Are your book sales slow? If you’re not experiencing the success you expected, maybe you aren’t approaching your book project in the right frame of mind.
I tell authors that they must consider themselves the CEO of their book from the very inkling of an idea on through the sales and distribution. What happens when you don’t take charge of your book project and look at it as a serious business? You are at high risk of failing.
Most new authors do not take their book projects seriously enough—a fact that is reflected in these sad statistics: nearly 78 percent of books fail in the marketplace. Only a very small percentage of books sell in the millions. And there are authors who are making money selling books. Many of them are also promoting services or other products related to the theme of their books. And this success does not just happen because they’ve written a decent book. These authors would advise the following:
- Write the right book for the right audience—a book that is needed/wanted.
- Keep your audience in mind throughout the writing process.
- Before publishing, hire a good book editor.
- Study the publishing industry so you make the best publishing choices for your project.
- Create a marketing plan early on and work it long and hard.
- Be constantly aware of the best way to approach your particular audience.
- Be flexible, be innovative and be willing to take risks.
You are in charge of your book project and you have the power to succeed.
If you are new to publishing, please take time out to read my book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. http://www.matilijapress.com/PublishYourBook.html. Or purchase the print, Kindle or audio version at Amazon.com here: http://amzn.to/1a7KUOt