Archive for August, 2012

You and Your Publisher

Thursday, August 9th, 2012

Congratulations! You’ve landed a publisher. But don’t relax, yet. Now, you need to figure out how to work with him or her. Follow this guide and you should enjoy a good working relationship with your publisher for the life of your contract.

1: Respect his or her time and space. Respond with just the information requested and send just the material required. Do not, for example, inundate the publisher with frequent phone calls. Don’t send several video tapes showing you speaking before the local Rotary Club, the correspondence between yourself and your editor for the last several months or the first eight drafts of your manuscript unless he/she asks for it.

2: Be prompt with proofs and rewrites. Ask if there is a deadline. If not, project one for yourself and share it with the publisher. Say, for example, “I can have this to you by the end of the month, is that okay?” Once a deadline is established, do your absolute best to meet it.

3: Keep yourself in the loop. You deserve respect, too, and respect for an author means being included in the project. I do not suggest calling the publisher every few days to see what’s up. Rather, try to keep an open line of communication with him or her. Ask the publisher to share his/her calendar with regard to your project. If he says that the galleys won’t be ready until the end of November, don’t call him in September asking if they’re ready. If an unreasonable amount of time goes by without word from the publisher, email him or her and request an update. It is usually okay to call a publisher if there is a valid reason. Obviously, some publishers are more organized and better communicators than others. If certain personality types drive you crazy, you might want to consider who you’re dealing with before making a commitment to a publishing contract.

4: Be up front with your publisher. If you have a deadline, but you’re having trouble reaching someone who is key to your last chapter, for example, let the publisher know there is a problem and how you plan to rectify it.

5: Give the publisher your best effort. A new writer wrote to me recently and asked if she should tell the publisher that she plans to hire an editor after he looks at her manuscript. Of course, I told her that she needs to hire that editor before sending her work to the publisher.

To be continued. Tomorrow, I’ll provide 5 more tips for working with your publisher.

You’ll also find information about locating publishers, choosing the right one for your project and working with him in my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. Available at Amazon.com and most other online and downtown bookstores. Also for sale here—along with a FREE sample chapter: http://www.matilijapress.com

What the Author Needs

Wednesday, August 8th, 2012

We’ve had some knowledgeable guest bloggers lately. I hope you’ve gleaned from their wisdom on the subject of writing your memoir and on building and using the right tools in your book promotion toolkit.

If you’ve followed this blog for a while or if you’ve spent time in the 7 years of archives, you pretty much have everything you need in order to successfully write, publish and promote a book; establish your own publishing company; start a successful freelance writing business and more. But many of you still have questions.

It’s common for those who want to write for publication to skip over some of the information they stumble across in the early stages of their publishing dream. Then when they need the information, they might have trouble finding it. You might discount advice the first, third or eighteenth time you read/hear it and then eventually realize it is something you definitely need to heed. That’s why professionals blog and continually produce articles and books that respond to the issues you will be facing as an author or freelance writer. Pay attention. We know what you need to know at some point in your process.

There are times when you read this blog and feel that the message is spot on for you at this moment. Other times you don’t believe it applies to you. But it may at some point.

I run into this when I’m out speaking. I’ve seen audience members shut down when I talk about the importance of writing a book proposal. They don’t want to do it and they don’t want to hear about it. Book promotion is another topic some would-be authors ignore. They simply can’t be bothered with something so foreign and distasteful right now when all they want to do is write their book, get it published and have the satisfaction of hearing readers’ praises.

Publishing is another issue that authors often resist researching or even acknowledging until they are finished with their manuscript and super eager to publish before Christmas or in time for someone’s birthday or they just want to finally complete their project. So what do they do? As little research as possible. Then they choose the first publishing option and company that seems reasonably legit—without spending any time educating themselves on exactly what criteria they should use in determining this.

