We’ve been talking about authors offering free ebooks at their websites as a way to attract potential readers/customers and to build an email list. I’ve suggested creating a list of 25, 50 or 100 tips related to your nonfiction book topic or theme. This might be “50 remodeling ideas for under $100,” “25 ways to save money,” “50 quick summer day recipes,” “100 ways to entertain a child on a rainy day,” “25 ideas for at-home businesses you can start for under $200,” “25 things to watch for when adopting a dog,” etc.
But we haven’t talked much about how to promote a novel through a free ebook or report. I suggest that you think “entertainment.” What can you offer your readers and potential readers that they would enjoy as much as they enjoyed (or will enjoy) your story? What will they go out of their way to download? I know one bestselling author of Western romance novels who might offer “25 little-known facts about the old west.” For a historical novel, you might share fascinating tidbits from the history of the place and period of your novel. Humorous or thought-provoking quotes might pique the interest of your readers. How about providing a list of shocking stories about some of the men and women who lived the history you are portraying in your book?
Probably the most popular type of freebie, however, is the one that has definite benefits for the reader. Can you write a guide to writing fiction? Perhaps you could compile a cheat sheet for fiction writers who need help creating characters. What about tips for popular storylines, rules for writing dialog or a list of storytelling techniques. Write a how-to booklet—how to come up with a title for your novel; how to choose an editor for your novel; how to write humor; how to promote your fiction book, etc.?
As a writer of fiction, you rely on your imagination. Use it to promote your book, too. And one fun and effective way to promote your book is to post something of value to your readers FREE at your website for download. Not only are you getting more exposure for you and your book, but you are accumulating the names and contact information for those who are interested in books like yours. You are building an emailing list to use in future promotion.
To download my current freebie, “50 Ways to Promote Your eBook,” go to http://www.patriciafry.com