Archive for November, 2012

CAPTCHA on duty!

Friday, November 30th, 2012

Okay, I’ve gone and done it. I’ve added CAPTCHA to this blog site.

Some of you know that I have periodically turned my “comments” option off because of the amount of SPAM I get. It drives me crazy and takes up a lot of time deleting the SPAM comments from my blog each day AND from my email box, too. I had 206 SPAM comments yesterday and I had deleted comments the day before. If I go away for a few days or try to avoid the computer for a day, they mount up to 300 or 400. This is ridiculous since these are all ads for Uggs, Coach and so forth (probably knock offs). I get ads that are nothing but a series of question marks. Some are 500 words long.

I imagine I have this problem because I have over 1,600 blog posts. That’s a lot of posts for these robots to cling onto and leave their mark.

So yesterday, I asked my web gal if she could add a CAPTCHA to my blog so that only legitimate comments can be left by humans. CAPTCHA stands for “Completely Automated Public Turning Test to Tell Computers and Humans Apart.” Interesting, huh? It is a type of challenge-response test used in computing as an attempt to ensure that the response is generated by a human being.

I know, I know, some of you don’t like those little windows with squiggly letters and numbers you have to try to copy in order to leave your comment. They can be a bit of a pain. But here’s how I figure it, better you suffer a smidge of discomfort when you leave me one of your brilliant comments than I spend so much time and experience so much frustration trying to keep SPAM comments away so I can continue to provide useful information and resources for you.

If you want to leave a comment at my blog post—which I encourage you to do—and you don’t get the sequence of letters/numbers correct at first type, it’s okay. You’ll get another set of numbers/letters and can try again. Sometimes it’s tricky. But it isn’t rocket science. You can do it. Thanks for allowing me the luxury of waking up each morning to actual comments and not having to spend several frustrating minutes cleaning out the trash.

Have you noticed? Talk Up Your Book has 6 five-star reviews at Amazon.com now. How cool is that? But it isn’t ranking very high this week. That’s because so many of you don’t realize how important public speaking and communication skills are when it comes to promoting your book.

I plan to start a blog series for authors revealing exactly what you need to do right out of the chute once your book is published. I can tell you what many authors do. They go right back to writing OR they start catching up with the work and obligations they were avoiding and ignoring while they are intently working to produce that book. I have to tell you that’s the wrong approach. Tune in starting Monday.

The Benefits of Networking

Thursday, November 29th, 2012

What have you shared with a colleague, friend or acquaintance, lately? When you read that an editor is looking for good mysteries, do you immediately let members of the mystery branch of your writers’ group know? If you see a chest of drawers at the curb with a FREE sign on it, do you call your neighbor who has been looking for one? If your hairdresser tells you that her mother has to find a home for her elderly cat, do you let her know about your friend who would like to adopt a senior cat companion?

This is called networking and it is something most of us do, when it is convenient. Sometimes successful networking—I mean the kind that can truly benefit another person (or two other persons)—can require more energy and time than you want to devote. And that’s a shame when the end result might be important to someone.

This morning, I received an email from a director at a local college. She is looking for someone to participate in a mentor activity during career night. She has a student who is interested in creative writing. I immediately thought of two writers I know—one a young and highly enthusiastic, talented writer who works with children in her own writing program. The other one is a bestselling novelist with several novels to her credit. I contacted the novelist (I would have contacted both of them except that the young author is attending school out of state). I received a response from the novelist within minutes (before 5:30 a.m.—I guess she is up early working on her latest book manuscript). She said she would be delighted to mentor the young girl.

Networking isn’t always this successful, this quickly and not everyone you network with will let you know if they will follow through or how the activity or bit of information served them or others. Despite the fact that some networking attempts fall flat, networking is still a great way to help others and to receive help, resources, leads and so forth.

Communication is a vital part of networking. Before we can network in a meaningful way, we must communicate. We need to communicate to others what we are seeking and we must listen to what others require or desire.

