Yesterday, we talked about the fact that you have publishing options and we covered traditional publishing. Today, we’ll discuss reasons why you might consider the self-publishing or the pay-to-publish options.
You may be a candidate for self-publishing (establishing your own publishing company) if:
• Your book is designed to fill a niche—your audience is clearly defined.
• You are in a hurry to bring your book out.
• The book would do better if hand-sold through personal appearances, your website and/or through specialty stores.
• You want to run the show rather than sell out to a publisher.
• You write a complete book proposal—your business plan for your book.
• You understand your responsibilities as a publisher and author.
• You are willing to take on the full responsibility of book promotion.
• You have a platform: your way of attracting readers—your connections.
Consider a pay-to-publish service if:
• You do not have a business head or any desire to run your own company.
• You want only a few copies of your book printed so you can give them to friends and sell them to a few colleagues and acquaintances.
• You want to bring out a book within weeks instead of months.
• You have studied the concept of pay-to-publish services: you’ve read and understand the contract. You have no concerns or questions.
• You have a platform: your way of attracting readers—your connections.
• You are willing to do whatever promotion is necessary to meet your sales goals.
As I said yesterday, when it comes to publishing a book, there are no maps to follow. There are no one-size-fits-all charted courses for authors. But there are books to help you make the best decisions you can on behalf of your project. I recommend that you check out books by the experts: Dan Poynter, Patricia Fry and Marilyn Ross (Self-Publishing), Brian Jud, Patricia Fry and John Kremer (Book Marketing), Mark Levine and Dehanna Bailee (pay-to-publish companies), Jeff Herman and Patricia Fry (Book Proposals)
If you only purchase one book this year, make it Publish Your Book, Proven Strategies and Resources for the Enterprising Author. This book covers everything you need to know in order to become a more successful author. Available at amazon.com and at the website below: