Archive for October, 2012

Life in a Week of an Author

Wednesday, October 10th, 2012

Things are popping here in the Patricia Fry and Matilija Press offices. As many of you know, I’ve been trying my hand at writing a novel this summer. I’m soliciting readers and hoping for meaningful feedback.

I am preparing for a busy weekend November first through fourth with two speaking engagements at two different California events plus two birthday parties for grandchildren. I made final arrangements yesterday to do a webinar for authors in a few weeks.

I’ve decided it is time to refresh my online downloadable freebie. So I am writing a new one. And I’m writing speeches for the November events, researching publishers for the novel and trying to formulate my first query letter for a novel.

I’m also working with three clients on their projects, spending time with my 90-year-old mother every week and preparing for out-of-town guests this week and a family gathering here celebrating three birthdays.

Today, I’ll need to prepare something for the webinar, which is on building your author’s platform and rehearse the presentation for the Cat Writer’s Association Conference while walking, if the predicted rain holds off. The Cat Writer’s talk is on self-publishing—a dozen things to consider before getting involved.

While, of course, some of these activities are social and family-related, I’m also spending a lot of time building credibility as an author in my field and bringing attention to my array of books and services for authors. This is what you should be doing, as well.

Sure, life goes on. You may have a job, family and other obligations. But if you are also an author and you hope to sell books, you must be continuously address your readers any way that you can.

My latest book is out. I haven’t seen it, yet. It should arrive in my office this week. And then I will be busy, busy, busy sending out copies to my contributors, getting it up on my website, changing my brochure to include it, soliciting book reviews, notifying my massive emailing list and so forth. For now, I am eager to see how the new cover looks. You can see the book and read a little about it at Amazon.com and a few other sites. But the cover you see is not the correct cover. I actually vetoed this cover, claiming it should look different from my other two books by Allworth Press. The publisher actually listened to me and came up with a new design, which I really like.

Since the book came out, I’ve talked to them at the publishing house and they are “on it” as far as replacing the original cover image with the new one at their own website and Amazon.com, but it hasn’t happened, yet. I know that Amazon sometimes takes a while before making this sort of change. But it should be changed already at the publisher’s website.

The book is Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More. Let me know if you want to be on my mailing list to receive information about this book and how to purchase it.

Or am I just a tad impatient. As you can see, I still juggle quite a bit in a day for someone in my age bracket. I have to do those mundane and necessary tasks like most of you do, such as talk to the bank about getting a cheaper business account, get fitted for hearing aids, tend my winter veggie garden (we were visited by gophers yesterday), clean the house for guests and so forth. But I still always, always—for nearly 40 years—have time for writing and promoting my books. For me, it is a way of life. It can be for you, too.

Why You Must Have a Platform Before Publishing

Tuesday, October 9th, 2012

I’ve been asked to do a webinar on platform-building, so decided to talk to you this morning about the importance of building a platform in this highly competitive publishing field.

Hopeful authors come whining to me from time to time, saying that they can’t get a publisher because they don’t have a platform. So what do they do? They keep sending the same book proposal out to more and more publishers. What would I advise them to do? Start building a platform, of course.

I guess it hasn’t sunk in with many new authors that you don’t have to wait until you’re published to establish a platform. In fact, to me, this is backwards thinking. If you don’t have a platform in your genre or topic, you should begin building one before you ever start writing a book.

Many beginning authors come into the publishing arena with at least one of the following misconceptions.

• They don’t believe that a platform is necessary for their particular project.
• They think there’s plenty of time to start building on their platform, later.
• They don’t know what a platform is because they haven’t bothered to study the business of publishing.

To review, if you expect to land a traditional publisher (one that will invest in your project), you will need a platform—a following, a way of attracting readers. If you hope to sell very many copies of your self-published book, you need a platform—recognition and/or expertise in your genre/topic.

