interview for an article on learning public speaking when English is your second language, resulted in my meeting a lovely woman living in Florida. She just happened to be finishing up a book and needed some help. She hired me to edit her book.

Writing is not just about writing what you wish at a particular moment in time. It’s not only about developing characters and writing clear instructions. If you aspire to earn a living as a freelance writer or succeed as a published author, keep putting yourself out there in a positive, professional way. Become active in your field or genre. Seek constant exposure in the ways I’ve mentioned above. And you, too, will experience greater success and some marvelous opportunities.

It looks as though my publisher has accepted my most recent book for publication. This is Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More. Watch for my progress reports with this book.

Another note: Some of my friends and colleagues received advertisements from Amazon for my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. I suppose the publisher paid for this. Have any of you had experience with your books being featured by Amazon.com in an email ad? Did you receive the ad for my book?

http://www.matilijapress.com
http://www.patriciafry.com

Use Your Competition to Design Your Book’s Marketing Plan

Sunday, March 4th, 2012

Yesterday we talked about why it is important to check out your book’s competition before producing your book. One reason is to make sure you are writing/producing the right book for the right audience. But it will also help you with your book’s marketing plan.

Find out what methods other authors with books like yours are using to market their books. How?

Do an Internet search for each competing title and visit the authors’ websites. You will discover:

• Who is reviewing these books. What sort of publications are reviews appearing in?
• Where is the author speaking? Remember his audience is your audience.
• Who is blogging about these other books and interviewing the authors?
• Do these authors have an active blog? What types of material do they post?
• Where are these books for sale?
• Who else is talking about these books? Organization leaders, experts in this field, etc?
• Are there any book signings being held? Where—what are the results?
• Are the authors submitting articles or stories related to the topic or theme of their books? Where are they appearing and what angles are they using?
• Are these authors conducting workshops on their own—through conferences? Where? On what specific topics?

Use what you learn about your competition in order to help design your own marketing plan. If another author is getting speaking gigs throughout his local school district, look into doing something similar in your community. If he seems to be selling a lot of books through workshops in his state, consider setting up workshops on this topic in your region. Perhaps she has an extremely active blogsite, she was interviewed on a prestigious blog talk radio station and she has been writing regularly for a trade/industry magazine. Could you arrange to promote your book using these tactics?

You certainly could and you should. Use your competitors as a gauge to find out if your book truly is a good idea before producing it. Then tap into the bookselling habits of those authors whose books are doing well in the marketplace to learn how to market your book more effectively.

I’ve seen authors neglect these steps in the process of writing and producing books. They just focus on their idea without bothering to research the market. While some of them luck out and do well, most never do figure out what went wrong—why their books didn’t hit the big time.

For a complete education on writing, publishing and promoting your book, read my new book, >Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s at amazon.com (check out the reviews coming in for this book—all 5-star reviews, so far).

http://www.matilijapress.com
http://www.patriciafry.com

What the Author’s Competition Can Tell Him

Saturday, March 3rd, 2012

You hear that you should be aware of your competition when planning and writing a book. If you haven’t heard this, you aren’t getting out enough. You aren’t studying enough about the publishing industry and how to successfully publish a book.

The reason you want to check out what else is out there before writing your book is to make sure the market isn’t inundated with books on this topic—written from a similar perspective. You want to know that there is a need for the book you have in mind. Or, in the case of fiction, you should find out if there is an audience for books in the genre you have chosen and how wide spread it is.

But there is another reason why it is important to pay attention to your competition. They will help you to create your own marketing plan.

Those of you who are just tuning into this blog for the first time and who are in the beginning stages of writing a book, might say, “WHAT? I need a marketing plan?”

Yes dear hopeful author and dear author in denial. No matter which publishing option you choose—self-publishing (where you establish your own publishing company), a pay-to-publish company or you land a traditional publisher, it is up to the author to promote and market his or her own book. And you can learn volumes about how to promote your book by taking a peek into the marketing activities of your most successful competitors.

I’ll explain how in tomorrow’s blog post.

In the meantime, check out my new book’s Amazon page. There are now four 5-star reviews for Publish Your Book, Proven Strategies and Resources for the Enterprising Author.

To learn more about me, my work and my books, follow these links:
http://www.patriciafry.com
http://www.matilijapress.com

Ojai Wordfest

Friday, March 2nd, 2012

Last year, some forward-thinking, literary-minded women put their heads together on behalf of the writers, authors, readers and would-be writers in our community and established the first Ojai Wordfest. This is a week-long event focusing on writers and writing. I completed the schedule for my activities yesterday. Here is a rundown—for those of you who live in or near the Ojai Valley, California.

I’ll be at Bart’s Books (an open-air bookstore) Monday, March 26 from 10 to 11 talking about my writing journey.

Tuesday, March 27, I’ll be on the patio at The Ojai House on Montgomery Street from 11 to 12. I have a casual conversation planned with locals who want to know more about establishing themselves as writers.

Wednesday, March 28, you can hear me at the Ojai Library. The title of my talk is, “So, You Want to Write A Book!” This event is from 1 to 2:30.

Friday morning (March 30), I’m a guest in a local woman’s home for breakfast. I’ll reveal to her other guests, 25 Reasons Why You Should Write That Book.

Friday evening, I’ll be part of a community effort called Well Red. (Yes, Well Red—not Well Read.) This runs from 7 to 10, involves many authors and will be held at the Ojai Women’s Club House.

For more detailed information about my presentations and the many other events planned during the Ojai Wordfest, visit the website at: http://ojaiwordfest.wordpress.com

Keep checking back—they don’t have everything listed, yet.

Learn more about me and my work here:
http://www.matilijapress.com
http://www.patriciafry.com

Why It’s Important to READ Those Newsletters

Thursday, March 1st, 2012

I just updated my bio at Author Central—Amazon.com, thanks to something I read in one of the many newsletters I receive each month. Folks, it pays to subscribe to newsletters in your field and related to the business of writing and publishing or the process of writing. But it is even more important that you READ them. You subscribed (or joined) for a reason—most commonly, to learn and grow within your field or interest. Don’t let yourself down by neglecting to take the time with the newsletters you subscribe to. You may be surprised at the wisdom, ideas and resources you’ve been missing.

I discovered that my bio was old. It didn’t have my latest two books listed. One of them that was listed is out of print. It said that I had 31 books to my credit. I now have 35. So glad I was nudged to update it.

Today, SPAWNews will hit subscribers email boxes. If you don’t subscribe to SPAWNews, you might want to jaunt over to the SPAWN website later today and take a look at the March edition. SPAWN is Small Publishers, Artists and Writers Network.

Go to: http://www.spawn.org. Click on “SPAWNews.” It’s FREE. This month’s topic is websites for writers and authors.

In this issue, you’ll find articles on why a website is important for a writer/author and how to get started creating one, a 12-point checklist for creating a website, how to protect your website from theft, a step-by-step guide to WordPress, why you should choose a professional designer and we offer a piece on netiquette. If you’re considering a website, you will want to read this issue of SPAWNews.

I want to thank Dana Cassell of CNW—Freelance Writer’s Report for the great review for my latest book, “Publish Your Book, Proven Strategies and Resources for the Enterprising Author.” It’s always fun to pick up one of the newsletters you subscribe to and find your article published or a review of your book! Another reason why I like to take time with my favorite newsletters and enewsletters.

Do you have a story about a time you were glad you read one of your newsletters? Or did you miss out on something because you didn’t read your favorite newsletter one month?