This week, why don’t you try your hand at networking. If you hear or read about something that another person might want to know, call or email them. It will feel good when they respond with a great big thank you. If you need something, start spreading the word. You might be surprised at how quickly your wish is fulfilled.

http://www.matilijapress.com
http://www.patriciafry.com

Talk Up Your Book

Wednesday, November 28th, 2012

I was shopping at Barnes and Noble this week and decided to check the writing/publishing section to see if my books are there. I was surprised to find such a small section of books for writers and authors and nothing—nothing—on book promotion. Still, one of the largest sections in nonfiction seems to be diet, dieting and cooking (in other words, foods).

I now have 6 five-star reviews for Talk Up Your Book at Amazon. Check them out. Here are some quotes:

Talk up Your Book is jam-packed with helpful hints for the beginning as well as the multi-published author. You’ll find everything you need to know about building a platform, using social media, and how to prepare for author appearances. Ms Fry doesn’t just tell you how to land speaking engagements, she tells you what to say. This helpful resource belongs on every author’s shelf.” Bestselling novelist, Margaret Brownley

“I recommend this effort highly, especially for writers and authors who feel a need for greater personal engagement in the marketing process.” Lucinda Crosby

“An excellent comprehensive guide for authors.” Nancy Barnes

If you have a book to sell, you need to pursue the kind of exposure you get from personal contact—public speaking, radio interviews, face-to-face socializing, book festivals, interviews and such. Talk Up Your Book tells you why this is important and it walks you through the steps and presents the resources you need in order to be a more effective sales agent for your book.

Order your copy today at http://www.matilijapress.com Also at Amazon.com and other online and downtown bookstores (except the one in Ventura, CA…)

Three More Tips for Freelance Writing Success

Tuesday, November 27th, 2012

1: Use your time wisely. Becoming a successful freelance writer takes discipline and realistic scheduling. Failure comes to those who procrastinate, who have trouble prioritizing tasks and who are easily distracted. Those who succeed in this business have found a way to organize and discipline themselves.

While some freelance writers schedule certain hours each day to work no matter what, others work around family and professional obligations. The important thing is that you spend enough time in work mode and that you work smart enough to actually accomplish something each and every day. I work best with a schedule. Each evening, I evaluate that day’s work. I consider upcoming deadlines and the volume of work that needs my attention. Then I create a schedule for the next day (or week) by prioritizing tasks.

2: Just start. It isn’t easy to transition from full-time office worker to full-time writer. Most of us don’t have the funds to support us while we build a new business. I didn’t always have 12 or even 8 hours each day to spend working my freelance writing business. I built it over time. For any of you who are interested, here is my story:

3: Write what they want. You have to go where the paying work is and accept the jobs that are available. While I never compromised my values in order to get paying work, I have certainly had to take some challenging and sometimes not very interesting jobs in order to keep the flow of money coming my way.

I prefer writing books, editing interesting manuscripts for clients and presenting workshops. But, in order to pay the bills, I’ve also written copy for local water companies, I’ve written articles on boring topics and I once wrote a 16-chapter book in 3 weeks for a client.

I’ve seen too many writers so bent on making their own personal statement or doing things their way that they get nowhere in this business. If you want to make a living or even earn some part-time money as a writer, you have to go where the work is and write what is needed/wanted. Write about things that are current, popular or even a bit provocative or controversial.

It takes more to become a full-time writer than just dreaming about it. If writing full-time is your dream, read and reread the above six points and use them to finally fulfill your passion.

NEWS
There are two more 5-star reviews posted for Talk Up Your Book at Amazon.com. Check it out. Also, Brian Jud’s most recent newsletter, Marketing Matters includes my article related to the topic o Talk Up Your Book.

If you want a leg up on the tremendously challenging task of book promotion, you really should add Talk Up Your Book to your library. Study it. Follow it. As one review says, social media is fine, but personality sells books. Learn how to use yours to sell more copies of your book.

http://www.matilijapress.com
Also available at Amazon.com and most other online and downtown bookstores.

Tips for the Serious Freelance Writer

Monday, November 26th, 2012

Today, I’m giving you three tips for starting or amping up a part- or full-time freelance writing career. Tomorrow, you get three more.

