Archive for April, 2015

Marketing Help for Novelists

Thursday, April 30th, 2015

Novelists are starting to get it! That is, they’re beginning to understand that they, too, must market their books. And those authors who are marketing, are selling.

I received a note this morning from Elinor Florence, long-time journalist and new author of Birds Eye View, a historical novel. She has logged a dozen marketing dos and don’ts for novelists at her blog site and used some of my ideas in her post. Read it!

http://www.allysonlatta.ca/2015/04/28/12-book-marketing-dos-and-donts-from-novelist-elinor-florence/

 

10 of My Favorite Bloggers and Book Reviewers

Sunday, April 26th, 2015

Today I’d like to do a shout-out for some of my favorite bloggers. Naturally, they either feature cats and/or books on their blog sites; preferably both.

Dru’s Book Musings http://drusbookmusings.com. Here, you’ll find reviews by Dru because she believes that “reading is a wonderful adventure.” And how better can an avid reader justify his/her time reading than to post book reviews and guests posts?

Fur Everywhere. http://www.fureverywhere.blogspot.com Sierra reviews books, talks about cat health and antics and the photo she shares across the top of her blog site is absolutely charming. If you’re looking for more blogs relating to cats, check out her large list of them—scroll down and look to the right side of the page for the links. Her goal is to “inform and entertain cat owners and lovers.”

Cat Chat with Caren and Cody http://www.catchatwithcarenandcody.com Caren reviews books and products related to cats and offers book giveaways. This site is informative and entertaining.

Mochas, Mysteries, and Meows is a fun place to visit. http://mochasmysteriesmeows.com. Melissa and Truffles host book and product reviews, guests posts and they feature Caturday Art, Tortie Shorties and Truffles even conducts her own interviews. According to Melissa, this site is for everyone who enjoys the cozy moments in life.

The Conscious Cat is another important site for cat people. http://consciouscat.net Here, Ingrid King hopes to present “conscious living, health, and happiness for cats and their humans.” Yup, you’ll find book reviews, product reviews and many articles featuring the health and well-being of our precious cats.

Socrates Book Reviews http://socratesbookreviews.blogspot.com. Yvonne is most interested in cozy mysteries. She provides a gigantic list of other blogs she follows, but it’s hard to find. To locate this list, click on “View my complete profile” on the right panel of any page.

Michelle, at Miki’s Hope reviews a wide range of books. Check out this site here: http://wwwmikishope.com

Ellen Pilch has a lot of fun on her site,15andmeowing. http://www.15andmeowing.com Here, you’ll find cats galore.

Kitty Crochet is a blog about writing, reading and stitching. http://kittycrochettwo.blogspot.com. Here, Brenda posts book reviews. She, as well as most of the others, also host blog tours.

Mum’s Writings, Mysteries and More http://bookread-mumswritings.blogspot.com. Here, Dee shares and discusses books—even those involving cats.

 

 

FREE Cozy Mystery With Cats!

Thursday, April 23rd, 2015

FREE Cozy Mystery

Catnapped, the first in the Klepto Cat Mystery Series is FREE today and tomorrow. If you’d like to experience a cozy (light) mystery involving interesting people and pretentious cats, this is a good time to do it. Download your Kindle copy here: http://www.amazon.com/Catnapped-Klepto-Cat-Mystery-Book-ebook/dp/B00DAHFS1G/ref=sr_1_4?ie=UTF8&qid=1429622111&sr=8-4&keywords=catnapped

Be a Gracious Counter-Promoter

Wednesday, April 22nd, 2015

How many times have you worked hard on a promotional piece for your amazing book, only to have a recipient slam you back with his promotion? Perhaps you’ve made it a habit to respond to someone else’s book announcement with your own promotional blast. Not nice, in my opinion, and kind of a slap in the face, don’t you think?

