Exposure: It’s What Your Book Needs

Is your book getting enough exposure? Or are you keeping it hidden away—declining opportunities to show it around—while waiting for bigger opportunities? Are you often disappointed after an author event because you didn’t sell as many books as you expected to?

It’s good to set bookselling goals, but don’t tromp all over your potential success by losing sight of what is really important. I maintain that exposure should be our goal when we set out to have a booth at a book fair, do a book signing downtown, sell books in the back of the room after speaking at the local Rotary Club, for example. Why? Because exposure sells books.

SPAWN (Small Publishers, Artists and Writers Network) is offering a great opportunity for authors to get exposure and to sell books at the Los Angeles Times Festival of Books (LATFB) April 30, May 1, 2011. SPAWN has had a presence at almost every LATFB over the past 16 years and, this year, we have two booths with space for our members to sell their books.

Let me know if you would like to join us. Patricia@spawn.org. We’re taking reservations now for one day or both days.

Tomorrow, I’m going to tell you stories about some of the great opportunities that have opened up for our members as a result of their participation in the SPAWN booth at this major, major event. (Clue: they usually have 140,000 visitors.)

Patricia@spawn.org

One Response to “Exposure: It’s What Your Book Needs”

  1. thanks for the pointers. My debut novel coming out in May, Lucinda’s List. Great to hear any tips.

    Olive

    http://olivecollins.wordpress.com

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