We’re back to titles again today. Why? Because some authors really struggle with them. One problem authors often express to me is, “I emailed such and such publisher/agent/editor and received no response.” Many times, the subject line is the problem. The author has used a rather generic lead to his email. Most of us have learned not to respond to or are suspicious of emails from strangers that come with a subject line saying, “hi,” “Need your help,” “Please help,” or that have the title of the book, the name of the author (if it is unknown) or is blank, for example.
If you are trying to sell your book, you would not put in your subject line or your press release, “Great book for sale” or “Announcing a new book.” Not in this competitive bookselling climate. Instead, list a benefit to your particular readers. “A gripping story of struggle through the depression,” or “A suspense story that will keep you on the edge of your seat,” or “Learn how to be happy every day, no matter what,” or “1001 free things for every household.”
Learn more about your subject line, your title and writing press releases and web copy and sooooo much more in my book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. It’s at amazon.com and most other online and downtown bookstores. Can also be purchased from my website: http://www.matilijapress.com