Archive for July, 2012

Summer Bookselling Opportunities for Enterprising Authors

Tuesday, July 31st, 2012

Have you taken advantage of bookselling opportunities this summer? Do you recognize when an opportunity comes up and do you follow through with a sales pitch? Or are you oblivious to the bookselling openings that occur throughout your day?

Let me ask you this: Is there a sample chapter or two packaged with your amazing book cover and ordering information in the company lounge and/or lobby where you work? When you are chatting with people at the gym, the local coffee shop, your children’s karate lessons, the PTO meeting or at the reception after a concert or theater production, do you watch for openings to mention your book?

Do you strike up conversations with people on the topic or theme of your book while traveling? Better yet, did you set up a couple of book signings in appropriate specialty stores or libraries ahead of your travel dates?

While the kids are playing at a neighborhood playground, or your dogs are happily socializing at the dog park, find ways to chat about your book topic with other parents/dog owners. Likewise, without monopolizing the conversation during barbecues, camping trips and other social outings, certainly you should tell others about your book. Whether it is a novel, a memoir or a book featuring the history of churches in your area, facts about circuses, Indian feather headdresses, the Edsel, gardening in the Northwest or bird watching, someone is going to be interested or know someone who is.

If you have a children’s book, offer to read it to a group of children at the park, during a camping trip with other families, neighborhood gatherings and so forth.

Who have you talked to in the past few weeks without mentioning your book? Your mailman, plumber, the janitor at your children’s school, several clerks at the mall, your children’s day care provider, an old school chum, the gals in your genealogy club, members of a civic committee you belong to, customers at work? Just look at all of those lost opportunities.

If you’d spoken up, you may have made a sale or several. Perhaps the manager of a store would like to carry your book. Someone you didn’t speak to may have a connection with a newspaper reporter or radio show host. You never know—that is, until you ask.

Today—don’t delay—go out (or go on the computer) and order new business cards. Yes, you might have personal business cards. That’s fabulous. But now I want you to order business-size cards with the cover of your book on one side and ordering information on the other. Order 500 or 1,000 and strive to hand out (and leave in strategic places) at least 250 of them by September 1—more if you’ve reserved a booth at a local flea market or book festival.

You’ll find many more book promotion ideas in my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. This book is available at amazon.com in print and Kindle as well as at most other online and downtown bookstores. You can learn more about it and order it here, as well: http://www.matilijapress.com

Promote Your Book by Strutting Your Stuff

Monday, July 30th, 2012

This post appeared in October of 2007. I thought it was worth repeating.

Do you write articles to promote your nonfiction book? If you don’t, you’re really missing out on an opportunity to strut your stuff. Your informative, educational articles help to position you as an expert in your field. Each article can also serve as a vehicle to promote you, your book and your services.

What if your book is a memoir or a novel? You can still write articles and stories designed to promote it. Here are some suggestions:

1: Offer book excerpts to appropriate magazines, newsletters and websites. Be sure to represent your material as an excerpt when you submit it. You may need to do a minor rewrite so that the piece has a beginning, middle and end.

2: Write new stories related to your topic/genre. For example, if your memoir or novel takes place in Nashville, come up with an article about a recent occurrence in that city or one featuring a little-known aspect of Nashville history. Maybe your memoir or novel features struggles with MS. Write a new story or an article with this theme.

3: Multiply your ideas. You will be amazed at how one idea, theme or topic can grow into hundreds once you get the hang of this concept. Let’s say that your story involves an eccentric woman with lots of cats, publicize your book through articles and stories on many aspects of cats: caring for a cat, unusual cat stories, how a cat colony works, profiles of cat people. Now take each of those topics and watch your list of article/story ideas grow: Under caring for a cat, there’s how to prepare when bringing a new cat home, cat-proofing a home, introducing the new cat to the resident pets, traveling with your cat, grooming the cat, the aging cat and so forth. You should be able to come up with at least a dozen article/story ideas related to your theme or sub-themes in just one attempt.

