Archive for December, 2013

FREE Stuff for Authors

Tuesday, December 31st, 2013

Are you aware of the FREE ebooklets I offer at http://www.patriciafry.com? Currently, you can download my 21-page ebooklet, 50 Ways to Establish Your Author Platform.

Formerly, I offered 50 Reasons Why You Should Write That Book, 50 Ways to Promote Your Ebook and 50 Ways to Use Your Personality to Sell Books. See them listed here: http://www.matilijapress.com

I offer these three ebooks at my website for $3.95 each, but I’d like to present you with a New Year’s gift to help you start your 2014 off right. If you are interested in any of these three ebooklets listed above, contact me: PLFry620@yahoo.com. If you want to know more about establishing and building on your platform, download 50 Ways to Establish Your Author Platform from my website, http://www.patriciafry.com

Here’s the Table of Contents for the first 9 tips in 50 Ways to Establish Your Author Platform.

1: Plan the right book for the right audience.

2: Compare your book idea with what’s on the market.

3: Get to know your reader.

4: Keep your audience in mind throughout the entire planning and writing process.

5: Study the concept of book promotion.

6: Identify your book marketing strengths

7: Improve the skills you have and add new ones.

8: Build promotion (hooks) into your book

If your gift to yourself this year is to write and publish a book, be sure to enter into the highly competitive publishing arena with a professionally edited book. Contact me for a free estimate and sample edit. PLFry620@yahoo.com

Happy New Year from Patricia Fry

http://www.matilijapress.com

http://www.patriciafry.com

http://www.facebook.com/KleptoCatMysteries

http://www.twitter.com/authorplf

www.matilijapress.com/catscapades (cat-related blog)

www.spawn.org (Small Publishers, Artists and Writers Network)

 

 

What Does Your Author’s Brain See?

Sunday, December 29th, 2013

I’m still putting the finishing touches on my Klepto Cat Mystery number 3—Sleight of Paw. Yesterday, I was stunned to discover that my chapter numbers weren’t matching up.

Now this is something I often catch in manuscripts when I’m editing for others. Somewhere along the process, the author moves a chapter, deletes one, adds one, shortens one, etc. And then he goes along his merry way writing. Sure, he reads through the manuscript another twelve, twenty-five or eighty times, but he may not notice that he has two Chapter Tens or that Chapter Three is missing—it jumps from Chapter Two to Chapter Four. It’s easy to miss. And I had been missing it in my own manuscript. I had two Chapter Sevens.

I caught it, though. Yay! Only now I wonder what else have I missed that I haven’t stumbled upon, yet? I’ve been saying the author’s prayer—“Please don’t let me overlook something in my manuscript that will come back to haunt me or embarrass me.”

My message to you today is be ultra-diligent in your self-editing. Edit, edit, edit and then edit some more. Let your manuscript rest for a while and then look at it again. Invite those extra sets of eyes. They will catch things you have missed. Why does the author often miss crucial errors or flub-ups in his/her own manuscript? As a writer-friend often says, “Your eyes see what your brain expects to see.”

Do you sometimes wonder how you could have overlooked a glaring mistake over and over and over again? That’s it. “Your eyes see what your brain expects to see.” Some say we actually see with our brain—our eyes are just the brain’s tools. Interesting concept, huh?

Okay, so you know I’m about to publish another novel. I’m also in promotion mode with the novels and other books I’ve already published over the years. This month, I’ve been revving up my social media standing. I’m gathering more Facebook friends and Twitter followers. I’ve also had two more reviews for Catnapped and Cat-Eye Witness just this week. Reviews and our responses to them are interesting. When I get a negative review, I say, “Oh well, that’s just an opinion.” And I shake it off.

When it is a rave review, I take it at face value as if it was some sort of truth or fact.

I’m Patricia Fry. I’ve been writing for publication for 40 years and I have 40 published books. I’ve been guiding authors through the writing, publishing and book promotion process for nearly 20 years. And I’ve been writing fiction now for a little over a year. Check out my Klepto Cat Mysteries at Amazon.com. They are on Kindle only. Visit me at Facebook. https://www.facebook.com/kleptocatmysteries  and follow me on Twitter. https://Twitter.com/authorplf

 

Just When Authors Think the Research Phase is Over…

Saturday, December 28th, 2013

Are you close to publishing your book? Or has it been published? So no more research, huh? The research phase of publishing is over, right? Don’t be too sure.

If you are ready to choose a publishing option, you’ll need to conduct research to figure out which company to go with, whether to publish a digital or print book, which printer to hire, who to design the cover and a whole bunch of other details.