Whose dog training book would you buy? The one by the credentialed trainer with a syndicated radio show and several training books under his belt or one by a first-time author who happens to own a couple of pit bulls?

When you’re in the mood to read a romance novel, which one will you pick? The novel by your favorite author, whose stories you read in magazines and who sometimes appears on Oprah or the one by an author you’ve never heard of?

Put yourself in the reader’s/consumer’s place. What prompts you to buy a particular book? I think we all read books that we’ve read about or heard about from others—that have been recommended by friends or through reviews. We purchase books by authors that we meet and authors whose names are familiar. I bought a book yesterday from a first-time author after reading about it in our hometown newspaper. But I have never bought a book I didn’t know about from someone I’ve never heard of or never met. Have you? Yeah, I didn’t think so.

Perhaps now you understand why publishers shy away from new authors who don’t have a platform and why I and other professionals recommend that you hold off even self-publishing until you’ve established a platform.

Tomorrow, I’ll give you some platform-building tips.

Freebies That Can Attract More Web Visitors

Monday, October 8th, 2012

Do you have a nonfiction book to promote? Do you promote it through your own website? Why not offer something free at your website in order to get people coming there? I mean, if they don’t come to your website, they may not become familiar with your book and they certainly won’t buy it.

Offer a free download and you receive the names and email addresses of those who are interested in the topic or genre of your book. So it’s also a great way for you to build your emailing list.

I’ve been offering free ebooks that would be of interest to my audience for a couple of years now. Because of this, my emailing list has grown to around 300 or 400 names. Just this week, I have had over 100 people download my free ebook. The one I am offering now is “50 Ways to Promote Your Ebook.” Before this, I had one called “50 Reasons Why You Should Write That Book.” I am working on a new one with the title “50 Ways to Prepare for Publishing Success.”

These are titles that would be of interest to someone who would purchase my books, “Publish Your Book,” “Promote Your Book” and “Talk Up Your Book,” as well as my older books on writing a book proposal, creating a freelance article-writing business and so forth. Some of these people might also be looking for an editor at some point, right? In other words, those who are interested in the free ebooklets are my audience.

But if no one is coming to your website before you offer a freebie, how are you going to get them there after you start offering it? Good question. The answer is, you’re going to spread the word through your Facebook page, at Twitter, in articles that you write for appropriate publications, in your blog and at popular blog sites that also attract your audience. If you can’t get an invitation as a guest blogger, at least leave comments at other blog sites. I mean useful comments with a brief mention of your freebie and a link to your site.

I have a wonderful client in Canada who is branding herself as an expert in a specialized type of education. She has followed this advice and has now written a couple of ebooklets to offer free at her site. Her ebooklets are enormously useful as they also include dozens of links to other resources for those who want to know more about some of the concepts she has included in her list of 50 reasons, tips, techniques. Of course, she also promotes her book in the ebooklet and her services.

Are you stymied as to what to put in an ebooklet like this? Perhaps your book is on woodworking or quilting. How about “50 Things You Can Make with Wood” or “25 Quilt Patterns for the Beginner.” For a book on relationships: “50 Ways to Surprise and Delight Your Spouse.” If your book has a travel theme: “25 Ways to Enjoy a Close-to-Home Vacation,” or “50 Ways to Bond as a Family While Traveling.”

Can you use this idea for a novel? Sure. My unpublished novel, for example, has a lot of cats in it. I might promote this book through an ebooklet titled, “25 Unusual Things Cats Sometimes do,” or “25 Ways to Enjoy Your Cat,” or “10 True and Unusual Cat Stories.”

For a Western romance novel, for example, how about ebooklets on “25 Little-Known Facts About the Old West” or “25 Tips for Writing a Love Scene.” For any type of novel, consider this: “50 Examples of Character Development.”

While you’re driving, taking a walk, working out at the gym or sitting in a boring meeting, you might start making mental notes for some of the ebooklet titles you could produce in order to entice more visitors to your website, thus let more people know about your book.