There aren’t many careers that allow you to follow your passion while earning a living. And there aren’t many people who can establish the balance one needs in order to create a business around their passion.

Would you like to establish a career as a freelance writer? Do you dream of writing full-time? Follow the suggestions below and your dream could become a reality.

1: Spend time writing whether it is convenient to do so or not
. Perhaps you have a full life—you work eight or ten hours a day outside the home, you do a lot of charity work and/or you enjoy an active social life. We each establish lifestyles that suit our needs and desires. Our routines are important to us. In fact, it represents our comfort zone. To step outside of this zone, even to pursue something we think we want to do, often causes some discomfort. What to do? You have choices. You can give up your dream of writing or try easing into the writing realm. When people say, “I want to write, but I just don’t have time,” what they mean is, “Writing is not one of my priorities right now.”

Make writing a priority and you will find the time.

2: Make time to write. Usually this means making some sacrifices. What are you willing to give up in order to write? Sleep, TV, Internet surfing or perhaps overtime at work? If your life is filled during all of your waking hours with specific activities and rituals, then something will have to change in order to accommodate your desire to write. And the change won’t occur just by wishing or hoping. It will take your concerted effort.

Get up an hour earlier or stay up an hour later and spend this time writing. Turn off the TV more often—much more often. Say “no” to every other social invitation. What may feel like a sacrifice at first, will become part of your new writing routine. If writing is your passion, you will soon feel blessed to have the time to write rather than feeling deprived of time in front of the TV.

3: Be realistic about your writing choices. Perhaps your true dream is to support yourself by writing stories for your favorite romance magazines. Or maybe you’d like to become a novelist. It is extremely difficult to break in as a career writer of fiction. If fiction is your writing bag, I strongly urge you to set that dream aside for now and pursue a mode of writing that is more likely to produce the monetary results you are seeking. If you’re planning to earn a living through writing, nonfiction is easier to sell and a more reasonable medium to engage in. Establish yourself as a nonfiction writer, first—start the flow of work and the flow of money. Then, add to your writing repertoire in order to facilitate your love of fiction.

Here’s what I recommend: start writing articles for magazines, seek freelance writing work in corporate offices or on the Internet or produce some how-to booklets on topics related to your expertise, for example.

Now there’s a creative and viable idea. Whether you give horseback riding lessons, make beaded jewelry, are a whiz at finances, raise poodles, do nails or grow herbs, create booklets on various aspects of your knowledge and distribute them for sale to clients, appropriate specialty stores, from your Web site and so forth.

Let’s take the subject of manicures as an example. You could write booklets on the care of your nails, cuticle health, how to give yourself and others a professional quality pedicure, manicure styles over the years, what your nail color choice reveals about your personality, how to decorate your nails for the holidays, recommended products or old-wives tales about nails. And you can submit articles on these topics to magazines at the same time.

There are a gazillion things to write about and even more ways to present each of them. And there are 24 hours in each and every day. Clear space on your daily agenda and start writing about some of those ideas and you could start the flow of paychecks before Christmas.

http://www.matilijapress.com
http://www.patriciafry.com

What Authors Should Be Doing NOW!

Saturday, November 24th, 2012

Today, I want to talk about your speaking plans for next year. You know that once we get through Thanksgiving, the New Year is right around the corner. Are you set up to promote your book in 2013? Have you booked some speaking engagements, workshops on the topic of your book, college classes or readings at libraries, for example? If you don’t have something scheduled for at least once a month throughout the first half of 2013, now is a good time to start planning your public appearances.

Program directors are already scheduling for next year. Librarians, teachers and school district personnel may be eager to bring in authors with pertinent messages. Organizers for conferences occurring in spring and summer—even fall—are open to suggestions.

Perhaps you should be contacting your local civic club program directors, radio show hosts and adult education program organizers now. Scour the Internet for programs and conferences addressing your book’s audience. Are there website hosts presenting podcasts, webinars, teleseminars on your topic? Contact them and see about setting something up.