And once the book is published, if you want to sell more than a handful of copies, you’ll need to shift into high promotion gear. This will require additional research to figure out how best to promote your particular book. Should you hire a publicist? Which one? Who (or which software) can help you create a nice website? What direction should you take your blog? What is the best way to reach your particular audience? Are there any book festivals held in your area? Where can you go to participate in a book festival? What sort of promotional pieces would work best for your project? Where can you set up signings locally? What are good speaking venues? Should you have a merchant account—what’s the best merchant account company? Should you open a business bank account? Where? What about PayPal? How do you get established with Amazon.com? Are there other online bookstores you should contact? Are there conferences related to the theme of your book? Would it benefit you to attend?

As you can see, you will have (or should have) a gazillion questions once your book is a book and getting the answers to those questions requires research.

If you are a timid or clueless researcher, but you are writing or have written a book for publication, perhaps now is the time to hone your research skills—to reach out into the wild blue yonder and start exploring the various avenues that could lead to your publishing success.

Stay cocooned in your writing space with blinds closed and blinders on and your book will never see the light of day.

I’m doing a lot of reaching out lately. As many of you know, this year, I published my first fiction. After 40 years of writing nonfiction—mostly books and articles and blog posts to help and inform authors—I wrote my first two novels this year and published them on Kindle. This week I established a Facebook Fan Page featuring the novels—check it out here: http://www.facebook.com/kleptocatmysteries

My latest novel, Cat-Eye Witness received two more reviews yesterday. Speaking of reviews, this is another reason why we need good research skills, to locate appropriate reviewers for our books.

I’m Patricia Fry. You can contact me here at this blog—or email me here: PLFry620@yahoo.com

 

Research is Necessary for All Authors

Friday, December 27th, 2013

As writers, we want to write. We don’t typically love doing research. We aren’t crazy about conducting interviews. We just want to write the stories that fill our heads—share the opinions/knowledge that we’ve accumulated.

But don’t most writing projects destined for publication require research? Yes. It’s rare when I don’t recommend to a budding author that he do some measure of research. And most authors I meet are already engaged in research. What sort of research is necessary?

For Nonfiction

  • Of course, you will want to check facts and figures before etching them in stone—or printing them in a book. If you’re going to quote someone, make sure you are doing so exactly. No guessing allowed when you are writing an informational book, historical account or a how-to, for example. Accuracy is critical.
  • Study any new material or research that has come to light in recent years related to your topic. And interview appropriate experts and others with experience within this subject for a full-spectrum perspective or simply to validate the information you want to present.
  • You’ll also want to research other books on this topic. Do this before you start writing yours. By conducting an extensive and honest study of other books, websites, blogs and forums related to the theme of your proposed book, for example, you will learn what sort of book is actually needed/wanted. This research could keep you from writing the wrong book for the wrong audience.
  • How are other books in this field or with this theme organized? How is the material presented? What seems to work and what doesn’t? Adopt those ideas that make a book reader-friendly, easy to navigate and use. Come up with additional concepts that make your book stand out as far as the information you present and/or the way it is organized.

For Fiction

  • Before writing your book, I suggest reading other books in the genre you have chosen. Learn what aspects are present in these books and what is not generally found in them.  Find out if this is a popular genre or is it obscure with a small readership. Decide what is important to you—contributing to a niche genre or attracting a wide audience. In other words, understand something about the genre you have chosen before you start writing within that realm.
  • Most books of fiction require some research. You might need to check dates and timelines related to historical events, the proper spelling of a cat breed or a fancy dessert, the facts surrounding an activity you’ve attended or only heard about, the process of quilting or making wine, the life of a paparazzi or a shoemaker or the particulars regarding a celebrity, for example. For my recently published novels, I found myself researching such things as when did Ford stop making the Bronco, what colors do 4-door Toyotas come in, what are the average temperatures in summer in areas of Northern California and so forth.

Something else authors absolutely must research before writing for publication is the publishing industry from your publishing options to book promotion. Here are two books that can help with that study: Publish Your Book and Promote Your Book by me—Patricia Fry. Both books are available at Amazon.com in print, Kindle and audio. They can also be purchased at most other online and downtown bookstores.

Sign up for Patricia’s Publishing/Marketing News and Views newsletter here: http://www.patriciafry.com. Contact me here: PLFry620@yahoo.com

The Genre Dilemma

Thursday, December 26th, 2013

What genre are you writing in? In fact, how does one choose a genre? Do you write the book and then try to figure out what genre it fits in? Or do you consider the genre before you start writing and then try to conform to the standards of that genre.

