Archive for May, 2012

Practical or Passionate? –Guest Blogger Sandra Murphy

Thursday, May 10th, 2012

Not long ago I stayed up until three in the morning just to see George Clooney interviewed by James Lipton on Inside the Actors Studio. Clooney talked about all his films and the usual stuff and then was asked about the variety of his movies. He acted in Ocean’s Eleven and then made a little movie—a mere 32 million budget done in a month or so—extremely fast and cheap by Hollywood standards. This movie, he wrote/directed/produced/acted in—then back to Ocean’s Twelve. How does that work?

He said with the Ocean movies, there are so many name stars, if they paid salaries, nobody could afford to make them. Instead of salary, he takes a percentage of the back side—the profits. He lives on that money while he makes the movie that costs 32 million because it’s a story that needs to be told. It won’t make an immediate difference in the lives of the people it’s about or change things in a big way but unless people are aware of what’s happening, nothing will ever change. He took no salary for this movie and even used his house as collateral for the insurance needed to make it.

From that interview, this is what I learned:

You do what’s practical so you can do what matters.

Because I write for magazines, I’ve been accused of writing just for money. I’m told non-fiction is “non- creative”. It’s not imagining a character, giving her a family, friends, a job and a place to live. Non-fiction is easy. Fiction is hard.

Non-fiction writing is a place to learn. I write about topics I’d never research on my own. I meet new people. I juggle different styles of writing for different magazines. Articles were 1,000 word counts just a few years ago. Now editors ask for 750 words. I make every word matter.
I’m able to stay on top of trends, work on a short deadline, and research at lightning speed. I see the results of my efforts, in print or online, in a matter of weeks. Working on assignment, I don’t have to wait for reading periods or an editor’s response to my submission. I get paid, on acceptance, after the final edit or on publication.

A book? If I had a clean copy, ready to go to print today, when would I see the first money? Even the short fiction stories I’ve written took months to get published. My first royalty check was $2.78.

So yes, I am practical. I keep cat food in the cats, the lights on, and the computer connected by writing for magazines. I write short fiction for fun and send it off to Untreed Reads where it gets published sooner or later, and then I promote the heck out of it. In my head, I create characters, dialogue, and settings for later use.

In the meantime, I’ve established myself as an expert, worked on building a platform, and learned what it takes to be a successful writer. I study the publishing industry and have a marketing plan. I’m doing what is practical so I can do what matters because, like Clooney, I have a story that needs to be told.

Do You Have the Habit of Writing?

Wednesday, May 9th, 2012

We have been talking about what motivates us to write. Is it because of our passion or is it for practical reasons—the money. I’m sure there are a lot of you who are laughing about now—wondering when the money is going to come along.

It occurred to me that there is another reason why some of us write. We’ve done it for so many years that it has become a habit.

For example, I get up early every morning, feed the cats, pour a glass of water and orange juice, turn on the coffee pot and off I go to my office where I spend most of the morning writing, editing, compiling the SPAWN Market Update or…

It is rare that I bypass my office on any morning, even when I am traveling that day. I may even plan ahead—get up extra early—so I have time to write a blog post before I head out.

How many of you have developed this sort of habit? Is it one that you would like to break or are you happy with it? Do you sometimes wonder how you will ever retire? Or do writers ever retire? How do you stop writing and walk away from a home office? Have any of you retired from writing? I, for one, would like to know how you did it without being forced out due to health or other circumstances, for example.

I guess you could move into a place without home office space. You could take all of your hard copy files to a landfill or shredding company. Then you could set up your computer in a corner of your laundry room or kitchen. But how would you restrain yourself from writing? I don’t think it can be done.

Most of you reading this probably can’t even imagine ever not writing. Others wonder when you will ever find the time to write as much as you want. I plan to have one more guest blog on the topic of writing for passion or for money and then we’ll move on to something else. Any preference for a topic you’d like me to address?

Writing: A Passion or a Business?

Tuesday, May 8th, 2012

I guess writing is like most other creative work. The passion (or at least the interest) develops and, if it is strong enough or if the ducks are lined up in a particular row, the passion can become a profession. I know a quilter up the street who parlayed her love for quilting into a home-based business. I just spoke with a local woman who used to operate a lemonade stand with her children for fun. Now she is sending her kids to college on the money she earns from bottling and selling her delicious lavender-infused lemonade. I once knew a woman who loved growing African violets. So she started a home-based mail order business and shipped African violets all over the US.