Authors, I am so pleased that you are reading this blog and I urge you to check out some of the hard-hitting posts in my archives. If you are new to publishing or are struggling as a published author, please read my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s at Amazon.com in print and Kindle and at most other online and downtown bookstores. Also available at http://www.matilijapress.com

Does Your Book Promotion Toolkit Have the Right Tools for Success?

Tuesday, August 7th, 2012

Today, we welcome guest blogger, Sandra Beckwith:

In today’s publishing environment, writing and publishing a book isn’t enough. It’s a huge accomplishment, for sure, but it’s just the start.

Whether today’s authors have a printed version or an e-book, whether they’re traditionally published or have gone the indie route, they also have to promote their books so readers learn about them. Many know this and are smart enough to lay the groundwork long before the book is available http://bit.ly/paCKuX, but for others, the realization that they now have to get the word out comes as a big shock.

Don’t worry, though. If you have the right tools in your book promotion toolbox, you’ll be able to build a solid foundation for your book’s success. And, just as a screwdriver, hammer, and saw serve different purposes, each one of these four book promotion tools contributes in a unique way.

1. A plan. You might have heard this quote related to planning: “Failing to plan is planning to fail.” I believe it was Yogi Berra who said, “If you don’t know where you are going, you will wind up somewhere else.” Take some time to learn about book promotion, then develop a plan that incorporates tasks that will help you get your book title in front of its target audience.

2. A website. I’m a little surprised at the number of authors who don’t have one. It’s essential in today’s online-driven marketplace. Your site doesn’t need a lot of razzamatazz, but it does need to look and feel as good as your book. Find a few that you like and use them as role models.

3. A press release that announces your book. You plan on sending out review copies, right? Every copy needs to be accompanied by a press release that announces your book’s publication http://bit.ly/Q34AtL and describes what readers will find between the front and back covers. It is the most essential author publicity tool because it has so many uses.

4. A whizbang, knock-em dead book announcement e-mail message. All you’ve talked about for the past year (or two, or 10) is the book you’ve been writing. Now you want to tell everyone in your e-mail address book that it is finally published and available, Be careful about how you share the news http://bit.ly/Mnzm0L, though – you don’t want to overwhelm or annoy them.

There are lots of other tools you might want in your toolkit, too, but if your time is limited, you can be assured that these essentials will work hard on your book’s behalf.

Sandra Beckwith is an author, freelance writer, and book marketing coach. Subscribe to her free book publicity e-newsletter, Build Book Buzz, at http://www.buildbookbuzz.com

Are You Where You Want to Be as a Writer?

Monday, August 6th, 2012

Nothing makes you think about your writing career path like being interviewed. Where have you been, what have you accomplished as a writer and where are you going? If this is something you haven’t thought about for a year or more, you really ought to.

Consider why you write. What measure of success have you had since you started writing for publication? What steps did you take to get where you are? Are you enjoying the process? What aspects do you enjoy most? Can you rearrange your work schedule to spend more time doing that? What tasks or obligations bring you the most results (sales, attention)? What is stopping you from moving forward—making more sales, for example? What can you do to remove these obstacles?

Perhaps you want to sell more copies of your book. The obstacle to that seems to be that you’re not spending enough time promoting it. Maybe you’ve come to some dead ends with it—your promotional tactics are proving stagnant. You’d rather be writing than marketing. You’re tired of promoting your book. But if you decide that you really want to sell more copies—reach more people—an evaluation might reveal that some changes are in order.

Maybe you want to create a living writing articles. Let’s say you’ve been at it for a couple of years and you’re still not earning enough to quit your part-time job. Once you examine your way of working your freelance business—your approach—you might discover that you are not coming up with as many ideas as you were a year ago and are not submitting as many queries. Perhaps you’ve become lazy about finding new article ideas.

What more could you do? Research what’s news—what’s hot—in your area of interest. Or branch out into other topics. Also research publications. Magazines and ezines open, close and change their focus regularly.