4: Look for ideas everywhere. Here’s where your observational skills will come in handy. Did you notice a cat wandering through the aisles at your local independent bookstore? Interview the bookseller about his shop cat. Maybe you saw someone walking a cat on a leash. Hey, there’s an idea to research and write about. I met a woman at a cat show once who had her cat dressed up in a little coat, hat, glasses and she was even carrying a cat-size purse. Wouldn’t cat lovers be interested in an article or even a fictionalized story about playing dress-up with your cat?

5: If you are promoting a novel, you probably have drawers full of short stories that you’ve written over the years. Dig them out, polish them up and start sending them to appropriate magazines.

Remember, the reason that you are writing these articles and stories is to position yourself as an expert in your field, gain credibility in your topic or genre and generate a following (readers) for your book. Make it your goal to write highly informative and/or entertaining articles or stories. And then include information about your book and yourself in the bio at the bottom of the article.

For details on submitting articles and stories for publication, read pages 217-219 in my book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author and on pages 112-114 in Publish Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. Available at Amazon.com in print and Kindle as well as other online and downtown bookstores.

Author Offerings From Patricia Fry

Sunday, July 29th, 2012

Today, I’d like to remind you of what I do and what tangible items I offer authors.

I started out writing for publication in 1973 and discovered how to make a career of writing (I am so blessed). Over the years, because of pressure from other writers, I now focus on helping authors with their book projects.

I do this by offering editing services. I edit articles as well as book manuscripts. I also help with book proposals and query letters. Sometimes just a tweak in a query letter or book proposal or a deeper understanding of their purposes can make a difference between a rejection and an acceptance.

I write a lot of articles designed to inform and educate newbie and struggling authors. My articles appear regularly in Publishing Basics Newsletter, Book Promotion Newsletter, IBPA Independent, Freelance Writers’ Report, Book Marketing Matters, SPAWNews and others. I write this daily blog and the SPAWN Market Update. You’ll find many articles and resources posted at my website: http://www.matilijapress.com

I post a free report for download at http://www.patriciafry.com

Currently it is “50 Ways to Promote Your Ebook.”

I also write books for you. My latest two are:
“Publish Your Book, Proven Strategies and Resources for the Enterprising Author” and
“Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author.” http://www.matilijapress.com

At this website, you’ll also find a collection of interesting and informative books such as, “The Successful Author’s Handbook,” “50 Reasons Why You Should Write That Book,” “The Successful Writer’s Handbook,” “The Author’s Toolkit,” “A Writer’s Guide to Magazine Articles.” And be sure to watch for my upcoming book, “Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More.”

I visit writers’ group meetings and speak on various topics related to publishing and book promotion. You’ll also find me on the schedule at writers’ conferences around the country.

In my spare time (chuckle), I run SPAWN, a networking organization and resource center for authors at any stage of their project. http://www.spawn.org

If you have a book in the works, in your mind or actually completed, I have resources for you. Don’t try to go it on your own. While writing is a craft, publishing is a serious business that takes a heads-up, informed approach. And you should begin your education even before you start the writing—at least before you make any publishing decisions. I’ve known more than one author who had to go back to the drawing board and revise their manuscripts once they learned more about the world of publishing.

So, what can I do for you? I can take a look at your query letter or book proposal. Are you ready for an editorial evaluation and free sample edit? If you are new to publishing, the book I would definitely recommend—because I wrote it expressly for you—is “Publish Your Book, Proven Strategies and Resources for the Enterprising Author.” This is your publishing education in book form.

Do you have a published book that is not doing well in the marketplace? Order my book, “Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author.” You’ll learn concepts and perspectives about book promotion that you’ve probably never considered while discovering numerous book promotion tactics that could work well for your particular book.