My sister-in-law earns a little extra cash selling her art, a friend does photography for a fee and I know people who groom and board animals. Each of these home-grown businesses stemmed from a strong interest. It’s probably the same story for the kite-maker, chef, cabinet builder, cattle rancher and teacher, don’t you think?

And just like the artist, photographer, quilter, great cook, gardener and groomer, there are writers who care little about creating an empire through their craft. They just want to write—or to get their story out to those who might be interested.

In today’s world of advanced technology, however, since it is so easy to write and produce a book, and with the faltering economy creating a need, more and more and MORE would-be and wanna-be writers are following their publishing dream. If you’re going to publish, you had better be prepared to sell what you’ve written in order to recoup your investment and, hopefully, make a little money. Most authors who go to the trouble and expense of publishing their memoir, story or informational book, etc. are not inclined to follow-through and promote it. They have no passion for commerce. They draw lines that they are not willing to cross—“I want to be a published author, but I don’t want to be a bookseller…”

I find it interesting that in the 1980s, there was a statistic that said, “Over 80 percent of the population believes they have a book in them.” But it wasn’t until recently that they started writing those books. Now, nearly 80 percent of those who do write a book fail. It makes one wonder if those would-be/wanna-bes from the 80s should have stuck to cooking, bicycle racing, quilting or raising African violets.

If you plan to or are thinking about entering into the fiercely competitive world of publishing, please do so with the education and information you need. Read my book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. Available at Amazon.com and most other online and downtown bookstores, as well as http://www.matilijapress.com

Read the reviews at Amazon.com to see how incredibly valuable this book has been to some of those who have read it. I have been in this business for a long time and I wrote this book primarily to help you through it. Read it!

What Motivates You To Write?

Monday, May 7th, 2012

Do you ever ask yourself why you are reading, gardening, shopping, washing windows, or, perhaps, scrubbing your tile floor with a toothbrush instead of writing? Although, you’ve convinced yourself that this task is more important than finishing your novel or writing that article or story, it’s actually probably because what you’re doing is easier or more enjoyable.

You’ve come to a difficult place in your project and you are finding ways to avoid it. Or you are close to finishing and you have issues with that. Either you are attached to the process and don’t want to look for another writing project or you are fearful of what comes next—rejection, hard publishing decisions, etc…

Have you ever examined your reasons for dodging the writing work that’s waiting for you in your office or the corner of your bedroom or den? Do you convince yourself that it is because you have more important things to do—a lot on your plate?

I meet writers often who admit they just don’t have the time to write. Some simply can’t seem to carve out the time to write. One such writer attended a conference where I was speaking. She came up to me during a social event and said, “I just can’t figure out a way to fit writing into my schedule. Do you have any ideas?” I said, “Maybe writing isn’t a high enough priority in your life. If you want to write, you must be motivated. What motivates you to write? What motivates you to do what you do instead of write?”

She looked blankly at me and moved on. Later, I heard her bring up the same subject to a group of attendees.

I have often wondered, what did she want to hear? Was she seeking permission to spend time writing? Maybe she was told as a child that writing was a waste of time and she should be doing something more constructive. Perhaps she loves writing so much that she believes she doesn’t deserve to pursue it. Or maybe it is just hard work for her and, unconsciously, she continually seeks ways to avoid it.

Do you wish you could spend more time writing? Are you clear about the reasons why you don’t? Are there more pressing priorities? Do you have your priorities rather confused? If you look at your daily schedule (or lack of), are there things you could omit? How much time do you spend in front of the TV, for example? Do you typically sleep more than 8 hours at night? What type of activities do you engage in when you get up early or stay up late? Could you be writing then? Are you like I was when I started writing and you must have everything else done before you can spend time writing? Is there something you are doing that is not contributing to your health and well being? Could this activity (or lack of) be eliminated to make time for writing?

I’d like to hear from those of you who have trouble finding time to write and those who are motivated to write. I’d like to know what motivates you? Why do you sit down every day or a few times each week and write? What things have you changed or eliminated in order to write?

When I started writing for publication, I was motivated by my passion for writing. I tell people that I couldn’t not write. When it became necessary that I had to make a living, my motivation shifted a little. Now I was motivated by my passion as well as my need to earn a living. This meant making sacrifices and establishing new priorities. What about you?

