Archive for May, 2012

Write What You Know and Then What You Don’t Know

Sunday, May 20th, 2012

Write what you know. Isn’t that what we’re told? And it’s what I teach.

Yesterday, I spoke to a group of writers in Sacramento, California on freelance writing and I shared this bit of wisdom with them. In fact, I shared with the group of around 30 that I started our writing about horses and horse care because our family was involved with horses at the time and that was something I knew. I described my early article-writing success, which I attribute to the fact that I knew my topic, I knew my audience and I knew my market.

I went on to explain the importance of expanding your horizons, if you hope to establish a career as a freelance article writer. I talked about the steps I took in order to branch out and begin writing on many other topics.

One writer evidently missed my second point as he raised his hand and said that he doesn’t agree that you should only write about what you know. And neither do I. This should be a starting point—a way to break into the writing game. But, if you want to establish a career, you will need to write on many different topics—many of which will require research and interviews with experts.

There are so many writers emerging and way more approaches to writing than ever before. I urge you to order a copy of Publish Your Book, Proven Strategies and Resources for the Enterprising Author to help you make more of the right decisions on behalf of your project(s). Available at Amazon.com, Barnes&Noble.com and most other online and downtown bookstores.

Are You Easy to Find?

Saturday, May 19th, 2012

Do you screen—I mean, really screen your incoming emails? Do you do the polite thing and respond to those that are legitimate? Or do you assume too much when reviewing your email list daily, weekly or hourly?

Do you assume that those emails from people whose names you’re not familiar with are spam? Not necessarily. It could be that an editor saw your article published in a popular ezine and is writing to ask if they can reprint it. I once got paid over $1,000 for a reprint in just this way. (It wouldn’t have happened if I hadn’t opened the email, though.)

Perhaps someone read your book and wants to hire you as a speaker for an upcoming conference with all expenses paid. This has happened to me, as well. If I hadn’t checked out the curious email address, I would have missed out on a dream trip to Dubai.

Maybe someone is trying to reach you to order cases of your book for an event related to the theme of it. Or they want to ask you to judge a contest in your genre, accept an award, attend a gala event, or??? Use your imagination.

If you consider every email with an unfamiliar address spam, your life experiences and opportunities will be greatly limited. And this is true also if you neglect to have your own website.

I’ve harped on this before. Every author and every freelance writer should have an Internet presence of his/her own—in their name, such as I do with http://www.patriciafry.com

For years, I had just one website. It evolved as my business did and was doing triple duty as a book showcase, resource center and introduction to Patricia Fry. It did the job, actually. Anyone typing in “Patricia Fry” found my Matilija Press website, which meant they found me. My email address is prominent at both of my sites, so anyone who knew my name could locate me without any trouble and still can.

Learn more about how to become more visible and how to promote yourself by reading my book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s available at my website, the publisher’s website, Amazon.com as well as most other online and downtown booksellers.

The Traveling Writer

Friday, May 18th, 2012

How do you leave your writing behind when you’re traveling? There’s a lot going on in a writer’s office and a lot of loose ends to tie up when you leave for a few days. But how many of you leave your work behind when you travel—or do you take it with you?

I’ve been known to work on books and articles while traveling—even before the computer came into being. Still, pad and pen in hand, I will jot down impressions, thoughts and concrete article/blog ideas. I will write reminders to myself of things I need to do when I return. I will come up with ideas I’ll want to flesh out and discuss with colleagues, clients or the SPAWN board or that I want to write about.

I know writers who read books to review while traveling—my own books have gone on many an exotic and mundane trip while being studied or read for review.

Now, with the travel-size computer, it is easy to tame the email lion. I mean, who wants to face the enormous amount of email most of us get in a day after a week or even three days away? It would take a lot of time to sort it all and address the legitimate emails.

Many of my trips involve work, as I travel to speak a lot, which is what I’m doing this week. I’ll be speaking to a writers’ group near Sacramento Saturday on freelance writing. While traveling, I’ll also be working on presentations for the upcoming Ojai Writer’s Conference in June. I’m presenting a workshop on writing a book proposal and I’m the keynote speaker for the luncheon. The organizer wants me to talk about the ABC’s of self-publishing.

I am bringing a couple of books to read that don’t relate to writing. But I’m sure that I’ll manage to make them about writing. I’ll come across a sentence style that I’ll want to discuss in this blog, a phrase that will generate some ideas for a client’s project, a concept that could be expanded and related to something I’m working on, etc.

Certainly, I’ll bring home a lot of new perspectives from my interaction with the writers group. Sometimes these encounters result in new articles or complete books.

I’d say it is impossible for a writer to get away from her work altogether. An astute writer sees opportunities and ideas everywhere and an enterprising writer puts the promising ones into practice.

While I’m away, how about ordering my book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s at Amazon and most other online and downtown bookstores. In fact, if you purchased your copy of Publish Your Book or Promote Your Book in a bookstore, I’d love to hear where it was. Leave a comment here or email me at PLFry620@yahoo.com

Ideas for the Freelance Article-Writer

Thursday, May 17th, 2012

I’m preparing for a presentation Saturday outside of Sacramento. I’ll be speaking to a group of writers on freelance writing. One thing I’ll be sharing with them is how to come up with article and story ideas.

When I was making my living by writing articles for a variety of magazines, I was often asked, “How do you come up with all of those ideas?”

I thought you might be interested in what I recommend to other writers:
• Write about what you know. Bring into play your skills, insights, hobbies, talents, special interests.

• Write about things you want to know. Maybe you’d like to learn more about bee-keeping, you’re curious about raising llamas and alpacas or you would like to know something about hang gliding. A good way to learn about something is to write about it.

• Share your experiences. In article form, they may serve to entertain, help or teach others while making you a little spending money.

• Relate the experiences of others. Tap into the life adventures of people you know and hear about.

• Look everywhere for article ideas—the supermarket, the Little League ball field, the beauty salon, a field of flowers and birds, the local pier, etc.

• Stop, look and listen. In other words, eavesdrop.

• Keep up with the news. If you have the right mindset and are clever, you’ll get more ideas for stories than you’ll use in a lifetime.

• Use the Internet. When you stumble upon an interesting site, read an email with a particularly interesting insight, etc., consider working them into articles or stories.

• Write from the heart. What are you passionate about?

• Recycle your ideas. Once you write a good piece and make the sale, don’t stop there. Rewrite it from a different angle for a different magazine. Become skilled at recycling your article ideas and you’ll make more money with less effort.

For additional information on article writing for profit and for book promotion, order my booklet, A Writer’s Guide to Magazine Articles. It’s $6.50. http://www.matilijapress.com

How to Tame Your Writing Markets

Wednesday, May 16th, 2012

Do you have your own publication log? Sure, you can find magazine databases all over the Internet, but you don’t write for all of those magazines, ezines and newsletters, do you? You pick and choose those that are appropriate for the articles/stories you write. That’s why I recommend that you keep your own publication log.

Whether you write articles or stories for money or your primary focus is promoting your book through article/story-writing, you’ve probably found specific magazines, ezines and websites that use the type of material you write—that have been relatively easy to work with, etc. Don’t lose contact with them. When you locate or write for a promising publication log the magazine title, editor’s name, contact info, type of articles/stories they publish and other pertinent information in your computer or handwritten log.

Spend a day or so seeking out appropriate publications and add them, as well. When you have submitted something, note in your log any particulars related to the transaction—“Long waits between responses.” “Prefers receiving material via snail mail.” “Uses 500-word pieces.”

Now look at the time you’ve saved yourself. When you next want to submit an article related to the theme of your book, in order to build on your credibility or simply to establish your platform as a freelance article/fiction writer, you can take a quick look in your log to locate the right publication.

I keep and maintain a log of writing-related publications. It’s a really effortless task now to locate the best outlet for a particular piece I’ve written. Sometimes I pick the publication and write the article for them. This log certainly makes life easier for me. And I recommend that you establish one pertinent to the types of articles/fiction you write.

But don’t get too comfortable with your log. Always be on the lookout for new and obscure markets for your work. Continually add new ones. And don’t forget to update the old ones from time to time. Things change in editorial offices and you want to be the first to know so you are always addressing the right editor, suggesting the most pertinent topics, etc.

