Do you have fun promoting your book? When we talk about book promotion, we refer to it as work—hard work. But, really, don’t you find it kind of fun, too? If not, perhaps you’re not approaching it right.
Try some of these activities and see if you can lighten up a bit and actually enjoy the process of book promotion:
1: Have a book launch party in a spacious room or patio. Invite all of your friends, acquaintances, relatives, neighbors—in fact, the whole town. Order a huge cake and a vat of lemonade for refreshments. If you have the event at a business, they might provide some of the goodies and even order balloons or flowers to make the event even more festive.
2: Plan a few speaking engagements every month. Now don’t you enjoy getting out of the office and mingling with other people who are interested in your book? I usually have a good time when I am the center of attention and I am allowed to talk about my book.
3: Sign up for three or four book festivals, flea markets and other such events every year. Here’s another opportunity to be out in the public where there’s a lot going on and share stories related to your book with people who are all in a good mood.
4: Talk some of your friends into having home parties where you can create an entertaining afternoon or evening around the theme of your book. Bring costumes and ask guests to help you act out a scene from your novel. Or bring aprons and invite them to share in making something from your recipe book.
5: Have signings in fun places that are conducive to the theme of your book, such as a small airport, a toy store, a golf course, gift shop, hobby shop, animal shelter, etc. I attended a book signing at a cupcake bakery a few weeks ago. I’ve done book signings in an upscale pet store, outdoor bookstore and museums.
Book promotion is serious business. But this doesn’t mean that you can’t have fun while selling books. If you are already doing these things only you aren’t enjoying the process, try changing your outlook—your perspective. Once you’ve made the arrangements for an event, forget about selling books. Think only about creating an enjoyable evening or afternoon for the people in attendance. Leave your business hat at home, lighten up and just enjoy yourself.
Let me know how it works out for you.
http://www.patriciafry.com
http://www.matilijapress.com
By the way, these are just a few of the over 250 book promotion ideas in my new book, Promote Your Book. http://amzn.to/oe56Ia