Both of these books are at Amazon.com in print and Kindle and most other online and downtown bookstores. Or order your copies here: http://www.matilijapress.com

For more about my editorial services, go to: http://www.patriciafry.com

Questions? Contact me here: PLFry620@yahoo.com

The Dreaded Writing Slump

Saturday, July 28th, 2012

Do you ever fall into a writing slump? Perhaps you are between writing projects or you are burning out on the one you are working on. Maybe you suffer from writers’ block. You are poised to write, but your brain and imagination won’t cooperate. How do you handle it?

For writers’ block, especially if you have an assignment and/or are on a writing deadline, I would just start writing. Type your thoughts about the fact that you can’t think of anything to write. Then consider the topic you are trying to approach. Type some facts, thoughts, stories related to the topic and see what comes up. Often, this exercise will lead right to a good starting place or even a good middle that you can use to ground your chapter, article or story. Just delete the jibber jabber you wrote in the beginning and move on with your story.

Write something else. If you truly can’t focus on the topic or theme at hand, if it is driving you crazy just thinking about it, if you are drawing a giant blank, write a story about your cat’s latest cute antic, your cousin’s eventful visit last weekend, or describe the lovely dinner you prepared for the family the night before. The point of this exercise is to start the flow of words coming from your imagination to the computer screen (or onto the paper if you prefer). Once the words are flowing nicely, begin to think about the project at hand and you might be surprised to discover what flows out.

Many times over the years, when I’ve felt stuck or stilted in my writing, I will attempt to remove myself from the equation. I quiet myself using a meditative process (self-hypnosis and prayer work, too). Then I place my hands on the keyboard and allow my fingers to seek out the keys they want. I have been surprised many times at how clearly and easily a phrase or entire article will appear as I sit back and watch it happen.

These are tips for overcoming temporary writers’ block. But what about when you are between projects or you are experiencing burn out? Hey, I say walk away. It’s time for something new in your life—new scenery (how about having iced coffee on the patio), a new activity (does your garden need tending?), a new direction (a shopping trip can be a nice distraction), company (this is a good opportunity to spend time with your favorite non-writer friends) or some other diversion tactic.

I like to take a break between projects and spruce up an area of the house that has been neglected after months spent writing a book, for example. Pick up one of your hobbies for a great burst of creative satisfaction. Go out and adopt a kitten or older dog companion. Cook a dish for or make something else to share with a neighbor. Get some serious exercise. Visit a local Farmer’s Market and stock up on good-for-you fruits and veggies.

Writing can become a lifestyle. Many of us have created careers around our love of writing. But everyone, even creatives who are doing what they enjoy most, need a respite from the routine, lest we become stagnant. At least that’s what I tell myself when I am enjoying an afternoon away from the office.

How do you deal with writers’ block, burn out or those slow periods between projects? Leave your comment here.

Is it Time to Write a Spin-Off Book?

Friday, July 27th, 2012

So you’ve finished your nonfiction book. What are you going to do next?

Promote, promote, promote. Yes, there’s a whole lot to do in order to introduce your book to your audience and to become known (or more widely known) as credible on the topic of your book. You need to get out and speak to the public, rack up reviews, dabble in social media, etc.

But one way to gain even more credibility in your field or area of interest and sell more books is to produce a spin-off book or booklet. Most of my books relate to publishing and book promotion. Since I have been coming out with new and revised books on this subject for over a dozen years, my contact list has grown and my exposure level has increased. And when I bring a new book out, that is a new reasons to contact my list and go out and speak to new (and old) groups on a new topic. Someone who benefited from one of my books will often purchase another one.

Can you see how additional books create additional opportunities and, of course sales?

How does one come up with ideas for spin off books? When you write a complete and detailed book on a subject and you feel you put your all into it, it is sometimes difficult to come up with another book idea within that topic. But just think a little harder about it. For example, I wrote the comprehensive history of the Ojai Valley, California. Later, I came out with two follow-up (but stand alone) books on the local pioneer cemetery. In the first cemetery book, I wrote a more in-depth history of the cemetery and profiled the earliest burials there up to about 1900. Then I wrote a second book featuring burials through 1920 and included the history of a long-forgotten Catholic cemetery. I could go on and write a book featuring just local historic buildings, early businesses in the Ojai Valley, a more in-depth history of private schools here, stories emanating from the local mountains surrounding the valley, ghost stories, etc.