Writers: Don’t Dis or Miss Those Networking Opportunities

Tuesday, May 15th, 2012

Do you take the opportunity to network with other writers when you can? Are you aware of the benefits of networking for writers?

I spend a lot of time with writers who are at all stages of their craft or their profession and I never walk away from an encounter without having learned something I can use in my own writing/publishing business.

This week, I’m organizing a networking opportunity for SPAWN members. I’ve invited members of SPAWN who live locally to be SPAWN’s guests at a Book Tea to be held in conjunction with the 2nd annual Ojai Writers Conference June 23 in Ojai, CA. So far, we have one table for 6 filled. I’m hoping we can fill another one with SPAWN members who are eager to meet other authors, editors, publishers, freelance writers and artists.

What an opportunity to learn more about SPAWN and the leaders in this organization, to learn about innovative book marketing ideas, to meet someone you could collaborate with, to enjoy being with others who understand your passion for writing and your challenges as a writer.

SPAWN, by the way, is Small Publishers, Artists and Writers Network. http://www.spawn.org

Do you accept the invitations for networking that your local writers groups provides or that your neighborhood library or community college sets up? Do you sign up for or offer to volunteer at writers conferences or book festivals? Do you attend book signings for local authors or those who are signing or speaking at venues during your travels? Do you join writers groups and/or organizations and then participate?

If so, then you know the benefits of hanging out with other writers. You’ve, most likely connected with those who could further your career, help you make a few sales or introduce you to someone who could. And, perhaps, you have helped others in return by warning them about a company whose ethics are below standard, or recommending an editor you like a lot, or telling them about a blog site that you find valuable, or sharing your list of book review sites, etc.

The next time you are presented with the opportunity to network with other freelance writers, authors or small publishers, etc., I suggest you seriously consider attending. And then use your best networking skills in order to get the most out of the experience.

Learn more about networking as well as writing, publishing and promoting your own book by reading my latest book: Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s at Amazon.com and other online and downtown bookstores. You can also order it here: http://www.matilijapress.com

I would love to hear some of your best networking-with-other-writers stories. I know one prolific writer, for example, who finally began following her passion after talking to writers at a local book festival.

Your Book Can’t Be Everything to Everyone

Monday, May 14th, 2012

By this, I mean there will be critics. One reviewer will say your book lacks this, another will complain that it should have had more of this. Readers will ask, “Why didn’t you add this or that?” It can be rather frustrating for an author who put so much thought into his/her book, to have their effort, seemingly, disregarded.

You wrote the book for a specific audience. You had a mission in mind when you planned your project. And it seems that some people miss the point of it.

I wrote the history of the Ojai Valley in 1983. I put a lot of thought into the organization of this book, what I would add and how extensive each section would be. I considered my target audience—what they needed and wanted and what I could provide within the space of a reasonable-sized book. As it was, this book included photos and went 360 pages.

Once it was produced, most people responded extremely positively. This was the first comprehensive history ever written about the Ojai Valley, and it was designed to entertain and inform history buffs, long-time residents, former residents, relatives of early pioneers, tourists and researchers. They loved it. But there were a few people who would say, “Why didn’t you include more about this…?” or “I’d like to see more about that.”

I’d tell them, in order to write the complete history of oil exploration in the valley, the geology of the valley, early businesses, early residents, the history of each village in the valley, the postal service, the tourist attractions, art in the valley, the transformation of the village, the fires that swept through here, the churches, etc., it would be in several volumes like a set of encyclopedias.

Over the weekend, I had two new reviews posted at amazon.com for Publish Your Book, Proven Strategies and Resources for the Enterprising Author. One of them complimented the book, but also had some criticism because I wasn’t as thorough in the area of technology as she thought I should have been. I thought about her comments and she’s right. The book is not strong in the area of technology. But there are entire books on using technology in producing and promoting books. There are entire books on writing a book proposal, promoting books, getting reviews, etc. Each chapter in my book could be expanded into another complete book. It’s true. But that wasn’t my focus for this project.

