I don’t have much time to spend with you this morning. I have to prepare for a presentation at a local writers group meeting today and then I’m having lunch with one of my favorite clients. I must allow time for my walk so I can rehearse my speech for the upcoming Atlanta and Nashville gigs. (Learn more about these events at my site: http://www.matilijapress.com/activities.htm )
I spent my usual blogging time, between 5 and 6 a.m., responding to interview questions for Dan Shaurette’s blog. I found Dan through one of my Google Alerts some weeks back. I noticed that he interviews authors and he also recommends books for authors. I wanted him to know about me, my work and my books, so I contacted him. This resulted in an invitation to send my book The Right Way to Write, Publish and Sell Your Book to him and an online interview.
There are two lessons in this for authors: Keep a constant look out for promotional opportunities and act on them.
Once you get an interview, respond to the questions in the way that speaks the message you want spoken. What do you want readers (or listeners) to walk away with? Most likely, you want them to purchase your book. And many will if you convince them that you are credible, that your book is informative, useful and/or entertaining. One way to be convincing is to do more showing than telling. Avoid telling how great your book is. Instead, demonstrate it through anecdotes, for example.
I will give you the link to the interview as soon as it is posted. Oh and Dan Shaurette also wrote a review for my book, The Right Way to Write, Publish and Sell Your Book. It’s an amazing review—very well done. I love it when a reviewer actually captures my concept for my book.
I finished writing my latest ebook. It will be posted soon. The final title is The Author’s Repair Kit: Heal Your Publishing Mistakes and Breathe New Life Into Your Book.
I’m here if you have any questions or comments: PLFry620@yahoo.com