Let’s say that you’ve written a book featuring rainy day activities for kids. You could do spin off books for summertime activities, activities for kids while camping or traveling, sick day activities, activities the kids can involve their grandparents in, a birthday party activities book, gift ideas kids can make and so forth. Now you’ve pretty much established a brand for yourself—the author of activity books for kids.

Your book on living green could be expanded into a handful of books, each featuring a different aspect of green living, such as recycling, creative ways to save water, community activities for sharing green living tips, etc.

If you have written a book of cat stories—collect more cat stories (it’s easy once you start talking to your readers), write stories about dogs, horses, birds…

If you need help coming up with spin-off book ideas for your main book, comment here and let my blog followers help.

In the meantime, if you have a completed book, get oodles of book promotion help and instruction through my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. It’s available at amazon.com in print and Kindle and most other online and downtown bookstores. You can also purchase it from my website: http://www.matilijapress.com

You Gotta Love to Write

Thursday, July 26th, 2012

Do you have a process of writing? Is it working for you? Or are struggling through your writing sessions? If you question everything you write, if you find writing distasteful, perhaps there is something wrong. And that something may be your mindset—your attitude—and not so much your approach.

My grandson volunteered to write the obituary for his grandfather last week. When I saw it published in the newspaper, I complimented him on a darn good job. He had also written a letter in memory of my father (his great grandfather) when he passed away and my grandson could not make it from college to the services. He said that the letter was much easier to write because he was able to say what he felt. (It was a beautifully written letter full of his heartfelt sentiments.) He said that it is harder writing an obituary because there is a certain formality. He felt a bit stifled because of the structure required. He told me, “I feel I’m a much better writer when I can get my thoughts out without any kind of designated format.”

This is a problem for some people who want to write for publication (magazines, websites, etc.) because they also want to write what they want to write in their own style and with their own emphasis. Some writers never get it. Even when I work with them and point out over and over again how important it is to write for the editor or the market, they still want to share their message, get their point across, write in their style. And they wonder why they don’t get published.

When we sit down to write a book, now there’s an opportunity to really express yourself through your writing. A book, you can write your way. If you want to write it for publication, however, and you want it to be widely read, I’m afraid it comes back to the readership. Again, teachers and counselors will advise, write what they want and/or need.

Many authors are publishing books indiscriminately these days because they can. All it takes is an idea—any idea—and a wad of money. But not all of these books are being accepted or read. Again, let me remind you that around 78 percent of all books produced today fail. The major reason is the fact that many authors write to please themselves or to make a statement with little regard for their readers.

If you have a burning desire to write what you want—to get your opinion, view point or message down on paper—here’s what I suggest.
• Keep a diary.
• Write letters (to friends, to the editor…).
• Start a blog.
• Comment on other blogs on this topic.
• Establish a newsletter.
• Get involved in online forums where everyone is talking about this topic.

If you still need to get it published beyond your blog, a newsletter or a forum, either resign yourself to the fact that a book on the topic might be of interest only to those who already embrace this concept. If you want to reach others, however, this is when you need to think way outside the box. Write what they want in a way that is palatable to them.

If you want to break into a particular magazine, you’ll be wise to step back and take the necessary steps, which are: study several issues of the magazine from front to back, top to bottom until you totally understand their style and purpose. Review their submission guidelines and then follow them in submitting your piece. Do they want to see a query letter in which you succinctly define the article you want to write? Are they interested in you—who you are and why you are the right person to write this piece? Perhaps they want to see the completed article formatted and written to their specifications. Your job, if you want to be published, is to comply.

Questions?

Writing Contests—What Good Are They?

Wednesday, July 25th, 2012

I once heard someone advise authors to enter contests so you can say you are an award-winning author. How do you feel about that?