As you will see when you get a chance to study this book, it is a crash course for the new and struggling author. It is designed to educate authors on how to more successfully navigate the publishing industry. It touches on everything you need to know. It covers the basics rather thoroughly. And it provides tons of resources, including recommended books and websites, for those who desire additional information in any one topic.

How many books and other resources do you use when studying a subject of interest to you? When conducting research for a book or an article, you don’t use just one source, do you? If you’re a writer, you have more than one book on writing, publishing, book promotion, etc. in your library. And you subscribe to more than one related newsletter, right?

Why is that? Because everyone has a different perspective, level of knowledge and interest. Each author or newsletter publisher has a different focus. And they may all be important to all or a segment of the basic target audience.

I know an author who started writing a book for seniors way back in the early 1980s. She would finish a draft and start showing it around to people. Everyone had a different idea of how the book should be organized. (No surprise there!) And each time she would listen to one of her critics, she went back to the drawing board and rewrote this book. I saw her do this a number of times. Soon the book wasn’t hers, at all. It became a distortion of her original idea and it kept changing with each critique.

I sternly suggested to her one day that she write the book she believes is needed and stop showing it around to other writers (who were not her audience to begin with). Finally, in 2008, she finished writing her book and produced it her way—providing what she knew her audience wanted.

If you’re ready to start your education about the publishing industry and how to fit into it—something you really must understand before you write your book—order Publish Your Book today. It’s at amazon.com and other online and downtown bookstores. It’s on Kindle, Nook and other devises.

Address a More Attentive Audience

Sunday, May 13th, 2012

Happy Mothers Day!

I’m taking the day off to spend with my mother. But first, I want to talk to you about your next speech. You are going out and speaking about your book, aren’t you? It’s a great way to get exposure for your published book and to create an audience for your upcoming books. You are the best ambassador for your books, after all.

Who else cares as much about your books as you do? Who else knows as much about your story or the information you have compiled as you do?

Here’s a tip that I use when I plan a presentation. In fact, you may recall that I involved you in this technique recently.

I’m planning a talk to a group of writers in Sacramento next Saturday. The theme of this talk is freelance writing. I asked my blog followers to share some of the questions they would like to ask with regard to this subject. And I got some great ideas for my presentation.

I also contacted the writers’ group organizer and asked her to poll members with regard to their freelance writing challenges—what would they ask about this topic?

So now I have a great outline for my talk reflecting those very things someone just starting out as a freelance writer as well as those who are involved in a freelance writing business want to know.

You could do the same, whether your topic is hang gliding, grammar tips, how to conduct research, gourmet cooking, catering, how to start a small business or your life story as a preacher’s wife, for example.

If you are talking about your latest novel, find out what members of your audience want to know about novel-writing or publishing. Do they have a curiosity about a writer’s life or how to conduct research for a historical novel?

Sure, you’ll generally offer a Q and A session after your talk (or allow questions during your presentation), but you’ll have a more attentive audience if you are addressing the things that really matter to them. And one way to find out what matters is to ask.

Do You Read What You Write?

Saturday, May 12th, 2012

Often, after reading a few chapters of a young adult fantasy, an adventure novel or a self-help book, for example, I will ask the writer this question, “Do you read what you write?” I’m rather stunned when I hear them say, “No.”

Sometimes they say, “Yes,” but I can tell that, if they do, they aren’t learning much from the experience.

Their writing shows that they don’t have a handle on the nonfiction how-to book, memoir or children’s book they are attempting to write. Along with a few editorial suggestions, I will often recommend that they go to their local library and bring home several books designed for their particular audience and start studying them.

I ask them to study the way dialog is handled, to pay attention to vocabulary (especially for children’s books), and to notice sentence structure, transitions, tone, flow and organization.

I didn’t think much about the importance of this activity at the time, but before I started my writing career, I read the magazines I wanted to write for—many issues. I was rather fascinated by the article—the various ways you could organize the material, the different types of articles you could write on the same topic, etc. I read a lot of articles and paid attention to what made an article work and what didn’t, what type of articles different magazines used and how to change one article to fit within another magazine’s requirements.