Who decides those standards, anyway? Aren’t some of the newer genres and sub-genres the result of authors writing outside the box of traditional genres?

I’ve been told by a few that my cozy mysteries are actually “revved up cozy mysteries.” Have I stumbled over into a new sub-genre with my Klepto Cat Mystery series?

The things to consider when writing your next blockbuster novel is which genres are popular? Where are America’s readers focusing their attention? You certainly don’t want to claim a non-traditional, little-known and seldom read genre for your book. Advertise it as a meta-historical, ergodic literature or visionary fiction and you may exclude many of your potential readers.

Sure there are readers in even the most obscure genres, and a book that fits in one of them should be advertised as such. But you’ll have more freedom when it comes to promotion and you’ll most likely have a larger audience base to work with when you label your book with a genre that is known, understood and, in fact, embraced. Just make sure your book fits into this genre.

You might consider genre before you start writing your book. Some authors make changes to their stories in order to conform to a certain genre. Not a bad idea, actually, unless you want to make your mark in a certain and specific genre.

Don’t try to fool your readers, though. Don’t try to slip something past avid readers of a specific genre. Few readers of romance novels or historical novels, for example, will tolerate erotica mixed into the books they read. If you write erotica, for example, and you want to attract a larger audience for your novels, you’re going to have to tone down the sex or your book will not fly with any group except those who read erotica.

Choosing a genre can be confusing. Here are a few articles and sites that might help.

http://selfpublishingadvisor.com/2011/10/11/how-to-choose-a-genre-for-your-book

http://savvybookwriters.wordpress.com/2013/06/03/how-to-choose-the-right-genre-for-your-book

http://writersrelief.com/blog/2011/07/determine-book-genre

http://www.booksandsuch.biz/blog/choosing-your-genre

I gave myself a Christmas gift yesterday. I established a Facebook fan page for my novels. Check it out here: http://www.facebook.com/kleptocatmysteries

 

Authors Must Learn to Receive in Order to Succeed

Tuesday, December 24th, 2013

On this, the most giving season of the year, I’d like to talk about the other end of the spectrum—receiving. It is definitely more fun to give to someone who is a gracious recipient. Right? We give in order to bring joy to someone else—to make their world brighter, thrill them, bring a smile to their face.

Through this blog, my Publishing/Marketing News and Views enewsletter, my wide array of books for authors, speaking engagements, my free ebooklets, the SPAWN Market Update and the free information and advice I provide authors who contact me, I give all year long. And I love it when I hear from authors who have benefited from my gifts.

In fact, what happens when you thank someone for helping you find a resource or link you need? You feel good and you encourage the giver to continue giving.

How often, though, do you recognize the gift, but reject it? You keep hearing and reading that you really ought to be intimately familiar with a genre before you try writing in that genre. You are bombarded with advice about the importance of understanding the ins and outs of book promotion, but you don’t have time for that—you’d rather take your chances without putting a lot of effort into marketing your book.

Are you guilty of dissing the pearls of wisdom you actually seek out? Do you read recommended books, regularly visit useful websites and blog sites, subscribe to important newsletters, attend presentations and still decline the gifts that are given out of generosity and wisdom?

If you want to write a WOW book and watch it succeed in the marketplace, start now reading what the professionals write, listening to what they say and gratefully accepting the gifts that will surely lead to your success.

The key is to understand today’s publishing industry and what it takes to succeed within it. For many of you, this means stepping outside your comfort zone into areas you’ve never before explored. It means educating yourself and being willing to take the steps necessary to achieving the goals you’ve set. You will never get from point A to point B any other way, will you? Throughout your lifetime, have you ever reached a goal without knowing which direction to go? Without effort? Without putting one foot in front of the other toward that goal?

If you have a book in the works or you are already marketing a book, take a clue from this season of giving and learn to be a grateful and graceful recipient.

This blog is presented almost daily by Patricia Fry. You can contact me at PLFry620@yahoo.com Visit my websites. You’ll see my array of published books here: http://www.matilijapress.com Sign up for my free Publishing/Marketing News and Views newsletter here: http://www.patriciafry.com You can also sign up here to receive a free ebooklet.

The Authors’ Lie

Sunday, December 22nd, 2013

Yesterday we talked about some of the things we miss when self-editing and how crucial it is to have a fresh set of eyes for your manuscript. If you doubt this, just turn yours over to a trusted and astute reader or editor and ask for an honest evaluation. They are likely to point out places where you’ve left off periods, had two periods at the end of a sentence, used a comma instead of a period, misspelled someone’s name, called the car a Corvette in one chapter and a BMW in another, had a character eating lunch in one scene and suddenly she is stopping off for breakfast, said in one chapter that an item costs one price and change that price in another chapter…

The thing is, we spend a lot of time with our novels and nonfiction manuscripts. We go over and over and over our story and our chapters and we make changes along the way. We change our mind—we change the minds of our characters. We add things, remove things and when we do, we sometimes forget to change everything related to the initial change.