Are you impressed when an author tells you (or there’s a sticker pasted on a book stating), “This book was a finalist in the Little Miss Muffet contest,” or simply “Award-winning book.” What does this mean? Well, it means that this author (or the publisher) entered the book in at least one contest—maybe a whole bunch of them—and the book snagged an award. The book might have won a prestigious honor after being entered in one major competition or it might have received 2 honorable mentions out of fifty contests entered.

Sometimes an author is proclaimed as an “Award-winning Writer.” This is an impressive title. But again, what does it mean? Did the author win a ribbon at the county fair for her short-story when she was ten? Or was she chosen the best from a group of 100 (or more) fine writers in a major contest?

Are the results of a contest a legitimate measure of a superior book or superior writing? Sure, sometimes. Certainly not always. Who judges these things, anyway? Sometimes, of course, the judges are credible—sometimes less so. And every judge harbors bias. No two judges in any contest always totally agree.

Some contests are judged according to popular vote. I won the People’s Choice Award for a photograph I entered in the county fair last year. The judges bypassed my photo, but fair-goers voted it first place overall.

Sometimes we enter contests hoping to get the positive feedback we need in order to keep writing. For some, entering contests can become rather addicting.

What are your reasons for entering contests? Have you won awards for your writing or your books? How do you use them in promoting your work/books?

If you are interested in entering your work in contests, there are numbers of writing contest directories online. Just use keywords, “writing contest directory.”

And Good luck!

Your VIPB (Very Important Professional Bio)

Tuesday, July 24th, 2012

There are so many things we have to take care of as the CEO of our books, not the least of which is maintaining our Very Important Professional Bio (VIPB).

One of my articles appeared in a publishing/book marketing newsletter yesterday and I noticed that my bio was outdated. I sure thought I’d made some changes to that bio. Had to remind the editor to correct it. Hope he does this time. It does no good to promote an out-of-print book in your bio.

You might think you’re doing the right thing by including a fresh bio each time you send an article to the magazine or newsletter. But if the editor has your bio on file, he may not look at the new one at the end of your article. He just tosses it and uses the one he has on file.

If you’re a prolific writer, 3 books to your credit can quickly become 6 (31 books can soon become 35), so make sure that the magazines you write for update your bio as needed.

Likewise, make changes at your website as your accomplishments and credits accumulate. Once you develop a great website, it’s up to you to keep it current. And it isn’t easy when your website is complex. I am always finding places where we neglected to make upgrades and changes at my website. But then, we’re dealing with a lot of pages—resources and articles for writers and authors, online courses, books for sale, testimonials, speaking schedule, information about my editorial business. There is a lot to consider each time I need to update something.

Avoid using a number of years or months. If you create a website or present a bio that says you’ve been writing for 20 years, you will have to adjust that number ever year. Use dates instead—“I began my writing career in 1992.” That way, you are always correct.

When you agree to do a presentation or workshop for a group or at a conference, they generally ask for a bio. Don’t just send one you have on file. Double check it to make sure it is still accurate. Once they post it at their site, check for any changes the organizer might have dared make. Yes, it does happen.

Sometimes the program chair for a smaller organization or club will just post the bio from the back of your book or get it from your website. This is another good reason to keep your website up-to-date and to always send a fresh bio when invited to speak.

When the speaking date comes close, find out who will introduce you and send that person a copy of your preferred introduction with all of the correct information in place. They may deviate from your preferred introduction, but at least they will get the dates, book titles, etc. correct.

Your assignment this week:
• Check the websites of any groups or for any conferences where you’ll be speaking to make sure your bio is correct.

• Make sure the editors of those publications you frequently write for has an updated bio on file.

• Go through your own website with a fine-toothed comb and correct inaccuracies and outdated facts.

• Google yourself to find out if there are other sites that post information about you that needs updating.

• If you are scheduled to speak within the next few weeks, send your preferred introduction to the person who will introduce you—at least send them a copy of your bio.