It seemed to pay off for me. The first article I wrote, I sold. And, when I approached the local newspaper publisher about writing a weekly column, he hired me based on the sample columns I presented to him.

Some people still think that writing is inspired. Sure, it can be. But if you are writing for publication, you also have to take your audience into consideration.

You’ve heard me say this before. You are probably tired of “reading” me harp on this topic. You notice that it comes out in a variety of blog posts focusing on a variety of different aspects of writing for publication. I say it, maybe, too often—identify and then write for your target audience.

And one excellent way to know you are writing what your audience wants in an enjoyable and/or organized, easy-to-follow way, is to study what they read.

Now here’s your assignment for the weekend: Go to your home library and pick out three books like the one you are writing. Spend at least an hour with each of the books. If you happen to pick up one of the many books that are being published today that is poorly written and full of errors, put it back. I want you to study well-written, well-received books in your genre or topic. Write down the similarities you notice between the books. Check out the differences between these books and the one you are writing. Does your manuscript have the qualities you notice in the books you are reviewing? Is there something lacking?

Maybe there is a technique that you haven’t mastered yet—how to put more emotion and interest into your story through showing as opposed to telling, for example. Read books and articles on this topic. Sign up for an online class or a workshop at an upcoming conference in order to get up to speed in this area.

After you’ve done this task in earnest, report back to me via the comments link at this blogsite. I’d enjoy hearing what you learned in this process. And I think you will be ecstatic when you return to your manuscript and see how masterfully you have improved it.

Resources for Writers and Authors

Friday, May 11th, 2012

I have a couple of resources for you today. Niek Giavedoni contacted me to tell me that he has the largest newspaper list around. I checked and it is pretty impressive. The site also includes radio and TV stations, online newspapers and magazines. If you are an author with a book to promote, resources like this one are gold. Check it out at http://easynewspapers.com

So what do you do with a great media list like this?
• Announce your new book.
• Publicize writing awards.
• Share news of appearances.
• Make news and report it to a region or the world.

I list several other newspaper sites as well as dozens and dozens of other resources for writers and authors.

Do you do PublishersLunch? It’s a great place to keep up with trends and happenings within the publishing industry. You can visit the site and get a FREE peek into the current news. To glean even more from the experience, you can join for $20 month. Here’s the new address: http://lunch.publishersmarketplace.com

Here are some links for freelance writers. These are just some of the resources I’m including in the SPAWN Market Update for June. I’m also offering some freelance fiction and nonfiction markets you may not know about. Yes, they are paying markets.

Join SPAWN (Small Publishers, Artists and Writers Network) here: http://www.spawn.org

Or simply subscribe to our FREE enewsletter and receive a FREE ebooklet on how to market your writing or art.

Resources for Freelance Writers
Assignmint.com (yes, this is the correct spelling), is forming as we speak in order to “fix freelancing.” They plan to create a site that will digitally manage a freelance writer’s work, assignments, editorial calendars, pitches, invoices, expenses and contracts. All of this, according to everything I could find, is free. And the owners, including Jeff Koyen, plan to include other types of freelancers in the future. How will they make their money? Evidently, through extra services they offer such as tax preparation, collecting on invoices, etc. There’s nothing to look at yet, but their website is simple. While some reports indicate that they will be ready for business this month, others say it won’t be until later in the year. If you want to be among the first to be notified when the business is up and running, there is a sign-up option at the site. http://www.assignmint.com

Are you familiar with Freelance Writing Organization, International? This is a website full of resources for writers and it is FREE. Here, you have access to calls for submissions, forums and contests, publishers’ guidelines, articles, a reference library, writing jobs and more. In fact, they boast over 5,200 writing resources and links. You really ought to check this site out at http://www.fwointl.com

Here’s a blog for freelance writers. I found it quite informative and helpful to the freelancer. http://freelancewriterroad.info

If you are planning to write a book or are in the process of writing one, read my book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. Available at amazon.com and other online and downtown bookstores. You can also purchase it here: http://www.matilijapress.com

This book will help you avoid the mistakes that nearly 80 percent of new authors make. This is the percentage of authors who fail, by the way.