Archive for March, 2016

How Authors Handle the Dreaded Interruption

Wednesday, March 30th, 2016

While some authors find it difficult to discipline themselves when it comes to butt-in-chair, fingers-on-keyboard, others have the opposite problem. They (I should say, “we”) can’t easily leave a story in progress. We think, “I don’t want to interrupt the flow of the story. What if I can’t get back into the mood—recapture the emotion, continue in that groove?” But is sitting at the keyboard hour after hour really the answer? Stay with a scene for too long and it can become stale. You may risk burn-out, not to mention sleep-deprivation.

How you handle this quandary? Do you easily adjust amidst distractions and interruptions? Or do you have to sequester yourself away for hours at a time in order to create the time and space to get it done?

My grandson worked at home for a few weeks while his office building was being remodeled and quickly learned how difficult (read impossible) it was going to be with twenty-one-month-old twins in the house. So he devised a plan that worked. He’d leave the house as usual, kissing everyone good-bye. Then he’d sneak around through another door and enter his office undetected where he could work undisturbed for the rest of the day.

I know an author who was having trouble adjusting to working at home after retiring from a corporate job. So every morning, he’d get dressed and head for a coffee house where he could chat with people. Then he’d head home and get right to work.

Many authors find a time during each twenty-four hours when they can work in peace—before dawn, for example, or (for the night-person) after everyone goes to bed.

But still, you must leave your story many times during the crafting and editing processes—often with unresolved issues. This can be a problem for some, who might say, “What if I can’t remember what direction I was going to take this scene?”

There are a couple of ways to handle this dilemma. One is to make quick notes in the manuscript before you take off with your kids to the park, to get a quick bite, or to engage in conversation with a long-distance friend or relative. When you return to your project, you should be able to pick up where you left off—if, in fact, you can actually remember what those quick notes mean. Oh my!

I’m learning to trust myself. The idea I had while deeply involved in the scene before being torn away from it, might not actually be the best one. Having relaxed some about leaving in the middle of a mystery or a crisis, I often return and tackle it seamlessly, as if I never took the respite. Other times, I look at the paragraph or chapter I’d been working on and create an entirely different scenario than the one I’d planned.

The truth is, adapting successfully to interruptions and distractions can mean the difference between completing a book in weeks or in years.

 

Follow Other Authors for a Win-Win Proposition

Monday, March 14th, 2016

I get more questions from authors about book promotion than any other topic. And most of the questions come after the book is published. If these authors had read my book, Publish Your Book, before writing their book, they’d be much better prepared for the book promotion process.

They’d know how important it is to write the right book for the right audience. They’d know who their audience is, where they are, and how to approach them. They’d already have some marketing activities in mind and, perhaps, in the works. And if they’d followed up by reading Promote Your Book, they’d be way ahead of the game.

It’s true that most authors write the book first. I guess it seems logical to create the product before thinking about marketing it. Until you get to the place where you have a book and no idea what to do next. That’s when authors realize that maybe they put the cart before the horse. They feel absolutely lost. Some realize they’ve written a book that doesn’t have an audience or for which the audience is much smaller than they had hoped. Or they never even thought about readers while writing the book—they just wanted to get that book out of them and onto paper. I sometimes tell hopeful authors to go ahead and write the book they have in mind and throw it away, THEN write a book that is actually wanted or needed in the marketplace. But not before studying the publishing industry so they understand the challenges they’re facing and how to overcome them.

Book Marketing Tip

Here’s a book marketing tip that some of you are going to ignore. Unfortunately, we miss a great deal that could be of value to us because we don’t want to be bothered. This weekend, I bothered to open a promotional piece from another author. Woo-la, it was an invitation to follow her on her blog tour.

First, let me say that authors should take the time to support other authors at book signings, buy purchasing their books and leaving an Amazon review, by following their blog tours, by reading their blogs and commenting. It’s good business.

In this case, the author has a book similar to mine. The instinct of some authors would be to trash that promotional email. If I had, I would have missed out on some amazing promotional opportunities for myself. This author listed the blog sites she would visit during her tour. And guess what? These blog sites were mostly new to me AND they were blog sites related to my own series of books. So that one click I made to read this author’s promo material gave me a list of nearly a dozen potential resources I can use in promoting my own book.

Book Promotion is NOT an Afterthought of Publishing

Sunday, March 6th, 2016

I’ve met hundreds of authors over the years—some of them come to me for advice. And often the author has grandiose ideas about world-wide exposure for their children’s book, novel, memoir, or informational book through national TV, the NYT bestseller list, and so forth.

There’s nothing wrong with this. In fact, authors should set lofty goals for the projects they’ve worked so hard on. But it is an extremely rare author who experiences this sort of success. Those who do have seven things in common. Does this describe you?

  • You’re a celebrity in your own right.
  • Your book features a major celebrity or an event that has garnered world-wide attention.
  • You’ve taken the time to understand the publishing industry and what it takes to promote a book in this highly competitive field.
  • You’ve devised an extensive and workable marketing plan.
  • You have the time and some funding with which to implement your plan.
  • You have important connections in the marketing field (you’re friends with Ellen Degeneres, Oprah, or the president) or in the topic of their book.
  • You have the personality and make-up to create and execute the promotions that will reach and attract your particular audience.

Most new authors can relate to only a few of these points. To you, I advise taking one step at a time in order to reach your goal. Here’s a checklist to get you started:

  • Study the publishing industry—in particular what it takes to promote a book.
  • Once you have a better understanding of the marketing aspects of publishing, devise a realistic plan.
  • For most new authors, I suggest starting locally to learn what works and what doesn’t.
  • Use the Internet to locate organizations and individuals who can help you reach your primary audience.
  • Open your imagination to the max in order to discover and create marketing opportunities both online and in person.
  • Never stop studying about book promotion–subscribe to newsletters, follow blogs, read books…

Perhaps you can see now that book promotion is not an afterthought of publishing. It’s easy to get published. Opportunities are everywhere. But it takes a specific awareness, comprehension, knowledge, and a great deal of energy to successfully promote a book. And it starts with knowing who your audience is—not who you think should read your book, but who will benefit from reading it—who wants to read it—who will be excited and pleased to find your book. Keep this in mind while writing your book and while marketing it.

For a greater understanding of book promotion and for tons of ideas, case histories, etc., read, Promote Your Book, Over 250 Proven, Low-cost Tips and Techniques for the Enterprising Author. http://www.matilijapress.com/PromoteYourBook.html

How to Land on the Front Page of the Wall Street Journal

Tuesday, March 1st, 2016

Well, it’s a crap shoot, for sure. You never know when these opportunities will arise and from where. But you can be sure that if you hole up in your home, never reaching out, it probably won’t happen for you.

How did my Klepto Cat Mysteries get a mention on the front page of the Wall Street Journal? Happenstance, for sure. But I worked hard to get a chance at happenstance. How? By blogging, entering, joining, attending, participating, contacting, sharing, chatting, and having a web presence. When the reporter contacted me, I replied immediately, then I made sure to comply with everything asked of me and MORE. Always give more, if you can. And this might mean recommending other authors or experts to interview, which I did.

This opportunity came about because I belong to the Cat Writers Association and participate and because I entered one of my Klepto Cat books in the annual contest. Check out the article here: http://on.wsj.com/21y3ZpS