So you’ve produced a book. Have you put any thought into your next one?
You’ve heard/read me suggest that you should produce a spin-off product or book related to your initial book project. This is a marketing idea designed to increase book sales. You can use each book (or other item) to promote both. You might publish a book on writing poetry to compliment your book of poetry; a booklet featuring recipes to go with your book on children’s parties or a booklet of little known Civil War fact to accompany your novel set in that period.
If you want to get right to work on a new book, make sure it is similar to the one you have published—a sequel to your novel, a companion to your grammar book, another children’s book in the series, for example. In other words, write your next book for the same audience as your first book. Why?
It is easier and more effective to promote two books to the same audience than trying to promote to two different audiences on two different topics or even genres.
Someone who buys and enjoys one of your books will surely be interested in purchasing another one. That’s why we use articles, blogs and free reports to entice readers for our books. Those who are interested in the topic/genre, who find you credible in your field or a good writer in your genre, will be more likely to purchase your book on the same topic or in the same genre.
So what will your next book be about? I recommend, if you plan to stay in the authorship game and if your first book has a solid audience, that you continue writing in this vein. Write another Western adventure novel, children’s how-to book or family budgeting book so you can use the same venues and tactics in promoting your books to the same audience.
For additional tips, techniques, perspective and solid advice, purchase my books, Publish Your Book and Promote Your Book. Amazon is bundling them right now. You can purchase them at most online and downtown bookstores as well as at http://www.matilijapress.com Both books are on Kindle, Nook and other e-readers.