Okay, here’s my take on this. We’re all working hard to have our books noticed. Those of you who’ve stepped into the shark-infested waters of publishing know that it’s not an easy swim. It’s a lot of work keeping sales up, maintaining an interest in your book, getting word out to new readers. In fact, it’s a rather constant activity. Keep in mind that other authors are going through pretty much the same struggles you are.

Most of us don’t enter into the big book promotion race with a marketing background. Many authors are downright timid, embarrassed, and even repulsed by the necessity of promotion. Others are so gung-ho they even step outside the bounds of courtesy.

Are you’re one of those (and I’ve met several) who, when you receive a new book announcement or other promotional piece, you immediately return the “favor” in the form of your own promotional material? Why not first acknowledge the sender? If you have the time and incentive to send something, why not make it generous—“Hey, congrats on your new book (accomplishment, award, milestone, etc.).” Maybe establish a dialog with the other author, “Love your title.” “Who did your cover?” “What’s been your best promotional ploy?” THEN, if you must, promote your book back. It’s okay, in my opinion, it’s just that I’d like to see a little more give as well as take—a tad of finesse—a more gracious approach. Wouldn’t you?

Yesterday, many of you received my promo piece announcing my 50th published book and the 10th in the Klepto Cat Mystery series.

PAWtners in Crime is now ready for your Kindle. Order it here: http://www.amazon.com/PAWtners-Crime-Klepto-Mystery-Book-ebook/dp/B00WFSE646/ref=sr_1_11?s=books&ie=UTF8&qid=1429620489&sr=1-11&keywords=patricia+fry+klepto+cat

Catnapped, the first in the Klepto Cat Mystery series is FREE April 22- 24, 2015. These Kindle books are selling at a rate of one- to three-thousand copies per month. Get your FREE Kindle copy of book number one—Catnapped—and find out what all the excitement is about. http://www.amazon.com/Catnapped-Klepto-Cat-Mystery-Book-ebook/dp/B00DAHFS1G/ref=sr_1_4?ie=UTF8&qid=1429622111&sr=8-4&keywords=catnapped

 

 

 

Times, They Are a-Changing at LATFB

Monday, April 20th, 2015

I attended the Los Angeles Times Festival of Books (LATFB) as a visitor this year for the first time. Over the last nearly 20 years, generally, I’m either selling books from a booth or—most often—running a booth for SPAWN. This year I was simply a visitor: no schlepping of tables, clothes, extra chairs, books, sign-up sheets, etc. No long conversations with dozens and dozens of visitors seeking information and resources related to publishing. No quick meal breaks. No exhaustion at the end of each day. Instead, with a good friend, I roamed through the rows and rows of booths, sat down and took my time eating a fabulous lunch, sprawled out on a swatch of grass and chatted, and arrived home feeling fairly refreshed.

I must say that I missed the excitement of being in the SPAWN booth and the camaraderie among the members who participate. I missed meeting and greeting all the many authors and hopeful authors who come to SPAWN seeking guidance; and the wonderful feeling of having helped.

I guess once you’ve been a mentor (of sorts) through so many speaking engagements, workshops, articles and books, as well as by being available at numerous book festivals to teach and preach, the helping aspect kind of gets in your blood.

I hope all of you who attended the LATFB had a positive experience, met some fascinating authors, bought some great books, and stopped in at the SPAWN booth for some wise words of advice and inspiration. It was there, it just wasn’t me providing it this year.

If you do have questions about the crazy world of publishing, read my book: “Publish Your Book.” If you are an author with a book to promote, buy “Promote Your Book.” If you want to do some public speaking or need help in talking to potential customers, consider reading my book, “Talk Up Your Book.” All by me—Patricia Fry—and all available in print, for Kindle and audio at Amazon.com and most other online and downtown bookstores.

Give and Take, Then Give Some More

Monday, April 13th, 2015

Ever heard of networking? Of course, you have. Do you participate in this activity? Yeah, I mean, when you hear about a car for sale, do you text your friend who’s looking for a car? If you stumble across a great recipe, bit of advice, book marketing idea, good editor, etc., do you automatically share it with someone who might benefit?

