We talk a lot about writing being a craft—a creative endeavor and publishing being a business. But I have to tell you that a lot of creativity is needed in the publishing process. It’s just a different kind of creativity. How does creativity play into your role as a publishing author? Let me count the ways:
• You must take at least some responsibility in the design of your book and the cover.
• You’ll write the cover copy designed to entice readers to choose your book.
• You must determine which publishing option is best for your book and begin negotiating creatively with publishers, printers, etc.
• You’ll create a marketing plan.
• You’ll write speeches, press releases, advertising brochures and articles/stories in order to promote your book.
• You’ll come up with a variety of creative promotional ideas—interesting venues for book signings, for example.
Are these not creative activities?
So, while it is wise to establish a business sense when you decide to publish your wonderful words, don’t hide your creative bent completely. You’re going to need it in order to succeed in the fiercely competitive publishing field.
Learn more about me and my work here:
http://www.patriciafry.com
http://www.matilijapress.com
There will be no blog post tomorrow (July 9, 2011). I’m leaving early, early in the morning for a three-hour drive to Apple Valley where I’ll be speaking to the High Desert Branch of the California Writers Club. Join us, if you’re in the area, at the Apple Valley Civic Center and Library. 10:a.m.