I have three articles (so far) appearing in publications this month. My article on how to promote your book locally is featured in the IBPA Independent. Fran Silverman, who publishes the Book Promotion Newsletter, published my piece on how to evaluate your author success potential. And my article on the importance of writing for your target audience appears in the Freelance Writer’s Report this month.
If you are the author of a nonfiction book, you should be submitting articles to a variety of appropriate newsletters, magazines and e-publications. Why is this important? It keeps your name in front of your audience. Your book gets exposure and you gain additional credibility in your field. The more your audience trusts you, the more apt they are to purchase your book. And, think about it—if they don’t know about your book, they definitely won’t be buying it.
I send out anywhere from six to a dozen articles to writing, publishing and book promotion newsletters and magazines every month. I submit them to small local club newsletters as well as larger national magazines. And most months my articles appear in three to six (or more) of these publications.
I continually seek out new magazines, ezines and newsletters and I log them in a binder, along with submission information. To date, I have 53 listings for publications in my niche (writing/publishing/book promotion). I am published in around 12 of them fairly regularly.
If you want start promoting your book through articles, sign up today for my on-demand, online article-writing course. It’s a six-week course. Each week, I email you a lecture and an assignment. I work one-on-one with you on your assignments throughout the six-weeks. The fee is $125. If you sign up this month, I will send you a free copy of my book, A Writer’s Guide to Magazine Articles. Visit this link to learn more about this course and to find out how an online class works: http://www.matilijapress.com/course_magarticles.htm
If you are promoting a novel, I recommend that you submit stories to appropriate publications as a way to promote your book and yourself as a writer in your genre.
For additional book promotion ideas, order my latest book, Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author.
http://www.matilijapress.com/PromoteYourBook.html
This book is also available at Amazon.com, Barnes and Noble.com and IndieBound.com.