You promote as you write. By this I mean, if you wrote sporadically—just when you felt like it or when you had a few minutes here and there—that’s probably the same kind of time and energy you will put into promoting your book. If you stuck to a strict schedule from the time you started writing your book until you finished it, you may approach promotion with the same sense of discipline.
You might think about this as you establish your writing schedule this week and from now on. Think ahead to the time, energy and attention you must put toward book promotion and set a good writing schedule. If you can’t discipline yourself to write, how in the heck will you discipline yourself to do the hard part—promote your book?
Maybe you don’t quite understand what book promotion entails. None of us do until we are faced with books that aren’t selling. I suggest to anyone who is writing or even thinking about writing a book that they study the publishing industry before getting involved.
For a highly informative study of the industry, your publishing options, the possible consequences of your choices, your responsibilities as a published author and the whole publishing and book promotion process, read my book, The Right Way to Write, Publish and Sell Your Book. It’s discounted now at my website. http://www.matilijapress.com/rightway.html
Join SPAWN (Small Publishers, Artists and Writers Network) http://www.spawn.org. Or start by signing up for our FREE monthly enewsletter (on the home page). You’ll also receive a FREE ebook on promoting yourself.
Download the FREE ebooklet at my website, 50 Reasons Why You Should Write That Book. http://www.patriciafry.com
Disregard this advice and avoid reading or studying anything about the publishing industry, how it works, what it entails, how to navigate it and you will be one of over 76 percent of authors who fail each year.
Publishing is not an extension of your writing. You must approach every aspect of it, from choosing a publishing option to book promotion and everything in between with knowledge. Enter the world of publishing without educating yourself and you will fail.