If your book covers a nonfiction subject with a definite teaching element built in, consider organizing a series of workshops for your audience. This might be on cat behavior, eating clean, gardening, crafts, home decorating, budgeting, investing, writing, Bible study, or any number of topics.

Need help understanding how to approach program directors? Are you timid or unsure about what you have to offer and how to present it most effectively? Could you use a confidence boost? Would you appreciate tons of suggestions, advice, anecdotes and resources on the subject of public speaking and setting up and conducting workshops? Order your copy of Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More. This is a one-of-a kind book that every author, whether outgoing or shy, will benefit from. It’s available at amazon.com and most other online and downtown bookstores. Or purchase your copy here: http://www.matilijapress.com

The Author’s Thanksgiving

Thursday, November 22nd, 2012

Today is America’s annual day of giving thanks. However, as authors, we should express our appreciation more often than once a year. We should thank those who give to us as we journey through the tough process of writing, producing and marketing a book.

I actually received a lovely expression of thanks from a client yesterday, she said, “Thank you for always being so helpful.”

Who should we remember to thank? I’ve listed 20—you can probably think of more.
• Those who take time to review our books.
• Experts and professionals who respond to our questions and concerns.
• Contributors to our books and articles.
• Our editors who go above and beyond—and many of them do.
• Publishers who are wonderful to work with.
• Friends who read our manuscripts and respond honestly.
• Members of our critique groups.
• Mentors, even if they are not officially recognized as such.
• Colleagues and other authors who reach out to help.
• Directors of the organizations and groups that have been helpful.
• Organizers of conferences we attend or speak at.
• Program directors who invite us to speak.
• Fellow writers/authors who support and help us.
• Magazine and web site editors who publish our works.
• Bloggers whose posts help, support, touch us.
• Authors whose books entertain or teach us.
• Our teachers.
• Those who read our blogs, articles and books.
• God for giving us the skill, desire and opportunity to write.
• Our families for tolerating our obsession to write.

That ought to keep you busy today, silently or verbally thanking everyone who has helped you along your writing/publishing path.

I have so many people to acknowledge. Let me start by thanking those of you who faithfully read, occasionally visit or who happened to stumble across my blogsite today. I appreciate you!

Enjoy your day; your family and friends. Happy Thanksgiving.

It’s All Up to the Author

Wednesday, November 21st, 2012

If you have something to sell, you need to find your particular buyers. You must identify them, locate them and approach them. Otherwise, how will they know about your book? Think about it. I mean, really think about it this morning. How will they know your book exists?

Some of you may remember a time before “self-publishing” companies, widely accepted independent publishing, a huge influx of traditional publishing companies and a saturation of books on the market all competing against each other. When your book was accepted by a traditional publisher, you went back to work writing your next one. Oh, you may have had to appear at a book signing now and then. But the publisher took charge of promoting your book. And how did he do that?

You see, this is what many authors are forgetting—that even in the 1980s, ‘70s, ‘60s, ‘50s and so forth, a book, in order to sell, had to be promoted to the appropriate audience. Readers would hear it talked about on a radio/TV show, read a review, see an advertisement in a magazine, notice a press release or story about the author in a newspaper, pick up a publisher’s catalog with the book in it, see it at the library and/or see it in bookstores. The publisher had marketers on staff and they approached your particular audience with news and information about your book.

Fast-forward to 2012. There’s even more competition for books in most all categories. Statistics show there are fewer readers. Publishers have cut way back on their marketing staff, except where a blockbuster book by a name author is concerned. This means it’s up to someone else to promote the other hundreds of thousands of books published each year.

Who do you suppose is interested enough in your book to take on the intense job of marketing it? That would be no one but you. Right?

If you go with a pay-to-publish (self-publishing) company or produce the book yourself, you have signed up to take on the entire job of promotion—or you will fail. And you certainly have some tools and options available to you that were not around in the ‘50s, ‘60s, etc.

Those of you who are currently writing a book or who are ready to publish, make sure that you understand what you are signing up for. My first suggestion is to study the publishing industry so you know what you can expect from it and what it expects from you—if you want some measure of success, that is.