I know some writers who are stuck on one topic written one way and are determined to get published in only certain major magazines. When they reevaluate their writing work, if they are astute, they will surely realize that they have two basic choices. Branch out and start writing about things other than your pet project or find ways to spoon-feed your message to your audience through, perhaps, a different approach and through smaller, easier-to- approach publications. There’s always a third choice, of course—give up.

You know the “if-it-ain’t broke…” concept. But what about when it isn’t working? Are you willing to take an honest look at your approach to your writing work and the results of your efforts as they are? Can you make necessary changes? For some of you, this means giving up the pen. You never wanted to be a writer. You don’t like writing. You definitely don’t like the constant need to promote. All you wanted was to be noticed or to make a statement or make a difference.

Sorry, but with all of the competition for books and articles today, it takes more than most people want to put in to realize even a minimally successful outcome.

Why don’t you respond to the questions posed at the beginning of this post and see if you can determine if you need to make some u-turns along your pathway toward writing or publishing success?

Drop in on tomorrow’s blog post. Sandra Beckwith will be guest blogger. She’s talking about the most important book promotion tools you need in your author’s toolkit.

For editing services and publishing consultations contact Patricia Fry at http://www.patriciafry.com

Check out Patricia’s online courses: http://www.matilijapress.com/courses.htm

More on Marketing Ebooks

Sunday, August 5th, 2012

How do you promote an ebook? How do you promote a novel? How do you promote a children’s book?

What many new authors don’t get is that book promotion is book promotion. In other words, there are no strict rules for and major differences in the way fiction or nonfiction print or ebooks, can be promoted. It’s a matter of knowing who your audience is, where they are and finding ways to address that audience.

I believe that some authors of fiction feel so unnatural in the role of book marketer that they simply don’t recognize (or they close their eyes to) even obvious book promotion opportunities. Some authors produce ebooks in hopes that they won’t have to promote them. How do you promote something that is rather intangible? I mean, you can’t hand it to someone to examine. Or can you?

Yesterday’s post focused on ebook promotion resources. I hope that, if you have an ebook in the works or for sale, you will open your mind about the book promotion possibilities for an ebook and run with some of them. Download my FREE ebooklet now: 50 Ways to Promote an Ebook. http://www.patriciafry.com

Are you marketing an ebook? I’d love to hear how you promote it—what is your most effective book promotion idea? I’m particularly interested in promoting ebooks in more traditional ways—similar to how you would promote a print book, for example: getting reviews, taking a booth at a book festival, submitting articles or stories related to the theme/genre of your ebook to attract attention and so forth. For example, do you have a Quick Response code on your promotional handout so someone can download your ebook on the spot?

Comment here:

All Abuzz About Book Promotion

Saturday, August 4th, 2012

I hope you enjoyed Nancy Barnes’ guest blog yesterday on her expertise, memoir-writing. There are more guest blogs to come. Tuesday, Sandra Beckwith of Build Book Buzz will talk about four of the tools you need in your book promotion toolbox.

Have you noticed that there’s being more written about promoting ebooks? I just reviewed an ebook focused on this topic. Check it out at Amazon. It’s Sell More Ebooks by Lucinda Crosby and Laura Dobbins. This ebook focuses on increasing sales through Kindle Direct Publishing. If you don’t know what this is and if you want some information and tons of resources to help with the promotion of your ebook, do take a look at this ebook.

You can also download my free ebooklet, 50 Ways to Promote Your eBook. http://www.patriciafry.com Most people are surprised at some of the ideas I present.

Here are additional links with information about marketing ebooks:
http://www.sellingbooks.com/promote-a-self-published-ebook

19 more ways to promote an ebook:
http://denisewakeman.com/marketing-trends/19-ways-promote-ebook

This site offers a list of free sites where you can promote your ebook: http://www.mediabistro.com/galleycat/free-ebook-promotion_b52130

Here’s a site that gives you a list of directories through which you can promote your ebook:
http://www.ebooksubmit.com/ebookdirectories.html

7 ways to promote your ebook on Facebook.
http://www.ebookauthoracademy.com/public/eBook_Marketing_Tips__7_Ways_to_Promote_Your_eBook_on_Facebook.cfm

Well that ought to keep you busy over the weekend.

