I’ve added a new course to my repertoire!! And it’s one that countless authors can use.
You’ve heard the term “platform,” and you’ve heard that this is something authors need. But some of you are still wondering exactly what it is, why you need one and how to get one. Here’s the scoop:
In this highly competitive publishing arena, not only is it necessary for the author to adopt bookselling strategies, he must groom himself as a representative for his book. He must back up his book with the appropriate elements of influence. How? By establishing a platform and continuously building on it.
A large majority of traditional royalty publishers require that their authors have a platform—a following, connections, a sphere of influence and name recognition within the genre/topic of their book. A publisher wants to know that you can attract readers for your book—that you have a built-in audience or can easily generate one.
If you choose to self-publish (establish your own publishing company) or go with a pay-to-publish service, you will still need a platform in order to position yourself and your book in the marketplace. As you are aware, readers of fiction generally choose books based on author name recognition and consumers of nonfiction are more interested in the author’s level of expertise and/or experience.
Authors need to ask themselves, “Why will people be interested in my book?” “What will entice them to buy a book that I wrote?” Not only will this course help you respond to these questions, it will coach and support you in establishing your personalized author platform.
Through this course, you will learn:
• What a platform is and why it is so valuable.
• How to identify the elements of your current platform and use them to your benefit.
• How to add to your platform in order to position yourself as a trusted expert in your field or genre
• How to develop a following.
• How to more effectively represent yourself to publishers, the media and your potential customers.
Within the realm of bookselling, it isn’t about the book as much as much as it is about the author and his or her sphere of influence. Let us help you to design your author platform which is a major step toward creating a successful publishing experience.
Sign up for this one-of-a-kind course for personalized assistance with your all-important author’s platform today. While I teach all of my SEVEN courses on-demand (on your schedule), I am starting this 6-week course next Friday, February 25, 2011.
Be among the first to sign up. You won’t be disappointed!
http://www.matilijapress.com/course_platform.htm
Check out all of my courses here: http://www.matilijapress.com/courses.htm
Question? PLFry620@yahoo.com