My book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author provides support and guidance for authors who need help establishing a writing lifestyle—no matter how extensive their desire. It also provides the education you need in order to more successfully navigate the publishing industry—covering every aspect of publishing and book promotion. Order your copy at Amazon.com or any other online or downtown bookstore. It’s also available at my website: http://www.matilijapress.com

Finding Your Markets — Guest Blogger

Sunday, May 6th, 2012

I’d like to welcome my friend and avid freelance writer, Kathleen Ewing as guest blogger this morning. She offers some great advice for finding writing markets. Heed her suggestions and you’ll surely increase your article/story sales.

Finding Your Markets–by Kathleen Ewing

Before you fork over a chunk of money to subscribe to a writer’s market database, try your hand at compiling your own market list by using the power of search engines. You will discover markets better targeted to your specific needs at no cost other than a few minutes on the computer.

Start with your favorite search tool. Google, Bing, Yahoo and AltaVista are some of the most popular. Enter a plain language search string such as “fiction markets” or “freelance writing markets” or “magazine editorial guidelines” without the quotation marks. If you find nothing of interest, don’t search beyond the first two pages of results. You may find the word “fiction” in one portion of the results and “markets” in another. To eliminate that occurrence, place the quotation marks around your search string so the search will find only that exact phrase. By capitalizing “Fiction Markets,” you will be more likely to find results that have that phrase for the title of the article or website page.

If you are finding the horror genre markets included in the results and you wish to eliminate them, type the phrase “fiction markets” not horror. Some search engines will give you different results if you type “fiction markets” –horror. For more targeted results, add your genre to the search string: “romance fiction markets” not paranormal or “fiction markets” +romance. Always try the plain language version before you try the +/- option. When using the symbols, don’t leave a space between the symbol and the word you are adding to or deleting from the search.

Experiment with various keyword combinations to find what works best for you. Discard any search strings that yield poor results, but make sure you write down each of your successful search strings so you can apply them later at other search engines. Each search tool produces slightly different results. At http://www.thesearchenginelist.com you will find a list of those search tools. It’s not a complete list, but it is fairly comprehensive, and includes a brief description of the type of coverage you can expect from each search site. Select the ones that most closely define the type of material you are seeking.

Don’t be intimidated by the “Advanced Search” feature of the search engine. It is simply an additional device used to refine your search. Some tools, such as AltaVista or AskJeeves, permit you to type a search string in the form of a simple question. In addition, most search sites have a page that offers tips and shortcuts on how to search that are specific to that site. Check these options to assure that you are getting the best research from that site.

Finally, try search engines that pull results simultaneously from several search tools. Three of the top meta-search tools, Dogpile, WebCrawler and MetaCrawler, all compile results from a variety of major search sites such as Google, Yahoo and AltaVista as well as others.

No more paying someone else a fee to do the searching for you. No more hours wasted sifting through dozens of generalized market lists. Soon you will have your own database of markets, every item of which you personally targeted specifically for your writing products.

Kathleen Ewing is a freelance writer who is working on her first novel.

Learn the Fine Points of Bookselling

Saturday, May 5th, 2012

It’s the weekend. You have time off from your day job. And you still have a book to promote. You sometimes wonder why you went ahead and published the book with expectations of making money on it, despite the warnings of professionals.

You may recall reading and hearing speakers say that books do not sell themselves—that they need promotion. And that book promotion takes a whole lot of time, energy and creativity.

You, however, had your own reality and expectations. You expected that bookselling would be easier than you’ve found it to be. You thought you’d be in a position, by now, to quit your job and write more books or, at least, go part-time.

I can imagine some of you cringing as you read this—realizing that this scenario pretty closely describes you. You didn’t take the warnings seriously. Your book didn’t sell like you expected. And you are still working full-time when you’d rather be a full-time author.

Okay, so now you have a few days off and you haven’t actually sold a book in a few weeks. Can you even remember when the last copy of your novel, children’s book, self-help book or memoir sold? Probably when you had a table at the local flea market last month, or to a few former classmates at your class reunion, or to your aunt who was visiting from Europe, or to a neighbor who wanted your children’s book as a birthday gift.

That’s good. This means that you’ve been out showing your book around and talking it up. And it follows, that if you were talking about it more, and getting more exposure for your book, you would be selling more copies of it. If more people knew about your book and if they were exposed to it more often—more regularly—you would be making more sales.