For an example of one of these freebie ebooklets, download my latest one today:
http://www.patriciafry.com

Check out my showcase of books here:
http://www.matilijapress.com

Need Readers for Novel

Sunday, October 7th, 2012

I’m working on my new free ebook—50 Ways to Prepare for Publishing Success. I’m also preparing to welcome my newest book into the fold—book number 36, Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More. It will be available in paperback and digital—Kindle, Nook, etc.

The book is actually finished. I haven’t received copies yet and I see that the publisher (Allworth Press) hasn’t dotted all of its “i’s” in the process.

I wanted to share the cover with you, but I see that the new cover image is nowhere to be displayed. Amazon.com and the publishers’ website still have the original cover, which I vetoed. They designed a whole new cover for me and I really like it. As soon as they correct that situation, I’ll let you know so you can take a look at it.

I’m busy planning my promo and contacting my 24 contributors about getting a copy of the book to them. I’ve ordered two cases of books so far.

In the meantime, I am soliciting readers for the novel I wrote over the summer. Is there anyone who would like to read The Klepto Cat Mystery and give me feedback before I move forward with it? I know we all have different opinions about what we like to read, how we would write that story, etc. But I also believe that, as writers—especially of fiction—we can become blinded to the flaws in our stories or characters. Don’t you find, as a writer, that it is difficult to stand back from your work and view it objectively?

So—if you want to read this 115-page novel and give me some feedback, please let me know: PLFry620@yahoo.com.

Something I did has sure garnered a lot of attention. I believe it was my guest blog at BookBaby, but I’m not sure. After this month’s blog post appeared, I had over a hundred (to date) requests for my free ebook, 50 Ways to Promote Your Ebook. How cool is that?

Would love to hear about some of your writing/publishing accomplishments this summer or little surprises, invitations to speak, etc. PLFry620@yahoo.com

http://www.matilijapress.com
http://www.patriciafry.com

Get Noticed and Sell More Books

Saturday, October 6th, 2012

I reviewed several books for SPAWNews this week. Note: I only review books for writers, artists and authors. One of those I reviewed is for editors. It’s Starting Your Career as a Freelance Editor—a Guide to Working with Authors, Books, Newsletters, Magazines, Websites, and More by Mary Embree. This 230-page book was published by Allworth Press this year.

If you are considering a career as an editor, I suggest you study it from cover to cover.

Not only does Mary explain the ins and outs of the business, she tells how she got started as an editor. And, in chapter two, you’ll be treated to stories from four additional editors as they tell how they got started in this business. I’m one of those editors.

I’ve been thinking about all of the books I’ve written and all of those I’ve contributed to. I have 36 published books of my own, and I can only guess that I have provided material, quotes and/or testimonials for dozens more. These are books on authorship and publishing mostly. But I am also included in one fashion or another in books on grandparenting, spirituality, marketing, parenting, health/fitness as well as children’s books, a poetry book and even novels.

Once you have established yourself in your field or genre, you may be asked to participate in similar books by other authors. They will ask you for a testimonial, a quote or permission to use material from one of your books or ebooks. You’ll receive invitations to speak to groups and appear on radio shows and podcasts.

But this will happen only if you are putting yourself out there as an expert and/or can offer a fresh perspective in your field or genre, you are a good writer and you hire an editor before publishing and you are constantly reaching out to your audience, the media, etc.

There’s enormous competition for authors/speakers today in every field and genre. Those who are being noticed aren’t necessarily the best—but they are the ones making the most noise. If their work stands up to their hype, they will get the most prestigious invitations. Keep this in mind as you work on your novel or nonfiction books. If you ultimately want sales, you’ll have to be proactive in promoting yourself.