As a writer you can clearly see how easy it is to make a change on a whim and then never look back. You might decide that Auntie Jane is no longer driving her husband’s old pickup; you’ve now given her a sleek Buick to drive or she no longer has allergies, it’s arthritis she’s dealing with. But you neglect to stay true to those changes—your decisions.

Don’t get caught in an authors’ lie. Make sure that if Sam is six foot three in the beginning of the story, has green eyes and red hair down to his shirt collar, that when you describe him again in Chapter Seventeen, unless he has had a surgical and personal make-over that he is still six, three and still has red hair and green eyes. If his hair is in a butch style now—at least tell readers that he got a haircut. “Sam, now sporting a butch haircut, sprawled his lanky frame across the Naugahyde sofa.”

Can you say for certain that your completed manuscript has no flaws—that it is ready for publication? Maybe it is. But if you haven’t invited at least a couple of sets of fresh eyes to look it over, you could be making a huge and potentially embarrassing mistake.

If you’re unsure as to whether your manuscript is ready, contact me. I’ll give you a free evaluation and sample edit. PLFry620@yahoo.com

 

 

 

Yes, You Need That Extra Set of Eyes

Saturday, December 21st, 2013

I used to be hesitant to turn my completed manuscripts over to an editor, proofreader or even a friend to review because I didn’t really want their ideas mixed up with mine. I was afraid they would suggest changes to suit their own tastes—try to get me to write their story, article or book.

In fact, I’ve known authors who have rewritten their books numerous times after listening to various critics, editors and casual readers.

Now, however—after years and years of time spent writing, revising, self-editing my own work and also editing for other authors, I realize how extremely valuable and critical those extra sets of eyes can be to our projects.

Just this week, I did some editing for a client. She has been working on her book for years—writing, rewriting and self-editing. She hired a professional team of editors recently and felt as if she was good to go. She came to me for help creating a marketing plan and suggested that I read her manuscript to give me a feel for her project. She said something to the effect of, “Please let me know if you see anything out of line.”

Welllll, in the course of reviewing her marvelous manuscript, which was basically well-written and carefully edited, I found a problem here and there—too much space between sentences, a comma instead of a period, a missing quotation mark and a few places where I became confused about who was speaking. THEN, I started getting rather confused about dates. This is, after all, a true story with an important chronology. It must be important because every incident, every entry, every chapter is dated. But the dates started making no sense to me. So I went through the book a second time and wrote down each date and each incident. Everything seemed okay, until…

There it was—the author had jumped a full decade off track—hit the wrong number key, I guess. Doesn’t matter, this was a critical mistake and it had to be corrected.

These are the types of things a second, third and eighth new set of eyes can spot before a book goes to print. While your friend may not notice the extra a in Barbara or that Simon is sometimes spelled Simone or that you’ve used the word “angle” instead of “angel,” if you have enough people taking a look, you’re bound to find most, if not all, of the most glaring mistakes.

Ask, beg and coerce friends and acquaintances to read through your manuscript. PAY editors (yes, sometimes it takes more than one) to edit it. I guarantee you, you will be surprised at some of the errors or oversights they’ll discover and that you WILL want to fix.

Not everyone will notice that you refer to Doreen as Mrs. Sharp sometimes and other times, Ms. Sharp. But someone in the group of proofers will. And what about when an author has a character greet a stranger with, “Hello Mrs. England,” when it’s obvious that character has no idea if the woman is married or not. In fact, in today’s world, “Ms.” is the common choice.

Creating or recreating a scene is touchy business. It takes a whole lot of concentration and the keen ability to visualize every single detail—to get inside the characters’ heads and truly understand where they’re coming from and how they would potentially act or react.

Even with the holidays nipping at our heels, many of us are still writing stories, blog posts, articles, chapters. Heck, I wrote a poem this morning to present at our holiday gathering of 20 family members. It’s 20 verses long. That’s what they get when they invite a writer to share a story. And I expect plenty of critique. After all, the poem features each of them.

Reach Out and Sell Books

Friday, December 20th, 2013

Promotion can be a silent and lonely activity. As an author with a book to sell, you spend quite a bit of time each day/week trying to find readers. (If you aren’t doing this, you should be.) You are building an emailing list; writing and rewriting press releases and other promotional material; searching for appropriate newspapers, magazines and websites to solicit; mailing free copies of your book to reviewers; sending out press releases; blogging; promoting at your social media sites and so forth.