Read the following books from Patricia Fry
Publish Your Book. Learn about the industry and how to navigate it, your options and how to make the right choices and your responsibilities as a published author.

Promote Your Book. This book includes over 250 book promotion ideas with many, many resources and anecdotes and tips from around two dozen authors.

Talk Up Your Book. Personality sells books and this book shows you how to turn up your personality so that you shine, people will notice you and you will sell more books.

All of these books are available at http://www.matilijapress.com and Amazon.com and other online and downtown bookstores. Also available from the publisher’s website: http://www.allworth.com

Public Speaking for Authors

Tuesday, November 20th, 2012

You go out and listen to authors speak on topics related to their expertise. You attend workshops on writing by authors. You buy books by these authors because you recognize the value in their messages. But, when you start planning your book, it never occurs to you that you should be going out and speaking to your readers. Some of you neglect to factor public speaking in as a method of reaching and promoting to your potential readers. And for some authors and some books, this is the ideal way to get word out about your book and entice people to purchase it.

Certainly, there are numerous other methods of book promotion and you should pursue those that work for you and for your book. You can stay home and promote online. You can have your book at Amazon.com and other online and downtown bookstores. You can use social media, post to your massive email list, do a virtual book tour, get book reviews, develop an active blog… But there truly is nothing as effective for some authors as meeting your public and selling to them in person.

I tell people that personality sells books. It’s true. Readers want to have a relationship with the authors they read. They want to know who is behind the marvelous novels they devour or the amazing how-to book that helped them so much or the informational book that so effectively guided them through a project.

Think about it, how often do you purchase something because of persuasion? Or personality?

Plan to do a variety of promotional activities, but make sure that some of those activities require one-on-one interaction with your potential readers through book festivals, presentations at conferences where your readers congregate, at civic club meetings, through podcasts and so forth.

For help in locating these opportunities, preparing for live presentations, rehearsing, creating handouts for such outings, arranging for effective publicity for events, plenty of speaking tips and techniques and more, order your copy of Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More. It’s at Amazon and other online and downtown bookstores. Or order your copy here: http://www.matilijapress.com

Notes to Yourself—What do They Mean?

Sunday, November 18th, 2012

Do you ever write a note to yourself during what seems to be a cognizant moment, only to look at that note some time later in total confusion?

I think most writers have had this experience. You wake up in the night with an idea, jot it down using only the dim lighting from the moon or a nightlight in the next room. Only the next day you can’t figure out what it means—sometimes you’re at a loss as to even what it says.

I’ve even tried writing a note to myself while driving. Not a good idea. It’s called distracted driving and I’m sure there’s a law against it.

There used to be (probably still are) devices that you can speak into, record and listen to later. I had one—never thought of something worth recording into it when I had it with me.

I am a list-maker. I am always making note of this or that—tasks, gift ideas, appointments, grocery item. If it’s one thing I’ve learned over the years, it’s that if I want my brain to function, I have to avoid overtaxing it. So I take the pressure off of my memory by making notes on my trusty steno pad, post-its, index cards, receipts, gum wrappers and so forth.

Well, last night I had an idea for today’s blog post. I felt as though I was way ahead of the game because, typically, I decide my topic for the day in the morning sort of cold turkey. But last night while watching a cooking show on TV, an idea came to me and, of course, I wrote it down. This morning, I could read my writing. It was clear enough. And the message also seems cogent. But darn if I know what it means. Maybe you can help me out. What would you do with this message?

“What do you do? What do you need?”

Any ideas. Certainly, it would relate to writing, publishing, book marketing. I’ve opened up comments again, so you can leave a comment here. I just hope I recognize your legitimate comment among all of the 30 to 100 totally annoying SPAM comments I get every single day. (Today it was 80.) I’ll never buy UGG boots again or a Coach product or Jordan shoes… Grrrrrrrrrr.

I’m off to see the Cirque du Soleil in Hollywood with my sister, two daughters and mom, in celebration of mom’s 91st birthday today! It was on Mama’s bucket list.