Whether you are promoting an ebook or a print book, if you are new to the concept or if you are struggling to sell your book, order my book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author. You’ll finally gain a full understanding of book promotion, what it takes to promote in this competitive publishing climate, why you should be thinking about promotion even before you start writing the book and, of course, oodles of book promotion ideas for the bold and the bashful author. Order the book through Amazon.com or any online or downtown bookstore. Also available here: http://www.matilijapress.com

Guest Columnist on Memoir-Writing

Friday, August 3rd, 2012

Thanks, Patricia, for the gracious invitation to guest blog. Readers, I am Nancy Barnes, the lead editor of Stories To Tell Books. I am here today as a specialist in memoirs and family histories. We also handle fiction and nonfiction, but in memoir and family history a style has arisen called “creative nonfiction” for books grounded in fact and presented using the tools of literature.

These are special books, not only because of the subject matter, but because of the unique way they are designed – usually with photos, and in some family histories, a genealogist may want to include endnotes, charts, appendixes and an index. An illustrated book is a whole different project than text-only. As a book editor and designer, I enjoy producing illustrated books because they are so interesting to look at as well as to read.

Lots of people have a dream book they know will fascinate their family and friends. Memoirists and family historians aren’t necessarily writing for profit. Many of the book projects we edit, design and publish are for private printing, for limited distribution, or for small-scale self publishing. Others need our help to “commercialize” a book so that it will sell to the general public. Our specialty is to help authors – many of them first-time authors – through the whole process step-by-step, from the draft manuscript through publishing. Imagine how much easier it is to write and publish a book when you can ask your editor what to do every time you get stuck.

What is the best way to write a memoir or family history? Many beginners think in terms of chronology. But reporting events this way can be tedious, and literature has developed many devices, such as flashbacks and a story within a story, to manipulate time itself. The topics and themes, once identified, will often suggest the best order.

As always with editing, the biggest decision is what to include and what to cut. In this genre, writers really struggle with cuts. Since it really happened, it must be included, right? Not true! Ask “who is my reader, and what would they care about?” You can’t fit every story into one book, so pick the guaranteed winners, the stories sure to entertain or evoke deep feelings, as well as to inform. A final writing tip: for memoirists, the best tool is “voice”, so use an intimate tone to share thoughts and feelings, not just the facts.

Each month in my newsletter (you can subscribe free on my website http://www.StoriesToTellBooks.com I write a column on role models for writers. By exploring these well written books and the craft of good literature, writers can influence the style of their own work in progress.

When I edit and design a book, my decisions are based on the final goals for the book. How will it be printed? Hardcover or soft? Digital? Does the author want it up on amazon.com? How many copies does the author hope to distribute? These decisions effect my design choices: the book’s size, length, whether to use color, etc. These factors also determine the right publisher or printer for the book. This is where my experience really helps, as authors caught up in writing rarely anticipate what’s ahead.

If you would like to know more about this type of book project, check out our blog at http://www.StoriesToTellBlooks.com/blog where we discuss writing, editing, design, publishing and more. While you’re there, post a comment or ask a question. We’re happy to help!

Permission to Quote

Thursday, August 2nd, 2012

I get questions from authors occasionally. Today I received an email with a two-fold question.

“Do I need to get permission to quote a colleague in my book?” And “How do I handle her quotes? Do I include them in the text or note them in the back of the book?”

Here’s basically what I told her:

“If you are including personal anecdotes throughout the text in your book and/or you are writing the book in first person or you simply write with a friendly tone, it makes sense to flow her comments or stories about her into the text. But if your book is a reference or informational book without anecdotes, you could put her comments in an appendix or use footnotes. You have one of my books, so you know that I prefer using a more friendly approach and that I quote people and share anecdotes throughout the pages of my books.