Or do you just take from those who are good networkers—who are thoughtful and who reach out when they have something to share?

Networking—in order to be successful—is a give and take proposition. You probably have friends and colleagues who constantly or even occasionally send you something they think might interest you. What a gift! You may not use everything they send your way, but those bits of information and recommendations you do use to make your life easier, to move your career forward, etc., are priceless—wouldn’t you say?

Do you adequately acknowledge and thank those people who have your back—who think of you often—who share, share, share? You should. I should. Sometimes we get busy and don’t give appropriate thanks. With that in mind, I want to publicly thank my friend and colleague, Sandy for being such a great networker. She is constantly bringing something to my attention. And I’m pretty sure that I do not adequately thank you. She also always lets me know when I’ve posted a blog without crossing all of my t’s. Thank you Sandy. I really do appreciate you!!!

Now, let’s discuss the other part to networking. It’s called “giving.” This, for some, is hard. It means that when something crosses your desk or your path that you think might benefit someone else, the generous thing to do is to pass it on. Share. Give. Do something selfless. Think of someone else. Take time out to give back. Pay it forward. Yes, while Sandy and certainly others give to me, I might discover a great resource or idea for someone else I know. It’s okay—in fact, recommended—that one networks outside of his or her circle.

I remember, as a child, waiting near the mailbox in case the mailman would bring me a letter. My mother finally told me, the best way to receive a letter is to write one. It’s the same with networking. You’re more apt to receive help, advice, information, useful resources, etc. when you are in the habit of giving.

But don’t give with expectations. Oh, now there’s the downfall of the system right there. Thinking, “Well, I’m not passing this along to Derek because he never thanked me the last time I sent him a potential new client,” is counter-productive. No, no, no. Give without stipulations and without expectations. Just give. Be openly thankful. You will get something back immediately. Giving makes us feel good—don’t you think?

Today, consider looking for ways to give and just see what gifts you get in return.

The Strategies of Fiction-Writing

Wednesday, April 8th, 2015

Most readers (and even some writers) are not aware of the strategies that go into writing fiction. Many non-writers imagine that a novelist simply creates without much thought. They let the story flow through them and onto the screen as they type—tappity, tappity, tap. Perhaps you consider fiction-writing a heart thing—an inspired activity. And so it is for some authors, but only to a point.

There’s a lot of strategy that goes into writing a novel. The author must use his thought process along with his creativity. For example, the elements of the story must work. And this means the author must work to make sure they do. This is a relatively natural process for some. But many novelists today miss this concept altogether. It doesn’t come natural and they don’t have a clue as to how to implement it.

Here are some of the questions that must be considered when writing fiction.

  • Is the story logical? In other words, does the overall theme make sense in light of the genre you’re writing in?
  • Do the components of the story work together in order to get from point A to point B? Is there a logical flow. Now this doesn’t mean there can’t be surprises and suspense. But when you add these elements, is it still believable?
  • Are the details in order?
  • Do your characters stay in character? Are your characters so clearly defined that you could almost write your story without giving credit?
  • Is there enough suspense or conflict to attract your reader early on?
  • Is there a good balance of interesting (suspenseful, clever, humorous, action-packed) elements? Are these elements presented in a natural way or do they seem forced? An astute reader can tell the difference.
  • Do you know your subject or have you done the research necessary to give your story a quality of truth?

Many of you reading this could add tremendously to this list. Please do, either by sending your input to me here: PLFry620@yahoo.com or leave a comment at this blog site.

I’ve just finished the first draft of book 11 in my Klepto Cat Mystery series. Book 9, Mansion of Meows was published February 11, 2015. Book 10, PAWtners in Crime is with the formatter now and should be available for your Kindle within the month. Book 6, Celebrity Cat Caper will be available in print (as well as Kindle) today or tomorrow. Here’s the shortcut link to the Klepto Cat Mystery page at Amazon. http://amzn.to/1kAI8I2