Let me ask you this, whether you are writing your book or you have a book in hand, what are you doing to get noticed? PLFry620@yahoo.com

http://www.matilijapress.com
http://www.patriciafry.com

Some of you know that I offer free ebooks for authors from my Patricia Fry website. I offered “50 Reasons Why You Should Write That Book.” Now I have “50 Ways to Promote Your Ebook.” I’m thinking about writing one on “50 Ways for Authors to Prepare for Success.” Good idea?

More Poetry Markets

Friday, October 5th, 2012

It has been a busy few days. I received notice that my latest book is here—at least it is on the desk of my publicist at the publishing house. I’ll be announcing it very soon right here and explain how to order your copy. It is Talk Up Your Book, How to Promote Your Book Through Public Speaking, Interviews, signings, Festivals, Conferences and More.

I write a monthly blog for BookBaby. After this month’s post, I began receiving requests by the dozens for my latest freebie, 50 Ways to Promote Your Ebook. I hit 75 requests this morning and they are still coming in.

Also, I received word yesterday that I have been accepted as a speaker and panelist at the prestigious, invitation only book festival event in Tucson in March. That’s my 6th event scheduled for 2013 so far.

More Poetry Links
Per my promise, here are a few more opportunities for poets who want to see their work published. I’ve included a few paying markets AND a directory of over 900 markets for poets. Contact me if you found this useful. PLFry620@yahoo.com

Glassworks literary magazine publishes digitally and in print. They seek poetry, fiction, nonfiction, craft essays, hybrid forms, and new media (photography, video, audio, multi-modal, etc.) for its general issue. They are also accepting work for a themed issue: “utility and beauty.” General deadline: December 15, 2012. Themed deadline: March 1, 2013. Previously published work considered for themed issue. Read guidelines at http://www.rowanglassworks.org

Astrophil Press, a publisher of literary fiction, non-fiction, poetry, critical, and hybrid works will read submissions from September 1, 2012 through November 30, 2012. There is a $20.00 reading fee, but all work will be thoughtfully considered. Please go to: http://astrophilpress.com/index.php?id=17 for details. Astrophil Press has published critically acclaimed and timeless authors such as: Brian Evenson, Keith Abbott, Ellen Welcker, David Gruber, and Eric Olson. Please stop by our website for complete catalog details.

Trail and Timberline uses poetry related to the Colorado Mountains and they pay $50 per piece. http://www.cmc.org

Boston Review publishes poetry and this is their reading period. Learn more about the type of poetry they want here: http://www.bostonreview.net

The Sun pays $100 to $500 for the poetry they publish. http://www.thesunmagazine.org

And here is the link to 974 markets for poetry. If you write poetry, you really must check this out. http://andromeda.rutgers.edu/~lcrew/pbonline.html

http.www.matilijapress.com
http://www.patriciafry.com

Poetry Markets

Thursday, October 4th, 2012

I wonder if most writers write poetry at some point in their careers. I used to write poetry—the rhyming kind. Enjoyable.

There’s a rumor going around that says there is no market for poetry. Hogwash. There are hundreds of opportunities for getting your poetry published. And today I’m going to provide you with some links to a fraction of those publications and websites that publish poetry. Most of them don’t seem to pay for poetry. But then, you know that writing poetry isn’t a career path for the majority of poets. You seek to have your poetry published for validation that your poetry is publishable or just for the pure fun of it.

This said, of course, there are people who are making money writing poems for greeting cards, plaques, posters and such. A few are selling books of poetry. In fact, when I talk poetry to struggling, discouraged, hopeful poets, I always tell them about these two books:

Poet Power by Thomas A. Williams
How to Make a Living as Poet by Gary Mex Glazner

Here are links to some of the publications and epublications I found this week. I am including these and others, as well as leads for fiction writers, nonfiction writers and authors seeking publishers and those who are promoting books. I compile this type of material every month in the SPAWN Market Update for members only. Sign up for our FREE enewsletter, SPAWNews at http://www.spawn.org and get a free ebooklet on how to market your writing or your art.