I suggest that you study other books like the one you plan and see how other authors handle this situation. Find a solution that works for you and your project. You are the CEO of your book, so you get to make all of the decisions. The key is to educate yourself in what the possibilities are and make an informed choice. The best way for me to plan my book format and style has always been to check out other books like the one I propose and determine what would work best for my particular project.

About getting permission: Not only would I for ask permission to quote, when you are ready, I would send everyone you quote or write about a copy of exactly what you want to publish to make sure they are okay with it. Get signed or email permission. A publisher will want to see these authorized permissions before he will publish your book. No matter which publishing option you choose, you will want these permissions in your own files, as well.”

You’ll find these and a whole lot more important questions answered in my 240-page book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. Available at amazon.com in print form and Kindle as well as other online and downtown bookstores. Also at http://www.matilijapress.com

Have you downloaded your free copy of my latest ebook, 50 Ways to Promote Your Ebook? Download your copy here today: http://www.patriciafry.com

What Does a Publisher Want?

Wednesday, August 1st, 2012

Are these some of the questions you are asking?

How many words should my manuscript be?
Do publishers accept submissions all year round or just during certain months?
How long does it take to get a response from a publisher?
Do publishers pay advances—how much?
What percentage royalties to publishers pay?
Do publishers produce both fiction and nonfiction?
What sort of promotion does a publisher do?
What’s the best way to approach a publisher—can I send the completed manuscript?
How many books does a publisher produce in a year?

Do these represent some of the questions you have? I often get these very questions from hopeful authors because some people still believe that a publishers, is a publishers, is a publishers. Not so.

Publishers come in all flavors, sizes and styles. This is why it is imperative that, when an author decides which publisher(s) he or she wants to approach, he or she obtains a copy of each publishers’ SUBMISSION GUIDELINES or WRITERS’ GUIDELINES or AUTHORS’ GUIDELINES.

Don’t rely on the information in the listings you find for these publishers in various databases. Sure, this is an excellent place to start when you are contemplating which publishing house is appropriate for your project. But before you contact a publisher (or several publishers), go to their websites and locate a copy of their Submission Guidelines. Then study them and submit to each publisher accordingly. If you don’t easily find Submission Guidelines, check under “About Us” or “Contact Us.” Perhaps you’ll see a link titled “Write for Us” or simply “Submissions.” Use your imagination in locating these guidelines. In some cases, you’ll need it. If you can’t find them, contact the editor and ask for a copy.

Perhaps you have completed your manuscript and it encompasses 150,000 words. One publisher’s Submission Guidelines, however, states that they publish books of from 75,000 to 100,000 words. If you want to go with this publisher, be prepared to cut your manuscript down to size. Tell this publisher, for example, that you will present to him a manuscript of around 85,000 words. Don’t apologize for the fact that your book includes 150,000 words and ask if he will look at it anyway.

Likewise if the publisher’s guidelines note that they are accepting only fantasy and thriller manuscripts at this time, don’t send a query letter for your book on raising guinea pigs and hamsters.

And if the publisher asks for an overview or a detailed prospectus related to your platform, make sure you provide plenty of honest information in this regard.

The competition is just too stiff today. There are too many other authors out there with great projects that are ready to go and with built-in followings and marketing skills. Publishers strive to choose projects that will make them some money. Part of that equation is—projects they are familiar with and have the connections to promote successfully. The other part is you—your connections, expertise, skills, abilities and willingness to present an appropriate project and vow to aptly promote it.

If you have questions about your publishing options, how to choose the best option for your particular project, how to choose the best publishing company within that option, how to work with a publisher and what exactly is expected of you as the author of a published book, read my book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s available at amazon.com in print and Kindle form and at most other online and downtown bookstores. You can also purchase this book at http://www.matilijapress.com