For the enormous amount of additional information you need as the CEO of your book, order my latest book combo now. Publish Your Book, Proven Strategies and Resources for the Enterprising Author and Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author are being bundled by Amazon. The price keeps changing. Today, the price for both $19.95 books is $30.96. Also available in Kindle and at other online and downtown bookstores.

Parenting Your Book

Monday, July 23rd, 2012

Just as a newborn baby should come with instructions, so should a newly published book. Of course, there’s plenty of material out there to help expectant parents, just as there is for newbie authors. So why do so many parents and so many authors face their new roles with so little knowledge? Why are they so ill-prepared?

We still hear about parents leaving their children in locked cars on hot summer days, leaving them unattended around a pool or at a playground. We see parents taking chances with their children while crossing busy streets, walking too close to traffic on narrow streets and driving around with kids out of their seatbelts.

While authorship does not involve quite the serious issues and responsibilities as parenthood because we’re not dealing with the lives of innocents, there are some similarities.

Way too many authors produce books without knowing how to nurture them once they arrive. They don’t realize how important their attention to book promotion is and how much time it will take, for example. Authors don’t understand how to prepare for a new book for a successful future. They may make all of the right moves and decisions with regard to “birthing” the book and then neglect it once it becomes a reality.

If you hope for a successful outcome for your planned book, be sure to read my latest book (I wrote it for you!). Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s available at Amazon.com in print and Kindle and at most other online and downtown bookstores. You can also order your copy here: http://www.matilijapress.com

If you have an ebook to promote or are planning to produce one, download my FREE ebook, 50 Ways to Promote Your Ebook. http://www.patriciafry.com

If you’d like control over your book project, perhaps you should consider self-publishing. This means to establish your own publishing company. I’m teaching my Self-Publishing Workshop now—the first class went out to students via email today. There is still time to sign up for this 8-week online course. http://www.matilijapress.com/course_selfpub.htm

Do you have questions about publishing and book promotion that we could address here? Send them to me at PLFry620@yahoo.com or leave them as a comment here.

How to Publish Anew After Being Badly Burned

Sunday, July 22nd, 2012

I met an author via email yesterday who I’d like to use as an example in this morning’s blog post. Like so many, many people, he signed a contract with a pay-to-publish company without doing important research and comparisons. Things didn’t go well and he managed to get out of the contract early (after four years, he says).

Most authors I met during the late 1990s and early 2000s who had bad publishing experiences did not get back on the horse. They cut their losses and bailed on their dream to publish. But this author went another direction. He began to do the research he wishes he had done before getting involved. Once he had more information, resources and knowledge, he began making new decisions for his book project—educated decisions. And he plans to bring his book out anew, now that he has a greater understanding of the industry and his responsibilities as a published author.

Few authors can afford to start over again once they’ve spent a large chunk of money with a pay-to-publish company. That’s why I do my best to catch the attention of hopeful authors before they enter into any agreements.

Here’s the drill:

1: Start your publishing journey by studying the publishing industry.
2: Make sure you are writing the right book for the right audience.
3: Save up money for a good book editor.
4: Write a book proposal.
5: Take your time when choosing the appropriate publishing option.

You’ve been reading my blog posts long enough to know that there’s way more to it than that. But these seem to be some of the main aspects that most new authors disregard. They go into publishing blindly, succumbing to the charms of friendly publishing representatives. They write the book they want to write without regard for their readers. They don’t want to pay for editing—sometimes know they need it, but don’t want to pay for it. They rush to get their book published like there is no tomorrow.

When tomorrow comes and they begin to educate themselves about the publishing industry, it is too late for some.

So my hat is off to the gentleman I met yesterday who admits to making some mistakes right out of the chute, but who is now taking it slow and doing a whole lot of studying before taking his next step.

Don’t forget, I’m teaching my online self-publishing course starting tomorrow (July 23, 2012). Sign up today at:
http://www.matilijapress.com/course_selfpub.htm

Get your FREE copy of my latest ebooklet, 50 Ways to Promote Your Ebook, here: http://www.patriciafry.com