But sometimes it feels as though you are all alone searching the vast earth for another human being. You are out there shouting accolades for your book and no one seems to hear you. Yes, promotion can be lonely work.

I speak to a lot of lonely authors throughout the year. All they want is a little feedback and some sales. They need to know that there’s someone at the other end of their efforts. Maybe it’s time that we change our promotional tactics. Maybe we should get back to the dreaded COLD CALL—go face-to-face or at least voice-to-voice with potential customers.

Our neighborhood, like many in America, is representative of the historic cottage industry era. One neighbor sells jewelry from home and another one makes tamales to sell. Another neighbor does quilting for customers in her garage. There’s a bookkeeper up the street, a dog trainer and a part-time realtor who all work from home. But the most successful woman in our neighborhood is the one who makes cold calls.

This neighbor designs unique completely organic tee shirts with garden themes. And she sells thousands of dollars in product each month mainly through cold calls and by doing gift shows and harvest festivals. She talks to at least a dozen people each day and she gets orders. She says that almost everyone she speaks with is interested in her product line and wants to see it.

Have you tried the cold call, lately? I think we’ve all become fairly comfortable communicating through the Internet. Most of us don’t want to bother trying to reach people by phone or in person, anymore. But I maintain that it is more difficult for someone to ignore you when you have a solid voice. They might receive your email and click you into the trashcan. But if you reach them by phone or stop in at their storefront, they will listen to what you have to say.

Let’s make 2014 the year we take our voice back and became more visible. This may just be a unique and effective way to increase our book sales.

Yesterday, I walked up to get my haircut. On the way, I stopped at the local water company, where I step in and pay my bill in person each month; a quicky mart, where I buy my gas; the local hardware store I frequent; a unique linen store; a new bookstore and a couple of other places and I handed out bookmarks advertising my latest two novels to the employees. This is a simple activity and one you still have time to pursue before Christmas. Go for it.

Leave a stack of bookmarks at your library and hand them to the clerks at your bank, cashiers at the grocery store you frequent, your dry cleaners, your veterinarian’s office, the hospital lobby, your doctor’s and dentist’s office… You get the idea.

Happy last minute marketing.

 

Competition for Authors, Not What You Think…

Wednesday, December 18th, 2013

We talk about the publishing industry being highly competitive. There are a couple of reasons why we use that term and they might not be what you think.

Definitions of “competition” include “opposition,” “rivalry,” “contest,” “war.” And this isn’t exactly the tone I intend portraying to new authors. I don’t actually see authors fighting with one another for a chance to succeed. In my mind, it isn’t a matter of authors dueling it out in order to become the winner.

I use the term “competition” inferring that an author who doesn’t educate him/herself, who doesn’t enter publishing armed with knowledge and a valid project won’t make it—won’t have a chance at success—won’t be able to compete. Sure, there may only be room for a couple of titles on your book’s topic on Random House’s list in 2014 and you may be vying for a contract against several other authors. In this case, you are competing for a publishing contract. And your book may have to compete with other books for space in bookstores. And there may be competition involved where readers/consumers are concerned—which book will they buy on this subject, yours or the other guy’s?

But when I talk about competition in publishing, I am trying to get you to realize how important it is that you take steps to put yourself in the running. There are beyond numerous opportunities for authors. Every book written in 2013 has a chance to be published. And every one of them could become a success. But they all won’t. Most will not. And it has more to do with whether the book meets a standard, not whether it is better than the others. It has to do with whether the author is savvy, not whether he is more savvy than others.

In my mind, competition, for authors, is about meeting publishing standards. What does this entail?

• Understanding the industry and what consumers want.

• Producing a valid product at the right time.

• Being knowledgeable about the market for your book and being willing to take responsibility for promoting it.

Competition in publishing doesn’t necessarily mean being better than others. It means being the best that you can be and producing a book that best fills a particular need or niche.

Now that the pressure is off and you don’t have to go out and try to do better than someone else, here’s a thought: Forget about competing with others and focus on how you can best yourself. Here are two tips for doing just that: Educate yourself about the publishing industry and the process of publishing and, in order to evaluate your book project and prepare for presenting it to the world, write a book proposal.

To learn more about publishing and book promotion, order my book trio: Publish Your Book, Promote Your Book and Talk Up Your Book. They’re all available at Amazon.com in print, Kindle and audio. Or order them in print here: http://www.matilijapress.com.