Why is it so important to promote your book? Why is it necessary to reach out in so many different ways in an attempt to bring attention to yourself and to your book? Why can’t authors just trust that the wonderful, amazing book they have just produced will be noticed? You already put tons of time and energy into the writing of it. Isn’t that enough? Won’t your efforts be recognized?
Yes, they will—but only after you do appropriate promotion to make it happen. In this highly competitive publishing climate, the books that are noticed are those that are being constantly pointed to, referred to, showcased, mentioned, written about and spoken of.
May I remind you that in 2008 (I believe it was), it was noted that over 76 percent of books failed in the marketplace. That is, they sold fewer than 100 copies during that year. Why do books fail? For two reasons:
• Authors don’t understand their role in the promotion of their books.
• Authors become discouraged and quit promoting.
The thing is, your book will sell for as long as you are willing to promote it. And it’s never too late to promote your book.
Some of you are actually promoting to the wrong audience. You may have written a bulldozer book—a book designed to change minds or hearts. You may have an audience for that book, but, perhaps, not the one you are aiming for. I wrote my little ebook, The Author’s Repair Kit, with you in mind. This book is designed to help you heal your publishing mistakes and breathe new life into your book. Check it out here: http://www.matilijapress.com/author_repairkit.html
As many of you know, I’ve been promoting a new book for authors. This is a must-have book for every future, new and struggling author. Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author is packed with information and guidance about book promotion as well as hundreds of ideas for authors in every genre, category and ability.
Book promotion is a reality for authors. Prepare yourself NOW. Order this five-star book and keep it at your elbow throughout the promotion process. http://amzn.to/oe56Ia
Read what others are saying about this book at the book page at Amazon. Also read an interview with me, Patricia Fry at Brian Feinblum’s BookMarketingBuzzBlog August 18, 2011. And read what Khalid at Jumbo Publishing Blog says about the book.