Gain access to the much meatier SPAWN Market Update by joining SPAWN using the same link. ($65/year). SPAWN is Small Publishers, Artists and Writers Network)

10 Poetry Markets
Bellevue Literary Review http://www.BLReview.org

War, Literature & the Arts http://www.wlajournal.com

Cactus Heart http://www.cactusheartpress.com/submit

Antiphon http://antiphon.org.uk

Red Savina Review http://www.redsavinareview.org

Stone Highway http://www.stonehighway.com

Vine Leaves Literary Journal http://www.vineleavesliteraryjournal.com

Emrys Journal emrysjournal.submittable.com

Plume http://www.plumepoetry.com

Wordrunner eChapbooks http://www.echapbook.com

I’ll publish more links to publications and epublications that accept poetry tomorrow, including a directory listing over 900 opportunities for poets.

PLFry620@yahoo.com
http://www.patriciafry.com
http://www.matilijapress.com

Communication Then and Now

Wednesday, October 3rd, 2012

I have an unusual job this morning. A magazine editor contacted me yesterday and asked if I would update an article I wrote for him in 1997. The article has some tips for staying connected with your long-distance grandchildren. Since technology has changed in the last 15 years, they will need a revision before publishing that piece again.

Speaking of technology, I had an email conversation with a friend this week about using wireless services when traveling. Most hotels and motels—even bed and breakfast establishments, etc.—offer free wi-fi. But the hotel where I stayed in San Antonio did not. There was a daily charge. I learned that if I joined their hotel membership program, however, all charges were dropped. The membership is free. There are other benefits as well—some of which I hope to use at some point in my travels.

My friend mentioned that she needed to be hooked-up while traveling to her computer, Iphone and Ipad. I was surprised that someone needed all of these things when traveling. I carried my computer this trip and my cell phone, camera and Kindle and that was almost electronic overload, when you consider all of the plug ins, battery chargers, etc. But she had even more gadgets and evidently has different uses in her business for the different communication devices. She lost me in the explanation of it all.

Remember when we could travel with a small purse (for women) and maybe a newspaper in hand for men? And you dressed for the trip—no shorts, sweats, tanks, flip flops or even jeans. You simply walked into even a busy airport a few minutes before your flight, strolled directly to your gate, got on the plane and flew away. While in the air, you were served a meal—as I recall, at no extra charge. And the flight attendant spiel did not include mention of electronic devices.

Yes, I’ll have quite a few changes to make to my 1997 article on how grandparents communicate with their long-distance grandchildren when I work on that article this afternoon. But first, I have to check email in 3 different places, check cell phone messages to see what time my daughter wants to walk this morning and email my mom in the next city to make sure she is doing okay this morning. I could go on facebook to see what my own grandchildren are up to this week—one just got back from Florida, another is heading for Tahoe for his wedding anniversary, another one is scheduled to fly his plane in a competition and I’d like to learn whether one got the job she was applying for.

How long does it take you to check all of your electronic devices each day? How much time do you spend in communication mode using electronics? I’d probably be surprised by your responses.

I have a couple of editing jobs coming in. But they won’t take long in case you need help with your manuscript. Contact me here: PLFry620@yahoo.com. I’ll give you a free editorial evaluation and sample edit.

Submit and Score

Tuesday, October 2nd, 2012

Do you subscribe to newsletters related to the theme or genre of your book? Perhaps you belong to an organization that produces a monthly newsletter. First, I’d like to suggest that you read it religiously. And I also recommend that you contribute to it, if this is an option.

Most editors who write/compile newsletters are hungry for contributions. You should be eager to put your name out in front of your audience as often as possible. Now isn’t that a win-win situation for everyone?

