I hear people complain that their blog isn’t getting enough traffic—that no one is reading their posts. I assume they are basing this conclusion on the fact that they aren’t getting a lot of comments at their blog site.
If you are disappointed because you don’t get constant feedback with regard to your blog, perhaps I can help you to gain a more positive perspective.
First, I trust that you are posting what your readers want and can use. Presumably, you are an author or soon-to-be-author who is writing on the topic or genre of your book and you are addressing a large niche or general audience.
If you promote your blog everywhere—in your email signature, in your bio at the bottom of the articles/stories you submit for publication, on handouts when you give presentations, at your magnificent website, on your business cards and brochures, in your comments left at similar blog sites and so forth—you will attract visitors.
If you are also giving them what they want most—information and resources, interesting news and perspective on the topic, solutions and/or entertainment, for example—those who visit once will probably visit often.
Also, you want to post regularly and often, so frequent visitors will always find something new to view.
What makes you think no one is paying attention to your blog posts? Is it the fact that you get so few legitimate comments? I’d venture a guess that if you have 300 people stopping by your blog site each day only one or two are liable to comment. And those who do would do so only occasionally. Most people do not comment on blog posts, write letters to the editor, send congratulatory notes or write thank you letters (emails or texts).
What makes blogging worthwhile? Every once in a while you’ll get a quick comment via email (or at your blog site) or even while you’re attending a writers’ event, from someone who says they sure do appreciate your blog.
Multiply the number of people who do comment by 100 or so (those who generally do not comment) and you might get some idea of how many people are following your blog.
Or you could install a counter (but it probably also counts all of those visits from spammers). There are analytical programs you can install. Here are some links:
http://www.analytics.blogspot.com
http://whos.amung.us
http://www.website-hit-counters.com/website-statistics.html