So what are you going to do this weekend? Cut the grass, read a book, invite people over for a barbecue? How about also making time to promote your book. This is a good time to start the habit of book promotion. Based on your experiences with marketing so far, choose a couple of promotional activities and schedule time to pursue them each and every evening or at least on the weekend.

So what’s your promotional activity of choice? What can you commit to for the sake of your book project? What can you do to make a turnaround and become a more successful published author?

Let me suggest that you purchase and study, study, study my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques For the Enterprising Author. It’s at Amazon.com and at my website: http://www.matilijapress.com
It’s also at most downtown and online bookstores. This book provides over 250 book promotion options and helps you to determine which ones are best for you and for your particular book. It’s a great tool, support system and resource for any author who is new to or still struggling within the world of book marketing. And, I have to tell you, that is MOST authors today.

For those of you just entering into the world of book publishing or if you have a book and remain a tad clueless, please read the book I wrote for you—the book that could help you to create the success you are after. It’s Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s at Amazon.com and other online and downtown bookstores, as well as my website, http://www.matilijapress.com

The Plight of the Freelance Article-Writer

Friday, May 4th, 2012

Earlier this week, I told you that I am scheduled to speak to a group of freelance writers in Sacramento soon. I asked what you would want to hear from me if you were in that audience. Yesterday, I responded to someone who said that markets were always an issue for her—where to find new markets for your writing.

Another freelance writer told me in an email this morning that she has “zillions” of ideas and different slants on subjects and has no problem finding people to interview on the topics. But then she is sometimes unsure where to send the article.

I can see where that would be an issue for writers and I’ll be sure to cover that topic, too. Basically, that’s why I generally choose the market before I come up with the topic. Not always—sometimes a topic just begs to be explored. But if you know which publication you are going to approach with the idea before you write the article, you are free to slant the piece or your query letter to fit their particular requirements.

This writer says she is confused by the question, “What is your rate?” Don’t you hate when the editor of a magazine asks you that? If you quote a large amount, they may not even consider you. If you give them a lowball figure in order to get the work, you may be cheating yourself. It’s a problem! When I get that question, I begin researching that magazine’s typical pay scale. I have to admit it is not always easy to find this information. But if you can get an idea of what they generally pay—between 25 cents and 50 cents/word or $250 for a 1,200-word article or $125 to $500 for an article of between 1,000 and 5,000 words, for example—you have a starting place to work from. If you can’t locate that information anywhere—their listing in Writer’s Market or another magazine directory, at their website in their submission guidelines, etc.—ask them. Ask, “What is your typical pay scale for a 2,000-word piece on a trendy topic like this from an experienced freelancer?”

If you are left to wing it, consider what your goal with this magazine and this article is. Do you want to establish a relationship with this magazine? Do you need a certain amount for this particular piece in order to cover your time commitment and expenses? Look at the magazine—does it have a lot of advertisements, is it for an upscale or unique audience, or does it appear to be a home-grown magazine for a small readership? Do they look like they can afford to pay well or not? All of this could play into your decision on what to charge for your article.

Another issue for many, many freelance writers is how to organize our time. There’s a lot going on in a prolific freelancer’s office. That’s for sure. We’re juggling several ideas, magazines/ezines, interviews, invoicing, articles-in-progress, what to have for dinner, whether the piece we just finished will be accepted or rejected, when we’ll receive payment, keeping supplies on hand, etc. And many of you have an outside job, as well. So how does one keep it all organized? I’d like to hear from some of you on this subject.

I put it all in writing. I keep good records—I record everything. If there’s one thing I’ve learned over the years it is, if you forget to log something, that’s the one that will be in question eventually. It’s a Murphy’s Law thing.

I also work from a written schedule every day. In the evening, I go over that day’s schedule. Those things that I didn’t get to, I roll over into the next day’s schedule. It has worked for me for years and years. If circumstances are such that I don’t get a schedule written (it happens but very, very rarely), I feel a little lost.

I appreciate those of you who have sent me your questions and shared with me the issues you face in your freelance writing businesses. I should be able to finish up an editing job I’m working on today and start outlining my speech. You have helped a lot.

There’s still time to chime in—what questions would you ask of a speaker on the topic of freelance article-writing. And what tips would you share with this group?

On a Personal Note
Did you notice the new review for Publish Your Book at Amazon.com? Thank you, Sandy. Did you see that one of my articles appeared in the IBPA Independent this month?

Markets For Freelance Writers

Thursday, May 3rd, 2012

The overwhelming response to yesterday’s question: What do you want to know about freelance article-writing is, “where to and how to find markets.” Yes, all one of you who responded said that the most difficult part of article-writing is finding markets. So I will make that part of my program when I meet with writers near Sacramento in a few weeks.

One thing I would suggest to writers is to write on a wide variety of topics so that you have a wider base of potential markets. If you write just on feral cats, for example, your opportunities for sales are greatly diminished. Instead, expand your knowledge and take an interest in many things and you won’t be so limited in the types of magazines you can legitimately write for.

Sure, you want to make a difference for feral cats—you are passionate about educating people on this subject. But, if you want to make money, too, you really must expand your horizons.

Maybe you had an experience with a disgruntled customer at work. Do a little research and write an article for a business management or small business magazine on how to handle the irate customer.

Perhaps you had a touch of altitude sickness the last time you visited a mountain resort or you suffered heat exhaustion during a hike. Again, do some research and create an article for a hiking, health, travel or general publication.

Do you garden, work out at the gym, speak in public, teach, attend church, belong to a city commission or a family, sew or snowboard, make jam, do beading or are a secret shopper, for example? You should be able to come up with several articles in each of these topics for a variety of magazines.

My point is that sometimes the reason we have trouble finding the right market for our work is that we are too narrowly focused with our array of topics. We prefer to stay comfortable within a subject we know.

That said, here are my favorite magazine/ezine directories:

1: Writer’s Market http://www.writersmarket.com
2: Wooden Horse Pubs (online directory with editorial calendars) http://www.woodenhorsepub.com

Here are a few others:
http://www.magazine-directory.com
http://dir.yahoo.com/News_and_Media/Magazines/?skw=magazine+directory

http://www.magazineboard.com
http://www.mondotimes.com
http://www.onlinenewspapers.com/magazines

Calling All Freelance Article Writers

Wednesday, May 2nd, 2012

I’m told that I help you immensely through this blog and my articles and books. Now you can help me.

I’m scheduled to speak in Sacramento in a couple of weeks to a writers group about freelance article writing. I know that some of you write articles for magazines, ezines, newsletters, etc. If you were going to attend a presentation on freelance article-writing, what would you hope the speaker would cover?

• What questions would you have for the speaker?
• What are some of your challenges in today’s world of freelance article writing—your concerns?
• Are you seeking solutions or advice?
• Do you need help coming up with ideas? Keeping a good flow of money coming in, etc?

Please respond to me personally at PLFry620@yahoo.com or leave a comment here.

How to Get Involved in a Writers’ Critique Group

Tuesday, May 1st, 2012

When I attend book festivals, writers’ conferences or speak at writers’ group meetings, I often invite attendees to send me a sample of their manuscripts for evaluation. I will give the author my impressions of their work and offer suggestions or, in some cases, my blessings. I will point out any problems I see—editorial errors, sentences that lack clarity, etc.

Sometimes I recommend that a writer seek out and join a writers’ critique group before following their dream to publish their novel or nonfiction book. This is generally when I feel that the writer is not ready to go public with his or her manuscript—it is not close to being ready for publication.

I hope that members of the group can guide this writer in some of the finer points of the craft—help him write with more clarity and power, give his writing more interest, teach him how to more smoothly transition from one topic to the next, help him gain some skill in presenting dialog, etc.

So how do you find a critique group? I suggest that you start with writer friends—do any of them belong to a group that has offshoot critique groups? Check with your librarian and booksellers. They often know about groups that are meeting locally. Ask at senior centers. Watch the calendar section or arts section of your hometown newspaper for meeting and activity announcements. Do an Internet search. Many writers’ groups have websites now.

You can even consider starting a group. Invite writers you know. Put up flyers at the library, bookstores and office supply stores. Place an announcement in the local newspaper. Ask if the library has a bulletin they circulate. Post your announcement there.

There are also online critique groups. I shared some with you in an email recently. Here are the links again:
http://www.critiquecircle.com
http://www.scribophile.com
http://www.reviewfuse.com
http://www.webook.com

Of course, you can locate other critique sites by doing your own Internet search. Good luck.

To learn more about the process of publishing, be sure to read my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s at amazon.com and most other online bookstores as well as bookstores downtown. Read the reviews at amazon and place your order. Or order it here: http://www.matilijapress.com