But so many authors don’t think about writing articles as a way to promote their books. And few see their favorite newsletters and enewsletters as opportunities to reach their readers. Here’s your assignment for today:

1: Take inventory of all of the newsletters (including enewsletters, of course) that you subscribe to and/or receive. If you aren’t getting newsletters related to your book’s theme or genre, start seeking some out and subscribe. Many are FREE, such as SPAWNews, the monthly enewsletter for SPAWN (Small Publishers, Artists and Writers Network).

2: Study those newsletters from front to back and determine what type of articles are used, the basic word count, the style and focus of the articles, etc.

3: Determine what is missing that you could contribute and begin formulating a few articles.

4: Study the submission guidelines. If you can’t find them at the website or in the newsletters, contact the editor and ask about the deadline, where to send the article, word count, etc.

5: Write the piece to conform and send it before the deadline.

6: Include your name, title of your book and your website in the byline at the end of the article.

But this should not be the end of the story. Put on your thinking cap and come up with additional ideas for articles and keep submitting them to appropriate newsletters, enewsletters, websites, bulletins, magazines and so forth. You will become known in your field, genre. You will sell books that you would not otherwise sell. You will develop material for your website. You will come up with new ideas for articles and books.

I’d love to hear from those of you who take this advice.

Contact me here: PLFry620@yahoo.com
Visit my book showcase: http://www.matilijapress.com

Check out my editorial services: http://www.patriciafry.com

Why Do You Need an Editor?

Monday, October 1st, 2012

What do you expect to pay for editing and what do you expect to get for your money?

How many of you have ever seen a cute craft or bakery item somewhere for sale and said, “Oh, I could make one of those?” You devalue the work that went into the item because you believe you could duplicate it, thus you don’t think it is worth the amount they are asking.

Of course, you never get around to making it, do you now?

Some people devalue the art and craft of writing simply because this is something everyone can do. They don’t feel they should have to pay for writing work or editing. And they can often find someone who will do the work for free or very cheap. Sometimes a friend who is a prolific reader will offer to edit a manuscript for the pleasure of being the first to read it. A family member who has a way with words might agree to do the editing for free or for a small fee. A creative neighbor might throw together a promotional brochure for the practice or to enhance his portfolio.

Sure, you can get writing and editing work done for free or practically free. But beware—if this person isn’t accustomed to editing book manuscripts, you may not be getting the value you desire.

A woman once came to me for an editing quote. She didn’t like my fees. If she didn’t like my fees, she wouldn’t like any professional editor’s fees. She was not of a mindset to pay even a reasonable price for the work she needed done.

She thanked me for my estimate and went on her merry way. A few weeks later, she contacted me and said, “You know, you really ought to change your way of charging. I found someone who will edit my 200-page book in four hours for $400.”

I explained to her that this is unrealistic. No one can even read a book for pleasure in four hours. That’s fifty pages an hour.

Several weeks later, she emailed me and said that I was right to warn her—that as it turned out, all the “editor” did was run her manuscript through his computer spellcheck and call it good.

Folks, do not skimp on editing. If you are writing a book, start saving now so that you are prepared to pay the $800 to $3,000 (or more) for the editing work your manuscript requires. I can’t tell you how many authors I meet who are great storytellers or they have a creative way of stringing together words and phrases or they know how to organize a how-to or informational book, but who desperately need an editor. They may use a lot of run-on sentences. They may have a muddy way of writing. They may not know how to use dialog so it works. Some of them are confused about paragraph breaks. There are those who try to tell a story rather than show it. Some have lost the flow of their story halfway through. Some are inconsistent in the way they present their characters or the story. Many of them don’t know how to use the apostrophe correctly. Several of my clients need help Americanizing their manuscripts—English is their second language.

These are just some of the things an editor can help with. If you don’t know where the problems are in your writing, turn your manuscript over to a book manuscript editor who will give you a free sample edit, an evaluation and an estimate. You’ll learn volumes about what your manuscript needs.

Questions: PLFry620@yahoo.com
For more about me and my editing work: http://www.patriciafry.com

For my showcase of books for writers and authors: http://www.matilijapress.com